vegan easter egg
Skip itSoft demand (-98.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great143avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£1.65–£34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Good£12.43avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£74K£74K/yr · 335K searches
Growth
Bad-98.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vegan easter egg is a £74K/yr Amazon United Kingdom market (335K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vegan easter egg market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £249K–£311K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #903
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 12%
- Out of stock
- 57.3%
- Avg brand age
- 39 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
35
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
22%
- Bob's Red Mill24%
- Mummy Meegz20%
- Moo Free12%
- Generic8%
- TILZ GEAR8%
- Friars6%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -98.6% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 1432.4×
Top vegan easter egg search terms
- vegan egg9K/yr
- vegan easter egg84K/yr
- vegan chocolate eggs6K/yr
- dairy free easter eggs64K/yr
- nomo easter egg19K/yr
- gluten free easter egg18K/yr
- moo free easter egg14K/yr
- dairy free easter egg12K/yr
- vegan easter eggs uk18K/yr
- vegan easter eggs13K/yr
Top vegan easter egg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bobs Red Mill - Gluten Free Vegan Egg Replacer 340g Pouch
Bob's Red Mill£5.724.2★603 rev
Mummy Meegz Chickee Eggs Snack Bags (80g) - Vegan Chocolate Eggs Bite-Sized Chocolate for Sharing. No Palm Oil.
Mummy Meegz£2.154.7★502 rev
Marks and Spencer Cocoa Choccy Egg and Bunny Bar With Crispy Pieces Made Without Dairy Vegan Chocolate Easter Egg 168g
Generic£13.144.7★4 rev
Egg Free Omelette & Scrambled Eggs Mix - Gluten Free 300g
Nachy Nachy£3.363.3★15 rev
Mummy Meegz Chuckie Egg Multipack (3 Vegan Chocolate Eggs) - Chocolate Multipack with Creamy Shell and Gooey Fondant Centre Individually Wrapped No Palm Oil
Mummy Meegz£3.744.5★188 rev
Newest
by launch date
Moo Free Easter Egg Bulk Buy Dairy Free | Gluten Free | Vegan Milk Chocolate | Easter Egg Hunt Kids Party Bags & Family Treats (3 Box Bunnycomb)
JOLAFUNBS£6.932 rev
Marks and Spencer Cocoa Choccy Egg and Bunny Bar With Crispy Pieces Made Without Dairy Vegan Chocolate Easter Egg 168g
Generic£13.144 rev
Mummy Meegz Chickee Eggs Vegan Chocolate Eggs 1kg Bulk Bag Bite-Sized Egg-Shaped Chocolate for Sharing & Events Palm Oil Free
Mummy Meegz£29.809 rev
Moo Free Cherry Bakewell Moofreesas Egg & Bar - Dairy Free & Vegan (135g)
Moo Free£5.256 rev
2 x Moo Free Moofreesas Easter Egg & Bar | Dairy Free & Vegan (135g)
Moo Free£8.618 rev
Trending
90-day click momentumBobs Red Mill - Gluten Free Vegan Egg Replacer 340g Pouch
Bob's Red Mill£5.724.2★
Egg Free Omelette & Scrambled Eggs Mix - Gluten Free 300g
Nachy Nachy£3.363.3★
Egg Replacer Gluten Free and Vegan Bundle Containing 2 Tubs of Free n Easy 135g Egg Replacer For Desserts Cakes Pancakes Meringues
Turkeymilk£10.284.3★
Easy Vegan Egg Powder - Non-GMO Gluten Free Non-Irradiated - Recyclable Container (250g)
SPECIAL INGREDIENTS£11.421.0★
GF Egg Replacer- Bobs Red Mill
Bob's Red Mill£8.014.5★
What buyers say about vegan easter egg
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely Yummy”
“Great vegan alternative”
“Did not have any complaints”
“good value for the money”
“Perfect mix of sweet and savory, absolutely delicious”
“Beautiful crunch and just the right amount of sweetness”
“dairy free well done Mummy Meegs my new favourite chocolate treat”
“The flavour is addictive”
“Bought as a gift- Nicely presented”
“theyre a good size”
What buyers complain about
“Artificial taste”
“Overpriced”
“Overly sugary”
“My verdict is that I really did not like the flavour”
“needs improvements”
“they taste artificial”
“The corn has different textures”
“Like an Allergic Reaction”
“Makes it look much bigger than it is when you get it”
“Greasy flavour”
Common questions
- Is vegan easter egg profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 25 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -98.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the vegan easter egg niche?
- 13 brands and 35 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in vegan easter egg?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- When does demand for vegan easter egg peak?
- Demand peaks in Mar–Apr; the busiest month runs 1432.4× the quietest.
- What does it cost to enter the vegan easter egg niche?
- Listings span £1.65–£34.87; the average listing price is £12.43 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.