How competitive is the Vegan Mayo niche on Amazon United Kingdom?

12 brands and 65 sellers compete in Vegan Mayo on Amazon United Kingdom. The top 5 Vegan Mayo products take 65% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Vegan Mayo?

Vegan Mayo buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Vegan Mayo niche?

Vegan Mayo sells for £6.41 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.07–£24.13. The average incumbent carries 496 reviews — the moat a new listing must climb.

Vegan Mayo

Vegan Mayo shows low returns (0.0%), but a small market ($45K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Vegan Mayo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vegan Mayo is a £45K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 50/100.

Vegan Mayo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +17.7% over the last 90 days and 13.2% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr8K

Search volume / yr+17.7%53K

Conversion rate13.2%

Avg price£6.41

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers12 · 65

Top-5 product click share65%

Open market14%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Top Vegan Mayo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hellmanns Vegan Mayonnaise Catering Mayonnaise 2 Litre Tub

Price: £11.96
Rating: 4.6/5
Reviews: 1,755
Age: 2y ago

Hellmanns 100% Plant-Based Mayo Squeezy Bottle Great Tasting Vegan Mayo 750 ml

Price: £3.68
Rating: 4.6/5
Reviews: 43
Age: 2y ago

Heinz Vegan Mayonnaise 800ml

Price: £3.85
Rating: 4.8/5
Reviews: 3,805
Age: 5y ago

Hellmanns 100% Plant-based Mayo good source of omega 3 great tasting vegan Mayo 400 g

Price: £3.12
Rating: 4.6/5
Reviews: 48
Age: 2y ago

Chefs Menu Vegan Mayo 1 litre

Price: £6.71
Rating: 4.7/5
Reviews: 4
Age: 8mo ago

Newest

by launch date

Chefs Menu Vegan Mayo 1 litre

Price: £6.71
Rating: 4.7/5
Reviews: 4
Age: 8mo ago

Wagamama Vegan Mayo Katsu 265g

Price: £2.05
Rating: 4.7/5
Reviews: 5
Age: 8mo ago

Wagamama Vegan Mayo Firecracker 265g

Price: £2.02
Rating: 4.2/5
Reviews: 6
Age: 8mo ago

Dr. Wills Avocado Oil Mayonnaise | Keto Mayo with Pure Avocado | Free Range Egg Yolk | Seed Oils and Sugar Free | For Salad Sandwiches and more | Award Winning Mayonnaise - 630g Glass Jar

Price: £15.04
Rating: 4.8/5
Reviews: 77
Age: 1y ago

by Amazon Mayo 500ml

Price: £1.07
Rating: 4.5/5
Reviews: 1,123
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

Hellmann's57%
HEINZ14%
Chef's Menu7%
Lion5%
Nando's4%
Wagamama3%
Open — no brand owns it (6 brands, 11%)

Vegan Mayo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR13.2%Products19Brands12Top 5 Brands86%OOS Rate11.2%Rating4.3★Reviews496Avg BSR#111

No pronounced peak months · busiest ÷ quietest = 1.4×

What reviews say buyers love and hate about Vegan Mayo

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall40%

“Creamy taste, as good as big brands”

Value For Money14%

“Worth it”

Quality-Overall11%

“Good quality”

Flavor7%

“Nice flavour”

Vegan/Organic5%

“vegan”

What buyers complain about

72% of reviews

Taste-Overall36%

“AWFUL TASTE”

Quality-Overall8%

“Cheap”

Value For Money6%

“can be bought cheaper”

Ingredients-Overall5%

“Rapeseed oil over 50%”

Stale/Rotten/Spoiled5%

“This stuff is rancid”

Common Vegan Mayo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vegan Mayo 50/100 on Amazon United Kingdom — Worth a look. The niche generates £45K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +17.7% over the last 90 days.