vegan baileys
Skip itSoft demand (-39.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good£14.86avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good£9.84–£20.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,512avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£66K£66K/yr · 94K searches
Growth
Bad-39.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vegan baileys is a £66K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
vegan baileys market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £59K–£74K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
34
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
12%
- Amarula34%
- Dirty Cow23%
- Bottega19%
- Barti5%
- LUSTRE4%
- Panther Milk3%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 41.8×
Top vegan baileys search terms
- vegan baileys irish cream33K/yr
- vegan baileys21K/yr
- vegan alcohol6K/yr
- vegan liqueur7K/yr
- vegan cream liqueur7K/yr
- baileys almande6K/yr
- vegan baileys dairy free5K/yr
- dairy free baileys6K/yr
- amarula vegan2K/yr
Top vegan baileys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amarula Vegan Liqueur 70cl | Plant Based Dairy Free Gluten Free and Nut Free Liqueur
Amarula£10.384.7★860 rev
Dirty Cow Plant-Based Cre*m Liqueur (Sooo Original 1 x 70cl bottle 17% ABV)
Dirty Cow£20.914.8★139 rev
Bottega Pistachio Vegan Cream Liqueur - 500 ml
Bottega£11.524.2★459 rev
Bottega Nero Vegan Dark Chocolate Liqueur - 500 ml
Bottega£11.874.6★672 rev
Dirty Cow Plant-Based Cre*m Liqueur (Loaded Chocolate 1 x 70cl bottle 17% ABV)
Dirty Cow£20.914.8★157 rev
Newest
by launch date
Pergola Banana Tequila Creamy Liqueur | 70 cl | 15% ABV | Plant-Based | Coconut Base | Serve Chilled | Ideal for cocktails
Pergola£15.694 rev
Aber Falls | Pistachio Cream Liqueur | 70cl
Aber Falls£9.84126 rev
Panther M*lk Crema | 50cl 15% ABV | Oat Milk Liqueur and Dairy-Free Cocktail
Panther Milk£16.8017 rev
Barti Cream Liqueur 70cl | Vegan Coconut-Based Cream Liqueur | Lightly Spiced with Vanilla Clove Cinnamon & Orange | Dreamy Sipping Drink Full-Bodied & Silky Smooth | 15% ABV
Barti£17.5069 rev
Bottega Pistachio Vegan Cream Liqueur - 500 ml
Bottega£11.52459 rev
Trending
90-day click momentumPergola Banana Tequila Creamy Liqueur | 70 cl | 15% ABV | Plant-Based | Coconut Base | Serve Chilled | Ideal for cocktails
Pergola£15.695.0★
LUSTRE Vegan Cream Liqueur | Pineapple Rum Cream | Luxury Liqueur | Pineapple Rum | Shots | 15% ABV | Lactose Free Dairy Free | Perfect for Parties Birthday Gift Cocktail Ingredient
LUSTRE£13.164.8★
Dirty Cow Plant-Based Cre*m Liqueur (Sooo Original 1 x 70cl bottle 17% ABV)
Dirty Cow£20.914.8★
Aber Falls | Pistachio Cream Liqueur | 70cl
Aber Falls£9.844.6★
Bottega Pistachio Vegan Cream Liqueur - 500 ml
Bottega£11.524.2★
What buyers say about vegan baileys
What buyers praise and complain about, mined from review topics.What buyers love
“Creamy and delicious”
“Great value for money”
“very easy to drink”
“Great to gift at Christmas”
“Great alternative for vegans”
“Flavour is nice and creamy”
“No complaints”
“As described”
“perfect blend”
“Absolutely delicious dairy free alternative to Baileys”
What buyers complain about
“Doesnt taste ideally chocolatey”
“Expensive, can get cheaper in local shops”
“Disappointing taste, wasnt very pistachio flavour at all”
“harsh alcohol flavour”
“Bit too sweet for me”
“Obvs great and already used”
“Larger than expected”
“Dont bother - smells of pistachio”
Common questions
- Is vegan baileys profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the vegan baileys niche?
- 11 brands and 34 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in vegan baileys?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.4%.
- When does demand for vegan baileys peak?
- Demand peaks in Nov–Dec; the busiest month runs 41.8× the quietest.
- What does it cost to enter the vegan baileys niche?
- Listings span £9.84–£20.91; the average listing price is £14.86 (sweet spot $15–$100). The average incumbent carries 1,512 reviews — the moat a new listing must climb.