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Vegan Hamper

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -17.9% this quarter, so Vegan Hamper is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£77K/yr73K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
45%top-5 click share · 21 brands · 31 sellers

Flapen Score

Vegan Hamper against its category

The dotted line is the Grocery average. Past it, Vegan Hamper is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Hamper 73K times last year and spent an estimated £77K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
4.3%
Market size, estimated
£77Ka year
Peak month
December11.1× the quietest month
Top search term
vegan hamper40K searches a year

02 · Price

A sale here is worth £24.85.

Listings sell for £24.85 on average, from £9.59 to £48.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £24.85 that is £0 to £2K a year per listing.

Average price
£24.85inside the $15 to $100 sweet spot
Price range
£9.59–£48.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #313 within Chocolate Candy. It carries 241 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
66%
Out of stock, average day
8.0%
Average rank
#313in Chocolate Candy
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
241per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Vegan Hamper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

31

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

45%

Top 20: 88%

Open market

39%

  • EDEN17%
  • BEAR IN MIND13%
  • Generic10%
  • The Great British Kitchen8%
  • A Amousa7%
  • guilt free6%

Demand

Vegan Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Vegan Hamper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan hamper40K/yr
  • vegan hampers for women7K/yr
  • vegan hampers8K/yr
  • vegan snack box4K/yr
  • vegan chocolate hamper4K/yr
  • vegan hampers gift baskets4K/yr
  • vegan christmas hamper5K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Hamper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Storage Temperature27%−0.13

Melted lump

the chocolate had melted

They were completely melted

Size-Overall17%−0.04

Smaller than expected

Was a bit disappointed in that the size of the chips was a small packet where the image suggests a largeish size

smaller than expected

Moist/Dry7%−0.02

some a bit dry

Eco Friendliness7%−0.04

Not eco

Nutritional Content7%−0.03

Contained Dairy

Love

Taste-Overall27%+1.49

Delicious chocolates

Absolutely delicious

Amazing tasting chocolates

Vegan/Organic21%+0.94

Great gift for vegans

They are vegan

The best vegan treat

Gifting Purpose21%+1.41

Yummy gift

Fabulous gift

Enjoyed as a gift

Sweetness7%+0.44

Sweet Treat

Absolutely gorgeous chocolate

Perfect gift for a sweetie lover

Quality-Overall7%

Excellent presentation and quality product

Great quality

Amazing product

Return

0.1% Return rate 40% Fixable by listing

Suitability Dry Skin20%▁▁█▁▁▁
Advertised Vs Actual Product20%▁▁█▁▁▁
Quality-Overall20%▁▁▁▁▁█

overall the quality does not really stand out

Size-Overall20%▁▁█▁▁▁

Smaller than expected

Was a bit disappointed in that the size of the chips was a small packet where the image suggests a largeish size

smaller than expected

Ingredients-Overall10%▁▁█▁▁▁

FAQ

Common Vegan Hamper questions

Answered from the same tracked data.