Vegan Sweets
MaybeReturns run at only 0.0% of orders. But prices span $0.96–$12.65, mostly outside the sweet spot, so Vegan Sweets is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £462K/yr751K searches / yr
- 90-day growth
- +4.4%search demand this quarter
- Competition
- 52%top-5 click share · 9 brands · 73 sellers
Flapen Score
Vegan Sweets against its category
The dotted line is the Grocery average. Past it, Vegan Sweets is stronger. Inside it, weaker.
Market
The Vegan Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Sweets 751K times last year and spent an estimated £462K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
11.1% of searches ended in a purchase last week.
Shoppers searched for this 751K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £462K a year.
- Searches, last 12 months
- 751K
- Growth, 90 days vs prior 90
- +4.4%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £462Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- candy kittens337K searches a year
02 · Price
A sale here is worth £5.55.
Listings sell for £5.55 on average, from £0.96 to £12.65. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £5.55 that is £8K to £11K a year per listing.
- Average price
- £5.55under the $15 to $100 sweet spot
- Price range
- £0.96–£12.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #17 within Confectionery. It carries 375 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #17in Confectionery
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 375per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Vegan Sweets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Candy Kittens Vegan Sweets Wild Strawberry Plant-Based Vegan Treats with Fruity Flavour No Nasties Made with Real Fruit Juice Ideal Snacks for Sweet Hampers & Pick and Mix 140g Pack of 1
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 1,535
- Age
- 4y ago

Candy Kittens Vegan Sweets CORE Selection (5 x 140g) Vegan Chewy Sweets Bundle Wild Strawberry Sour Watermelon Very Cherry Eton Mess & LOVES Ideal Treats for Vegans & Vegetarians
- Price
- £9.59
- Rating
- 4.8/5
- Reviews
- 2,082
- Age
- 8y ago

Candy Kittens Vegan Sweets Wanderlust (140g Pack of 1) Plant-Based Vegan Snack Vegetarian Sweets Strawberry Orange Blackcurrant & Passion Fruit Ideal for Pick and Mix
- Price
- £1.73
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2y ago

Candy Kittens Vegan Sweets Eton Mess Plant-Based Vegan Treats with Fruity Flavour No Nasties Made with Real Fruit Juice Ideal Snacks for Sweet Hampers & Pick and Mix 140g Pack of 1
- Price
- £1.70
- Rating
- 4.7/5
- Reviews
- 443
- Age
- 4y ago

Rubydoobys Vegan Sweets Pouch - Huge Variety of Quality Vegan and Vegetarian Friendly Pick & Mix Sweets in Eco Packaging
- Price
- £10.14
- Rating
- 4.4/5
- Reviews
- 715
- Age
- 6y ago
Trending
90-day click momentum
Candy Kittens Introduces - Treets Pretzel Bites - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
- Price
- £1.80
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2mo ago

Candy Kittens Smittens The Blueberry Edit Fruity Candy Vegan Sweets Blueberry White Peach Raspberry & Vanilla Dairy-Free Gluten-Free Vegan Candies for All Party Snack Sweet Hamper 130g 1 Pack
- Price
- £1.44
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 2mo ago

Candy Kittens Smittens The Sour Edit Tropical Candy Vegan Sweets - Mango Mandarin Passion Fruit & Blood Orange Dairy-Free Gluten-Free Vegan Candies for All Party Snack Sweet Hamper 130g 1 Pack
- Price
- £1.45
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2mo ago

Swizzels Curious Chew Sweets Mixed Bag of Vegan Chewy Sweets 171g (18 Sweet Chews)
- Price
- £0.96
- Rating
- 4.6/5
- Reviews
- 256
- Age
- 4y ago

Candy Kittens Vegan Sweets Sour Watermelon Plant-Based Vegan Treats with Fruity Flavour No Nasties Made with Real Fruit Juice Ideal Snacks for Sweet Hampers & Pick and Mix 140g Pack of 1
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 4y ago
Newest
by launch date
Candy Kittens Smittens The Sour Edit Tropical Candy Vegan Sweets - Mango Mandarin Passion Fruit & Blood Orange Dairy-Free Gluten-Free Vegan Candies for All Party Snack Sweet Hamper 130g 1 Pack
- Price
- £1.45
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2mo ago

Candy Kittens Smittens The Blueberry Edit Fruity Candy Vegan Sweets Blueberry White Peach Raspberry & Vanilla Dairy-Free Gluten-Free Vegan Candies for All Party Snack Sweet Hamper 130g 1 Pack
- Price
- £1.44
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 2mo ago

Candy Kittens Introduces - Treets Pretzel Bites - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
- Price
- £1.80
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2mo ago

Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
- Price
- £1.65
- Rating
- 4.3/5
- Reviews
- 181
- Age
- 1y ago

Candy Kittens Introduces - Treets Salted Peanuts - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
- Price
- £1.52
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
73
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
2%
- CANDY KITTENS81%
- Swizzels6%
- Rubydoobys4%
- ZANGOC3%
- Supreme Sweets2%
- Sweetish1%
- Open — no brand owns it (3 brands, 2%)
Demand
Vegan Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.3×
Search terms
Top Vegan Sweets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- candy kittens337K/yr
- vegan sweets263K/yr
- vegetarian sweets53K/yr
- candy kittens sweets29K/yr
- candy kitten14K/yr
- sweets vegan9K/yr
- candy kittens smittens5K/yr
- vegan candy7K/yr
- sweets vegetarian4K/yr
- kandy kittens5K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Sweets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Artificial taste
Horrible taste
the taste bland
Too sweet
Overly sugary
Not the best candy kitten sweets I've tried
False advertising
Not as described
Misleading pictures
Overpriced and disappointing
other than that it's just a waste of money
Too expensive
needs improvements
Bad quality issues
but definitely not great
Love
Great Snack
Delicious in every way
Absolutely delicious
Good selection of sweet
Very sweet
The sweets are nice and fresh
Great vegan treat
Great vegan alternative
Vegan approved
Reasonably priced
Excellent value for money
Good price
Good quality
Incredible Variety: There is a fantastic mix of textures and flavours inside, meaning there is something in there for everyone to enjoy
Good variety
Return
0.0% Return rate 50% Fixable by listing
Too sweet
Overly sugary
Not the best candy kitten sweets I've tried
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Sweets questions
Answered from the same tracked data.









