Vanilla Yoghurt
FailPrices span $1.57–$3.14, mostly outside the sweet spot, so Vanilla Yoghurt is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £42K/yr94K searches / yr
- 90-day growth
- +23.2%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 27 sellers
Flapen Score
Vanilla Yoghurt against its category
The dotted line is the Grocery average. Past it, Vanilla Yoghurt is stronger. Inside it, weaker.
Market
The Vanilla Yoghurt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vanilla Yoghurt 94K times last year and spent an estimated £42K. The top 5 brands take 97% of clicks. Demand peaks in Jun. Flapen scores it 41 out of 100, a Fail.
01 · Demand
21.8% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +23.2%
- Conversion, latest week
- 21.8%
- Market size, estimated
- £42Ka year
- Peak month
- June2.6× the quietest month
- Top search term
- skyr63K searches a year
02 · Price
A sale here is worth £2.06.
Listings sell for £2.06 on average, from £1.57 to £3.14. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £2.06 that is £4K to £5K a year per listing.
- Average price
- £2.06under the $15 to $100 sweet spot
- Price range
- £1.57–£3.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Bakery. It carries 210 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Bakery
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 210per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Vanilla Yoghurt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Arla Skyr Natural Icelandic Style Yogurt 450g
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 751
- Age
- 10y ago

Arla Skyr Natural Yoghurt 1kg
- Price
- £2.62
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 9y ago

Danone Skyr High Protein 0% Fat Natural Yoghurt 800g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago

Arla Skyr Vanilla Icelandic Style Yogurt 450g
- Price
- £1.89
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 8y ago

Arla Skyr Creamy Icelandic Style Yogurt 450 g
- Price
- £1.67
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 5y ago
Trending
90-day click momentum
Arla Skyr Coconut Icelandic Style Yoghurt 450g
- Price
- £1.63
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 3y ago

Yoplait Skyr High Protein Natural Yoghurt 0% Fat 850g
- Price
- £2.62
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 12mo ago

Arla Skyr Natural Icelandic Style Yogurt 450g
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 751
- Age
- 10y ago

Arla Skyr Creamy Icelandic Style Yogurt 450 g
- Price
- £1.67
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 5y ago

Arla Skyr Strawberry Icelandic Style Yogurt 450 g
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 454
- Age
- 10y ago
Newest
by launch date
Yoplait Skyr High Protein Natural Yoghurt 0% Fat 850g
- Price
- £2.62
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 12mo ago

Isey Skyr with Baked Apple 450g
- Price
- £2.13
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago

Isey Skyr Strawberry Flavour 450g
- Price
- £2.13
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago

Danone Skyr High Protein 0% Fat Natural Yoghurt 450g
- Price
- £1.68
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 1y ago

Danone Skyr High Protein 0% Fat Natural Yoghurt 800g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
27
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
1%
- Arla Skyr56%
- Danone18%
- Arla14%
- ísey Skyr6%
- Isey3%
- Yoplait2%
- Open — no brand owns it (1 brand, 1%)
Demand
Vanilla Yoghurt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.6×
Search terms
Top Vanilla Yoghurt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- skyr63K/yr
- skyr yoghurt24K/yr
- skyr yogurt5K/yr
- skyr 1kg2K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Yoghurt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible taste because of sweeteners
Didnt like the taste
I dont like the yoghurt to be too thick
Not the cheapest
unfortunately the icebags had melted
Love
I would recommend this for anyone like myself who is on a low carb diet
This is my go-to source of protein
Creamy and healthy
Lovely and think taste rally nice
Excellent yoghurt
Tasty and smooth
Skry natural
this is in my opinion the most delicious natural yoghurt I've ever tasted
Excellent product
Nice quality of product
Quality
Pleasant flavour and thickness
Nice and light and a good strawberry flavour
Thick, creamy skyr with a smooth, mild flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Yoghurt questions
Answered from the same tracked data.









