How competitive is the Vegetable Stock niche on Amazon United Kingdom?

8 brands and 60 sellers compete in Vegetable Stock on Amazon United Kingdom. The top 5 Vegetable Stock products take 59% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Vegetable Stock?

Vegetable Stock buyers on Amazon United Kingdom complain most about Salt Content, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Vegetable Stock niche?

Vegetable Stock sells for £4.41 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.31–£19.57. The average incumbent carries 349 reviews — the moat a new listing must climb.

Vegetable Stock

soft demand (-33.5% this quarter) — Vegetable Stock doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Vegetable Stock profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vegetable Stock is a £77K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Skip it — 42/100.

Vegetable Stock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.5% over the last 90 days and 26.9% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr20K

Search volume / yr-33.5%65K

Conversion rate26.9%

Avg price£4.41

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers8 · 60

Top-5 product click share59%

Open market6%

Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Vegetable Stock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Vegetable Stock Cubes 120g

Price: £1.31
Rating: 4.5/5
Reviews: 624
Age: 7y ago

Knorr Vegetable Stock Cubes gluten-free to add a rich flavour to vegetable-based and vegetarian meals 20x 10 g

Price: £2.59
Rating: 4.7/5
Reviews: 529
Age: 10y ago

Knorr Vegetable Stock Pot gluten-free to add a rich flavour to vegetable-based and vegetarian meals 4x 28 g

Price: £1.41
Rating: 4.7/5
Reviews: 895
Age: 10y ago

OXO Vegetable Stock Cubes 24 Cubes Plant-Based 142 g (1-Pack)

Price: £3.13
Rating: 4.8/5
Reviews: 1,087
Age: 12y ago

Knorr 8 Vegetable Stock Pot 224g

Price: £2.73
Rating: 4.7/5
Reviews: 895
Age: 13y ago

Newest

by launch date

Knorr Vegetable Stock Cubes with an improved recipe for richer flavour in your dishes gluten-free vegetable stock 8x 10 g

Price: £1.55
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

OXO Garden Vegetable Stock Powder 100 g (1-Pack)

Price: £2.18
Rating: 4.6/5
Reviews: 69
Age: 9mo ago

Dr. Coys Organic Vegetable Bouillon Powder 150g - Gluten Free Vegan Broth for Vegetable Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning

Price: £5.84
Rating: 4.5/5
Reviews: 244
Age: 2y ago

OXO Garden Vegetable Stock Pots Parsley & Garlic 80 g (4 x 20 g)

Price: £1.80
Rating: 4.4/5
Reviews: 58
Age: 4y ago

Potts Vegetable Stock Can 500ml

Price: £2.42
Rating: 4.4/5
Reviews: 32
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Knorr44%
Morrisons24%
OXO19%
Dr. Coy's5%
Kallo3%
POTTS3%
Open — no brand owns it (2 brands, 3%)

Vegetable Stock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR26.9%Products20Brands8Top 5 Brands94%OOS Rate4.8%Rating4.5★Reviews349Avg BSR#36

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Top Vegetable Stock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vegetable stock35K/yr -17.4%19.2% conv.
veg stock11K/yr -39.4%21.7% conv.
vegetable stock cubes9K/yr -63.2%19.3% conv.
vegetable broth7K/yr -35.8%3.9% conv.
veg stock cubes3K/yr -35.2%22.8% conv.

What reviews say buyers love and hate about Vegetable Stock

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall32%

“It's quite a strong taste so little is better than more”

Quality-Overall13%

“Knorr Professional Bouillon Powders are excellent quality”

Flavor11%

“Nice flavour”

Value For Money11%

“Well worth it”

Cooking Instructions7%

“Easy to use for soup or stews”

What buyers complain about

75% of reviews

Salt Content50%

“Too salty”

Value For Money25%

“Expensive for what it is”

Common Vegetable Stock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vegetable Stock 42/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -33.5% over the last 90 days.