Vegan Easter Egg
FailDemand is soft, at -98.6% this quarter, so Vegan Easter Egg is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £74K/yr335K searches / yr
- 90-day growth
- -98.6%search demand this quarter
- Competition
- 53%top-5 click share · 13 brands · 35 sellers
Flapen Score
Vegan Easter Egg against its category
The dotted line is the Grocery average. Past it, Vegan Easter Egg is stronger. Inside it, weaker.
Market
The Vegan Easter Egg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Easter Egg 335K times last year and spent an estimated £74K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Apr. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -98.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- -98.6%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £74Ka year
- Peak month
- April1432.4× the quietest month
- Top search term
- vegan egg9K searches a year
02 · Price
A sale here is worth £12.43.
Listings sell for £12.43 on average, from £1.65 to £34.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £12.43 that is £1K to £3K a year per listing.
- Average price
- £12.43under the $15 to $100 sweet spot
- Price range
- £1.65–£34.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
12% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 57.3% of listings are out of stock. The average listing ranks #903 within Chocolate Candy. It carries 143 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 52%
- Out of stock, average day
- 57.3%
- Average rank
- #903in Chocolate Candy
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 143per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Vegan Easter Egg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bobs Red Mill - Gluten Free Vegan Egg Replacer 340g Pouch
- Price
- £5.72
- Rating
- 4.2/5
- Reviews
- 603
- Age
- 2y ago

Mummy Meegz Chickee Eggs Snack Bags (80g) - Vegan Chocolate Eggs Bite-Sized Chocolate for Sharing. No Palm Oil.
- Price
- £2.15
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 2y ago

Marks and Spencer Cocoa Choccy Egg and Bunny Bar With Crispy Pieces Made Without Dairy Vegan Chocolate Easter Egg 168g
- Price
- £13.14
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago

Egg Free Omelette & Scrambled Eggs Mix - Gluten Free 300g
- Price
- £3.36
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 5y ago

Mummy Meegz Chuckie Egg Multipack (3 Vegan Chocolate Eggs) - Chocolate Multipack with Creamy Shell and Gooey Fondant Centre Individually Wrapped No Palm Oil
- Price
- £3.74
- Rating
- 4.5/5
- Reviews
- 188
- Age
- 2y ago
Trending
estimated 90-day click momentum
Bobs Red Mill - Gluten Free Vegan Egg Replacer 340g Pouch
- Price
- £5.72
- Rating
- 4.2/5
- Reviews
- 603
- Age
- 2y ago

Egg Free Omelette & Scrambled Eggs Mix - Gluten Free 300g
- Price
- £3.36
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 5y ago

Egg Replacer Gluten Free and Vegan Bundle Containing 2 Tubs of Free n Easy 135g Egg Replacer For Desserts Cakes Pancakes Meringues
- Price
- £10.28
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 2y ago

Easy Vegan Egg Powder - Non-GMO Gluten Free Non-Irradiated - Recyclable Container (250g)
- Price
- £11.42
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 9mo ago

GF Egg Replacer- Bobs Red Mill
- Price
- £8.01
- Rating
- 4.5/5
- Reviews
- 888
- Age
- 9y ago
Newest
by launch date
Moo Free Easter Egg Bulk Buy Dairy Free | Gluten Free | Vegan Milk Chocolate | Easter Egg Hunt Kids Party Bags & Family Treats (3 Box Bunnycomb)
- Price
- £6.93
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Marks and Spencer Cocoa Choccy Egg and Bunny Bar With Crispy Pieces Made Without Dairy Vegan Chocolate Easter Egg 168g
- Price
- £13.14
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago

Mummy Meegz Chickee Eggs Vegan Chocolate Eggs 1kg Bulk Bag Bite-Sized Egg-Shaped Chocolate for Sharing & Events Palm Oil Free
- Price
- £29.80
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 6mo ago

Moo Free Cherry Bakewell Moofreesas Egg & Bar - Dairy Free & Vegan (135g)
- Price
- £5.25
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago

2 x Moo Free Moofreesas Easter Egg & Bar | Dairy Free & Vegan (135g)
- Price
- £8.61
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
35
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 92%
Open market
22%
- Bob's Red Mill24%
- Mummy Meegz20%
- Moo Free12%
- Generic8%
- TILZ GEAR8%
- Friars6%
Demand
Vegan Easter Egg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 1432.4×
Search terms
Top Vegan Easter Egg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vegan egg9K/yr
- vegan easter egg84K/yr
- vegan chocolate eggs6K/yr
- dairy free easter eggs64K/yr
- nomo easter egg19K/yr
- gluten free easter egg18K/yr
- moo free easter egg14K/yr
- dairy free easter egg12K/yr
- vegan easter eggs uk18K/yr
- vegan easter eggs13K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Easter Egg
We read the reviews and the return reasons for every product selling here.
“Artificial taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Easter Egg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









