vegan mayo
Worth a lookShows low returns (0.0%), but a small market ($45K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Review moat
Great496.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Price range
Okay£1.07–£24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.41avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 53K searches
According to Flapen's Amazon United Kingdom niche tracking, vegan mayo is a £45K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vegan mayo market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £38K–£51K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 11.2%
- Avg brand age
- 59 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
65
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
11%
- Hellmann's57%
- HEINZ14%
- Chef's Menu7%
- Lion5%
- Nando's4%
- Wagamama3%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — +17.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top vegan mayo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hellmanns Vegan Mayonnaise Catering Mayonnaise 2 Litre Tub
Hellmann's£11.964.6★1,755 rev
Hellmanns 100% Plant-Based Mayo Squeezy Bottle Great Tasting Vegan Mayo 750 ml
Hellmann's£3.684.6★43 rev
Heinz Vegan Mayonnaise 800ml
HEINZ£3.854.8★3,805 rev
Hellmanns 100% Plant-based Mayo good source of omega 3 great tasting vegan Mayo 400 g
Hellmann's£3.124.6★48 rev
Chefs Menu Vegan Mayo 1 litre
Chef's Menu£6.714.7★4 rev
Newest
by launch dateChefs Menu Vegan Mayo 1 litre
Chef's Menu£6.714 rev
Wagamama Vegan Mayo Katsu 265g
Wagamama£2.055 rev
Wagamama Vegan Mayo Firecracker 265g
Wagamama£2.026 rev
Dr. Wills Avocado Oil Mayonnaise | Keto Mayo with Pure Avocado | Free Range Egg Yolk | Seed Oils and Sugar Free | For Salad Sandwiches and more | Award Winning Mayonnaise - 630g Glass Jar
Dr Will's£15.0477 rev
by Amazon Mayo 500ml
by Amazon£1.071,123 rev
Trending
90-day click momentum
Veeba Eggless Veginnaise Vegany Mayo 300g
Veeba£3.464.1★
Chefs Menu Vegan Mayo 1 litre
Chef's Menu£6.714.7★
Barries Mayo Rosemary and Thyme Vegan Mayonnaise Rich & Creamy Traditional-Style Mayo Without Eggs Family Recipe Crafted With NO Preservatives Pure Plant-Based Spread 300ml
Barries£3.543.3★
Nandos Peri-Peri Sauce/Marinade Collection (Vegan Perinaise Peri Peri Mild Mayonnaise 265g)
Nando's£2.034.4★
Hellmanns Mayo Sauce 850ml
Hellmann's£3.924.0★
What buyers say about vegan mayo
What buyers praise and complain about, mined from review topics.What buyers love
“Creamy taste, as good as big brands”
“Worth it”
“Good quality”
“Nice flavour”
“vegan”
“Very creamy and good value for money”
“This size was ideal”
“Makes a delightful addition to my meals”
“Easy to use”
“Creamy and tasty”
What buyers complain about
“AWFUL TASTE”
“Cheap”
“can be bought cheaper”
“Rapeseed oil over 50%”
“This stuff is rancid”
“Honestly I found this mayo to be almost tasteless, very bland consistency is iffy and generally crap”
“when you look it contains different oil, lower oil quantity, less egg, no egg white etc”
“Not nice drizzle”
“My son is super allergic to eggs and”
“Changed recipe, no longer any good”
Common questions
- Is vegan mayo profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the vegan mayo niche?
- 12 brands and 65 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in vegan mayo?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for vegan mayo peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the vegan mayo niche?
- Listings span £1.07–£24.13; the average listing price is £6.41 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.