Is vegan chocolate profitable to sell on Amazon United Kingdom?

The niche generates £882K/yr across 81 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (65/100).

How competitive is the vegan chocolate niche?

49 brands and 98 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in vegan chocolate?

Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.

When does demand for vegan chocolate peak?

Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.

What does it cost to enter the vegan chocolate niche?

Listings span £0.80–£27.26; the average listing price is £5.82 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.

vegan chocolate

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Market size

Great£882K

£882K/yr · 1.9M searches

Review moat

Good518.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£0.80–£27.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£5.82

avg listing price — sweet spot $15–$100

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, vegan chocolate is a £882K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 65/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

vegan chocolate market data

Units sold / yr: 150K–200K; avg 2,500–3,000/product
Revenue / yr: £873K–£1.2M; units × avg price
Conversion rate: 8.1%
Avg BSR: #248
Page quality: 0%
Prime: 98%
Sponsored: 22%
Out of stock: 11.4%
Avg brand age: 58 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

49 falling

Sellers

Top-5 brand share

53%

Top 20: 80%

Top-5 click share

29%

Top 20: 57%

Open market

44%

CANDY KITTENS16%
GALAXY14%
Monty Bojangles12%
Mummy Meegz6%
NOMO5%
Morrisons3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Open Trend

Top vegan chocolate search terms

vegan653K/yr -9.4%4.0% conv.
vegan chocolate564K/yr -29.4%5.6% conv.
dairy free chocolate157K/yr -37.4%6.5% conv.
vegan chocolate gifts106K/yr -26.3%6.6% conv.
nomo chocolate60K/yr -39.6%2.2% conv.
vegan gifts86K/yr -14.2%2.3% conv.
nomo39K/yr -55.0%3.6% conv.
vegan treats26K/yr -7.3%5.7% conv.
vegan chocolate bar23K/yr -18.3%4.4% conv.
vegan chocolates37K/yr -36.2%6.2% conv.

All search terms

Top vegan chocolate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1

CANDY KITTENS£1.654.3★181 rev

Monty Bojangles Vegan Cocoa Dusted Chocolate Truffles Gift Tower (3x100g)-3 Different Flavours Luxury Chocolatey Gift Set Award Winning Truffles Chocolate Box With Bespoke Design

Monty Bojangles£11.304.7★2,107 rev

Galaxy Dairy Free Chocolate Bar Classic Dairy Free Vegan Plant-Based Smooth & Creamy Gluten Free Milk Alternative Suitable for Vegans Lactose Free Delicious Vegan Snack 100g

GALAXY£1.994.3★545 rev

Galaxy Dairy Free Chocolate Bar Classic Dairy Free Vegan Plant-Based Smooth & Creamy Gluten Free Milk Alternative Suitable for Vegans Lactose Free Delicious Vegan Snack 100g

GALAXY£2.074.2★340 rev

Candy Kittens Introduces - Treets Salted Peanuts - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1

CANDY KITTENS£1.524.6★168 rev

Newest

by launch date

Candy Kittens Introduces - Treets Pretzel Bites - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1

CANDY KITTENS£1.808 rev

2mo ago

The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g

The Coconut Collaborative£2.2814 rev

6mo ago

Vegan Chocolate Gift Box with Truffles & Hot Chocolate Set Gift Hamper For Women & Men Vegan Hamper by EDEN & CO

EDEN£19.2934 rev

8mo ago

Galaxy Dairy Free Chocolate Bar Praline Dairy Free Vegan Plant-Based Smooth & Creamy Gluten Free Milk Alternative Suitable for Vegans Lactose Free Vegan Snack Single Pack 1 x 100g

GALAXY£1.9851 rev

9mo ago

Monty Bojangles Cocoa Dusted Chocolate Truffles Kit Tin (36g - Midnight Prince) Luxury Vegan Chocolatey Truffles - Collectable Mini Kit Tin Truffles Chocolate Gift Box With Bespoke Design

Monty Bojangles£7.425,695 rev

9mo ago

What buyers say about vegan chocolate

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall40%

“Delicious treat”

Vegan/Organic23%

“Great vegan gift”

Sweetness5%

“Perfect mix of sweet and savory, absolutely delicious”

Quality-Overall4%

“Chocolate good quality”

Value For Money3%

“Excellent value”

Gifting Purpose3%

“Great for a gift”

Flavor3%

“are rich with flavour”

Crispiness2%

“crisp biscuits that make a lovely gift”

Baking1%

“Nice chocolate”

Nutritional Content1%

“He is gluten free”

What buyers complain about

Taste-Overall24%

“Artificial taste”

Value For Money8%

“Expensive”

Sweetness8%

“Too much sugar”

Flavor4%

“the flavour was a bit artificial”

Storage Temperature4%

“the chocolate had melted”

Size-Overall3%

“are very large”

Texture/Consistency-Overall3%

“Strange texture”

Artificial Sweeteners2%

“they taste artificial”

Quality-Overall2%

“Cheap chocolate masquerading as quality”

Bitter2%

“Very Bitter,”

Common questions

Is vegan chocolate profitable to sell on Amazon United Kingdom?: The niche generates £882K/yr across 81 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (65/100).
How competitive is the vegan chocolate niche?: 49 brands and 98 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in vegan chocolate?: Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
When does demand for vegan chocolate peak?: Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.
What does it cost to enter the vegan chocolate niche?: Listings span £0.80–£27.26; the average listing price is £5.82 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.