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Vegan

Pass

Vegan scores 65 out of 100, a Pass. Shoppers spend $290K a year here, demand is soft, at -9.3% this quarter, and returns run at 0.0% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£290K/yr767K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
15%top-5 click share · 73 brands · 130 sellers

Flapen Score

Vegan against its category

The dotted line is the Grocery average. Past it, Vegan is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan 767K times last year and spent an estimated £290K. The top 5 brands take 32% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.

Searches, last 12 months
767K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
10.2%
Market size, estimated
£290Ka year
Peak month
December2.2× the quietest month
Top search term
vegan653K searches a year

02 · Price

A sale here is worth £3.72.

Listings sell for £3.72 on average, from £0.95 to £23.80. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At £3.72 that is £930 to £2K a year per listing.

Average price
£3.72under the $15 to $100 sweet spot
Price range
£0.95–£23.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
250–500
Revenue per listing a year
£930–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #59 within Condiments & Sauces. It carries 504 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#59in Condiments & Sauces
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
504per listing
Listings tracked
130

04 · Newcomers

Amazon counts 7 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
18
Successful launches
7Amazon's first-year sales bar
Average brand age
64 months

Products

Top Vegan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

73 falling

Sellers

130

Top-5 brand share

32%

Top 20: 67%

Top-5 click share

15%

Top 20: 44%

Open market

65%

  • Morrisons11%
  • CANDY KITTENS6%
  • Richmond6%
  • Quorn5%
  • Mummy Meegz4%
  • Linda McCartney3%

Demand

Vegan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Vegan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan653K/yr
  • plant based72K/yr
  • vegan food42K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%+1.41

Awful taste

Artificial taste

Really odd taste

Value For Money7%+0.18

Expensive

A little expensive

Overpriced

Flavor5%−0.02

The flavour is overly strong

Didn't like the flavour

The flavour is fairly mild

Sweetness4%−0.04

lots of sugar

Too sweet

Overly sugary

Moist/Dry3%−0.04

The coconut wasnt moist at all

A bit dry

Some are a bit soggy

Love

Taste-Overall40%+1.41

Delicious treat

Strong taste

Delicious as usual

Vegan/Organic17%+2.23

Vegan approved

Great gift for vegans

Great vegan treat

Flavor5%−0.02

Good selection of flavours

Great range of flavours

Flavour was good

Quality-Overall5%+0.06

Chocolate good quality

Excellent product

Excellent variety

Value For Money4%+0.18

Good price

Value for money

Excellent Value

Return

0.0% Return rate 0% Fixable by listing

Flavor50%▁▁█▁▁▁

The flavour is overly strong

Didn't like the flavour

The flavour is fairly mild

Smell25%█▁▁▁▁▁

bizarre smell

Personally, I think they smell a bit like bad feet

It has a weird smell

Taste-Overall25%█▁▁▁▁▁

Awful taste

Artificial taste

Really odd taste

FAQ

Common Vegan questions

Answered from the same tracked data.