How competitive is the Vegan Protein Bar niche on Amazon United Kingdom?

7 brands and 68 sellers compete in Vegan Protein Bar on Amazon United Kingdom. The top 5 Vegan Protein Bar products take 63% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Vegan Protein Bar?

Vegan Protein Bar buyers on Amazon United Kingdom complain most about Taste-Overall, Moist/Dry, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Vegan Protein Bar niche?

Vegan Protein Bar sells for £11.45 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.20–£18.89. The average incumbent carries 963 reviews — the moat a new listing must climb.

Vegan Protein Bar

Vegan Protein Bar shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Vegan Protein Bar profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vegan Protein Bar is a £445K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.

Vegan Protein Bar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.8% over the last 90 days and 9.8% of searches end in a purchase.

£445K

revenue / yr

Units sold / yr40K

Search volume / yr-4.8%394K

Conversion rate9.8%

Avg price£11.45

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 68

Top-5 product click share63%

Open market3%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Top Vegan Protein Bar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yubi Bar Variety Classics Protein Bars 12 x 35g

Price: £10.43
Rating: 4.4/5
Reviews: 941
Age: 3y ago

Yubi Bar Variety Remix Protein Bars 12 x 35g

Price: £10.51
Rating: 4.4/5
Reviews: 911
Age: 3y ago

Yubi Bar Variety Selects Protein Bars 12 x 35g

Price: £10.71
Rating: 4.4/5
Reviews: 12
Age: 2mo ago

Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g (Pack of 16 bars)

Price: £10.60
Rating: 4.5/5
Reviews: 1,216
Age: 3y ago

Yubi Bar - Mint Choc Protein Bars 12 x 35g

Price: £9.64
Rating: 4.6/5
Reviews: 113
Age: 1y ago

Newest

by launch date

Yubi Bar Variety Selects Protein Bars 12 x 35g

Price: £10.71
Rating: 4.4/5
Reviews: 12
Age: 2mo ago

Yubi Bar - Black Forest Gataeu Protein Bars 12 x 35g

Price: £10.93
Rating: 4.7/5
Reviews: 14
Age: 1y ago

JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg

Price: £11.36
Rating: 4.6/5
Reviews: 348
Age: 1y ago

Yubi Bar - Mint Choc Protein Bars 12 x 35g

Price: £9.64
Rating: 4.6/5
Reviews: 113
Age: 1y ago

Vegan Protein Bars 12 x 50g | Plant Based Chocolate Protein Bars | Delicious Dairy Free Low Sugar Low Carb Bars | Sucralose Free Gluten Free | 15g of Protein per Bar | Free Soul

Price: £14.44
Rating: 3.9/5
Reviews: 64
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 94%

Open market

Yubi Bar74%
Nakd14%
JB's TREK4%
Misfits3%
PhD2%
Free Soul2%
Open — no brand owns it (1 brand, 1%)

Vegan Protein Bar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume394KCVR9.8%Products24Brands7Top 5 Brands97%OOS Rate0.6%Rating4.3★Reviews963Avg BSR#28

Peak months: May · busiest ÷ quietest = 1.7×

Top Vegan Protein Bar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

yubi protein bars96K/yr -2.5%13.0% conv.
vegan protein bar68K/yr -13.6%3.5% conv.
nakd protein bars36K/yr +7.1%8.6% conv.
misfits41K/yr +1.4%0.6% conv.
vegan protein bars28K/yr -1.2%3.1% conv.
yubi22K/yr -8.8%9.5% conv.
yubi bars14K/yr +10.1%10.5% conv.
gluten free protein bars16K/yr -6.1%2.1% conv.
yubi bar9K/yr -5.3%9.4% conv.
natural protein bars9K/yr -15.7%0.7% conv.

What reviews say buyers love and hate about Vegan Protein Bar

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall34%

“Absolutely delicious”

Nutritional Content18%

“Great protein snack”

Value For Money10%

“Excellent Value”

Flavor9%

“Great variety of flavours & taste amazing”

Quality-Overall4%

“Good quality, and arrived on time”

What buyers complain about

62% of reviews

Taste-Overall25%

“Not tasty”

Moist/Dry6%

“are really dry”

Flavor6%

“Misleading flavour”

Texture/Consistency-Overall5%

“have an odd texture”

Sweetness5%

“lots of sugar”

Common Vegan Protein Bar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vegan Protein Bar 51/100 on Amazon United Kingdom — Worth a look. The niche generates £445K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -4.8% over the last 90 days.