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Vegan Biscuits

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $73K a year here, so Vegan Biscuits is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£73K/yr127K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
44%top-5 click share · 17 brands · 55 sellers

Flapen Score

Vegan Biscuits against its category

The dotted line is the Grocery average. Past it, Vegan Biscuits is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Biscuits 127K times last year and spent an estimated £73K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
4.6%
Market size, estimated
£73Ka year
Peak month
December2.9× the quietest month
Top search term
rhythm 10851K searches a year

02 · Price

A sale here is worth £12.38.

Listings sell for £12.38 on average, from £1.26 to £28.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.38 that is £1K to £3K a year per listing.

Average price
£12.38under the $15 to $100 sweet spot
Price range
£1.26–£28.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #353 within Bakery. It carries 292 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
94%
Out of stock, average day
13.6%
Average rank
#353in Bakery
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
292per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Vegan Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

55

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

22%

  • Rhythm 10844%
  • Generic10%
  • PVL Trade10%
  • Kookie Cat5%
  • Zamfoods4%
  • Free From Direct4%

Demand

Vegan Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Vegan Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rhythm 10851K/yr
  • vegan biscuits43K/yr
  • vegan cookies17K/yr
  • dairy free biscuits7K/yr
  • rhythm4K/yr
  • vegan biscuits gift box6K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Biscuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%

A bit pricey

expensive

Not worth the price

Taste-Overall16%+1.18

Weird aftertaste

Odd taste

Bland and tasteless

Size-Overall8%−0.10

Very small

Very small tin with small biscuits inside

Very disappointed with the size for the cost

Moist/Dry7%−0.07

The coconut wasnt moist at all

A lot of cookies are dry and too crumbly

I found them a bit dry

Powdered/Crumbled5%−0.05

Disgusting, its like dust mud powder

they looked washed out in the packet

Love

Taste-Overall31%+1.18

These cookies are utterly delicious

Absolutely delicious

Yummy biscuits

Baking15%+1.92

beautifully soft baked without tasting raw

Great biscuits

By far the best cookies I ever had

Vegan/Organic10%+0.96

Great vegan cookies

Great gift for a vegan

Great for vegans

Flavor6%

Flavour good

Love the orange flavor

They have a rich chocolate flavour

Sweetness4%−0.06

They have a sweet flavour and good crispness

So sweet, soft and a homemade feel to them too

Very sweet

FAQ

Common Vegan Biscuits questions

Answered from the same tracked data.