Skip to content

Vegan Gifts

Fail

Demand is soft, at -35.2% this quarter, so Vegan Gifts is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£195K/yr308K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
47%top-5 click share · 10 brands · 54 sellers

Flapen Score

Vegan Gifts against its category

The dotted line is the Grocery average. Past it, Vegan Gifts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Gifts 308K times last year and spent an estimated £195K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months
308K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
4.8%
Market size, estimated
£195Ka year
Peak month
December21.8× the quietest month
Top search term
booja booja92K searches a year

02 · Price

A sale here is worth £13.05.

Listings sell for £13.05 on average, from £2.99 to £37.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £13.05 that is £10K to £13K a year per listing.

Average price
£13.05under the $15 to $100 sweet spot
Price range
£2.99–£37.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #325 within Chocolate Candy. It carries 1,213 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
91%
Out of stock, average day
9.6%
Average rank
#325in Chocolate Candy
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,213per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Vegan Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

54

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

3%

  • Booja - Booja75%
  • Monty Bojangles14%
  • Jeasona3%
  • Walter & Bloom2%
  • Kyralyn2%
  • SANCTUARY1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Vegan Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 21.8×

Search terms

Top Vegan Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • booja booja92K/yr
  • vegan gifts for women75K/yr
  • booja booja vegan chocolates42K/yr
  • vegan gifts for men22K/yr
  • booja booja chocolate19K/yr
  • booja8K/yr
  • monty bojangles vegan10K/yr
  • vegan truffles8K/yr
  • vegan gift set7K/yr
  • vegetarian gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.09

Extremely small

Very small box ---expensive for what it was

Tiny

Storage Temperature21%−0.11

Melted lump

the chocolate had melted

They were completely melted

Value For Money15%−0.02

Very expensive

Look more expensive than they were

Bit expensive

Taste-Overall6%+0.85

These are absolutely disgusting

They literally taste like they're mixed with poo

DISGUSTING TASTE

Sweetness3%−0.01

My Guangdong-based colleagues who don't like things too sweet liked these

Love

Taste-Overall23%+0.85

Delicious chocolates

Delicious treat

Absolutely delicious

Gifting Purpose21%+1.49

Good gift

Birthday gift

good gift

Quality-Overall14%+0.51

Good quality

Good quality socks

High Quality Chocolate

Vegan/Organic13%+0.93

Great vegan gift

The best vegan treat

They are vegan

Value For Money7%−0.02

Good price

Decent price

Excellent value

Return

0.3% Return rate 23% Fixable by listing

Value For Money36%█▁▁▁▂▂

Very expensive

Look more expensive than they were

Bit expensive

Size-Overall14%▂▇▁▄▇█

Extremely small

Very small box ---expensive for what it was

Tiny

Quality-Overall11%▄█▁▁█▃
Leak-Proof6%▁▁█▇▁▇
Smell5%▁▁█▇▁▅

FAQ

Common Vegan Gifts questions

Answered from the same tracked data.