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Vegetable Stock

Fail

Demand is soft, at -33.5% this quarter, so Vegetable Stock is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£77K/yr65K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
59%top-5 click share · 8 brands · 60 sellers

Flapen Score

Vegetable Stock against its category

The dotted line is the Grocery average. Past it, Vegetable Stock is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegetable Stock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegetable Stock 65K times last year and spent an estimated £77K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

26.9% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
26.9%
Market size, estimated
£77Ka year
Peak month
October3.5× the quietest month
Top search term
vegetable stock35K searches a year

02 · Price

A sale here is worth £4.41.

Listings sell for £4.41 on average, from £1.31 to £19.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.41 that is £2K to £3K a year per listing.

Average price
£4.41under the $15 to $100 sweet spot
Price range
£1.31–£19.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #36 within Tinned & Jarred Food. It carries 349 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#36in Tinned & Jarred Food
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
349per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
84 months

Products

Top Vegetable Stock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

60

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

3%

  • Knorr44%
  • Morrisons24%
  • OXO19%
  • Dr. Coy's5%
  • Kallo3%
  • POTTS3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Vegetable Stock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Search terms

Top Vegetable Stock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegetable stock35K/yr
  • veg stock11K/yr
  • vegetable stock cubes9K/yr
  • vegetable broth7K/yr
  • veg stock cubes3K/yr

Reviews and returns

What reviews say buyers love and hate about Vegetable Stock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content50%−0.12

Too salty

Way too salty

A tad salty

Value For Money25%−0.05

Expensive for what it is

Love

Taste-Overall32%+1.99

It's quite a strong taste so little is better than more

Great Taste

Good soup

Quality-Overall13%+0.31

Knorr Professional Bouillon Powders are excellent quality

Good quality

Great product

Flavor11%+0.59

Nice flavour

The flavour is quite rich for a small pot and works well in soups, stews, and simple veg dishes

Vegetable bouillon, very good bouillon for adding to casseroles and to add flavour to home made soups

Value For Money11%−0.05

Well worth it

Great Value

Really good great value

Cooking Instructions7%+0.56

Easy to use for soup or stews

Great addition to the store cupboard, I use it in soups and stews and many other savoury dishes

Great for cooking

FAQ

Common Vegetable Stock questions

Answered from the same tracked data.