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Vanilla Matcha

Fail

The top 5 brands take 100% of clicks, so Vanilla Matcha is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£59K/yr74K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
91%top-5 click share · 5 brands · 17 sellers

Flapen Score

Vanilla Matcha against its category

The dotted line is the Grocery average. Past it, Vanilla Matcha is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Matcha market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Matcha 74K times last year and spent an estimated £59K. All 5 brands take every click. Demand peaks in Apr–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
7.7%
Market size, estimated
£59Ka year
Peak month
May1.7× the quietest month
Top search term
vanilla matcha25K searches a year

02 · Price

A sale here is worth £10.49.

Listings sell for £10.49 on average, from £4.00 to £24.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £10.49 that is £8K to £10K a year per listing.

Average price
£10.49under the $15 to $100 sweet spot
Price range
£4.00–£24.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Tea. It carries 1,193 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
63%
Out of stock, average day
0.0%
Average rank
#21in Tea
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,193per listing
Listings tracked
8

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Vanilla Matcha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Perfect Ted61%
  • VAHDAM20%
  • Green Origins13%
  • Matcha Fuel3%
  • TET3%

Demand

Vanilla Matcha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 1.7×

Search terms

Top Vanilla Matcha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanilla matcha25K/yr
  • vanilla matcha powder20K/yr
  • matcha vanilla10K/yr
  • flavoured matcha8K/yr
  • matcha powder vanilla6K/yr
  • flavoured matcha powder5K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Matcha

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%+1.31

Tastes Bad

Unpleasant taste

Disappointing Taste

Flavor8%

Artificial flavor - not nice

Overpowering flavour

nasty flavour

Value For Money6%+0.16

A bit expensive

very costly

A bit expensive

Bitter4%−0.08

its incredibly bitter

with the Matcha already considered bitter in general I was expecting to have to add aa good amount of sweeteners to off set it

slightly bitter shake

Sweetness3%−0.08

Too sweet

it does not feel overly sweet

Way too much sugar content

Love

Taste-Overall34%+1.31

Smooth with a great taste

Absolutely delicious

Great tea

Flavor13%

Refreshing flavour

The vanilla adds a lovely smooth

Nice flavor

Quality-Overall7%+1.36

The varieties are great

The matcha quality oveall is good

Amazing quality

Blend/Ratio5%+0.36

it mixes remarkably well

blends well

I am finding it fairly easy to blend

Value For Money4%+0.16

Great Value

Good value

Worth buying

FAQ

Common Vanilla Matcha questions

Answered from the same tracked data.