How competitive is the Vegan niche on Amazon United Kingdom?

73 brands and 130 sellers compete in Vegan on Amazon United Kingdom. The top 5 Vegan products take 15% of clicks and its top 5 brands hold 32% of demand.

What do buyers complain about in Vegan?

Vegan buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Vegan niche?

Vegan sells for £3.72 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.95–£23.80. The average incumbent carries 504 reviews — the moat a new listing must climb.

Vegan

Vegan shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Vegan profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vegan is a £290K/yr Amazon United Kingdom market (767K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Dec. Verdict: Worth a look — 65/100.

Vegan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.3% over the last 90 days and 10.2% of searches end in a purchase.

£290K

revenue / yr

Units sold / yr80K

Search volume / yr-9.3%767K

Conversion rate10.2%

Avg price£3.72

Who owns the niche?

The top 5 brands hold 32% of demand, so 68% of the market is open.

68%

open market share

Brands · sellers73 · 130

Top-5 product click share15%

Open market68%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 130 products

Top Vegan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g

Price: £2.28
Rating: 3.6/5
Reviews: 14
Age: 6mo ago

Philadelphia Plant-Based Almond & Oat Soft Cheese Alternative 145g

Price: £2.67
Rating: 4.7/5
Reviews: 116
Age: 2y ago

Dr. Oetker Ristorante Vegan Pepperoni Salami Pizza 295g (Frozen) - Packaging May Vary

Price: £3.32
Rating: 4.4/5
Reviews: 77
Age: 3y ago

Morrisons Plant Revolution! Sausage Rolls 4 x 100g (400g) (Frozen)

Price: £2.14
Rating: 4.3/5
Reviews: 255
Age: 3y ago

Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1

Price: £1.65
Rating: 4.3/5
Reviews: 181
Age: 1y ago

Newest

by launch date

Linda McCartney Vegan Shredded Hoisin Duck 260g

Price: £2.85
Rating: 5.0/5
Reviews: 4
Age: 6mo ago

The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g

Price: £2.28
Rating: 3.6/5
Reviews: 14
Age: 6mo ago

Linda Mccartney Chicken Dippers 200g

Price: £3.20
Rating: 5.0/5
Reviews: 1
Age: 8mo ago

Wagamama Vegan Mayo Firecracker 265g

Price: £2.02
Rating: 4.2/5
Reviews: 6
Age: 8mo ago

Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1

Price: £1.65
Rating: 4.3/5
Reviews: 181
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

73 falling

Sellers

130

Top-5 brand share

32%

Top 20: 67%

Top-5 click share

15%

Top 20: 44%

Open market

65%

Morrisons11%
CANDY KITTENS6%
Richmond6%
Quorn5%
Mummy Meegz4%
Linda McCartney3%

Vegan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume767KCVR10.2%Products130Brands73Top 5 Brands32%OOS Rate3.9%Rating4.4★Reviews504Avg BSR#59

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Vegan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vegan653K/yr -9.4%5.1% conv.
plant based72K/yr -9.6%4.0% conv.
vegan food42K/yr -6.9%1.6% conv.

What reviews say buyers love and hate about Vegan

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Taste-Overall40%

“Delicious treat”

Vegan/Organic17%

“Vegan approved”

Flavor5%

“Good selection of flavours”

Quality-Overall5%

“Chocolate good quality”

Value For Money4%

“Good price”

What buyers complain about

55% of reviews

Taste-Overall23%

“Awful taste”

Value For Money7%

“Expensive”

Flavor5%

“The flavour is overly strong”

Sweetness4%

“lots of sugar”

Moist/Dry3%

“The coconut wasnt moist at all”

Vegan return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Flavor

50%

2Smell

25%

3Taste-Overall

25%

Common Vegan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vegan 65/100 on Amazon United Kingdom — Worth a look. The niche generates £290K/yr across 130 tracked products. 7 of 18 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.