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Vegan Gifts

soft demand (-35.2% this quarter) — Vegan Gifts doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 39Growth 7Conversion 57Competition 64Returns 99Price range 66Avg price 59Brand share 11Review moat 57Quality gap 40
This niche Category average

Is Vegan Gifts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vegan Gifts is a £195K/yr Amazon United Kingdom market (308K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Vegan Gifts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.2% over the last 90 days and 4.8% of searches end in a purchase.

£195K

revenue / yr

Units sold / yr30K
Search volume / yr-35.2%308K
Conversion rate4.8%
Avg price£13.05

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers10 · 54
Top-5 product click share47%
Open market4%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement36%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews1,213

Top Vegan Gifts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£16K£23K£31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

54

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

3%

  • Booja - Booja75%
  • Monty Bojangles14%
  • Jeasona3%
  • Walter & Bloom2%
  • Kyralyn2%
  • SANCTUARY1%
  • Open — no brand owns it (4 brands, 3%)

Vegan Gifts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume308KCVR4.8%Products33Brands10Top 5 Brands96%OOS Rate9.6%Rating4.5★Reviews1,213Avg BSR#325
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 21.8×

Top Vegan Gifts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • booja booja92K/yr
  • vegan gifts for women75K/yr
  • booja booja vegan chocolates42K/yr
  • vegan gifts for men22K/yr
  • booja booja chocolate19K/yr
  • booja8K/yr
  • monty bojangles vegan10K/yr
  • vegan truffles8K/yr
  • vegan gift set7K/yr
  • vegetarian gifts6K/yr

What reviews say buyers love and hate about Vegan Gifts

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Taste-Overall23%

Delicious chocolates

Gifting Purpose21%

Good gift

Quality-Overall14%

Good quality

Vegan/Organic13%

Great vegan gift

Value For Money7%

Good price

What buyers complain about

76% of reviews
Size-Overall21%

Extremely small

Storage Temperature21%

Melted lump

Value For Money15%

Very expensive

Taste-Overall6%

These are absolutely disgusting

Sweetness3%

My Guangdong-based colleagues who don't like things too sweet liked these

Vegan Gifts return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
36%
2Size-Overall
14%
3Quality-Overall
11%
4Leak-Proof
6%
5Smell
5%

Common Vegan Gifts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vegan Gifts 46/100 on Amazon United Kingdom — Skip it. The niche generates £195K/yr across 33 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -35.2% over the last 90 days.
Search demand for Vegan Gifts on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 21.8× the quietest.