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Vegan Mayo

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $45K a year here, so Vegan Mayo is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£45K/yr53K searches / yr
90-day growth
+17.7%search demand this quarter
Competition
65%top-5 click share · 12 brands · 65 sellers

Flapen Score

Vegan Mayo against its category

The dotted line is the Grocery average. Past it, Vegan Mayo is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Mayo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Mayo 53K times last year and spent an estimated £45K. The top 5 brands take 86% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+17.7%
Conversion, latest week
13.2%
Market size, estimated
£45Ka year
Peak month
June1.4× the quietest month
Top search term
vegan mayo32K searches a year

02 · Price

A sale here is worth £6.41.

Listings sell for £6.41 on average, from £1.07 to £24.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.41 that is £2K to £3K a year per listing.

Average price
£6.41under the $15 to $100 sweet spot
Price range
£1.07–£24.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #111 within Condiments & Sauces. It carries 496 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#111in Condiments & Sauces
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
496per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Vegan Mayo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

65

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

  • Hellmann's57%
  • HEINZ14%
  • Chef's Menu7%
  • Lion5%
  • Nando's4%
  • Wagamama3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Vegan Mayo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Vegan Mayo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall36%−0.10

AWFUL TASTE

Tasted weird

Tastes weird

Quality-Overall8%+0.36

Cheap

Poor quality

certainly not like the brands that other reviews have noted

Value For Money6%+2.25

can be bought cheaper

Yes its more expensive than ones youd find in the supermarket

Expensive

Ingredients-Overall5%−0.03

Rapeseed oil over 50%

This is not mayonnaise its salad cream

Stale/Rotten/Spoiled5%−0.03

This stuff is rancid

New recipe tastes rancid

Love

Taste-Overall40%−0.10

Creamy taste, as good as big brands

this tastes divine

Good taste

Value For Money14%+2.25

Worth it

Great value

Amazing price

Quality-Overall11%+0.36

Good quality

Great product

better than top brand we love this

Flavor7%

Nice flavour

What impressed me most is the flavour balance

more flavourful than expected

Vegan/Organic5%+0.39

vegan

Lovely, use it to make vegan coleslaw

Really nice vegan mayo youd never know

FAQ

Common Vegan Mayo questions

Answered from the same tracked data.