vegan cheese
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($5.25 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Review moat
Great299.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.14–£28.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Market size
Bad£79K£79K/yr · 92K searches
Avg price
Bad£5.25avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vegan cheese is a £79K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vegan cheese market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £66K–£79K
- units × avg price
- Conversion rate
- 16.5%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 6%
- Out of stock
- 1.8%
- Avg brand age
- 76 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
40
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
13%
- Cathedral City44%
- Violife18%
- Applewood9%
- Philadelphia9%
- VeganBox4%
- Arla Lactofree3%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -6.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top vegan cheese search terms
- vegan cheese76K/yr
- dairy free cheese11K/yr
- plant based cheese4K/yr
Top vegan cheese products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Grated 150g
Cathedral City£2.594.5★350 rev
Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Block 280g
Cathedral City£3.594.4★200 rev
Applewood Vegan Smooth and Creamy Cheese Alternative 200g
Applewood£2.734.5★127 rev
Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Slices X6
Cathedral City£2.544.3★186 rev
Philadelphia Plant-Based Almond & Oat Soft Cheese Alternative 145g
Philadelphia£2.674.7★116 rev
Newest
by launch datePhiladelphia Plant-Based Almond & Oat Soft Cheese Alternative 145g
Philadelphia£2.67116 rev
GreenVie ParVeggio Grated 100g | Vegan Parmesan Cheese Alternative | Fortified with Vitamin B12 | Dairy-Free Gluten-Free Soy-Free | No Palm Oil or Preservatives | Certified Vegan
VeganBox£7.3422 rev
Plant Based Vegan Cheese Hamper from Great British Trading
GREAT BRITISH TRADING LIMITED£28.7940 rev
Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Grated 150g
Cathedral City£2.59350 rev
Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Block 280g
Cathedral City£3.59200 rev
Trending
90-day click momentum
Violife Greek White Block 230g
Violife£3.174.4★
Philadelphia Plant-Based Almond & Oat Soft Cheese Alternative 145g
Philadelphia£2.674.7★
GreenVie Vegan Block Cheddar Cheese Gluten Free Soy Free Dairy Free 250g
Green Vie£7.953.6★
Applewood Vegan Smooth and Creamy Cheese Alternative 200g
Applewood£2.734.5★
Violife Smoky Cheddar Flavour Slices 8 Round Slices 200g
Violife£2.684.4★
What buyers say about vegan cheese
What buyers praise and complain about, mined from review topics.What buyers love
“its like a cozy campfire for your taste buds”
“it does the job if youre vegan or cutting dairy”
“good quality”
“Flavorsome, with crumbly texture of a cheshire”
“My lactose intolerant guest loves it”
“It's really good to make cheesy beans”
“No carboxymethelcelulose”
“The slices are handy for sandwiches and toasties, and they melt reasonably well”
“Its clean”
“which is why I feel that it is fantastic value for money”
What buyers complain about
“Instead of coconut oil they're using fava beans which taste foul”
“Over priced”
“Doesn't taste or feel like the usual rubbery texture”
“less good when you melt it when I find it a bit more oily than regular cheese”
“Not for cooking”
“The flavour is fairly mild”
“Unlike many lactose free cheeses this melts”
“stating limited risk additives”
“high levels of salt”
Common questions
- Is vegan cheese profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 18 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the vegan cheese niche?
- 13 brands and 40 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in vegan cheese?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Texture/Consistency-Overall. The return rate is 0.0%.
- When does demand for vegan cheese peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the vegan cheese niche?
- Listings span £2.14–£28.79; the average listing price is £5.25 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.