Vegan Chocolate
PassVegan Chocolate scores 65 out of 100, a Pass. Shoppers spend $882K a year here, demand is soft, at -22.3% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 65 / 100Top 2% of 2,976 Grocery niches · +19 vs the category median of 4665
- Market size
- £882K/yr1.9M searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 29%top-5 click share · 49 brands · 98 sellers
Flapen Score
Vegan Chocolate against its category
The dotted line is the Grocery average. Past it, Vegan Chocolate is stronger. Inside it, weaker.
Market
The Vegan Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Chocolate 1.9M times last year and spent an estimated £882K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
8.1% of searches ended in a purchase last week.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £882K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £882Ka year
- Peak month
- December7.1× the quietest month
- Top search term
- vegan653K searches a year
02 · Price
A sale here is worth £5.82.
Listings sell for £5.82 on average, from £0.80 to £27.26. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At £5.82 that is £15K to £17K a year per listing.
- Average price
- £5.82under the $15 to $100 sweet spot
- Price range
- £0.80–£27.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £15K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #248 within Chocolate Candy. It carries 519 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 98%
- Out of stock, average day
- 11.4%
- Average rank
- #248in Chocolate Candy
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 519per listing
- Listings tracked
- 81
04 · Newcomers
Amazon counts 6 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Vegan Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
- Price
- £1.65
- Rating
- 4.3/5
- Reviews
- 181
- Age
- 1y ago

Monty Bojangles Vegan Cocoa Dusted Chocolate Truffles Gift Tower (3x100g)-3 Different Flavours Luxury Chocolatey Gift Set Award Winning Truffles Chocolate Box With Bespoke Design
- Price
- £11.30
- Rating
- 4.7/5
- Reviews
- 2,107
- Age
- 5y ago

Galaxy Dairy Free Chocolate Bar Classic Dairy Free Vegan Plant-Based Smooth & Creamy Gluten Free Milk Alternative Suitable for Vegans Lactose Free Delicious Vegan Snack 100g
- Price
- £1.99
- Rating
- 4.3/5
- Reviews
- 545
- Age
- 3y ago

Galaxy Dairy Free Chocolate Bar Classic Dairy Free Vegan Plant-Based Smooth & Creamy Gluten Free Milk Alternative Suitable for Vegans Lactose Free Delicious Vegan Snack 100g
- Price
- £2.07
- Rating
- 4.2/5
- Reviews
- 340
- Age
- 3y ago

Candy Kittens Introduces - Treets Salted Peanuts - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
- Price
- £1.52
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago
Trending
90-day click momentum
Candy Kittens Introduces - Treets Pretzel Bites - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
- Price
- £1.80
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2mo ago

The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g
- Price
- £2.28
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 6mo ago

NOMO Birthday Cake Filled Vegan & Free From Chocolate Bars 127g (6 bars)
- Price
- £5.96
- Rating
- 3.9/5
- Reviews
- 2
- Age
- 1y ago

Dr. Oetker Ristorante Vegan Pepperoni Salami Pizza 295g (Frozen) - Packaging May Vary
- Price
- £3.32
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 3y ago

Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
- Price
- £1.65
- Rating
- 4.3/5
- Reviews
- 181
- Age
- 1y ago
Newest
by launch date
Candy Kittens Introduces - Treets Pretzel Bites - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
- Price
- £1.80
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2mo ago

The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g
- Price
- £2.28
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 6mo ago

Vegan Chocolate Gift Box with Truffles & Hot Chocolate Set Gift Hamper For Women & Men Vegan Hamper by EDEN & CO
- Price
- £19.29
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 8mo ago

Galaxy Dairy Free Chocolate Bar Praline Dairy Free Vegan Plant-Based Smooth & Creamy Gluten Free Milk Alternative Suitable for Vegans Lactose Free Vegan Snack Single Pack 1 x 100g
- Price
- £1.98
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 9mo ago

Monty Bojangles Cocoa Dusted Chocolate Truffles Kit Tin (36g - Midnight Prince) Luxury Vegan Chocolatey Truffles - Collectable Mini Kit Tin Truffles Chocolate Gift Box With Bespoke Design
- Price
- £7.42
- Rating
- 4.5/5
- Reviews
- 5,695
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
49 falling
Sellers
98
Top-5 brand share
53%
Top 20: 80%
Top-5 click share
29%
Top 20: 57%
Open market
44%
- CANDY KITTENS16%
- GALAXY14%
- Monty Bojangles12%
- Mummy Meegz6%
- NOMO5%
- Morrisons3%
Demand
Vegan Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.1×
Search terms
Top Vegan Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vegan653K/yr
- vegan chocolate564K/yr
- dairy free chocolate157K/yr
- vegan chocolate gifts106K/yr
- nomo chocolate60K/yr
- vegan gifts86K/yr
- nomo39K/yr
- vegan treats26K/yr
- vegan chocolate bar23K/yr
- vegan chocolates37K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Artificial taste
Very bland tastes
DISGUSTING TASTE
Expensive
A bit pricey
A little expensive
Too much sugar
Overly sugary
Too sweet
the flavour was a bit artificial
just different flavours
the flavour is just not there
the chocolate had melted
They were completely melted
Not sure they've been stored correctly
Love
Delicious treat
Delicious as usual
Delicious chocolate
Great vegan gift
Vegan approved
Great vegan treat
Perfect mix of sweet and savory, absolutely delicious
So sweet, soft and a homemade feel to them too
Very sweet
Chocolate good quality
Good quality
Good quality chocs
Excellent value
Value for money
Good price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Chocolate questions
Answered from the same tracked data.









