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Vegan Sweets

Maybe

Returns run at only 0.0% of orders. But prices span $0.96–$12.65, mostly outside the sweet spot, so Vegan Sweets is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£462K/yr751K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
52%top-5 click share · 9 brands · 73 sellers

Flapen Score

Vegan Sweets against its category

The dotted line is the Grocery average. Past it, Vegan Sweets is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Sweets 751K times last year and spent an estimated £462K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 751K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £462K a year.

Searches, last 12 months
751K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
11.1%
Market size, estimated
£462Ka year
Peak month
December3.3× the quietest month
Top search term
candy kittens337K searches a year

02 · Price

A sale here is worth £5.55.

Listings sell for £5.55 on average, from £0.96 to £12.65. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £5.55 that is £8K to £11K a year per listing.

Average price
£5.55under the $15 to $100 sweet spot
Price range
£0.96–£12.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #17 within Confectionery. It carries 375 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#17in Confectionery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
375per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Vegan Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£37K£55K£74K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

73

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

2%

  • CANDY KITTENS81%
  • Swizzels6%
  • Rubydoobys4%
  • ZANGOC3%
  • Supreme Sweets2%
  • Sweetish1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Vegan Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.3×

Search terms

Top Vegan Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candy kittens337K/yr
  • vegan sweets263K/yr
  • vegetarian sweets53K/yr
  • candy kittens sweets29K/yr
  • candy kitten14K/yr
  • sweets vegan9K/yr
  • candy kittens smittens5K/yr
  • vegan candy7K/yr
  • sweets vegetarian4K/yr
  • kandy kittens5K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+1.74

Artificial taste

Horrible taste

the taste bland

Sweetness11%−0.06

Too sweet

Overly sugary

Not the best candy kitten sweets I've tried

Advertised Vs Actual Product10%−0.07

False advertising

Not as described

Misleading pictures

Value For Money7%+0.10

Overpriced and disappointing

other than that it's just a waste of money

Too expensive

Quality-Overall6%−0.02

needs improvements

Bad quality issues

but definitely not great

Love

Taste-Overall28%+1.74

Great Snack

Delicious in every way

Absolutely delicious

Sweetness20%−0.06

Good selection of sweet

Very sweet

The sweets are nice and fresh

Vegan/Organic12%+1.69

Great vegan treat

Great vegan alternative

Vegan approved

Value For Money7%+0.10

Reasonably priced

Excellent value for money

Good price

Quality-Overall5%−0.02

Good quality

Incredible Variety: There is a fantastic mix of textures and flavours inside, meaning there is something in there for everyone to enjoy

Good variety

Return

0.0% Return rate 50% Fixable by listing

Sweetness50%▁▁▁▁█▁

Too sweet

Overly sugary

Not the best candy kitten sweets I've tried

Size-Overall50%▁▁▁▁█▁

FAQ

Common Vegan Sweets questions

Answered from the same tracked data.