How competitive is the Vanilla Vodka niche on Amazon United Kingdom?

7 brands and 52 sellers compete in Vanilla Vodka on Amazon United Kingdom. The top 5 Vanilla Vodka products take 89% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Vanilla Vodka niche?

Vanilla Vodka sells for £16.67 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.51–£22.26. The average incumbent carries 1,747 reviews — the moat a new listing must climb.

Vanilla Vodka

a concentrated shelf (top 5 take 89% of clicks) — Vanilla Vodka doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Vanilla Vodka profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vanilla Vodka is a £228K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.

Vanilla Vodka: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.6% over the last 90 days and 12.3% of searches end in a purchase.

£228K

revenue / yr

Units sold / yr15K

Search volume / yr+12.6%111K

Conversion rate12.3%

Avg price£16.67

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 52

Top-5 product click share89%

Open market5%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Top Vanilla Vodka products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Absolut Vanilia Flavoured Vodka 38% ABV 70 cl Made in Southern Sweden Award Winning Taste Vodka with the taste of Vanilla Works Well for Cocktails Passionfruit Martini

Price: £15.19
Rating: 4.8/5
Reviews: 805
Age: 4y ago

J.J. Whitley Vanilla Vodka 70 cl

Price: £13.74
Rating: 4.7/5
Reviews: 999
Age: 6y ago

Absolut Vanilia Flavoured Swedish Vodka 1L

Price: £20.76
Rating: 4.8/5
Reviews: 2,604
Age: 3y ago

FRÏS Vanilla Vodka 70cl 37.5% ABV Scandinavian Vanilla Flavoured Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer

Price: £14.06
Rating: 4.3/5
Reviews: 24
Age: 9mo ago

Smirnoff Vanilla Flavoured Vodka | 37.5% vol | 70cl | Made with Vanilla Flavours & Smirnoff No. 21 Vodka | Sweet & Creamy | Enjoy Chilled in Drinks or a Cocktail

Price: £16.24
Rating: 4.8/5
Reviews: 2,910
Age: 14y ago

Newest

by launch date

FRÏS Vanilla Vodka 70cl 37.5% ABV Scandinavian Vanilla Flavoured Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer

Price: £14.06
Rating: 4.3/5
Reviews: 24
Age: 9mo ago

Dutch Barn Balinese Vanilla Vodka | Smooth Silky & Exotic | Subtle Sweetness With a Touch Of Spice | 70cl | 38% ABV | Co-owned By Ricky Gervais | Made From British Apples

Price: £21.77
Rating: 4.7/5
Reviews: 91
Age: 1y ago

Abstrakt Vodka Toasted Marshmallow and Madagascan Vanilla 70cl 38 pct ABV - Distilled in Scotland at BrewDog Distilling - Five-times distilled in copper pot stills crafted for cocktails or neat

Price: £16.49
Rating: 4.6/5
Reviews: 26
Age: 2y ago

Absolut Vanilia Flavoured Swedish Vodka 1L

Price: £20.76
Rating: 4.8/5
Reviews: 2,604
Age: 3y ago

Absolut Vanilia - Vanilla Flavoured Vodka 70cl

Price: £22.26
Rating: 4.7/5
Reviews: 125
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Absolut59%
J.J. Whitley19%
Fris8%
Smirnoff6%
Passoa3%
Dutch Barn3%
Open — no brand owns it (1 brand, 2%)

Vanilla Vodka demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume111KCVR12.3%Products9Brands7Top 5 Brands95%OOS Rate0.0%Rating4.7★Reviews1,747Avg BSR#32

Top Vanilla Vodka search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vanilla vodka89K/yr +13.3%9.7% conv.
absolut vanilla vodka6K/yr -5.0%13.9% conv.
vanilla vodka 1ltr offers5K/yr +15.0%13.3% conv.
absolute vanilla vodka4K/yr +27.9%11.4% conv.
vodka vanilla4K/yr +9.5%8.3% conv.
absolut vanilla2K/yr +11.1%11.6% conv.

What reviews say buyers love and hate about Vanilla Vodka

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Alcohol Flavor32%

“Perfect for cocktails”

Taste-Overall21%

“Great vanilla taste”

Value For Money15%

“Great price”

Flavor9%

“Nice flavour”

Quality-Overall5%

“Excellent product”

What buyers complain about

71% of reviews

Taste-Overall40%

“Tastebud torture”

Gifting Purpose14%

“It was meant to be a gift for someone”

Flavor7%

“zero vanilla flavour which was a huge disappointment”

Artificial Sweeteners5%

“also like a sugar free version which are always awful”

Value For Money5%

“Expensive,”

Common Vanilla Vodka questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vanilla Vodka 46/100 on Amazon United Kingdom — Skip it. The niche generates £228K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +12.6% over the last 90 days.

Vanilla Vodka buyers on Amazon United Kingdom complain most about Taste-Overall, Gifting Purpose, Flavor, the themes mined from the niche's reviews. Its return rate is 0.4%.