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Vegan Easter Egg

Fail

Demand is soft, at -98.6% this quarter, so Vegan Easter Egg is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£74K/yr335K searches / yr
90-day growth
-98.6%search demand this quarter
Competition
53%top-5 click share · 13 brands · 35 sellers

Flapen Score

Vegan Easter Egg against its category

The dotted line is the Grocery average. Past it, Vegan Easter Egg is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Easter Egg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Easter Egg 335K times last year and spent an estimated £74K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -98.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
-98.6%
Conversion, latest week
1.8%
Market size, estimated
£74Ka year
Peak month
April1432.4× the quietest month
Top search term
vegan egg9K searches a year

02 · Price

A sale here is worth £12.43.

Listings sell for £12.43 on average, from £1.65 to £34.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £12.43 that is £1K to £3K a year per listing.

Average price
£12.43under the $15 to $100 sweet spot
Price range
£1.65–£34.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 57.3% of listings are out of stock. The average listing ranks #903 within Chocolate Candy. It carries 143 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
52%
Out of stock, average day
57.3%
Average rank
#903in Chocolate Candy
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Vegan Easter Egg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

35

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

22%

  • Bob's Red Mill24%
  • Mummy Meegz20%
  • Moo Free12%
  • Generic8%
  • TILZ GEAR8%
  • Friars6%

Demand

Vegan Easter Egg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 1432.4×

Search terms

Top Vegan Easter Egg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan egg9K/yr
  • vegan easter egg84K/yr
  • vegan chocolate eggs6K/yr
  • dairy free easter eggs64K/yr
  • nomo easter egg19K/yr
  • gluten free easter egg18K/yr
  • moo free easter egg14K/yr
  • dairy free easter egg12K/yr
  • vegan easter eggs uk18K/yr
  • vegan easter eggs13K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Easter Egg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%+0.50

Artificial taste

Horrible taste

the taste bland

Value For Money10%

Overpriced

A little expensive

Waste of money

Sweetness7%−0.12

Overly sugary

Too sweet

Too much sugar

Flavor4%−0.03

My verdict is that I really did not like the flavour

there really is no flavour even whilst tasting bitter

A cheap chocolate flavour

Quality-Overall4%

needs improvements

Over priced and poor quality

Absolute rubbish

Love

Taste-Overall42%+0.50

Absolutely Yummy

Delicious chocolate

Great Snack

Vegan/Organic21%+3.08

Great vegan alternative

Vegan approved

Good taste vegan chocolate bar

Quality-Overall4%

Did not have any complaints

Good quality

Great product

Value For Money4%

good value for the money

Good value

Well worth the money

Sweetness4%−0.12

Perfect mix of sweet and savory, absolutely delicious

Perfect plant-based sweet treat

Very sweet

FAQ

Common Vegan Easter Egg questions

Answered from the same tracked data.