vanilla vodka
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.67avg listing price — sweet spot $15–$100
Price range
Good£9.51–£22.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,746.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay£228K£228K/yr · 111K searches
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, vanilla vodka is a £228K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
vanilla vodka market data
- Units sold / yr
- 13K–15K
- avg 1,250–1,500/product
- Revenue / yr
- £208K–£250K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
52
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
2%
- Absolut59%
- J.J. Whitley19%
- Fris8%
- Smirnoff6%
- Passoa3%
- Dutch Barn3%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 42 weeks — +12.6% search growth over the last 90 days.Top vanilla vodka search terms
- vanilla vodka89K/yr
- absolut vanilla vodka6K/yr
- vanilla vodka 1ltr offers5K/yr
- absolute vanilla vodka4K/yr
- vodka vanilla4K/yr
- absolut vanilla2K/yr
Top vanilla vodka products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Absolut Vanilia Flavoured Vodka 38% ABV 70 cl Made in Southern Sweden Award Winning Taste Vodka with the taste of Vanilla Works Well for Cocktails Passionfruit Martini
Absolut£15.194.8★805 rev
J.J. Whitley Vanilla Vodka 70 cl
J.J. Whitley£13.744.7★999 rev
Absolut Vanilia Flavoured Swedish Vodka 1L
Absolut£20.764.8★2,604 rev
FRÏS Vanilla Vodka 70cl 37.5% ABV Scandinavian Vanilla Flavoured Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer
Fris£14.064.3★24 rev
Smirnoff Vanilla Flavoured Vodka | 37.5% vol | 70cl | Made with Vanilla Flavours & Smirnoff No. 21 Vodka | Sweet & Creamy | Enjoy Chilled in Drinks or a Cocktail
Smirnoff£16.244.8★2,910 rev
Newest
by launch dateFRÏS Vanilla Vodka 70cl 37.5% ABV Scandinavian Vanilla Flavoured Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer
Fris£14.0624 rev
Dutch Barn Balinese Vanilla Vodka | Smooth Silky & Exotic | Subtle Sweetness With a Touch Of Spice | 70cl | 38% ABV | Co-owned By Ricky Gervais | Made From British Apples
Dutch Barn£21.7791 rev
Abstrakt Vodka Toasted Marshmallow and Madagascan Vanilla 70cl 38 pct ABV - Distilled in Scotland at BrewDog Distilling - Five-times distilled in copper pot stills crafted for cocktails or neat
BrewDog£16.4926 rev
Absolut Vanilia Flavoured Swedish Vodka 1L
Absolut£20.762,604 rev
Absolut Vanilia - Vanilla Flavoured Vodka 70cl
Absolut£22.26125 rev
Trending
90-day click momentumAbsolut Vanilia Flavoured Swedish Vodka 1L
Absolut£20.764.8★
Abstrakt Vodka Toasted Marshmallow and Madagascan Vanilla 70cl 38 pct ABV - Distilled in Scotland at BrewDog Distilling - Five-times distilled in copper pot stills crafted for cocktails or neat
BrewDog£16.494.6★
FRÏS Vanilla Vodka 70cl 37.5% ABV Scandinavian Vanilla Flavoured Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer
Fris£14.064.3★
Absolut Vanilia - Vanilla Flavoured Vodka 70cl
Absolut£22.264.7★
J.J. Whitley Vanilla Vodka 70 cl
J.J. Whitley£13.744.7★
What buyers say about vanilla vodka
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for cocktails”
“Great vanilla taste”
“Great price”
“Nice flavour”
“Excellent product”
“Delicious creamy vanilla”
“Great when mixed with Coca Cola”
“cleaner than a lot of others”
“Tastes great and smells divine”
“The vanilla tastes natural and adds depth, without the sweetness you find in many other flavoured vodkas”
What buyers complain about
“Tastebud torture”
“It was meant to be a gift for someone”
“zero vanilla flavour which was a huge disappointment”
“also like a sugar free version which are always awful”
“Expensive,”
Common questions
- Is vanilla vodka profitable to sell on Amazon United Kingdom?
- The niche generates £228K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the vanilla vodka niche?
- 7 brands and 52 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in vanilla vodka?
- Top complaints mined from reviews: Taste-Overall, Gifting Purpose, Flavor. The return rate is 0.4%.
- What does it cost to enter the vanilla vodka niche?
- Listings span £9.51–£22.26; the average listing price is £16.67 (sweet spot $15–$100). The average incumbent carries 1,747 reviews — the moat a new listing must climb.