How competitive is the Vanilla Yoghurt niche on Amazon United Kingdom?

7 brands and 27 sellers compete in Vanilla Yoghurt on Amazon United Kingdom. The top 5 Vanilla Yoghurt products take 71% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Vanilla Yoghurt?

Vanilla Yoghurt buyers on Amazon United Kingdom complain most about Artificial Sweeteners, Taste-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Vanilla Yoghurt niche?

Vanilla Yoghurt sells for £2.06 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.57–£3.14. The average incumbent carries 210 reviews — the moat a new listing must climb.

Vanilla Yoghurt

prices mostly outside the sweet spot ($1.57–$3.14) — Vanilla Yoghurt doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Vanilla Yoghurt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vanilla Yoghurt is a £42K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun. Verdict: Skip it — 41/100.

Vanilla Yoghurt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +23.2% over the last 90 days and 21.8% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr40K

Search volume / yr+23.2%94K

Conversion rate21.8%

Avg price£2.06

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 27

Top-5 product click share71%

Open market3%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Top Vanilla Yoghurt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Arla Skyr Natural Icelandic Style Yogurt 450g

Price: £1.78
Rating: 4.6/5
Reviews: 751
Age: 10y ago

Arla Skyr Natural Yoghurt 1kg

Price: £2.62
Rating: 4.7/5
Reviews: 280
Age: 9y ago

Danone Skyr High Protein 0% Fat Natural Yoghurt 800g

Price: £3.14
Rating: 4.6/5
Reviews: 63
Age: 1y ago

Arla Skyr Vanilla Icelandic Style Yogurt 450g

Price: £1.89
Rating: 4.5/5
Reviews: 401
Age: 8y ago

Arla Skyr Creamy Icelandic Style Yogurt 450 g

Price: £1.67
Rating: 4.7/5
Reviews: 206
Age: 5y ago

Newest

by launch date

Yoplait Skyr High Protein Natural Yoghurt 0% Fat 850g

Price: £2.62
Rating: 5.0/5
Reviews: 1
Age: 12mo ago

Isey Skyr with Baked Apple 450g

Price: £2.13
Rating: 4.5/5
Reviews: 45
Age: 1y ago

Isey Skyr Strawberry Flavour 450g

Price: £2.13
Rating: 4.6/5
Reviews: 9
Age: 1y ago

Danone Skyr High Protein 0% Fat Natural Yoghurt 450g

Price: £1.68
Rating: 4.9/5
Reviews: 21
Age: 1y ago

Danone Skyr High Protein 0% Fat Natural Yoghurt 800g

Price: £3.14
Rating: 4.6/5
Reviews: 63
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Arla Skyr56%
Danone18%
Arla14%
ísey Skyr6%
Isey3%
Yoplait2%
Open — no brand owns it (1 brand, 1%)

Vanilla Yoghurt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR21.8%Products12Brands7Top 5 Brands97%OOS Rate0.0%Rating4.7★Reviews210Avg BSR#46

Peak months: Jun · busiest ÷ quietest = 2.6×

Top Vanilla Yoghurt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

skyr63K/yr +7.0%22.2% conv.
skyr yoghurt24K/yr +124.3%15.3% conv.
skyr yogurt5K/yr -21.5%7.5% conv.
skyr 1kg2K/yr -29.2%1.3% conv.

What reviews say buyers love and hate about Vanilla Yoghurt

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Nutritional Content20%

“I would recommend this for anyone like myself who is on a low carb diet”

Taste-Overall16%

“Lovely and think taste rally nice”

Natural Ingredients10%

“Skry natural”

Quality-Overall10%

“Excellent product”

Flavor9%

“Pleasant flavour and thickness”

What buyers complain about

75% of reviews

Artificial Sweeteners20%

“Horrible taste because of sweeteners”

Taste-Overall20%

“Didnt like the taste”

Thickness10%

“I dont like the yoghurt to be too thick”

Value For Money10%

“Not the cheapest”

Storage Temperature5%

“unfortunately the icebags had melted”

Common Vanilla Yoghurt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vanilla Yoghurt 41/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +23.2% over the last 90 days.