How competitive is the Vegan Baileys niche on Amazon United Kingdom?

11 brands and 34 sellers compete in Vegan Baileys on Amazon United Kingdom. The top 5 Vegan Baileys products take 76% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Vegan Baileys?

Vegan Baileys buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Vegan Baileys niche?

Vegan Baileys sells for £14.86 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £9.84–£20.91. The average incumbent carries 1,512 reviews — the moat a new listing must climb.

Vegan Baileys

soft demand (-39.4% this quarter) — Vegan Baileys doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Vegan Baileys profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vegan Baileys is a £66K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Vegan Baileys: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.4% over the last 90 days and 4.7% of searches end in a purchase.

£66K

revenue / yr

Units sold / yr5K

Search volume / yr-39.4%94K

Conversion rate4.7%

Avg price£14.86

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 34

Top-5 product click share76%

Open market15%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Top Vegan Baileys products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amarula Vegan Liqueur 70cl | Plant Based Dairy Free Gluten Free and Nut Free Liqueur

Price: £10.38
Rating: 4.7/5
Reviews: 860
Age: 4y ago

Dirty Cow Plant-Based Cre*m Liqueur (Sooo Original 1 x 70cl bottle 17% ABV)

Price: £20.91
Rating: 4.8/5
Reviews: 139
Age: 3y ago

Bottega Pistachio Vegan Cream Liqueur - 500 ml

Price: £11.52
Rating: 4.2/5
Reviews: 459
Age: 3y ago

Bottega Nero Vegan Dark Chocolate Liqueur - 500 ml

Price: £11.87
Rating: 4.6/5
Reviews: 672
Age: 13y ago

Dirty Cow Plant-Based Cre*m Liqueur (Loaded Chocolate 1 x 70cl bottle 17% ABV)

Price: £20.91
Rating: 4.8/5
Reviews: 157
Age: 3y ago

Newest

by launch date

Pergola Banana Tequila Creamy Liqueur | 70 cl | 15% ABV | Plant-Based | Coconut Base | Serve Chilled | Ideal for cocktails

Price: £15.69
Rating: 5.0/5
Reviews: 4
Age: 4mo ago

Aber Falls | Pistachio Cream Liqueur | 70cl

Price: £9.84
Rating: 4.6/5
Reviews: 126
Age: 1y ago

Panther M*lk Crema | 50cl 15% ABV | Oat Milk Liqueur and Dairy-Free Cocktail

Price: £16.80
Rating: 3.8/5
Reviews: 17
Age: 2y ago

Barti Cream Liqueur 70cl | Vegan Coconut-Based Cream Liqueur | Lightly Spiced with Vanilla Clove Cinnamon & Orange | Dreamy Sipping Drink Full-Bodied & Silky Smooth | 15% ABV

Price: £17.50
Rating: 4.3/5
Reviews: 69
Age: 2y ago

Bottega Pistachio Vegan Cream Liqueur - 500 ml

Price: £11.52
Rating: 4.2/5
Reviews: 459
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

Amarula34%
Dirty Cow23%
Bottega19%
Barti5%
LUSTRE4%
Panther Milk3%
Open — no brand owns it (5 brands, 12%)

Vegan Baileys demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR4.7%Products13Brands11Top 5 Brands85%OOS Rate0.0%Rating4.6★Reviews1,512Avg BSR#239

Peak months: Nov, Dec · busiest ÷ quietest = 41.8×

Top Vegan Baileys search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vegan baileys irish cream33K/yr -34.0%1.7% conv.
vegan baileys21K/yr -48.6%4.4% conv.
vegan alcohol6K/yr -29.4%1.9% conv.
vegan liqueur7K/yr -50.3%3.6% conv.
vegan cream liqueur7K/yr -25.7%3.2% conv.
baileys almande6K/yr -29.0%0.7% conv.
vegan baileys dairy free5K/yr -27.6%1.6% conv.
dairy free baileys6K/yr -57.0%0.7% conv.
amarula vegan2K/yr -54.5%17.6% conv.

What reviews say buyers love and hate about Vegan Baileys

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall29%

“Creamy and delicious”

Value For Money22%

“Great value for money”

Alcohol Flavor12%

“very easy to drink”

Gifting Purpose7%

“Great to gift at Christmas”

Vegan/Organic6%

“Great alternative for vegans”

What buyers complain about

83% of reviews

Taste-Overall28%

“Doesnt taste ideally chocolatey”

Value For Money17%

“Expensive, can get cheaper in local shops”

Flavor17%

“Disappointing taste, wasnt very pistachio flavour at all”

Alcohol Content8%

“harsh alcohol flavour”

Sweetness5%

“Bit too sweet for me”

Common Vegan Baileys questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vegan Baileys 37/100 on Amazon United Kingdom — Skip it. The niche generates £66K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -39.4% over the last 90 days.