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Vegan Gifts

Fail

Demand is soft, at -35.2% this quarter, so Vegan Gifts is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£195K/yr308K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
47%top-5 click share · 10 brands · 54 sellers

Flapen Score

Vegan Gifts against its category

The dotted line is the Grocery average. Past it, Vegan Gifts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Gifts 308K times last year and spent an estimated £195K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months
308K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
4.8%
Market size, estimated
£195Ka year
Peak month
December21.8× the quietest month
Top search term
booja booja92K searches a year

02 · Price

A sale here is worth £13.05.

Listings sell for £13.05 on average, from £2.99 to £37.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £13.05 that is £10K to £13K a year per listing.

Average price
£13.05under the $15 to $100 sweet spot
Price range
£2.99–£37.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #325 within Chocolate Candy. It carries 1,213 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
91%
Out of stock, average day
9.6%
Average rank
#325in Chocolate Candy
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,213per listing
Listings tracked
33

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Vegan Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

54

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 87%

Open market

3%

  • Booja - Booja75%
  • Monty Bojangles14%
  • Jeasona3%
  • Walter & Bloom2%
  • Kyralyn2%
  • SANCTUARY1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Vegan Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 21.8×

Search terms

Top Vegan Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • booja booja92K/yr
  • vegan gifts for women75K/yr
  • booja booja vegan chocolates42K/yr
  • vegan gifts for men22K/yr
  • booja booja chocolate19K/yr
  • booja8K/yr
  • monty bojangles vegan10K/yr
  • vegan truffles8K/yr
  • vegan gift set7K/yr
  • vegetarian gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Gifts

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Extremely small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Vegan Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data