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Vecchia Romagna

Fail

The top 5 brands take 94% of clicks, so Vecchia Romagna is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£327K/yr155K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
70%top-5 click share · 9 brands · 41 sellers

Flapen Score

Vecchia Romagna against its category

The dotted line is the Grocery average. Past it, Vecchia Romagna is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vecchia Romagna market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vecchia Romagna 155K times last year and spent an estimated £327K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
5.3%
Market size, estimated
£327Ka year
Peak month
December23.7× the quietest month
Top search term
brandy gift set52K searches a year

02 · Price

A sale here is worth £39.41.

Listings sell for £39.41 on average, from £12.32 to £136.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £39.41 that is £4K to £10K a year per listing.

Average price
£39.41inside the $15 to $100 sweet spot
Price range
£12.32–£136.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #281 within Beer, Wine & Spirits. It carries 1,125 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
91%
Out of stock, average day
6.1%
Average rank
#281in Beer, Wine & Spirits
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,125per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Vecchia Romagna products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£33K£49K£65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

41

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 98%

Open market

3%

  • Hennessy31%
  • Vecchia Romagna30%
  • Hine27%
  • Remy Martin3%
  • Martell3%
  • Courvoisier3%
  • Open — no brand owns it (3 brands, 3%)

Demand

Vecchia Romagna search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 23.7×

Search terms

Top Vecchia Romagna search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brandy gift set52K/yr
  • hennessy vsop20K/yr
  • hine cognac16K/yr
  • hennessy vsop cognac6K/yr
  • vecchia romagna italian brandy9K/yr
  • hine5K/yr
  • brandy gift sets for men9K/yr
  • brandy gifts6K/yr
  • vecchia romagna6K/yr
  • italian brandy4K/yr

Reviews and returns

What reviews say buyers love and hate about Vecchia Romagna

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.08

I don't understand why it's so expensive

it's cost me 10 euros

Taste-Overall50%−0.05

Very cheapy taste

Love

Value For Money27%−0.08

Fair price

great value for money

Good value

Quality-Overall21%+1.83

Glass is excellent quality

Excellent Great product

Quality

Alcohol Flavor19%+1.54

Lovely smooth drink very nice

It's like drinking milk very nice

also good for cocktails or mixed with cola

Taste-Overall11%−0.05

Tasty

Delicious Cognac

Remy Martin Fine Champagne

Advertised Vs Actual Product7%+0.48

As advertised

As described

As expected

FAQ

Common Vecchia Romagna questions

Answered from the same tracked data.