Vegan
PassVegan scores 65 out of 100, a Pass. Shoppers spend an estimated $290K a year here, demand is soft, at -9.3% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 65 / 100Top 2% of 2,976 Grocery niches · +19 vs the category median of 4665
- Market size
- £290K/yr767K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 15%top-5 click share · 73 brands · 130 sellers
Flapen Score
Vegan against its category
The dotted line is the Grocery average. Past it, Vegan is stronger. Inside it, weaker.
Market
The Vegan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan 767K times last year and spent an estimated £290K. The top 5 brands take 32% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.
- Searches, last 12 months
- 767K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £290Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- vegan653K searches a year
02 · Price
A sale here is worth £3.72.
Listings sell for £3.72 on average, from £0.95 to £23.80. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At £3.72 that is £930 to £2K a year per listing.
- Average price
- £3.72under the $15 to $100 sweet spot
- Price range
- £0.95–£23.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £930–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #59 within Condiments & Sauces. It carries 504 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #59in Condiments & Sauces
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 504per listing
- Listings tracked
- 130
04 · Newcomers
7 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 18
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Vegan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g
- Price
- £2.28
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 6mo ago

Philadelphia Plant-Based Almond & Oat Soft Cheese Alternative 145g
- Price
- £2.67
- Rating
- 4.7/5
- Reviews
- 116
- Age
- 2y ago

Dr. Oetker Ristorante Vegan Pepperoni Salami Pizza 295g (Frozen) - Packaging May Vary
- Price
- £3.32
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 3y ago

Morrisons Plant Revolution! Sausage Rolls 4 x 100g (400g) (Frozen)
- Price
- £2.14
- Rating
- 4.3/5
- Reviews
- 255
- Age
- 3y ago

Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
- Price
- £1.65
- Rating
- 4.3/5
- Reviews
- 181
- Age
- 1y ago
Trending
estimated 90-day click momentum
NOMO Birthday Cake Filled Vegan & Free From Chocolate Bars 127g (6 bars)
- Price
- £5.96
- Rating
- 3.9/5
- Reviews
- 2
- Age
- 1y ago

Violife Smoky Cheddar Flavour Slices 8 Round Slices 200g
- Price
- £2.68
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 4y ago

The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g
- Price
- £2.28
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 6mo ago

Linda McCartney Vegan Shredded Hoisin Duck 260g
- Price
- £2.85
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Wagamama Vegan Mayo Firecracker 265g
- Price
- £2.02
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 8mo ago
Newest
by launch date
Linda McCartney Vegan Shredded Hoisin Duck 260g
- Price
- £2.85
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g
- Price
- £2.28
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 6mo ago

Linda Mccartney Chicken Dippers 200g
- Price
- £3.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Wagamama Vegan Mayo Firecracker 265g
- Price
- £2.02
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 8mo ago

Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
- Price
- £1.65
- Rating
- 4.3/5
- Reviews
- 181
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.
Brands
73 falling
Sellers
130
Est. top-5 brand share
32%
Top 20: 67%
Est. top-5 click share
15%
Top 20: 44%
Open market
65%
- Morrisons11%
- CANDY KITTENS6%
- Richmond6%
- Quorn5%
- Mummy Meegz4%
- Linda McCartney3%
Demand
Vegan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Vegan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vegan653K/yr
- plant based72K/yr
- vegan food42K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan
We read the reviews and the return reasons for every product selling here.
“Awful taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









