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Vegan Dark Chocolate

Fail

The top 5 brands take 100% of clicks, so Vegan Dark Chocolate is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£120K/yr343K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
46%top-5 click share · 4 brands · 41 sellers

Flapen Score

Vegan Dark Chocolate against its category

The dotted line is the Grocery average. Past it, Vegan Dark Chocolate is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Dark Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Dark Chocolate 343K times last year and spent an estimated £120K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
5.5%
Market size, estimated
£120Ka year
Top search term
montezuma chocolate103K searches a year

02 · Price

A sale here is worth £6.31.

Listings sell for £6.31 on average, from £2.05 to £37.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £6.31 that is £13K to £16K a year per listing.

Average price
£6.31under the $15 to $100 sweet spot
Price range
£2.05–£37.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Chocolate Candy. It carries 592 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#205in Chocolate Candy
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
592per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Vegan Dark Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

41

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 89%

Open market

0%

  • Montezuma88%
  • Tony's Chocolonely7%
  • HARRIS & JAMES4%
  • Lindt2%
  • Open — no brand owns it (0%)

Search terms

Top Vegan Dark Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • montezuma chocolate103K/yr
  • 100% dark chocolate48K/yr
  • montezuma43K/yr
  • montezuma dark chocolate45K/yr
  • montezuma absolute black11K/yr
  • montezumas12K/yr
  • vegan dark chocolate13K/yr
  • tonys chocolonely dark7K/yr
  • montezumas chocolate8K/yr
  • dark chocolate 100%8K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Dark Chocolate

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Weird Taste”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Vegan Dark Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data