vanilla yoghurt
Skip itPrices mostly outside the sweet spot ($1.57–$3.14) — this niche doesn't clear our bar today.
Conversion
Incredible21.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great209.92avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£42K£42K/yr · 94K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Avg price
Bad£2.06avg listing price — sweet spot $15–$100
Price range
Bad£1.57–£3.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vanilla yoghurt is a £42K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
vanilla yoghurt market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £62K–£82K
- units × avg price
- Conversion rate
- 21.8%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
27
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
1%
- Arla Skyr56%
- Danone18%
- Arla14%
- ísey Skyr6%
- Isey3%
- Yoplait2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +23.2% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.6×
Top vanilla yoghurt search terms
- skyr63K/yr
- skyr yoghurt24K/yr
- skyr yogurt5K/yr
- skyr 1kg2K/yr
Top vanilla yoghurt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Arla Skyr Natural Icelandic Style Yogurt 450g
Arla Skyr£1.784.6★751 rev
Arla Skyr Natural Yoghurt 1kg
Arla Skyr£2.624.7★280 rev
Danone Skyr High Protein 0% Fat Natural Yoghurt 800g
Danone£3.144.6★63 rev
Arla Skyr Vanilla Icelandic Style Yogurt 450g
Arla Skyr£1.894.5★401 rev
Arla Skyr Creamy Icelandic Style Yogurt 450 g
Arla£1.674.7★206 rev
Newest
by launch date
Yoplait Skyr High Protein Natural Yoghurt 0% Fat 850g
Yoplait£2.621 rev
Isey Skyr with Baked Apple 450g
ísey Skyr£2.1345 rev
Isey Skyr Strawberry Flavour 450g
Isey£2.139 rev
Danone Skyr High Protein 0% Fat Natural Yoghurt 450g
Danone£1.6821 rev
Danone Skyr High Protein 0% Fat Natural Yoghurt 800g
Danone£3.1463 rev
Trending
90-day click momentum
Arla Skyr Coconut Icelandic Style Yoghurt 450g
Arla£1.634.7★
Yoplait Skyr High Protein Natural Yoghurt 0% Fat 850g
Yoplait£2.625.0★
Arla Skyr Natural Icelandic Style Yogurt 450g
Arla Skyr£1.784.6★
Arla Skyr Creamy Icelandic Style Yogurt 450 g
Arla£1.674.7★
Arla Skyr Strawberry Icelandic Style Yogurt 450 g
Arla Skyr£1.814.6★
What buyers say about vanilla yoghurt
What buyers praise and complain about, mined from review topics.What buyers love
“I would recommend this for anyone like myself who is on a low carb diet”
“Lovely and think taste rally nice”
“Skry natural”
“Excellent product”
“Pleasant flavour and thickness”
“The consistency is good straight from the tub”
“the price point was amazing”
“Lovely thick and creamy yoghurt”
“Creamy and healthy”
“healthy breakfast”
What buyers complain about
“Horrible taste because of sweeteners”
“Didnt like the taste”
“I dont like the yoghurt to be too thick”
“Not the cheapest”
“unfortunately the icebags had melted”
“making it very difficult to handle”
“the cardboard was soaked”
Common questions
- Is vanilla yoghurt profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the vanilla yoghurt niche?
- 7 brands and 27 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in vanilla yoghurt?
- Top complaints mined from reviews: Artificial Sweeteners, Taste-Overall, Thickness. The return rate is 0.0%.
- When does demand for vanilla yoghurt peak?
- Demand peaks in Jun; the busiest month runs 2.6× the quietest.
- What does it cost to enter the vanilla yoghurt niche?
- Listings span £1.57–£3.14; the average listing price is £2.06 (sweet spot $15–$100). The average incumbent carries 210 reviews — the moat a new listing must climb.