Vegan Mayo
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $45K a year here, so Vegan Mayo is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £45K/yr53K searches / yr
- 90-day growth
- +17.7%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 65 sellers
Flapen Score
Vegan Mayo against its category
The dotted line is the Grocery average. Past it, Vegan Mayo is stronger. Inside it, weaker.
Market
The Vegan Mayo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Mayo 53K times last year and spent an estimated £45K. The top 5 brands take 86% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +17.7%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £45Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- vegan mayo32K searches a year
02 · Price
A sale here is worth £6.41.
Listings sell for £6.41 on average, from £1.07 to £24.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.41 that is £2K to £3K a year per listing.
- Average price
- £6.41under the $15 to $100 sweet spot
- Price range
- £1.07–£24.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #111 within Condiments & Sauces. It carries 496 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 11.2%
- Average rank
- #111in Condiments & Sauces
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 496per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Vegan Mayo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hellmanns Vegan Mayonnaise Catering Mayonnaise 2 Litre Tub
- Price
- £11.96
- Rating
- 4.6/5
- Reviews
- 1,755
- Age
- 2y ago

Hellmanns 100% Plant-Based Mayo Squeezy Bottle Great Tasting Vegan Mayo 750 ml
- Price
- £3.68
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 2y ago

Heinz Vegan Mayonnaise 800ml
- Price
- £3.85
- Rating
- 4.8/5
- Reviews
- 3,805
- Age
- 5y ago

Hellmanns 100% Plant-based Mayo good source of omega 3 great tasting vegan Mayo 400 g
- Price
- £3.12
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 2y ago

Chefs Menu Vegan Mayo 1 litre
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Veeba Eggless Veginnaise Vegany Mayo 300g
- Price
- £3.46
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 1y ago

Chefs Menu Vegan Mayo 1 litre
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Barries Mayo Rosemary and Thyme Vegan Mayonnaise Rich & Creamy Traditional-Style Mayo Without Eggs Family Recipe Crafted With NO Preservatives Pure Plant-Based Spread 300ml
- Price
- £3.54
- Rating
- 3.3/5
- Reviews
- 40
- Age
- 4y ago

Nandos Peri-Peri Sauce/Marinade Collection (Vegan Perinaise Peri Peri Mild Mayonnaise 265g)
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 7y ago

Hellmanns Mayo Sauce 850ml
- Price
- £3.92
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 2y ago
Newest
by launch date
Chefs Menu Vegan Mayo 1 litre
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Wagamama Vegan Mayo Katsu 265g
- Price
- £2.05
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago

Wagamama Vegan Mayo Firecracker 265g
- Price
- £2.02
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 8mo ago

Dr. Wills Avocado Oil Mayonnaise | Keto Mayo with Pure Avocado | Free Range Egg Yolk | Seed Oils and Sugar Free | For Salad Sandwiches and more | Award Winning Mayonnaise - 630g Glass Jar
- Price
- £15.04
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 1y ago

by Amazon Mayo 500ml
- Price
- £1.07
- Rating
- 4.5/5
- Reviews
- 1,123
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
65
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
11%
- Hellmann's57%
- HEINZ14%
- Chef's Menu7%
- Lion5%
- Nando's4%
- Wagamama3%
- Open — no brand owns it (6 brands, 11%)
Demand
Vegan Mayo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Vegan Mayo
We read the reviews and the return reasons for every product selling here.
“AWFUL TASTE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Mayo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









