Vegan Mayo
MaybeReturns run at only 0.0% of orders. But shoppers spend only $45K a year here, so Vegan Mayo is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £45K/yr53K searches / yr
- 90-day growth
- +17.7%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 65 sellers
Flapen Score
Vegan Mayo against its category
The dotted line is the Grocery average. Past it, Vegan Mayo is stronger. Inside it, weaker.
Market
The Vegan Mayo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Mayo 53K times last year and spent an estimated £45K. The top 5 brands take 86% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
13.2% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +17.7%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £45Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- vegan mayo32K searches a year
02 · Price
A sale here is worth £6.41.
Listings sell for £6.41 on average, from £1.07 to £24.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.41 that is £2K to £3K a year per listing.
- Average price
- £6.41under the $15 to $100 sweet spot
- Price range
- £1.07–£24.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #111 within Condiments & Sauces. It carries 496 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 11.2%
- Average rank
- #111in Condiments & Sauces
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 496per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Vegan Mayo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hellmanns Vegan Mayonnaise Catering Mayonnaise 2 Litre Tub
- Price
- £11.96
- Rating
- 4.6/5
- Reviews
- 1,755
- Age
- 2y ago

Hellmanns 100% Plant-Based Mayo Squeezy Bottle Great Tasting Vegan Mayo 750 ml
- Price
- £3.68
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 2y ago

Heinz Vegan Mayonnaise 800ml
- Price
- £3.85
- Rating
- 4.8/5
- Reviews
- 3,805
- Age
- 5y ago

Hellmanns 100% Plant-based Mayo good source of omega 3 great tasting vegan Mayo 400 g
- Price
- £3.12
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 2y ago

Chefs Menu Vegan Mayo 1 litre
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago
Trending
90-day click momentum
Veeba Eggless Veginnaise Vegany Mayo 300g
- Price
- £3.46
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 1y ago

Chefs Menu Vegan Mayo 1 litre
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Barries Mayo Rosemary and Thyme Vegan Mayonnaise Rich & Creamy Traditional-Style Mayo Without Eggs Family Recipe Crafted With NO Preservatives Pure Plant-Based Spread 300ml
- Price
- £3.54
- Rating
- 3.3/5
- Reviews
- 40
- Age
- 4y ago

Nandos Peri-Peri Sauce/Marinade Collection (Vegan Perinaise Peri Peri Mild Mayonnaise 265g)
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 7y ago

Hellmanns Mayo Sauce 850ml
- Price
- £3.92
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 2y ago
Newest
by launch date
Chefs Menu Vegan Mayo 1 litre
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Wagamama Vegan Mayo Katsu 265g
- Price
- £2.05
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago

Wagamama Vegan Mayo Firecracker 265g
- Price
- £2.02
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 8mo ago

Dr. Wills Avocado Oil Mayonnaise | Keto Mayo with Pure Avocado | Free Range Egg Yolk | Seed Oils and Sugar Free | For Salad Sandwiches and more | Award Winning Mayonnaise - 630g Glass Jar
- Price
- £15.04
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 1y ago

by Amazon Mayo 500ml
- Price
- £1.07
- Rating
- 4.5/5
- Reviews
- 1,123
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
65
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
11%
- Hellmann's57%
- HEINZ14%
- Chef's Menu7%
- Lion5%
- Nando's4%
- Wagamama3%
- Open — no brand owns it (6 brands, 11%)
Demand
Vegan Mayo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Vegan Mayo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
AWFUL TASTE
Tasted weird
Tastes weird
Cheap
Poor quality
certainly not like the brands that other reviews have noted
can be bought cheaper
Yes its more expensive than ones youd find in the supermarket
Expensive
Rapeseed oil over 50%
This is not mayonnaise its salad cream
This stuff is rancid
New recipe tastes rancid
Love
Creamy taste, as good as big brands
this tastes divine
Good taste
Worth it
Great value
Amazing price
Good quality
Great product
better than top brand we love this
Nice flavour
What impressed me most is the flavour balance
more flavourful than expected
vegan
Lovely, use it to make vegan coleslaw
Really nice vegan mayo youd never know
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Mayo questions
Answered from the same tracked data.









