Vegan Marshmallow
FailPrices span $0.97–$13.49, mostly outside the sweet spot, so Vegan Marshmallow is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £97K/yr173K searches / yr
- 90-day growth
- +20.9%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 30 sellers
Flapen Score
Vegan Marshmallow against its category
The dotted line is the Grocery average. Past it, Vegan Marshmallow is stronger. Inside it, weaker.
Market
The Vegan Marshmallow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Marshmallow 173K times last year and spent an estimated £97K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- +20.9%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £97Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- vegan marshmallows111K searches a year
02 · Price
A sale here is worth £6.29.
Listings sell for £6.29 on average, from £0.97 to £13.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £6.29 that is £8K to £9K a year per listing.
- Average price
- £6.29under the $15 to $100 sweet spot
- Price range
- £0.97–£13.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £8K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #58 within Baking Supplies. It carries 515 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 92%
- Out of stock, average day
- 8.6%
- Average rank
- #58in Baking Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 515per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Vegan Marshmallow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EPIC SNAX CO American Style White Plant Power Toastin Marshmallows Gluten Free & Vegan Friendly Perfect for Toasting 200 g (Pack of 1)
- Price
- £2.50
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 2y ago

Freedom Confectionery Vegantic Pink & White Vanilla Marshmallows | Larger Soft & Fluffy Vegan Mallows | PlantBased & AllergyFree | Ideal for Toasting Baking & Sharing
- Price
- £1.70
- Rating
- 4.2/5
- Reviews
- 785
- Age
- 6y ago

Vegan Marshmallows | American Style Epic Vegan Extra Large Toasting Marshmallows - Gluten Free - 2 Packs of 200g
- Price
- £7.66
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2y ago

Dandies Light and Fluffy Vegan Marshmallows | Perfect for Barbeque | Bonfire | Roast | Toasting | Smores or Just Snacking | American Style | Suitable For Vegetarian | Gelatine Free | 200g | Pack of 2
- Price
- £10.27
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4y ago

Freedom Vegan 1kg Bag Vanilla Mini Pink & White Mini Marshmallows - Vegan Marshmallows UK/Vegetarian Marshmallows UK Natural Flavours & Colours - Gelatine & Gluten Free Vegan Sweets 1kg
- Price
- £13.49
- Rating
- 4.0/5
- Reviews
- 120
- Age
- 5y ago
Trending
90-day click momentum
Van Slooten Roaming Hearts Strawberry and Vanilla Marshmallows Vegan Gluten Free 150g
- Price
- £3.41
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago

American-Style Toastin Mallows Soft Fluffy Marshmallows Perfect for Roasting (Almond)
- Price
- £12.53
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 2y ago

Vegan Marshmallows | American Style Epic Vegan Extra Large Toasting Marshmallows - Gluten Free - 2 Packs of 200g
- Price
- £7.66
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2y ago

Dandies Light and Fluffy Vegan Marshmallows | Perfect for Barbeque | Bonfire | Roast | Toasting | Smores or Just Snacking | American Style | Suitable For Vegetarian | Gelatine Free | 200g | Pack of 2
- Price
- £10.27
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4y ago

EPIC SNAX CO American Style White Plant Power Toastin Marshmallows Gluten Free & Vegan Friendly Perfect for Toasting 200 g (Pack of 1)
- Price
- £2.50
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 2y ago
Newest
by launch date
Van Slooten Roaming Hearts Strawberry and Vanilla Marshmallows Vegan Gluten Free 150g
- Price
- £3.41
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago

EPIC SNAX CO American Style White Plant Power Toastin Marshmallows Gluten Free & Vegan Friendly Perfect for Toasting 200 g (Pack of 1)
- Price
- £2.50
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 2y ago

Vegan Marshmallows | American Style Epic Vegan Extra Large Toasting Marshmallows - Gluten Free - 2 Packs of 200g
- Price
- £7.66
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2y ago

American-Style Toastin Mallows Soft Fluffy Marshmallows Perfect for Roasting (Almond)
- Price
- £12.53
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 2y ago

Dandies Light and Fluffy Vegan Marshmallows | Perfect for Barbeque | Bonfire | Roast | Toasting | Smores or Just Snacking | American Style | Suitable For Vegetarian | Gelatine Free | 200g | Pack of 2
- Price
- £10.27
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
30
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
10%
- EPIC SNAX CO46%
- Freedom Confectionery21%
- Sync'T8%
- Dandies6%
- Her Flavour5%
- Blue Nile Foods4%
- Open — no brand owns it (3 brands, 10%)
Demand
Vegan Marshmallow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Vegan Marshmallow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vegan marshmallows111K/yr
- vegetarian marshmallows33K/yr
- vegan marshmallows uk15K/yr
- vegan marshmallow5K/yr
- vegetarian marshmallows uk6K/yr
- veggie marshmallows3K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Marshmallow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not to everyone's taste
taste weird too
Taste awful
Expensive
Tad expensive
Over priced
Awful, weird smell, weird aftertaste also look slightly brown
A pungent chemical smell and flavour, with a strangely gritty outer surface does not make for a pleasant experience
for some reason these smell so weird almost like burnt plastic
i pay less in the shops for the same quality
All stuck together :/ These marshmallows were obviously stored poorly as theyve all become stuck together into one giant slab
Love
Love these in hot chocolate taste lovely
tastes different
Taste fine
These are a nice marshmallow for a vegetarian/vegan option
Vegan sweets
Great vegan
Reasonably priced
Good value for money
at a great price
Top quality marshmallows
Great Quality
Good product
lovely texture
quality and texture
Really like the texture of these
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Marshmallow questions
Answered from the same tracked data.









