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Vegetable Stock

Fail

Demand is soft, at -33.5% this quarter, so Vegetable Stock is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£77K/yr65K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
59%top-5 click share · 8 brands · 60 sellers

Flapen Score

Vegetable Stock against its category

The dotted line is the Grocery average. Past it, Vegetable Stock is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegetable Stock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegetable Stock 65K times last year and spent an estimated £77K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 26.9% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
26.9%
Market size, estimated
£77Ka year
Peak month
October3.5× the quietest month
Top search term
vegetable stock35K searches a year

02 · Price

A sale here is worth £4.41.

Listings sell for £4.41 on average, from £1.31 to £19.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.41 that is £2K to £3K a year per listing.

Average price
£4.41under the $15 to $100 sweet spot
Price range
£1.31–£19.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #36 within Tinned & Jarred Food. It carries 349 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#36in Tinned & Jarred Food
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
349per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
84 months

Products

Top Vegetable Stock products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

60

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

3%

  • Knorr44%
  • Morrisons24%
  • OXO19%
  • Dr. Coy's5%
  • Kallo3%
  • POTTS3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Vegetable Stock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Search terms

Top Vegetable Stock search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vegetable stock35K/yr
  • veg stock11K/yr
  • vegetable stock cubes9K/yr
  • vegetable broth7K/yr
  • veg stock cubes3K/yr

Reviews and returns

What reviews say buyers love and hate about Vegetable Stock

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
50%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too salty”
A buyer, on “Salt Content”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Vegetable Stock questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data