Vegan Dark Chocolate
FailThe top 5 brands take 100% of clicks, so Vegan Dark Chocolate is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £120K/yr343K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 46%top-5 click share · 4 brands · 41 sellers
Flapen Score
Vegan Dark Chocolate against its category
The dotted line is the Grocery average. Past it, Vegan Dark Chocolate is stronger. Inside it, weaker.
Market
The Vegan Dark Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Dark Chocolate 343K times last year and spent an estimated £120K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.
- Searches, last 12 months
- 343K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £120Ka year
- Top search term
- montezuma chocolate103K searches a year
02 · Price
A sale here is worth £6.31.
Listings sell for £6.31 on average, from £2.05 to £37.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £6.31 that is £13K to £16K a year per listing.
- Average price
- £6.31under the $15 to $100 sweet spot
- Price range
- £2.05–£37.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Chocolate Candy. It carries 592 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 87%
- Out of stock, average day
- 0.0%
- Average rank
- #205in Chocolate Candy
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 592per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Vegan Dark Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Montezumas Absolute Black 100% Cocoa Dark Chocolate Gluten Free & Naturally Vegan 90g Bar
- Price
- £2.44
- Rating
- 4.3/5
- Reviews
- 1,875
- Age
- 7y ago

Montezumas Black Forest 70% Cocoa Dark Chocolate With Cherry Gluten Free & Naturally Vegan 90g Bar
- Price
- £2.40
- Rating
- 4.5/5
- Reviews
- 454
- Age
- 6y ago

Montezumas Absolute Black 100% Cocoa Dark Chocolate Orange & Cocoa Nibs Gluten Free & Naturally Vegan 90g Bar
- Price
- £2.67
- Rating
- 4.0/5
- Reviews
- 1,029
- Age
- 8y ago

Montezumas Royal Mint 74% Cocoa Dark Chocolate With Peppermint Gluten Free Naturally Vegan & Organic 90g Bar
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 696
- Age
- 6y ago

Montezumas Giant Dark Chocolate Buttons Gluten Free and Naturally Vegan 120g Bag
- Price
- £3.30
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 1y ago
Trending
90-day click momentum
Montezumas Smooth Operator 37% Cocoa Smooth Milk Chocolate Gluten Free & Organic 90g Bar
- Price
- £2.68
- Rating
- 4.3/5
- Reviews
- 194
- Age
- 6y ago

Montezumas - Absolute Black Dark Chocolate 100% Cocoa Bar - 100g (Pack of 5)
- Price
- £22.75
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 8y ago

Montezumas Lordy Lord 70% Cocoa Dark Chocolate With Cocoa Nibs Gluten Free & Naturally Vegan 90g Bar Pack of 1
- Price
- £2.34
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 6y ago

Harris & James 100% Cacao Chocolate Bars. Made From Madagascan Cacao Naturally Rich In Flavonoids & Antioxidants. Bean To Bar Chocolate Suitable For Vegans.
- Price
- £20.95
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago

Montezumas Absolute Black 100% Cocoa Dark Chocolate Orange & Cocoa Nibs Gluten Free & Naturally Vegan 90g Bar
- Price
- £2.67
- Rating
- 4.0/5
- Reviews
- 1,029
- Age
- 8y ago
Newest
by launch date
Harris & James 100% Cacao Chocolate Bar. Made From Madagascan Cacao Naturally Rich In Flavonoids & Antioxidants. Bean To Bar Chocolate Suitable For Vegans.
- Price
- £7.10
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago

Harris & James 100% Cacao Chocolate Bars. Made From Madagascan Cacao Naturally Rich In Flavonoids & Antioxidants. Bean To Bar Chocolate Suitable For Vegans.
- Price
- £20.95
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago

Montezumas Giant Dark Chocolate Buttons Gluten Free and Naturally Vegan 120g Bag
- Price
- £3.30
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 1y ago

Montezumas Giant Milk Chocolate Buttons Gluten Free 120g Bag
- Price
- £2.70
- Rating
- 4.0/5
- Reviews
- 83
- Age
- 1y ago

Montezumas Absolute Black 100% Cocoa Darkest Dark Buttons Gluten Free & Naturally Vegan 120g Bag
- Price
- £4.50
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
0%
- Montezuma88%
- Tony's Chocolonely7%
- HARRIS & JAMES4%
- Lindt2%
- Open — no brand owns it (0%)
Search terms
Top Vegan Dark Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- montezuma chocolate103K/yr
- 100% dark chocolate48K/yr
- montezuma43K/yr
- montezuma dark chocolate45K/yr
- montezuma absolute black11K/yr
- montezumas12K/yr
- vegan dark chocolate13K/yr
- tonys chocolonely dark7K/yr
- montezumas chocolate8K/yr
- dark chocolate 100%8K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Dark Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Weird Taste
the taste is surprisingly flat
Disgusting taste
a bit pricey
Expensive
expensive
Extremely bitter
tasted more like bitter soap
It can taste quite bitter at first
Rich flavour of chocolate is just to die for
poor peanut butter flavour
distinctly lacked any real flavour
The bars are on the small side
BIG
Small
Love
Absolutely delicious
Delicious Chocolate
Yummy chocolate
Amazing quality
Great quality chocolate
Good quality chocolate
Great Chocolate
very low sugar
add a sweet note
Fabulous flavours
Good Flavour and Texture
Great flavour choice
I like that the chocolate is organic
A Healthy Alternative. and vegan too
by far the best vegan chocolate out there
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Dark Chocolate questions
Answered from the same tracked data.









