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Vegetarian Jelly

Fail

Prices span $0.62–$14.47, mostly outside the sweet spot, so Vegetarian Jelly is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£67K/yr162K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
53%top-5 click share · 7 brands · 50 sellers

Flapen Score

Vegetarian Jelly against its category

The dotted line is the Grocery average. Past it, Vegetarian Jelly is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegetarian Jelly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegetarian Jelly 162K times last year and spent an estimated £67K. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
6.9%
Market size, estimated
£67Ka year
Peak month
February1.7× the quietest month
Top search term
sugar free jelly67K searches a year

02 · Price

A sale here is worth £5.97.

Listings sell for £5.97 on average, from £0.62 to £14.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.97 that is £3K to £4K a year per listing.

Average price
£5.97under the $15 to $100 sweet spot
Price range
£0.62–£14.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,622 within Cooking Ingredients. It carries 218 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#2,622in Cooking Ingredients
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
218per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Vegetarian Jelly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

50

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

1%

  • Wibble39%
  • Hartleys34%
  • Generic16%
  • Jell-O5%
  • stellar six3%
  • Kingdom Supplies2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Vegetarian Jelly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Vegetarian Jelly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar free jelly67K/yr
  • hartleys sugar free jelly17K/yr
  • vegan jelly17K/yr
  • jelly crystals12K/yr
  • wibble jelly9K/yr
  • sugar-free jelly7K/yr
  • vegetarian jelly8K/yr
  • jelly sugar free4K/yr
  • low calorie jelly4K/yr
  • zero calorie jelly3K/yr

Reviews and returns

What reviews say buyers love and hate about Vegetarian Jelly

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+0.73

There is a bitter taste whilst eating and after

Tastes like chemicals

Not great taste

Value For Money11%−0.06

Very pricey for what you get

Very expensive

Waste of money

Size-Overall8%−0.11

they are bigger in size these are truly awful wouldn't recommend to any one they I would have returned them

Tiny - 1 sachet only

small pots

Strength6%

Inedible

Definitely wibbly

Dilute/Watery5%−0.06

Little watery

Watery and not jelly

I didnt like this, seems watery and not the jelly effect

Love

Taste-Overall36%+0.73

Easy treat

Absolutely delicious

Nice tasting jelly

Flavor10%+0.48

Nice flavour

The fruity flavour is actually fairly pleasant at first

Nice variety of fruit flavours

Value For Money6%−0.06

Great value for money

Good value

Price is ok

Nutritional Content6%+0.45

An excellent keto-friendly snack

Virtually no calories

Low sugar and low carb, plus very nice taste

Freshness6%+0.83

Refreshing

they are more refreshing than conventional jelly

very refreshing with yoghurt or ice cream

FAQ

Common Vegetarian Jelly questions

Answered from the same tracked data.