vegan meal replacement shake
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great130.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.62–£27.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.81avg listing price — sweet spot $15–$100
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Market size
Bad£96K£96K/yr · 283K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vegan meal replacement shake is a £96K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vegan meal replacement shake market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £123K–£147K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #232
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 68%
- Out of stock
- 4.0%
- Avg brand age
- 55 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
55
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
45%
Top 20: 81%
Open market
5%
- BOL69%
- THE PROTEIN WORKS8%
- Protein Works8%
- RE:NOURISH4%
- Alpro3%
- FUEL10K3%
- Open — no brand owns it (4 brands, 5%)
Demand
Weekly Amazon search volume, last 21 weeks — +2.6% search growth over the last 90 days.Top vegan meal replacement shake search terms
- bol206K/yr
- vegan meal replacement shake17K/yr
- bol shake10K/yr
- bol protein shake5K/yr
- bol power shake7K/yr
- dairy free meal replacement shake5K/yr
- protein soup7K/yr
- vegan meal replacement5K/yr
- vegan slimfast4K/yr
- meal replacement soup3K/yr
Top vegan meal replacement shake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOL Chocolate Power Shake Ready-to-Drink 6 x 410ml Bottles
BOL£13.644.1★96 rev
BOL Vanilla Power Shake Ready-to-Drink 6 x 410ml Bottles
BOL£14.784.0★77 rev
BOL Blueberry Power Shake Ready-to-Drink 6 x 410ml Bottles
BOL£13.833.9★97 rev
BOL Salted Caramel Power Shake - Ready-to-Drink Nutritionally Complete Meal (300kcal) | 27g High Protein Shake - Low Sugar Plant-based High Fibre - Low Calorie Meal Replacement (410ml x 6 Bottles)
BOL£13.413.8★66 rev
Protein Works | Vegan Diet Meal 360 - Gold Chocolate Bueno 15 Meals 1kg
THE PROTEIN WORKS£15.214.5★54 rev
Newest
by launch date
BOL Blueberry Power Shake Ready-to-Drink 1 x 410ml Bottle
BOL£2.8297 rev
Alpro Meal To Go Vanilla Flavour Ready-To-Drink Meal Replacement Drink
Alpro£15.2049 rev
BOL Banana Power Shake Ready-to-Drink 6 x 410ml Bottles
BOL£15.7132 rev
BOL Strawberry Power Shake Ready-to-Drink 6 x 410ml Bottles
BOL£16.5140 rev
FUEL10K High Protein Tomato Instant Cup Soup 27 Sachets
FUEL10K£10.489 rev
Trending
90-day click momentumBOL Blueberry Power Shake Ready-to-Drink 1 x 410ml Bottle
BOL£2.823.9★
Protein Works | Vegan Diet Meal 360 - Gold Chocolate Bueno 7 Meals 500g
THE PROTEIN WORKS£9.384.5★
Alpro Meal To Go Vanilla Flavour Ready-To-Drink Meal Replacement Drink
Alpro£15.204.4★
SlimFast Meal Replacement Powder Blueberry Flavour 584g 16 Servings
SlimFast£8.034.6★
Protein Works | Vegan Complete Meal 360 - GOLD Innovation Award-Winning Vegan Protein Meal Replacement Shake Premium Plant-Based Ingredients Vitamins & Minerals Strawberries n Cream 5 Meals 500g
Protein Works£8.273.8★
What buyers say about vegan meal replacement shake
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“The flavour is a good strength”
“great nutrition too”
“Good value for money”
“Nice texture”
“They're vegan friendly”
“Smooth”
“easy to mix”
“Does the job”
“the drinks are really good”
What buyers complain about
“Do not taste good”
“Need more flavours”
“Waste of money”
“Too sweet for my taste”
“Contains gluten”
“The drink is fairly thick”
“I cant stand the taste of sweeteners which so many others use”
“tastes like salty milk”
“It has the slightest hint of banana smell”
“the texture is somewhat unpleasant”
Common questions
- Is vegan meal replacement shake profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 37 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the vegan meal replacement shake niche?
- 10 brands and 55 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in vegan meal replacement shake?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- What does it cost to enter the vegan meal replacement shake niche?
- Listings span £2.62–£27.26; the average listing price is £9.81 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.