vanilla pudding mix
Skip itPrices mostly outside the sweet spot ($0.77–$16.48) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good710.68avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.82avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 133K searches
Price range
Bad£0.77–£16.48cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vanilla pudding mix is a £53K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
vanilla pudding mix market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £63K–£78K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #387
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 74%
- Out of stock
- 4.8%
- Avg brand age
- 54 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
50
Top-5 brand share
88%
Top 20: 92%
Top-5 click share
50%
Top 20: 89%
Open market
3%
- Jell-O59%
- Kraft10%
- Dr. Oetker9%
- --8%
- Simply Delish5%
- DFB4%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -3.2% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Top vanilla pudding mix search terms
- jello pudding mix sugar free25K/yr
- pudding mix19K/yr
- sugar free pudding mix15K/yr
- vanilla pudding mix14K/yr
- sugar free jello15K/yr
- jello sugar free10K/yr
- jello pudding mix9K/yr
- instant pudding mix4K/yr
- sugar free pudding5K/yr
- instant vanilla pudding mix4K/yr
Top vanilla pudding mix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jell-O Sugar Free Fat Free Pudding & Pie Filling Bundle of Six: Chocolate Banana Cream White Chocolate Cheesecake Pistachio and Chocolate Fudge (6 Boxes About 1 Ounces Each)
Jell-O£15.104.3★107 rev
Jello Sugar Free White Chocolate Pudding Mix 28g
Kraft£4.284.4★1,034 rev
Dr. Oetker Original Pudding Mix Vanilla - 3 pcs.
Dr. Oetker£4.584.4★587 rev
Jello Instant Vanilla Pudding Mix Sugar Free 28g
Jell-O£4.264.2★1,266 rev
Jell-O Sugarfree Instant Pudding and Pie Filling Chocolate Fudge 1.4 oz
Jell-O£4.544.5★3,261 rev
Newest
by launch date
Vanilla Cooking Pudding Mix 3 x 37 g Sachets | Classic German Dessert Powder | Imported by DFB
DFB£4.209 rev
SIMPLY DELISH Banana Pudding 6 x 48g
Simply Delish£14.851,139 rev
Wibble Natural Crystals 8 pack Variety Pack Quick Set Low Sugar Plant-Based Low Calorie Jello Jelly Powders Serves 4 Vegan Jelly Powder Vegetarian Jello Sweets Vegan Sweets 57g
Wibble£8.98993 rev
Jell-O Sugar Free Fat Free Pudding & Pie Filling Bundle of Six: Chocolate Banana Cream White Chocolate Cheesecake Pistachio and Chocolate Fudge (6 Boxes About 1 Ounces Each)
Jell-O£15.10107 rev
Jello Sugar Free Cheesecake Pudding 28 g (Pack of 3) Fat Free Low Carb
--£10.0550 rev
Trending
90-day click momentum
Simply Delish Sugar Free Instant Vanilla Whipped Dessert 40 g (Pack of 6)
Simply Delish£14.074.0★
Jello Oreo Dessert Mix 110g (pack of 1)
Jell-O£5.174.5★
JELL-O JELLO Sugar Free Strawberry Jelly Mix 8.5 g
Jell-O£5.434.4★
Vanilla Cooking Pudding Mix 3 x 37 g Sachets | Classic German Dessert Powder | Imported by DFB
DFB£4.204.0★
Jello Sugar Free Cheesecake Pudding 28 g (Pack of 3) Fat Free Low Carb
--£10.054.2★
What buyers say about vanilla pudding mix
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and so easy to make”
“Full flavour”
“easy to use”
“Great value for money”
“Great product”
“Virtually no calories”
“Exactly as advertised”
“Great alternative to jello banana pudding”
“Very good mixed with plain fat free yoghurt or greek yoghurt”
“so wonderful to have something so smooth and tasty”
What buyers complain about
“Slightly expensive”
“Tastes like custard”
“found the flavour so artificial that I was disappointed”
“Very small amount”
“very artificial taste”
“very bland”
“Inedible”
“After reading the actual ingredients on the packet which I hadn't done before buying”
“the stuff just isn't that good”
“Didnt thicken”
Top return reasons
Common questions
- Is vanilla pudding mix profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the vanilla pudding mix niche?
- 8 brands and 50 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in vanilla pudding mix?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.0%.
- When does demand for vanilla pudding mix peak?
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the vanilla pudding mix niche?
- Listings span £0.77–£16.48; the average listing price is £7.82 (sweet spot $15–$100). The average incumbent carries 711 reviews — the moat a new listing must climb.