How competitive is the Vegan Cheese niche on Amazon United Kingdom?

13 brands and 40 sellers compete in Vegan Cheese on Amazon United Kingdom. The top 5 Vegan Cheese products take 62% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Vegan Cheese?

Vegan Cheese buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Texture/Consistency-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Vegan Cheese niche?

Vegan Cheese sells for £5.25 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.14–£28.79. The average incumbent carries 299 reviews — the moat a new listing must climb.

Vegan Cheese

Vegan Cheese shows low returns (0.0%), but pricing outside the sweet spot ($5.25 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Vegan Cheese profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vegan Cheese is a £79K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Vegan Cheese: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.9% over the last 90 days and 16.5% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr15K

Search volume / yr-6.9%92K

Conversion rate16.5%

Avg price£5.25

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers13 · 40

Top-5 product click share62%

Open market17%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Top Vegan Cheese products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Grated 150g

Price: £2.59
Rating: 4.5/5
Reviews: 350
Age: 3y ago

Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Block 280g

Price: £3.59
Rating: 4.4/5
Reviews: 200
Age: 3y ago

Applewood Vegan Smooth and Creamy Cheese Alternative 200g

Price: £2.73
Rating: 4.5/5
Reviews: 127
Age: 6y ago

Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Slices X6

Price: £2.54
Rating: 4.3/5
Reviews: 186
Age: 3y ago

Philadelphia Plant-Based Almond & Oat Soft Cheese Alternative 145g

Price: £2.67
Rating: 4.7/5
Reviews: 116
Age: 2y ago

Newest

by launch date

Philadelphia Plant-Based Almond & Oat Soft Cheese Alternative 145g

Price: £2.67
Rating: 4.7/5
Reviews: 116
Age: 2y ago

GreenVie ParVeggio Grated 100g | Vegan Parmesan Cheese Alternative | Fortified with Vitamin B12 | Dairy-Free Gluten-Free Soy-Free | No Palm Oil or Preservatives | Certified Vegan

Price: £7.34
Rating: 4.0/5
Reviews: 22
Age: 2y ago

Plant Based Vegan Cheese Hamper from Great British Trading

Price: £28.79
Rating: 4.4/5
Reviews: 40
Age: 3y ago

Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Grated 150g

Price: £2.59
Rating: 4.5/5
Reviews: 350
Age: 3y ago

Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Block 280g

Price: £3.59
Rating: 4.4/5
Reviews: 200
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

Cathedral City44%
Violife18%
Applewood9%
Philadelphia9%
VeganBox4%
Arla Lactofree3%
Open — no brand owns it (7 brands, 13%)

Vegan Cheese demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume92KCVR16.5%Products18Brands13Top 5 Brands83%OOS Rate1.8%Rating4.3★Reviews299Avg BSR#23

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Vegan Cheese search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vegan cheese76K/yr -7.3%13.9% conv.
dairy free cheese11K/yr +4.3%11.6% conv.
plant based cheese4K/yr -25.0%17.1% conv.

What reviews say buyers love and hate about Vegan Cheese

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall39%

“its like a cozy campfire for your taste buds”

Vegan/Organic16%

“it does the job if youre vegan or cutting dairy”

Quality-Overall11%

“good quality”

Flavor10%

“Flavorsome, with crumbly texture of a cheshire”

Nutritional Content4%

“My lactose intolerant guest loves it”

What buyers complain about

69% of reviews

Taste-Overall25%

“Instead of coconut oil they're using fava beans which taste foul”

Value For Money15%

“Over priced”

Texture/Consistency-Overall8%

“Doesn't taste or feel like the usual rubbery texture”

Oily/Greasy5%

“less good when you melt it when I find it a bit more oily than regular cheese”

Cooking Instructions5%

“Not for cooking”

Common Vegan Cheese questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vegan Cheese 50/100 on Amazon United Kingdom — Worth a look. The niche generates £79K/yr across 18 tracked products. Search demand moved -6.9% over the last 90 days.