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Vanilla Vodka

Fail

The top 5 products take 89% of clicks, so Vanilla Vodka is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£228K/yr111K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
89%top-5 click share · 7 brands · 52 sellers

Flapen Score

Vanilla Vodka against its category

The dotted line is the Grocery average. Past it, Vanilla Vodka is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Vodka 111K times last year and spent an estimated £228K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
12.3%
Market size, estimated
£228Ka year
Top search term
vanilla vodka89K searches a year

02 · Price

A sale here is worth £16.67.

Listings sell for £16.67 on average, from £9.51 to £22.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £16.67 that is £21K to £25K a year per listing.

Average price
£16.67inside the $15 to $100 sweet spot
Price range
£9.51–£22.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
£21K–£25K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Beer, Wine & Spirits. It carries 1,747 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Beer, Wine & Spirits
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,747per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Vanilla Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£34K£68K£103K£137K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

52

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

2%

  • Absolut59%
  • J.J. Whitley19%
  • Fris8%
  • Smirnoff6%
  • Passoa3%
  • Dutch Barn3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Vanilla Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.8× · 10 of 12 months tracked

Search terms

Top Vanilla Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanilla vodka89K/yr
  • absolut vanilla vodka6K/yr
  • vanilla vodka 1ltr offers5K/yr
  • absolute vanilla vodka4K/yr
  • vodka vanilla4K/yr
  • absolut vanilla2K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Vodka

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall40%−0.03

Tastebud torture

weird taste

on its own was not the most taste gratifying

Gifting Purpose14%−0.03

It was meant to be a gift for someone

Flavor7%+0.71

zero vanilla flavour which was a huge disappointment

Artificial Sweeteners5%−0.01

also like a sugar free version which are always awful

Value For Money5%+0.51

Expensive,

Love

Alcohol Flavor32%+2.35

Perfect for cocktails

This has been one of my favourite drinks for years now

Really smooth vanilla vodka

Taste-Overall21%−0.03

Great vanilla taste

Very tasty

its a very smooth taste

Value For Money15%+0.51

Great price

less expensive than supermarket

good discount

Flavor9%+0.71

Nice flavour

Great vanilla taste

A perfect vodka for ones who like a suble flavour

Quality-Overall5%+0.72

Excellent product

Great quality

Quality product delivered to my door

FAQ

Common Vanilla Vodka questions

Answered from the same tracked data.