vegan biscuits
Worth a lookShows low returns (0.0%), but a small market ($73K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great292.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.38avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Good£1.26–£28.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£73K£73K/yr · 127K searches
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vegan biscuits is a £73K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
vegan biscuits market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £74K–£99K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #353
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 24%
- Out of stock
- 13.6%
- Avg brand age
- 50 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
55
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
22%
- Rhythm 10844%
- Generic10%
- PVL Trade10%
- Kookie Cat5%
- Zamfoods4%
- Free From Direct4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top vegan biscuits search terms
- rhythm 10851K/yr
- vegan biscuits43K/yr
- vegan cookies17K/yr
- dairy free biscuits7K/yr
- rhythm4K/yr
- vegan biscuits gift box6K/yr
Top vegan biscuits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rhythm 108 Swiss Organic Vegan Hazelnut Chocolate Praline Soft-Baked Filled Cookie 12 x 50g
Rhythm 108£12.484.5★64 rev
Rhythm 108 Organic Vegan Gluten & Dairy Free Tea Biscuits Share Bag Mixed Case of 6 x 135g
Generic£19.524.5★57 rev
Danish Vegan Cookies in SMALL TIN 300g Plant Based Biscuits Assortment Dairy Free Palm Oil Free GMO Free Premium Giftable Cookie Selection in Reusable Tin
PVL Trade£7.004.3★11 rev
Rhythm 108 Swiss Vegan Creamy Coconut Bar with Dark Chocolate 15 x 33g
Rhythm 108£14.004.4★217 rev
Kookie Cat Lil Kookie Monster - Individually Wrapped Vegan Cookies Gluten Free Soy Free Bio and Organic Cashew & Oats - 12 x 50g Multipack
Kookie Cat£12.044.2★105 rev
Newest
by launch dateDanish Vegan Cookies in SMALL TIN 300g Plant Based Biscuits Assortment Dairy Free Palm Oil Free GMO Free Premium Giftable Cookie Selection in Reusable Tin
PVL Trade£7.0011 rev
Lavarion Gluten Free Biscuit & Snack Hamper Free From Gift Set with Nairns Walkers Shortbread & Rhythm 108 Share Bags 14 Items 40+ Individual Biscuits & Treats Coeliac Gift
Lavarion£21.893 rev
Hazelnut Chocolate Praline Biscuit
Rhythm 108£2.638 rev
Bakehouse Vegan Cookies Biscuits Luxury Selection 3 Mixed Raspberry & Pistachio Chocoalate & Orange and Cocoa & Hazelnut 220g each by Zamfoods Gift pack for all Occasions (Bundle 1 (3 x 220g))
Zamfoods£11.8737 rev
Rhythm 108 Vegan Hazelnut Chocolate Chip Biscuit Share Bag 135g
Rhythm 108£3.6727 rev
Trending
90-day click momentumDanish Vegan Cookies in SMALL TIN 300g Plant Based Biscuits Assortment Dairy Free Palm Oil Free GMO Free Premium Giftable Cookie Selection in Reusable Tin
PVL Trade£7.004.3★
Hazelnut Chocolate Praline Biscuit
Rhythm 108£2.633.8★
RHYTHM 108 Organic Double Choco Hazelnut Ooh-La-La Tea Biscuit Sharing Bag 160 g
Rhythm 108£2.943.3★
Lavarion Gluten Free Biscuit & Snack Hamper Free From Gift Set with Nairns Walkers Shortbread & Rhythm 108 Share Bags 14 Items 40+ Individual Biscuits & Treats Coeliac Gift
Lavarion£21.895.0★
Rhythm 108 Swiss Organic Vegan Hazelnut Chocolate Praline Soft-Baked Filled Cookie 12 x 50g
Rhythm 108£12.484.5★
What buyers say about vegan biscuits
What buyers praise and complain about, mined from review topics.What buyers love
“These cookies are utterly delicious”
“beautifully soft baked without tasting raw”
“Great vegan cookies”
“Flavour good”
“They have a sweet flavour and good crispness”
“crisp biscuits that make a lovely gift”
“Good value”
“Ideal as a gift”
“Good quality biscuits”
“fresh with a nice flavour”
What buyers complain about
“A bit pricey”
“Weird aftertaste”
“Very small”
“The coconut wasnt moist at all”
“Disgusting, its like dust mud powder”
“Honestly, it's very close, you can tell it has less sugar”
“Think we are going to have a lot waste”
“Not sure they've been stored correctly”
“the picture is very deceptive”
“average”
Common questions
- Is vegan biscuits profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the vegan biscuits niche?
- 17 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in vegan biscuits?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for vegan biscuits peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the vegan biscuits niche?
- Listings span £1.26–£28.50; the average listing price is £12.38 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.