How competitive is the Vegan Meal Replacement Shake niche on Amazon United Kingdom?

10 brands and 55 sellers compete in Vegan Meal Replacement Shake on Amazon United Kingdom. The top 5 Vegan Meal Replacement Shake products take 45% of clicks and its top 5 brands hold 92% of demand.

What does it cost to enter the Vegan Meal Replacement Shake niche?

Vegan Meal Replacement Shake sells for £9.81 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.62–£27.26. The average incumbent carries 130 reviews — the moat a new listing must climb.

Vegan Meal Replacement Shake

Vegan Meal Replacement Shake shows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Vegan Meal Replacement Shake profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vegan Meal Replacement Shake is a £96K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 52/100.

Vegan Meal Replacement Shake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.6% over the last 90 days and 3.5% of searches end in a purchase.

£96K

revenue / yr

Units sold / yr15K

Search volume / yr+2.6%283K

Conversion rate3.5%

Avg price£9.81

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers10 · 55

Top-5 product click share45%

Open market8%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 37 products

Top Vegan Meal Replacement Shake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BOL Chocolate Power Shake Ready-to-Drink 6 x 410ml Bottles

Price: £13.64
Rating: 4.1/5
Reviews: 96
Age: 1y ago

BOL Vanilla Power Shake Ready-to-Drink 6 x 410ml Bottles

Price: £14.78
Rating: 4.0/5
Reviews: 77
Age: 1y ago

BOL Blueberry Power Shake Ready-to-Drink 6 x 410ml Bottles

Price: £13.83
Rating: 3.9/5
Reviews: 97
Age: 1y ago

BOL Salted Caramel Power Shake - Ready-to-Drink Nutritionally Complete Meal (300kcal) | 27g High Protein Shake - Low Sugar Plant-based High Fibre - Low Calorie Meal Replacement (410ml x 6 Bottles)

Price: £13.41
Rating: 3.8/5
Reviews: 66
Age: 1y ago

Protein Works | Vegan Diet Meal 360 - Gold Chocolate Bueno 15 Meals 1kg

Price: £15.21
Rating: 4.5/5
Reviews: 54
Age: 1y ago

Newest

by launch date

BOL Blueberry Power Shake Ready-to-Drink 1 x 410ml Bottle

Price: £2.82
Rating: 3.9/5
Reviews: 97
Age: 5mo ago

Alpro Meal To Go Vanilla Flavour Ready-To-Drink Meal Replacement Drink

Price: £15.20
Rating: 4.4/5
Reviews: 49
Age: 5mo ago

BOL Banana Power Shake Ready-to-Drink 6 x 410ml Bottles

Price: £15.71
Rating: 4.0/5
Reviews: 32
Age: 6mo ago

BOL Strawberry Power Shake Ready-to-Drink 6 x 410ml Bottles

Price: £16.51
Rating: 4.1/5
Reviews: 40
Age: 6mo ago

FUEL10K High Protein Tomato Instant Cup Soup 27 Sachets

Price: £10.48
Rating: 4.5/5
Reviews: 9
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

BOL69%
THE PROTEIN WORKS8%
Protein Works8%
RE:NOURISH4%
Alpro3%
FUEL10K3%
Open — no brand owns it (4 brands, 5%)

Vegan Meal Replacement Shake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume283KCVR3.5%Products37Brands10Top 5 Brands92%OOS Rate4.0%Rating4.1★Reviews130Avg BSR#232

Top Vegan Meal Replacement Shake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bol206K/yr +9.5%2.0% conv.
vegan meal replacement shake17K/yr -10.7%2.1% conv.
bol shake10K/yr +4.6%6.3% conv.
bol protein shake5K/yr +32.6%9.2% conv.
bol power shake7K/yr -28.0%9.1% conv.
dairy free meal replacement shake5K/yr +8.3%1.0% conv.
protein soup7K/yr -22.8%1.6% conv.
vegan meal replacement5K/yr +11.8%1.7% conv.
vegan slimfast4K/yr +28.6%0.7% conv.
meal replacement soup3K/yr -23.6%0.1% conv.

What reviews say buyers love and hate about Vegan Meal Replacement Shake

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Taste-Overall30%

“Amazing taste”

Flavor14%

“The flavour is a good strength”

Nutritional Content11%

“great nutrition too”

Value For Money4%

“Good value for money”

Texture/Consistency-Overall3%

“Nice texture”

What buyers complain about

50% of reviews

Taste-Overall16%

“Do not taste good”

Flavor8%

“Need more flavours”

Value For Money6%

“Waste of money”

Sweetness5%

“Too sweet for my taste”

Nutritional Content4%

“Contains gluten”

Common Vegan Meal Replacement Shake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vegan Meal Replacement Shake 52/100 on Amazon United Kingdom — Worth a look. The niche generates £96K/yr across 37 tracked products. 4 of 11 products launched in the last 360 days are still selling. Search demand moved +2.6% over the last 90 days.

Vegan Meal Replacement Shake buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.