Is vegan ice cream profitable to sell on Amazon United Kingdom?

The niche generates £24K/yr across 37 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +84.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the vegan ice cream niche?

16 brands and 34 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 82% of demand.

What does it cost to enter the vegan ice cream niche?

Listings span £1.21–£5.05; the average listing price is £3.17 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.

vegan ice cream

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great163.05

avg incumbent reviews — the moat a new listing must climb

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Growth

Great+84.2%

90-day search growth — must beat 0% to launch

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Avg price

Bad£3.17

avg listing price — sweet spot $15–$100

Market size

Bad£24K

£24K/yr · 72K searches

Price range

Bad£1.21–£5.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, vegan ice cream is a £24K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

vegan ice cream market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £19K–£25K; units × avg price
Conversion rate: 10.5%
Avg BSR: #31
Page quality: 0%
Prime: 97%
Sponsored: 8%
Out of stock: 10.2%
Avg brand age: 60 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

11%

Ben & Jerry's24%
Jude's21%
Magnum14%
Wall's13%
Swedish Glace10%
Oppo Brothers7%
Open — no brand owns it (10 brands, 11%)

Top vegan ice cream search terms

vegan ice cream43K/yr +91.6%10.9% conv.
dairy free ice cream19K/yr +60.3%5.8% conv.
judes ice cream6K/yr +87.9%3.9% conv.
judes4K/yr +121.0%9.7% conv.

All search terms

Top vegan ice cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cornetto Gluten Free & Dairy Free Vegan Ice Cream Cones 4 x 90ml

Wall's£3.703.7★10 rev

Swedish Glace Vanilla Non Dairy Vegan Ice Cream Tub 750ml

Swedish Glace£4.194.7★669 rev

Judes Plant Based Mint Chocolate 460ml (Frozen)

Jude's£3.114.6★33 rev

Ben & Jerrys Non Dairy Cookies on Cookie Dough Vegan Ice Cream Tub 465ml

Ben & Jerry's£3.694.2★29 rev

Ben & Jerrys Non-Dairy Bohemian Raspberry Ice Cream Tub 465 ML

Ben & Jerry's£5.054.2★23 rev

Newest

by launch date

Cornetto Gluten Free & Dairy Free Vegan Ice Cream Cones 4 x 90ml

Wall's£3.7010 rev

2mo ago

Morrisons Rhubarb and Custard Ice Cream 500ml

WM Morrison Supermarkets Limited£3.248 rev

5mo ago

Magnum Signature Pistachio Ice Cream Sticks 3x 90 ml

Magnum£3.1724 rev

7mo ago

Ben & Jerrys Non-Dairy Bohemian Raspberry Ice Cream Tub 465 ML

Ben & Jerry's£5.0523 rev

1y ago

Magnum Vegan Classic Ice Cream Sticks 3 x 90ml

Magnum£4.4415 rev