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Vegan Protein Bar

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Vegan Protein Bar is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£445K/yr394K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
63%top-5 click share · 7 brands · 68 sellers

Flapen Score

Vegan Protein Bar against its category

The dotted line is the Grocery average. Past it, Vegan Protein Bar is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Protein Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Protein Bar 394K times last year and spent an estimated £445K. The top 5 brands take 97% of clicks. Demand peaks in May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £445K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
9.8%
Market size, estimated
£445Ka year
Peak month
May1.7× the quietest month
Top search term
yubi protein bars96K searches a year

02 · Price

A sale here is worth £11.45.

Listings sell for £11.45 on average, from £7.20 to £18.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £11.45 that is £14K to £17K a year per listing.

Average price
£11.45under the $15 to $100 sweet spot
Price range
£7.20–£18.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£14K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #28 within Snack Foods. It carries 963 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#28in Snack Foods
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
963per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Vegan Protein Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£44K£89K£133K£178K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

68

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 94%

Open market

1%

  • Yubi Bar74%
  • Nakd14%
  • JB's TREK4%
  • Misfits3%
  • PhD2%
  • Free Soul2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Vegan Protein Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Vegan Protein Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yubi protein bars96K/yr
  • vegan protein bar68K/yr
  • nakd protein bars36K/yr
  • misfits41K/yr
  • vegan protein bars28K/yr
  • yubi22K/yr
  • yubi bars14K/yr
  • gluten free protein bars16K/yr
  • yubi bar9K/yr
  • natural protein bars9K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Protein Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%

Not tasty

Bad tasting

The taste has changed

Moist/Dry6%−0.14

are really dry

So dry

Very powdery and dry base

Flavor6%−0.03

Misleading flavour

A very mixed box of flavours

Disgusting, flavour was horrible

Texture/Consistency-Overall5%−0.08

have an odd texture

and the texture was quite rubbery

Not nice texture

Sweetness5%

lots of sugar

Disgustingly over-sweetened

Sickly sweet

Love

Taste-Overall34%

Absolutely delicious

Delicious and Healthy

No nasty after taste

Nutritional Content18%+2.26

Great protein snack

Good amount of protein

Gluten free

Value For Money10%+1.18

Excellent Value

Good for the price

Great value

Flavor9%−0.03

Great variety of flavours & taste amazing

Strong flavour

Really nice flavour

Quality-Overall4%+0.08

Good quality, and arrived on time

Excellent product

Excellent variety

FAQ

Common Vegan Protein Bar questions

Answered from the same tracked data.