How competitive is the Vegetarian Jelly niche on Amazon United Kingdom?

7 brands and 50 sellers compete in Vegetarian Jelly on Amazon United Kingdom. The top 5 Vegetarian Jelly products take 53% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Vegetarian Jelly?

Vegetarian Jelly buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Vegetarian Jelly niche?

Vegetarian Jelly sells for £5.97 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.62–£14.47. The average incumbent carries 218 reviews — the moat a new listing must climb.

Vegetarian Jelly

prices mostly outside the sweet spot ($0.62–$14.47) — Vegetarian Jelly doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Vegetarian Jelly profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vegetarian Jelly is a £67K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.

Vegetarian Jelly: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.5% over the last 90 days and 6.9% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr15K

Search volume / yr-4.5%162K

Conversion rate6.9%

Avg price£5.97

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers7 · 50

Top-5 product click share53%

Open market4%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Top Vegetarian Jelly products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wibble Natural Crystals 8 pack Variety Pack Quick Set Low Sugar Plant-Based Low Calorie Jello Jelly Powders Serves 4 Vegan Jelly Powder Vegetarian Jello Sweets Vegan Sweets 57g

Price: £8.98
Rating: 4.2/5
Reviews: 993
Age: 4y ago

Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Blackcurrant Jellys Crystal 23g Each (3 Pack)

Price: £10.22
Rating: 4.9/5
Reviews: 20
Age: 6mo ago

Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)

Price: £0.62
Rating: 4.5/5
Reviews: 841
Age: 12y ago

Hartleys Sugar Free Raspberry Jelly 23g

Price: £1.42
Rating: 4.5/5
Reviews: 256
Age: 15y ago

Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Strawberry Jellys Crystal 23g Each (3 Pack)

Price: £11.31
Rating: 3.9/5
Reviews: 28
Age: 7mo ago

Newest

by launch date

Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Blackcurrant Jellys Crystal 23g Each (3 Pack)

Price: £10.22
Rating: 4.9/5
Reviews: 20
Age: 6mo ago

Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Strawberry Jellys Crystal 23g Each (3 Pack)

Price: £11.31
Rating: 3.9/5
Reviews: 28
Age: 7mo ago

Sugar Free Jelly Party Food Multipack 4 Twin Packs (Orange Lemon & Lime Raspberry Strawberry) Guilt-Free Dessert + Stellar Six Healthy Living Tips Card Low Calorie Treat

Price: £12.98
Rating: 4.2/5
Reviews: 15
Age: 1y ago

Wibble Jelly Pots Mixed 12 Pack Plant Based 25 Cals Low Calorie Low Sugar Vegan Vegetarian Jello Strawberry Raspberry Forest Fruits

Price: £6.71
Rating: 4.1/5
Reviews: 54
Age: 1y ago

Hartleys Stawberry Jelly 6 x 125g

Price: £2.59
Rating: 4.5/5
Reviews: 126
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

Wibble39%
Hartleys34%
Generic16%
Jell-O5%
stellar six3%
Kingdom Supplies2%
Open — no brand owns it (1 brand, 1%)

Vegetarian Jelly demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume162KCVR6.9%Products21Brands7Top 5 Brands96%OOS Rate0.0%Rating4.4★Reviews218Avg BSR#2,622

Peak months: Feb · busiest ÷ quietest = 1.7×

Top Vegetarian Jelly search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sugar free jelly67K/yr -9.2%7.1% conv.
hartleys sugar free jelly17K/yr -13.3%3.0% conv.
vegan jelly17K/yr -1.2%4.6% conv.
jelly crystals12K/yr -7.7%3.9% conv.
wibble jelly9K/yr +20.6%10.3% conv.
sugar-free jelly7K/yr +16.4%1.5% conv.
vegetarian jelly8K/yr -9.6%4.2% conv.
jelly sugar free4K/yr +16.2%4.1% conv.
low calorie jelly4K/yr +4.0%3.8% conv.
zero calorie jelly3K/yr +72.3%1.3% conv.

What reviews say buyers love and hate about Vegetarian Jelly

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Taste-Overall36%

“Easy treat”

Flavor10%

“Nice flavour”

Value For Money6%

“Great value for money”

Nutritional Content6%

“An excellent keto-friendly snack”

Freshness6%

“Refreshing”

What buyers complain about

68% of reviews

Taste-Overall22%

“There is a bitter taste whilst eating and after”

Value For Money11%

“Very pricey for what you get”

Size-Overall8%

“they are bigger in size these are truly awful wouldn't recommend to any one they I would have returned them”

Strength6%

“Inedible”

Dilute/Watery5%

“Little watery”

Common Vegetarian Jelly questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vegetarian Jelly 44/100 on Amazon United Kingdom — Skip it. The niche generates £67K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -4.5% over the last 90 days.