vegetarian jelly
Skip itPrices mostly outside the sweet spot ($0.62–$14.47) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great218.14avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 162K searches
Avg price
Bad£5.97avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£0.62–£14.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vegetarian jelly is a £67K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vegetarian jelly market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £75K–£90K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #2,622
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
50
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
1%
- Wibble39%
- Hartleys34%
- Generic16%
- Jell-O5%
- stellar six3%
- Kingdom Supplies2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Top vegetarian jelly search terms
- sugar free jelly67K/yr
- hartleys sugar free jelly17K/yr
- vegan jelly17K/yr
- jelly crystals12K/yr
- wibble jelly9K/yr
- sugar-free jelly7K/yr
- vegetarian jelly8K/yr
- jelly sugar free4K/yr
- low calorie jelly4K/yr
- zero calorie jelly3K/yr
Top vegetarian jelly products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wibble Natural Crystals 8 pack Variety Pack Quick Set Low Sugar Plant-Based Low Calorie Jello Jelly Powders Serves 4 Vegan Jelly Powder Vegetarian Jello Sweets Vegan Sweets 57g
Wibble£8.984.2★993 rev
Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Blackcurrant Jellys Crystal 23g Each (3 Pack)
Generic£10.224.9★20 rev
Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)
Hartleys£0.624.5★841 rev
Hartleys Sugar Free Raspberry Jelly 23g
Hartleys£1.424.5★256 rev
Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Strawberry Jellys Crystal 23g Each (3 Pack)
Generic£11.313.9★28 rev
Newest
by launch dateJelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Blackcurrant Jellys Crystal 23g Each (3 Pack)
Generic£10.2220 rev
Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Strawberry Jellys Crystal 23g Each (3 Pack)
Generic£11.3128 rev
Sugar Free Jelly Party Food Multipack 4 Twin Packs (Orange Lemon & Lime Raspberry Strawberry) Guilt-Free Dessert + Stellar Six Healthy Living Tips Card Low Calorie Treat
stellar six£12.9815 rev
Wibble Jelly Pots Mixed 12 Pack Plant Based 25 Cals Low Calorie Low Sugar Vegan Vegetarian Jello Strawberry Raspberry Forest Fruits
Wibble£6.7154 rev
Hartleys Stawberry Jelly 6 x 125g
Hartleys£2.59126 rev
Trending
90-day click momentum
Hartleys Sugar Free Lemon and Lime Jelly Twin Pack 2x23g
Hartleys£1.424.1★
Wibble Natural Crystals 8 pack Variety Pack Quick Set Low Sugar Plant-Based Low Calorie Jello Jelly Powders Serves 4 Vegan Jelly Powder Vegetarian Jello Sweets Vegan Sweets
Wibble£8.714.7★
Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)
Hartleys£0.624.5★
Hartleys Mango and Passion Fruit Flavour Jelly 175g
Hartleys£0.704.1★
Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Blackcurrant Jellys Crystal 23g Each (3 Pack)
Generic£10.224.9★
What buyers say about vegetarian jelly
What buyers praise and complain about, mined from review topics.What buyers love
“Easy treat”
“Nice flavour”
“Great value for money”
“An excellent keto-friendly snack”
“Refreshing”
“It's ok for a veggie jelly”
“Easy to use”
“Good little treats when you're on a diet, tasty and very easy to make”
“Yummy”
“Easy to prepare”
What buyers complain about
“There is a bitter taste whilst eating and after”
“Very pricey for what you get”
“they are bigger in size these are truly awful wouldn't recommend to any one they I would have returned them”
“Inedible”
“Little watery”
“Dole are mean on ingredients”
“Weird sloppy consistency”
“orange jelly has hardly any orange flavour”
“the quality has changed”
“although slightly more artificial than expected”
Common questions
- Is vegetarian jelly profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the vegetarian jelly niche?
- 7 brands and 50 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in vegetarian jelly?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for vegetarian jelly peak?
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the vegetarian jelly niche?
- Listings span £0.62–£14.47; the average listing price is £5.97 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.