vegan sweets
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($0.96–$12.65) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Great375.13avg incumbent reviews — the moat a new listing must climb
Market size
Good£462K£462K/yr · 751K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.55avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£0.96–£12.65cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vegan sweets is a £462K/yr Amazon United Kingdom market (751K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vegan sweets market data
- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- £444K–£555K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 6.2%
- Avg brand age
- 45 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
73
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
2%
- CANDY KITTENS81%
- Swizzels6%
- Rubydoobys4%
- ZANGOC3%
- Supreme Sweets2%
- Sweetish1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.3×
Top vegan sweets search terms
- candy kittens337K/yr
- vegan sweets263K/yr
- vegetarian sweets53K/yr
- candy kittens sweets29K/yr
- candy kitten14K/yr
- sweets vegan9K/yr
- candy kittens smittens5K/yr
- vegan candy7K/yr
- sweets vegetarian4K/yr
- kandy kittens5K/yr
Top vegan sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Candy Kittens Vegan Sweets Wild Strawberry Plant-Based Vegan Treats with Fruity Flavour No Nasties Made with Real Fruit Juice Ideal Snacks for Sweet Hampers & Pick and Mix 140g Pack of 1
CANDY KITTENS£1.564.6★1,535 rev
Candy Kittens Vegan Sweets CORE Selection (5 x 140g) Vegan Chewy Sweets Bundle Wild Strawberry Sour Watermelon Very Cherry Eton Mess & LOVES Ideal Treats for Vegans & Vegetarians
CANDY KITTENS£9.594.8★2,082 rev
Candy Kittens Vegan Sweets Wanderlust (140g Pack of 1) Plant-Based Vegan Snack Vegetarian Sweets Strawberry Orange Blackcurrant & Passion Fruit Ideal for Pick and Mix
CANDY KITTENS£1.734.7★82 rev
Candy Kittens Vegan Sweets Eton Mess Plant-Based Vegan Treats with Fruity Flavour No Nasties Made with Real Fruit Juice Ideal Snacks for Sweet Hampers & Pick and Mix 140g Pack of 1
CANDY KITTENS£1.704.7★443 rev
Rubydoobys Vegan Sweets Pouch - Huge Variety of Quality Vegan and Vegetarian Friendly Pick & Mix Sweets in Eco Packaging
Rubydoobys£10.144.4★715 rev
Newest
by launch date
Candy Kittens Smittens The Sour Edit Tropical Candy Vegan Sweets - Mango Mandarin Passion Fruit & Blood Orange Dairy-Free Gluten-Free Vegan Candies for All Party Snack Sweet Hamper 130g 1 Pack
CANDY KITTENS£1.457 rev
Candy Kittens Smittens The Blueberry Edit Fruity Candy Vegan Sweets Blueberry White Peach Raspberry & Vanilla Dairy-Free Gluten-Free Vegan Candies for All Party Snack Sweet Hamper 130g 1 Pack
CANDY KITTENS£1.449 rev
Candy Kittens Introduces - Treets Pretzel Bites - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
CANDY KITTENS£1.808 rev
Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
CANDY KITTENS£1.65181 rev
Candy Kittens Introduces - Treets Salted Peanuts - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
CANDY KITTENS£1.52168 rev
Trending
90-day click momentumCandy Kittens Introduces - Treets Pretzel Bites - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
CANDY KITTENS£1.804.3★
Candy Kittens Smittens The Blueberry Edit Fruity Candy Vegan Sweets Blueberry White Peach Raspberry & Vanilla Dairy-Free Gluten-Free Vegan Candies for All Party Snack Sweet Hamper 130g 1 Pack
CANDY KITTENS£1.444.1★
Candy Kittens Smittens The Sour Edit Tropical Candy Vegan Sweets - Mango Mandarin Passion Fruit & Blood Orange Dairy-Free Gluten-Free Vegan Candies for All Party Snack Sweet Hamper 130g 1 Pack
CANDY KITTENS£1.455.0★
Swizzels Curious Chew Sweets Mixed Bag of Vegan Chewy Sweets 171g (18 Sweet Chews)
Swizzels£0.964.6★
Candy Kittens Vegan Sweets Sour Watermelon Plant-Based Vegan Treats with Fruity Flavour No Nasties Made with Real Fruit Juice Ideal Snacks for Sweet Hampers & Pick and Mix 140g Pack of 1
CANDY KITTENS£1.644.6★
What buyers say about vegan sweets
What buyers praise and complain about, mined from review topics.What buyers love
“Great Snack”
“Good selection of sweet”
“Great vegan treat”
“Reasonably priced”
“Good quality”
“Rich flavour”
“Yummy gift”
“Beautiful crunch and just the right amount of sweetness”
“great size”
“Works exactually as advertised”
What buyers complain about
“Artificial taste”
“Too sweet”
“False advertising”
“Overpriced and disappointing”
“needs improvements”
“the flavour is sub-par”
“they taste artificial”
“Greasy flavour”
“I'm just not a fan of the texture”
“Why are this company allowed to sell products that dont have ingredients on there packets”
Top return reasons
Common questions
- Is vegan sweets profitable to sell on Amazon United Kingdom?
- The niche generates £462K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the vegan sweets niche?
- 9 brands and 73 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in vegan sweets?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for vegan sweets peak?
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the vegan sweets niche?
- Listings span £0.96–£12.65; the average listing price is £5.55 (sweet spot $15–$100). The average incumbent carries 375 reviews — the moat a new listing must climb.