Vegan Marshmallow
prices mostly outside the sweet spot ($0.97–$13.49) — Vegan Marshmallow doesn't clear our bar today.
Flapen Score
Is Vegan Marshmallow profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vegan Marshmallow is a £97K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Vegan Marshmallow: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +20.9% over the last 90 days and 8.9% of searches end in a purchase.
£97K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Vegan Marshmallow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EPIC SNAX CO American Style White Plant Power Toastin Marshmallows Gluten Free & Vegan Friendly Perfect for Toasting 200 g (Pack of 1)
- Price
- £2.50
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 2y ago
Freedom Confectionery Vegantic Pink & White Vanilla Marshmallows | Larger Soft & Fluffy Vegan Mallows | PlantBased & AllergyFree | Ideal for Toasting Baking & Sharing
- Price
- £1.70
- Rating
- 4.2/5
- Reviews
- 785
- Age
- 6y ago
Vegan Marshmallows | American Style Epic Vegan Extra Large Toasting Marshmallows - Gluten Free - 2 Packs of 200g
- Price
- £7.66
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2y ago
Dandies Light and Fluffy Vegan Marshmallows | Perfect for Barbeque | Bonfire | Roast | Toasting | Smores or Just Snacking | American Style | Suitable For Vegetarian | Gelatine Free | 200g | Pack of 2
- Price
- £10.27
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4y ago
Freedom Vegan 1kg Bag Vanilla Mini Pink & White Mini Marshmallows - Vegan Marshmallows UK/Vegetarian Marshmallows UK Natural Flavours & Colours - Gelatine & Gluten Free Vegan Sweets 1kg
- Price
- £13.49
- Rating
- 4.0/5
- Reviews
- 120
- Age
- 5y ago
Trending
90-day click momentum
Van Slooten Roaming Hearts Strawberry and Vanilla Marshmallows Vegan Gluten Free 150g
- Price
- £3.41
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
American-Style Toastin Mallows Soft Fluffy Marshmallows Perfect for Roasting (Almond)
- Price
- £12.53
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 2y ago
Vegan Marshmallows | American Style Epic Vegan Extra Large Toasting Marshmallows - Gluten Free - 2 Packs of 200g
- Price
- £7.66
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2y ago
Dandies Light and Fluffy Vegan Marshmallows | Perfect for Barbeque | Bonfire | Roast | Toasting | Smores or Just Snacking | American Style | Suitable For Vegetarian | Gelatine Free | 200g | Pack of 2
- Price
- £10.27
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4y ago
EPIC SNAX CO American Style White Plant Power Toastin Marshmallows Gluten Free & Vegan Friendly Perfect for Toasting 200 g (Pack of 1)
- Price
- £2.50
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 2y ago
Newest
by launch dateVan Slooten Roaming Hearts Strawberry and Vanilla Marshmallows Vegan Gluten Free 150g
- Price
- £3.41
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
EPIC SNAX CO American Style White Plant Power Toastin Marshmallows Gluten Free & Vegan Friendly Perfect for Toasting 200 g (Pack of 1)
- Price
- £2.50
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 2y ago
Vegan Marshmallows | American Style Epic Vegan Extra Large Toasting Marshmallows - Gluten Free - 2 Packs of 200g
- Price
- £7.66
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2y ago
American-Style Toastin Mallows Soft Fluffy Marshmallows Perfect for Roasting (Almond)
- Price
- £12.53
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 2y ago
Dandies Light and Fluffy Vegan Marshmallows | Perfect for Barbeque | Bonfire | Roast | Toasting | Smores or Just Snacking | American Style | Suitable For Vegetarian | Gelatine Free | 200g | Pack of 2
- Price
- £10.27
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
30
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
10%
- EPIC SNAX CO46%
- Freedom Confectionery21%
- Sync'T8%
- Dandies6%
- Her Flavour5%
- Blue Nile Foods4%
- Open — no brand owns it (3 brands, 10%)
Vegan Marshmallow demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top Vegan Marshmallow search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vegan marshmallows111K/yr
- vegetarian marshmallows33K/yr
- vegan marshmallows uk15K/yr
- vegan marshmallow5K/yr
- vegetarian marshmallows uk6K/yr
- veggie marshmallows3K/yr
What reviews say buyers love and hate about Vegan Marshmallow
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Love these in hot chocolate taste lovely”
“These are a nice marshmallow for a vegetarian/vegan option”
“Reasonably priced”
“Top quality marshmallows”
“lovely texture”
What buyers complain about
70% of reviews“Not to everyone's taste”
“Expensive”
“Awful, weird smell, weird aftertaste also look slightly brown”
“i pay less in the shops for the same quality”
“All stuck together :/ These marshmallows were obviously stored poorly as theyve all become stuck together into one giant slab”
Common Vegan Marshmallow questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
