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Vegan Baileys

Fail

Demand is soft, at -39.4% this quarter, so Vegan Baileys is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£66K/yr94K searches / yr
90-day growth
-39.4%search demand this quarter
Competition
76%top-5 click share · 11 brands · 34 sellers

Flapen Score

Vegan Baileys against its category

The dotted line is the Grocery average. Past it, Vegan Baileys is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Baileys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Baileys 94K times last year and spent an estimated £66K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
4.7%
Market size, estimated
£66Ka year
Peak month
December41.8× the quietest month
Top search term
vegan baileys irish cream33K searches a year

02 · Price

A sale here is worth £14.86.

Listings sell for £14.86 on average, from £9.84 to £20.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £14.86 that is £4K to £7K a year per listing.

Average price
£14.86under the $15 to $100 sweet spot
Price range
£9.84–£20.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #239 within Beer, Wine & Spirits. It carries 1,512 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#239in Beer, Wine & Spirits
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,512per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Vegan Baileys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

34

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • Amarula34%
  • Dirty Cow23%
  • Bottega19%
  • Barti5%
  • LUSTRE4%
  • Panther Milk3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Vegan Baileys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 41.8×

Search terms

Top Vegan Baileys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan baileys irish cream33K/yr
  • vegan baileys21K/yr
  • vegan alcohol6K/yr
  • vegan liqueur7K/yr
  • vegan cream liqueur7K/yr
  • baileys almande6K/yr
  • vegan baileys dairy free5K/yr
  • dairy free baileys6K/yr
  • amarula vegan2K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Baileys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%−0.04

Doesnt taste ideally chocolatey

No taste

Very sickly with no real pistachio taste

Value For Money17%+1.88

Expensive, can get cheaper in local shops

What a bargain lovely drink went down even better with how cheap it was shame it only bargain price at Christmas

bit pricey

Flavor17%−0.05

Disappointing taste, wasnt very pistachio flavour at all

Lacking of flavour

Nasty synthetic flavour

Alcohol Content8%−0.01

harsh alcohol flavour

As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol

Sweetness5%−0.01

Bit too sweet for me

Love

Taste-Overall29%−0.04

Creamy and delicious

Flavour is nice and creamy

Taste great

Value For Money22%+1.88

Great value for money

very reasonable price

Great price

Alcohol Flavor12%+0.98

very easy to drink

Very nice drink

Smooth drink

Gifting Purpose7%+0.28

Great to gift at Christmas

Gift

Great gift

Vegan/Organic6%+0.13

Great alternative for vegans

I prefer this to the vegan baileys

Vegan and delicious

FAQ

Common Vegan Baileys questions

Answered from the same tracked data.