Vanilla Matcha
FailThe top 5 brands take 100% of clicks, so Vanilla Matcha is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £59K/yr74K searches / yr
- 90-day growth
- +6.5%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 17 sellers
Flapen Score
Vanilla Matcha against its category
The dotted line is the Grocery average. Past it, Vanilla Matcha is stronger. Inside it, weaker.
Market
The Vanilla Matcha market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vanilla Matcha 74K times last year and spent an estimated £59K. All 5 brands take every click. Demand peaks in Apr–May. Flapen scores it 42 out of 100, a Fail.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- +6.5%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £59Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- vanilla matcha25K searches a year
02 · Price
A sale here is worth £10.49.
Listings sell for £10.49 on average, from £4.00 to £24.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £10.49 that is £8K to £10K a year per listing.
- Average price
- £10.49under the $15 to $100 sweet spot
- Price range
- £4.00–£24.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Tea. It carries 1,193 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 63%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Tea
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,193per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Vanilla Matcha products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PerfectTed Vanilla Matcha Powder 75g (30 Servings) | Ceremonial Grade Matcha | Vanilla Matcha Latte Powder | Perfect for Lattes Smoothies & Baking | with L-Theanine | Natural Flavours | Vegan
- Price
- £8.72
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 2y ago

VAHDAM Vanilla Matcha 100g (100Servings) | Premium Uji Matcha with Madagascar Vanilla | Directly sourced from Japan | Perfect for Lattes Smoothies & Baking
- Price
- £7.36
- Rating
- 3.9/5
- Reviews
- 6,048
- Age
- 7y ago

PerfectTed Vanilla Bean Matcha Powder Ceremonial Grade Matcha Bulk Pack Perfect for Sweet Lattes & Smoothies | Premium Matcha Fuel | Vegan | Gluten-Free (250g Vanilla)
- Price
- £18.94
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 8mo ago

Green Origins Smooth Vanilla Matcha Green Tea Drink Powder 75g 30 Servings Enjoy Hot or Iced Natural Clean Green Caffeine
- Price
- £6.56
- Rating
- 3.5/5
- Reviews
- 48
- Age
- 6mo ago

VAHDAM Vanilla Matcha Green Tea Powder - 25g | Pure Madagascar Vanilla + Premium Authentic Japanese Matcha | Hot or Iced - Vegan & Gluten-Free Packaging may vary
- Price
- £4.00
- Rating
- 3.9/5
- Reviews
- 1,031
- Age
- 4y ago
Trending
90-day click momentum
Green Origins Smooth Vanilla Matcha Green Tea Drink Powder 75g 30 Servings Enjoy Hot or Iced Natural Clean Green Caffeine
- Price
- £6.56
- Rating
- 3.5/5
- Reviews
- 48
- Age
- 6mo ago

Matcha Fuel SuperLatte (Vanilla) - Mushroom & Adaptogenic Latte Powder - Lions Mane Reishi Cordyceps & KSM-66 Ashwagandha - Superfood for Energy Focus & Immunity - Vegan - 15 Servings - 300g
- Price
- £24.66
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 10mo ago

PerfectTed Vanilla Bean Matcha Powder Ceremonial Grade Matcha Bulk Pack Perfect for Sweet Lattes & Smoothies | Premium Matcha Fuel | Vegan | Gluten-Free (250g Vanilla)
- Price
- £18.94
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 8mo ago

PerfectTed Vanilla Matcha Powder 75g (30 Servings) | Ceremonial Grade Matcha | Vanilla Matcha Latte Powder | Perfect for Lattes Smoothies & Baking | with L-Theanine | Natural Flavours | Vegan
- Price
- £8.72
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 2y ago

VAHDAM Vanilla Matcha Green Tea Powder - 25g | Pure Madagascar Vanilla + Premium Authentic Japanese Matcha | Hot or Iced - Vegan & Gluten-Free Packaging may vary
- Price
- £4.00
- Rating
- 3.9/5
- Reviews
- 1,031
- Age
- 4y ago
Newest
by launch date
Green Origins Smooth Vanilla Matcha Green Tea Drink Powder 75g 30 Servings Enjoy Hot or Iced Natural Clean Green Caffeine
- Price
- £6.56
- Rating
- 3.5/5
- Reviews
- 48
- Age
- 6mo ago

PerfectTed Vanilla Bean Matcha Powder Ceremonial Grade Matcha Bulk Pack Perfect for Sweet Lattes & Smoothies | Premium Matcha Fuel | Vegan | Gluten-Free (250g Vanilla)
- Price
- £18.94
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 8mo ago

Matcha Fuel SuperLatte (Vanilla) - Mushroom & Adaptogenic Latte Powder - Lions Mane Reishi Cordyceps & KSM-66 Ashwagandha - Superfood for Energy Focus & Immunity - Vegan - 15 Servings - 300g
- Price
- £24.66
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 10mo ago

PerfectTed Vanilla Matcha Powder 75g (30 Servings) | Ceremonial Grade Matcha | Vanilla Matcha Latte Powder | Perfect for Lattes Smoothies & Baking | with L-Theanine | Natural Flavours | Vegan
- Price
- £8.72
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 2y ago

PerfectTed Strawberry Matcha Powder | Ceremonial Grade | 75g
- Price
- £8.62
- Rating
- 4.3/5
- Reviews
- 428
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Perfect Ted61%
- VAHDAM20%
- Green Origins13%
- Matcha Fuel3%
- TET3%
Demand
Vanilla Matcha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.7×
Search terms
Top Vanilla Matcha search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vanilla matcha25K/yr
- vanilla matcha powder20K/yr
- matcha vanilla10K/yr
- flavoured matcha8K/yr
- matcha powder vanilla6K/yr
- flavoured matcha powder5K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Matcha
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes Bad
Unpleasant taste
Disappointing Taste
Artificial flavor - not nice
Overpowering flavour
nasty flavour
A bit expensive
very costly
A bit expensive
its incredibly bitter
with the Matcha already considered bitter in general I was expecting to have to add aa good amount of sweeteners to off set it
slightly bitter shake
Too sweet
it does not feel overly sweet
Way too much sugar content
Love
Smooth with a great taste
Absolutely delicious
Great tea
Refreshing flavour
The vanilla adds a lovely smooth
Nice flavor
The varieties are great
The matcha quality oveall is good
Amazing quality
it mixes remarkably well
blends well
I am finding it fairly easy to blend
Great Value
Good value
Worth buying
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Matcha questions
Answered from the same tracked data.









