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Vegan Cheese

Maybe

An estimated 0.0% of orders come back. But products sell for $5.25 on average, outside the sweet spot, so Vegan Cheese is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£79K/yr92K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
62%top-5 click share · 13 brands · 40 sellers

Flapen Score

Vegan Cheese against its category

The dotted line is the Grocery average. Past it, Vegan Cheese is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Cheese 92K times last year and spent an estimated £79K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 16.5% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
16.5%
Market size, estimated
£79Ka year
Peak month
December2.9× the quietest month
Top search term
vegan cheese76K searches a year

02 · Price

A sale here is worth £5.25.

Listings sell for £5.25 on average, from £2.14 to £28.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.25 that is £1K to £3K a year per listing.

Average price
£5.25under the $15 to $100 sweet spot
Price range
£2.14–£28.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #23 within Fresh & Chilled. It carries 299 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
94%
Out of stock, average day
1.8%
Average rank
#23in Fresh & Chilled
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
299per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Vegan Cheese products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

40

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

13%

  • Cathedral City44%
  • Violife18%
  • Applewood9%
  • Philadelphia9%
  • VeganBox4%
  • Arla Lactofree3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Vegan Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Vegan Cheese search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vegan cheese76K/yr
  • dairy free cheese11K/yr
  • plant based cheese4K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Cheese

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Instead of coconut oil they're using fava beans which taste foul”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vegan Cheese questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data