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Vanilla Pudding Mix

Fail

Prices span $0.77–$16.48, mostly outside the sweet spot, so Vanilla Pudding Mix is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£53K/yr133K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
50%top-5 click share · 8 brands · 50 sellers

Flapen Score

Vanilla Pudding Mix against its category

The dotted line is the Grocery average. Past it, Vanilla Pudding Mix is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Pudding Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Pudding Mix 133K times last year and spent an estimated £53K. The top 5 brands take 88% of clicks. Demand peaks in Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
5.1%
Market size, estimated
£53Ka year
Peak month
September1.7× the quietest month
Top search term
jello pudding mix sugar free25K searches a year

02 · Price

A sale here is worth £7.82.

Listings sell for £7.82 on average, from £0.77 to £16.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.82 that is £2K to £4K a year per listing.

Average price
£7.82under the $15 to $100 sweet spot
Price range
£0.77–£16.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #387 within Bakery. It carries 711 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
84%
Out of stock, average day
4.8%
Average rank
#387in Bakery
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
711per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Vanilla Pudding Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

50

Top-5 brand share

88%

Top 20: 92%

Top-5 click share

50%

Top 20: 89%

Open market

3%

  • Jell-O59%
  • Kraft10%
  • Dr. Oetker9%
  • --8%
  • Simply Delish5%
  • DFB4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Vanilla Pudding Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Vanilla Pudding Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jello pudding mix sugar free25K/yr
  • pudding mix19K/yr
  • sugar free pudding mix15K/yr
  • vanilla pudding mix14K/yr
  • sugar free jello15K/yr
  • jello sugar free10K/yr
  • jello pudding mix9K/yr
  • instant pudding mix4K/yr
  • sugar free pudding5K/yr
  • instant vanilla pudding mix4K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Pudding Mix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%−0.15

Slightly expensive

Very expensive

Overpriced

Taste-Overall11%+3.01

Tastes like custard

very artificial taste

Doesnt taste good really not worth the money

Flavor10%−0.06

found the flavour so artificial that I was disappointed

awful flavour

Pretty disappointed with the flavour as very synthetic taste

Size-Overall8%−0.10

Very small amount

Its a tiny box

Tiny - 1 sachet only

Artificial Sweeteners6%

very artificial taste

the sweetener is barely noticeable

Love

Taste-Overall47%+3.01

Delicious and so easy to make

Great taste

Lovely treat

Flavor8%−0.06

Full flavour

the vanilla flavour is smooth

Vanilla flavour is fine

Ease Of Use7%+0.41

easy to use

Easy to prepare

very easy to make

Value For Money5%−0.15

Great value for money

due to versatility it's worth it

You get a lot in a box which makes it good value

Quality-Overall4%

Great product

Fantastic product

good quality and was hard to find in the shop

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof100%▁▁▁▁▁█

FAQ

Common Vanilla Pudding Mix questions

Answered from the same tracked data.