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Vegan Meal Replacement Shake

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 92% of clicks, so Vegan Meal Replacement Shake is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£96K/yr283K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
45%top-5 click share · 10 brands · 55 sellers

Flapen Score

Vegan Meal Replacement Shake against its category

The dotted line is the Grocery average. Past it, Vegan Meal Replacement Shake is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Meal Replacement Shake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Meal Replacement Shake 283K times last year and spent an estimated £96K. The top 5 brands take 92% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
3.5%
Market size, estimated
£96Ka year
Top search term
bol206K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £2.62 to £27.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.81 that is £2K to £5K a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£2.62–£27.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #232 within Tinned & Jarred Food. It carries 130 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
4.0%
Average rank
#232in Tinned & Jarred Food
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
130per listing
Listings tracked
37

04 · Newcomers

Amazon counts 4 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
55 months

Products

Top Vegan Meal Replacement Shake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

55

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

5%

  • BOL69%
  • THE PROTEIN WORKS8%
  • Protein Works8%
  • RE:NOURISH4%
  • Alpro3%
  • FUEL10K3%
  • Open — no brand owns it (4 brands, 5%)

Demand

Vegan Meal Replacement Shake search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Vegan Meal Replacement Shake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bol206K/yr
  • vegan meal replacement shake17K/yr
  • bol shake10K/yr
  • bol protein shake5K/yr
  • bol power shake7K/yr
  • dairy free meal replacement shake5K/yr
  • protein soup7K/yr
  • vegan meal replacement5K/yr
  • vegan slimfast4K/yr
  • meal replacement soup3K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Meal Replacement Shake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+0.95

Do not taste good

a very unusual taste

Does not taste like Vanilla

Flavor8%+0.39

Need more flavours

the banana flavour is a bit odd to me

Unfortunately, I personally found the flavour unpleasant, which makes it difficult to enjoy

Value For Money6%+0.72

Waste of money

too expensive for me

this is quite expensive

Sweetness5%−0.09

Too sweet for my taste

Sugar issues

It wasnt overwhelmingly sweet

Nutritional Content4%+0.21

Contains gluten

Not healthy due to bad ingredients

not protein drinks

Love

Taste-Overall30%+0.95

Amazing taste

It taste nice, creamy

Really interesting taste

Flavor14%+0.39

The flavour is a good strength

a really good vanilla taste

Great flavour

Nutritional Content11%+0.21

great nutrition too

a very decent protein content

A good protein powder

Value For Money4%+0.72

Good value for money

Good value for money

Good value

Texture/Consistency-Overall3%−0.05

Nice texture

the consistency is nice and smooth

The texture is smooth

FAQ

Common Vegan Meal Replacement Shake questions

Answered from the same tracked data.