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Vegan Cheese

Maybe

Returns run at only 0.0% of orders. But products sell for $5.25 on average, outside the sweet spot, so Vegan Cheese is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£79K/yr92K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
62%top-5 click share · 13 brands · 40 sellers

Flapen Score

Vegan Cheese against its category

The dotted line is the Grocery average. Past it, Vegan Cheese is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Cheese 92K times last year and spent an estimated £79K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
16.5%
Market size, estimated
£79Ka year
Peak month
December2.9× the quietest month
Top search term
vegan cheese76K searches a year

02 · Price

A sale here is worth £5.25.

Listings sell for £5.25 on average, from £2.14 to £28.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.25 that is £1K to £3K a year per listing.

Average price
£5.25under the $15 to $100 sweet spot
Price range
£2.14–£28.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #23 within Fresh & Chilled. It carries 299 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
94%
Out of stock, average day
1.8%
Average rank
#23in Fresh & Chilled
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
299per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Vegan Cheese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

40

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

  • Cathedral City44%
  • Violife18%
  • Applewood9%
  • Philadelphia9%
  • VeganBox4%
  • Arla Lactofree3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Vegan Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Vegan Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan cheese76K/yr
  • dairy free cheese11K/yr
  • plant based cheese4K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+1.94

Instead of coconut oil they're using fava beans which taste foul

No taste

as taste doesn't stand out

Value For Money15%−0.13

Over priced

Ludicrously over priced

£74.80 per kilogram for what is essentially flavored starch

Texture/Consistency-Overall8%−0.03

Doesn't taste or feel like the usual rubbery texture

Has texture of hard coconut milk

Oily/Greasy5%−0.01

less good when you melt it when I find it a bit more oily than regular cheese

Cooking Instructions5%−0.04

Not for cooking

Love

Taste-Overall39%+1.94

its like a cozy campfire for your taste buds

yummy

Tasty

Vegan/Organic16%+0.63

it does the job if youre vegan or cutting dairy

By far the best vegan cheese

Overall its a decent vegan alternative

Quality-Overall11%+0.51

good quality

A top quality product

Good quality, very tasty and I will definitely will buy it again

Flavor10%+0.99

Flavorsome, with crumbly texture of a cheshire

Strong taste

Great strong cheese flavours

Nutritional Content4%+0.33

My lactose intolerant guest loves it

Dairy free

FAQ

Common Vegan Cheese questions

Answered from the same tracked data.