vegan
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Good504.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£290K£290K/yr · 767K searches
Price range
Okay£0.95–£23.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Avg price
Bad£3.72avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vegan is a £290K/yr Amazon United Kingdom market (767K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Dec. Verdict: Worth a look — 65/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vegan market data
- Units sold / yr
- 60K–80K
- avg 250–500/product
- Revenue / yr
- £223K–£298K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 18%
- Out of stock
- 3.9%
- Avg brand age
- 64 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
73 falling
Sellers
130
Top-5 brand share
32%
Top 20: 67%
Top-5 click share
15%
Top 20: 44%
Open market
65%
- Morrisons11%
- CANDY KITTENS6%
- Richmond6%
- Quorn5%
- Mummy Meegz4%
- Linda McCartney3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top vegan search terms
- vegan653K/yr
- plant based72K/yr
- vegan food42K/yr
Top vegan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g
The Coconut Collaborative£2.283.6★14 rev
Philadelphia Plant-Based Almond & Oat Soft Cheese Alternative 145g
Philadelphia£2.674.7★116 rev
Dr. Oetker Ristorante Vegan Pepperoni Salami Pizza 295g (Frozen) - Packaging May Vary
Dr. Oetker£3.324.4★77 rev
Morrisons Plant Revolution! Sausage Rolls 4 x 100g (400g) (Frozen)
Morrisons£2.144.3★255 rev
Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
CANDY KITTENS£1.654.3★181 rev
Newest
by launch date
Linda McCartney Vegan Shredded Hoisin Duck 260g
Linda McCartney£2.854 rev
The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g
The Coconut Collaborative£2.2814 rev
Linda Mccartney Chicken Dippers 200g
Linda McCartney£3.201 rev
Wagamama Vegan Mayo Firecracker 265g
Wagamama£2.026 rev
Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
CANDY KITTENS£1.65181 rev
Trending
90-day click momentum
NOMO Birthday Cake Filled Vegan & Free From Chocolate Bars 127g (6 bars)
NOMO£5.963.9★
Violife Smoky Cheddar Flavour Slices 8 Round Slices 200g
Violife£2.684.4★
The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g
The Coconut Collaborative£2.283.6★
Linda McCartney Vegan Shredded Hoisin Duck 260g
Linda McCartney£2.855.0★
Wagamama Vegan Mayo Firecracker 265g
Wagamama£2.024.2★
What buyers say about vegan
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious treat”
“Vegan approved”
“Good selection of flavours”
“Chocolate good quality”
“Good price”
“Perfect mix of sweet and savory, absolutely delicious”
“Great for a gift”
“Nice and crunchy”
“Gluten free”
“I buy these regularly - great taste and relatively healthy”
What buyers complain about
“Awful taste”
“Expensive”
“The flavour is overly strong”
“lots of sugar”
“The coconut wasnt moist at all”
“Very small packet”
“the chocolate had melted”
“they taste artificial”
“bizarre smell”
“No nutrients”
Top return reasons
Common questions
- Is vegan profitable to sell on Amazon United Kingdom?
- The niche generates £290K/yr across 130 tracked products. 7 of 18 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (65/100).
- How competitive is the vegan niche?
- 73 brands and 130 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in vegan?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for vegan peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the vegan niche?
- Listings span £0.95–£23.80; the average listing price is £3.72 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.