Skip to content

Vegan Ice Cream

Maybe

Returns run at only 0.0% of orders. But prices span $1.21–$5.05, mostly outside the sweet spot, so Vegan Ice Cream is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£24K/yr72K searches / yr
90-day growth
+84.2%search demand this quarter
Competition
42%top-5 click share · 16 brands · 34 sellers

Flapen Score

Vegan Ice Cream against its category

The dotted line is the Grocery average. Past it, Vegan Ice Cream is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Ice Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Ice Cream 72K times last year and spent an estimated £24K. The top 5 brands take 82% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+84.2%
Conversion, latest week
10.5%
Market size, estimated
£24Ka year
Top search term
vegan ice cream43K searches a year

02 · Price

A sale here is worth £3.17.

Listings sell for £3.17 on average, from £1.21 to £5.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £3.17 that is £317 to £793 a year per listing.

Average price
£3.17under the $15 to $100 sweet spot
Price range
£1.21–£5.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£317–£793
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #31 within Frozen. It carries 163 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
97%
Out of stock, average day
10.2%
Average rank
#31in Frozen
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
163per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Vegan Ice Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£959£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

34

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

11%

  • Ben & Jerry's24%
  • Jude's21%
  • Magnum14%
  • Wall's13%
  • Swedish Glace10%
  • Oppo Brothers7%
  • Open — no brand owns it (10 brands, 11%)

Search terms

Top Vegan Ice Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan ice cream43K/yr
  • dairy free ice cream19K/yr
  • judes ice cream6K/yr
  • judes4K/yr

FAQ

Common Vegan Ice Cream questions

Answered from the same tracked data.