vegan protein bar
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good962.75avg incumbent reviews — the moat a new listing must climb
Market size
Good£445K£445K/yr · 394K searches
Avg price
Okay£11.45avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.20–£18.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vegan protein bar is a £445K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vegan protein bar market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £344K–£458K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 0.6%
- Avg brand age
- 53 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
68
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
63%
Top 20: 94%
Open market
1%
- Yubi Bar74%
- Nakd14%
- JB's TREK4%
- Misfits3%
- PhD2%
- Free Soul2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top vegan protein bar search terms
- yubi protein bars96K/yr
- vegan protein bar68K/yr
- nakd protein bars36K/yr
- misfits41K/yr
- vegan protein bars28K/yr
- yubi22K/yr
- yubi bars14K/yr
- gluten free protein bars16K/yr
- yubi bar9K/yr
- natural protein bars9K/yr
Top vegan protein bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yubi Bar Variety Classics Protein Bars 12 x 35g
Yubi Bar£10.434.4★941 rev
Yubi Bar Variety Remix Protein Bars 12 x 35g
Yubi Bar£10.514.4★911 rev
Yubi Bar Variety Selects Protein Bars 12 x 35g
Yubi Bar£10.714.4★12 rev
Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g (Pack of 16 bars)
Nakd£10.604.5★1,216 rev
Yubi Bar - Mint Choc Protein Bars 12 x 35g
Yubi Bar£9.644.6★113 rev
Newest
by launch dateYubi Bar Variety Selects Protein Bars 12 x 35g
Yubi Bar£10.7112 rev
Yubi Bar - Black Forest Gataeu Protein Bars 12 x 35g
Yubi Bar£10.9314 rev
JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg
JB's TREK£11.36348 rev
Yubi Bar - Mint Choc Protein Bars 12 x 35g
Yubi Bar£9.64113 rev
Vegan Protein Bars 12 x 50g | Plant Based Chocolate Protein Bars | Delicious Dairy Free Low Sugar Low Carb Bars | Sucralose Free Gluten Free | 15g of Protein per Bar | Free Soul
Free Soul£14.4464 rev
Trending
90-day click momentumYubi Bar Variety Selects Protein Bars 12 x 35g
Yubi Bar£10.714.4★
Yubi Bar - Black Forest Gataeu Protein Bars 12 x 35g
Yubi Bar£10.934.7★
Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Chocolate Brownie)
Warrior£9.313.9★
Yubi Bar Hazelnut Protein Bars 12 x 35g
Yubi Bar£11.544.2★
PhD Nutrition Smart Plant Bar Low Calorie High Protein Low Sugar Vegan Protein Bar/Protein Snacks Vanilla Fudge Flavour 20g of Plant Protein 64g Bar (12 Pack)
PhD£16.774.2★
What buyers say about vegan protein bar
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Great protein snack”
“Excellent Value”
“Great variety of flavours & taste amazing”
“Good quality, and arrived on time”
“Good healthy product”
“I think this is a great option for vegans”
“they taste like a regular sweet treat”
“Chewy”
“Lovely texture”
What buyers complain about
“Not tasty”
“are really dry”
“Misleading flavour”
“have an odd texture”
“lots of sugar”
“Low in protein though”
“Absolute waste of money”
“Small snack”
“Feel like my jaw is broken from chewing”
“Not as advertised”
Common questions
- Is vegan protein bar profitable to sell on Amazon United Kingdom?
- The niche generates £445K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the vegan protein bar niche?
- 7 brands and 68 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in vegan protein bar?
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Flavor. The return rate is 0.0%.
- When does demand for vegan protein bar peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the vegan protein bar niche?
- Listings span £7.20–£18.89; the average listing price is £11.45 (sweet spot $15–$100). The average incumbent carries 963 reviews — the moat a new listing must climb.