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Vegan Chocolate

Pass

Vegan Chocolate scores 65 out of 100, a Pass. Shoppers spend $882K a year here, demand is soft, at -22.3% this quarter, and returns run at 0.0% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£882K/yr1.9M searches / yr
90-day growth
-22.3%search demand this quarter
Competition
29%top-5 click share · 49 brands · 98 sellers

Flapen Score

Vegan Chocolate against its category

The dotted line is the Grocery average. Past it, Vegan Chocolate is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Chocolate 1.9M times last year and spent an estimated £882K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £882K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
8.1%
Market size, estimated
£882Ka year
Peak month
December7.1× the quietest month
Top search term
vegan653K searches a year

02 · Price

A sale here is worth £5.82.

Listings sell for £5.82 on average, from £0.80 to £27.26. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At £5.82 that is £15K to £17K a year per listing.

Average price
£5.82under the $15 to $100 sweet spot
Price range
£0.80–£27.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
2,500–3,000
Revenue per listing a year
£15K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #248 within Chocolate Candy. It carries 519 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
98%
Out of stock, average day
11.4%
Average rank
#248in Chocolate Candy
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
519per listing
Listings tracked
81

04 · Newcomers

Amazon counts 6 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
58 months

Products

Top Vegan Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£26K£53K£79K£106K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

98

Top-5 brand share

53%

Top 20: 80%

Top-5 click share

29%

Top 20: 57%

Open market

44%

  • CANDY KITTENS16%
  • GALAXY14%
  • Monty Bojangles12%
  • Mummy Meegz6%
  • NOMO5%
  • Morrisons3%

Demand

Vegan Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Vegan Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan653K/yr
  • vegan chocolate564K/yr
  • dairy free chocolate157K/yr
  • vegan chocolate gifts106K/yr
  • nomo chocolate60K/yr
  • vegan gifts86K/yr
  • nomo39K/yr
  • vegan treats26K/yr
  • vegan chocolate bar23K/yr
  • vegan chocolates37K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%+1.17

Artificial taste

Very bland tastes

DISGUSTING TASTE

Value For Money8%

Expensive

A bit pricey

A little expensive

Sweetness8%−0.06

Too much sugar

Overly sugary

Too sweet

Flavor4%−0.04

the flavour was a bit artificial

just different flavours

the flavour is just not there

Storage Temperature4%−0.05

the chocolate had melted

They were completely melted

Not sure they've been stored correctly

Love

Taste-Overall40%+1.17

Delicious treat

Delicious as usual

Delicious chocolate

Vegan/Organic23%+2.64

Great vegan gift

Vegan approved

Great vegan treat

Sweetness5%−0.06

Perfect mix of sweet and savory, absolutely delicious

So sweet, soft and a homemade feel to them too

Very sweet

Quality-Overall4%

Chocolate good quality

Good quality

Good quality chocs

Value For Money3%

Excellent value

Value for money

Good price

FAQ

Common Vegan Chocolate questions

Answered from the same tracked data.