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Vanilla Yoghurt

Fail

Prices span $1.57–$3.14, mostly outside the sweet spot, so Vanilla Yoghurt is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£42K/yr94K searches / yr
90-day growth
+23.2%search demand this quarter
Competition
71%top-5 click share · 7 brands · 27 sellers

Flapen Score

Vanilla Yoghurt against its category

The dotted line is the Grocery average. Past it, Vanilla Yoghurt is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Yoghurt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Yoghurt 94K times last year and spent an estimated £42K. The top 5 brands take 97% of clicks. Demand peaks in Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

21.8% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+23.2%
Conversion, latest week
21.8%
Market size, estimated
£42Ka year
Peak month
June2.6× the quietest month
Top search term
skyr63K searches a year

02 · Price

A sale here is worth £2.06.

Listings sell for £2.06 on average, from £1.57 to £3.14. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £2.06 that is £4K to £5K a year per listing.

Average price
£2.06under the $15 to $100 sweet spot
Price range
£1.57–£3.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Bakery. It carries 210 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Bakery
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
210per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Vanilla Yoghurt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

27

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

1%

  • Arla Skyr56%
  • Danone18%
  • Arla14%
  • ísey Skyr6%
  • Isey3%
  • Yoplait2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Vanilla Yoghurt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.6×

Search terms

Top Vanilla Yoghurt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skyr63K/yr
  • skyr yoghurt24K/yr
  • skyr yogurt5K/yr
  • skyr 1kg2K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Yoghurt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Artificial Sweeteners20%−0.13

Horrible taste because of sweeteners

Taste-Overall20%−0.10

Didnt like the taste

Thickness10%+0.52

I dont like the yoghurt to be too thick

Value For Money10%+0.52

Not the cheapest

Storage Temperature5%−0.01

unfortunately the icebags had melted

Love

Nutritional Content20%+1.66

I would recommend this for anyone like myself who is on a low carb diet

This is my go-to source of protein

Creamy and healthy

Taste-Overall16%−0.10

Lovely and think taste rally nice

Excellent yoghurt

Tasty and smooth

Natural Ingredients10%

Skry natural

this is in my opinion the most delicious natural yoghurt I've ever tasted

Quality-Overall10%+0.71

Excellent product

Nice quality of product

Quality

Flavor9%

Pleasant flavour and thickness

Nice and light and a good strawberry flavour

Thick, creamy skyr with a smooth, mild flavour

FAQ

Common Vanilla Yoghurt questions

Answered from the same tracked data.