How competitive is the Vanilla Pudding Mix niche on Amazon United Kingdom?

8 brands and 50 sellers compete in Vanilla Pudding Mix on Amazon United Kingdom. The top 5 Vanilla Pudding Mix products take 50% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Vanilla Pudding Mix?

Vanilla Pudding Mix buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Vanilla Pudding Mix niche?

Vanilla Pudding Mix sells for £7.82 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.77–£16.48. The average incumbent carries 711 reviews — the moat a new listing must climb.

Vanilla Pudding Mix

prices mostly outside the sweet spot ($0.77–$16.48) — Vanilla Pudding Mix doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Vanilla Pudding Mix profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vanilla Pudding Mix is a £53K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep. Verdict: Skip it — 46/100.

Vanilla Pudding Mix: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.2% over the last 90 days and 5.1% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr10K

Search volume / yr-3.2%133K

Conversion rate5.1%

Avg price£7.82

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers8 · 50

Top-5 product click share50%

Open market12%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 31 products

Top Vanilla Pudding Mix products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jell-O Sugar Free Fat Free Pudding & Pie Filling Bundle of Six: Chocolate Banana Cream White Chocolate Cheesecake Pistachio and Chocolate Fudge (6 Boxes About 1 Ounces Each)

Price: £15.10
Rating: 4.3/5
Reviews: 107
Age: 7y ago

Jello Sugar Free White Chocolate Pudding Mix 28g

Price: £4.28
Rating: 4.4/5
Reviews: 1,034
Age: 15y ago

Dr. Oetker Original Pudding Mix Vanilla - 3 pcs.

Price: £4.58
Rating: 4.4/5
Reviews: 587
Age: 13y ago

Jello Instant Vanilla Pudding Mix Sugar Free 28g

Price: £4.26
Rating: 4.2/5
Reviews: 1,266
Age: 15y ago

Jell-O Sugarfree Instant Pudding and Pie Filling Chocolate Fudge 1.4 oz

Price: £4.54
Rating: 4.5/5
Reviews: 3,261
Age: 15y ago

Newest

by launch date

Vanilla Cooking Pudding Mix 3 x 37 g Sachets | Classic German Dessert Powder | Imported by DFB

Price: £4.20
Rating: 4.0/5
Reviews: 9
Age: 7mo ago

SIMPLY DELISH Banana Pudding 6 x 48g

Price: £14.85
Rating: 4.2/5
Reviews: 1,139
Age: 2y ago

Wibble Natural Crystals 8 pack Variety Pack Quick Set Low Sugar Plant-Based Low Calorie Jello Jelly Powders Serves 4 Vegan Jelly Powder Vegetarian Jello Sweets Vegan Sweets 57g

Price: £8.98
Rating: 4.2/5
Reviews: 993
Age: 4y ago

Jell-O Sugar Free Fat Free Pudding & Pie Filling Bundle of Six: Chocolate Banana Cream White Chocolate Cheesecake Pistachio and Chocolate Fudge (6 Boxes About 1 Ounces Each)

Price: £15.10
Rating: 4.3/5
Reviews: 107
Age: 7y ago

Jello Sugar Free Cheesecake Pudding 28 g (Pack of 3) Fat Free Low Carb

Price: £10.05
Rating: 4.2/5
Reviews: 50
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

88%

Top 20: 92%

Top-5 click share

50%

Top 20: 89%

Open market

Jell-O59%
Kraft10%
Dr. Oetker9%
--8%
Simply Delish5%
DFB4%
Open — no brand owns it (2 brands, 3%)

Vanilla Pudding Mix demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume133KCVR5.1%Products31Brands8Top 5 Brands88%OOS Rate4.8%Rating4.2★Reviews711Avg BSR#387

Peak months: Sep · busiest ÷ quietest = 1.7×

Top Vanilla Pudding Mix search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jello pudding mix sugar free25K/yr -18.8%6.0% conv.
pudding mix19K/yr +17.4%2.8% conv.
sugar free pudding mix15K/yr +2.2%3.7% conv.
vanilla pudding mix14K/yr +24.9%3.8% conv.
sugar free jello15K/yr -13.6%4.8% conv.
jello sugar free10K/yr -16.0%4.8% conv.
jello pudding mix9K/yr -21.6%3.1% conv.
instant pudding mix4K/yr +4.7%2.8% conv.
sugar free pudding5K/yr -13.2%3.6% conv.
instant vanilla pudding mix4K/yr +31.2%4.1% conv.

What reviews say buyers love and hate about Vanilla Pudding Mix

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall47%

“Delicious and so easy to make”

Flavor8%

“Full flavour”

Ease Of Use7%

“easy to use”

Value For Money5%

“Great value for money”

Quality-Overall4%

“Great product”

What buyers complain about

78% of reviews

Value For Money23%

“Slightly expensive”

Taste-Overall11%

“Tastes like custard”

Flavor10%

“found the flavour so artificial that I was disappointed”

Size-Overall8%

“Very small amount”

Artificial Sweeteners6%

“very artificial taste”

Vanilla Pudding Mix return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

100%

Common Vanilla Pudding Mix questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vanilla Pudding Mix 46/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -3.2% over the last 90 days.