vegetable stock
Skip itSoft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible26.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great348.9avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.31–£19.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£77K£77K/yr · 65K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.41avg listing price — sweet spot $15–$100
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vegetable stock is a £77K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vegetable stock market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £66K–£88K
- units × avg price
- Conversion rate
- 26.9%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 15%
- Out of stock
- 4.8%
- Avg brand age
- 84 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
60
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
3%
- Knorr44%
- Morrisons24%
- OXO19%
- Dr. Coy's5%
- Kallo3%
- POTTS3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.5% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.5×
Top vegetable stock search terms
- vegetable stock35K/yr
- veg stock11K/yr
- vegetable stock cubes9K/yr
- vegetable broth7K/yr
- veg stock cubes3K/yr
Top vegetable stock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Vegetable Stock Cubes 120g
Morrisons£1.314.5★624 rev
Knorr Vegetable Stock Cubes gluten-free to add a rich flavour to vegetable-based and vegetarian meals 20x 10 g
Knorr£2.594.7★529 rev
Knorr Vegetable Stock Pot gluten-free to add a rich flavour to vegetable-based and vegetarian meals 4x 28 g
Knorr£1.414.7★895 rev
OXO Vegetable Stock Cubes 24 Cubes Plant-Based 142 g (1-Pack)
OXO£3.134.8★1,087 rev
Knorr 8 Vegetable Stock Pot 224g
Knorr£2.734.7★895 rev
Newest
by launch date
Knorr Vegetable Stock Cubes with an improved recipe for richer flavour in your dishes gluten-free vegetable stock 8x 10 g
Knorr£1.550 rev
OXO Garden Vegetable Stock Powder 100 g (1-Pack)
OXO£2.1869 rev
Dr. Coys Organic Vegetable Bouillon Powder 150g - Gluten Free Vegan Broth for Vegetable Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning
Dr. Coy's£5.84244 rev
OXO Garden Vegetable Stock Pots Parsley & Garlic 80 g (4 x 20 g)
OXO£1.8058 rev
Potts Vegetable Stock Can 500ml
POTTS£2.4232 rev
Trending
90-day click momentumKnorr Vegetable Stock Cubes with an improved recipe for richer flavour in your dishes gluten-free vegetable stock 8x 10 g
Knorr£1.550.0★
Kallo Organic Vegetable Stock Cubes Gluten Free Vegan & Coeliac Friendly No Artificial Colours Flavours or Preservatives Premium Veg Stock for Broth Soup Sauces & Gravies 96 Pack 12 x 88g
Kallo£12.974.6★
Knorr Vegetable Stock 8 Cubes 80g
Knorr£1.684.6★
OXO Garden Vegetable Stock Powder 100 g (1-Pack)
OXO£2.184.6★
OXO Vegetable Stock Cubes 24 Cubes Plant-Based 142 g (1-Pack)
OXO£3.134.8★
What buyers say about vegetable stock
What buyers praise and complain about, mined from review topics.What buyers love
“It's quite a strong taste so little is better than more”
“Knorr Professional Bouillon Powders are excellent quality”
“Nice flavour”
“Well worth it”
“Easy to use for soup or stews”
“Brilliant for thickening”
“I love that this organic stock does not contain palm fat and maltodextrin”
“Good ingredients”
“not too salty either”
“It's easy to use as all you have to do is add a teaspoon to 500ml of boiling water or like me I just add it straight to the pan”
What buyers complain about
“Too salty”
“Expensive for what it is”
Common questions
- Is vegetable stock profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the vegetable stock niche?
- 8 brands and 60 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in vegetable stock?
- Top complaints mined from reviews: Salt Content, Value For Money. The return rate is 0.0%.
- When does demand for vegetable stock peak?
- Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 3.5× the quietest.
- What does it cost to enter the vegetable stock niche?
- Listings span £1.31–£19.57; the average listing price is £4.41 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.