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Vegan Marshmallow

Fail

Prices span $0.97–$13.49, mostly outside the sweet spot, so Vegan Marshmallow is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£97K/yr173K searches / yr
90-day growth
+20.9%search demand this quarter
Competition
77%top-5 click share · 9 brands · 30 sellers

Flapen Score

Vegan Marshmallow against its category

The dotted line is the Grocery average. Past it, Vegan Marshmallow is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Marshmallow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Marshmallow 173K times last year and spent an estimated £97K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+20.9%
Conversion, latest week
8.9%
Market size, estimated
£97Ka year
Peak month
December4.0× the quietest month
Top search term
vegan marshmallows111K searches a year

02 · Price

A sale here is worth £6.29.

Listings sell for £6.29 on average, from £0.97 to £13.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £6.29 that is £8K to £9K a year per listing.

Average price
£6.29under the $15 to $100 sweet spot
Price range
£0.97–£13.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #58 within Baking Supplies. It carries 515 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
8.6%
Average rank
#58in Baking Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
515per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Vegan Marshmallow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

30

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • EPIC SNAX CO46%
  • Freedom Confectionery21%
  • Sync'T8%
  • Dandies6%
  • Her Flavour5%
  • Blue Nile Foods4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Vegan Marshmallow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Vegan Marshmallow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan marshmallows111K/yr
  • vegetarian marshmallows33K/yr
  • vegan marshmallows uk15K/yr
  • vegan marshmallow5K/yr
  • vegetarian marshmallows uk6K/yr
  • veggie marshmallows3K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Marshmallow

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%

Not to everyone's taste

taste weird too

Taste awful

Value For Money12%+0.18

Expensive

Tad expensive

Over priced

Smell6%−0.07

Awful, weird smell, weird aftertaste also look slightly brown

A pungent chemical smell and flavour, with a strangely gritty outer surface does not make for a pleasant experience

for some reason these smell so weird almost like burnt plastic

Quality-Overall5%

i pay less in the shops for the same quality

Chunk/Clump/Collection5%−0.05

All stuck together :/ These marshmallows were obviously stored poorly as theyve all become stuck together into one giant slab

Love

Taste-Overall28%

Love these in hot chocolate taste lovely

tastes different

Taste fine

Vegan/Organic21%+1.91

These are a nice marshmallow for a vegetarian/vegan option

Vegan sweets

Great vegan

Value For Money8%+0.18

Reasonably priced

Good value for money

at a great price

Quality-Overall5%

Top quality marshmallows

Great Quality

Good product

Texture/Consistency-Overall5%+0.55

lovely texture

quality and texture

Really like the texture of these

FAQ

Common Vegan Marshmallow questions

Answered from the same tracked data.