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Vegan Hot Chocolate

Fail

Demand is soft, at -47.3% this quarter, so Vegan Hot Chocolate is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£80K/yr88K searches / yr
90-day growth
-47.3%search demand this quarter
Competition
56%top-5 click share · 18 brands · 91 sellers

Flapen Score

Vegan Hot Chocolate against its category

The dotted line is the Grocery average. Past it, Vegan Hot Chocolate is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Hot Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Hot Chocolate 88K times last year and spent an estimated £80K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-47.3%
Conversion, latest week
7.5%
Market size, estimated
£80Ka year
Peak month
December14.1× the quietest month
Top search term
vegan hot chocolate53K searches a year

02 · Price

A sale here is worth £12.09.

Listings sell for £12.09 on average, from £2.64 to £26.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.09 that is £1K to £3K a year per listing.

Average price
£12.09under the $15 to $100 sweet spot
Price range
£2.64–£26.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #89 within Hot Chocolate & Malted Drinks. It carries 335 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
91%
Out of stock, average day
13.9%
Average rank
#89in Hot Chocolate & Malted Drinks
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
335per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Vegan Hot Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

91

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

31%

  • Options22%
  • Booja - Booja12%
  • Simply10%
  • GALAXY9%
  • Alises8%
  • Nesquik7%

Demand

Vegan Hot Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.1×

Search terms

Top Vegan Hot Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan hot chocolate53K/yr
  • dairy free hot chocolate13K/yr
  • options vegan hot chocolate6K/yr
  • vegan hot chocolate powder9K/yr
  • vegan options hot chocolate3K/yr
  • gluten free hot chocolate4K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Hot Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+1.76

Horrible artificial taste this wasn't for me

Tastes chemically, not nice

Taste bad

Sweetness12%−0.21

Cheap Hot Chocolate

Too sweet

Unfortunately I could taste the sweeter in the hot chocolate

Value For Money12%−0.01

Not worth of the price

A bit expensive

Expensive

Artificial Sweeteners10%−0.10

was sickly sweet in a weird fake sugar way

Wouldnt believe it was artificially sweetened

Full of sweetners with a horrid aftertaste

Advertised Vs Actual Product4%−0.07

be aware this does not come on a Tim as shown

I dont like it when something is not as described

Love

Taste-Overall39%+1.76

Delicious and Aromatic

Rich taste

Good taste

Sweetness9%−0.21

Nice chocolate

on the sweeter side

Very sweet

Flavor8%+0.57

Nice flavour

Very yummy, smooth flavour at a great price

Rich flavour

Value For Money6%−0.01

Good value for money

Purchase on offer for fairly reasonable price

GOOD VALUE

Vegan/Organic6%+0.65

Just the best vegan hot chocolate in the world

Excellent vegan option

Creamy, delicious deeply chocolatey and best of all vegan

FAQ

Common Vegan Hot Chocolate questions

Answered from the same tracked data.