Vanilla Matcha
FailThe top 5 brands take 100% of clicks, so Vanilla Matcha is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £59K/yr74K searches / yr
- 90-day growth
- +6.5%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 17 sellers
Flapen Score
Vanilla Matcha against its category
The dotted line is the Grocery average. Past it, Vanilla Matcha is stronger. Inside it, weaker.
Market
The Vanilla Matcha market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vanilla Matcha 74K times last year and spent an estimated £59K. All 5 brands take every click. Demand peaks in Apr–May. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- +6.5%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £59Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- vanilla matcha25K searches a year
02 · Price
A sale here is worth £10.49.
Listings sell for £10.49 on average, from £4.00 to £24.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £10.49 that is £8K to £10K a year per listing.
- Average price
- £10.49under the $15 to $100 sweet spot
- Price range
- £4.00–£24.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Tea. It carries 1,193 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 63%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Tea
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,193per listing
- Listings tracked
- 8
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Vanilla Matcha products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PerfectTed Vanilla Matcha Powder 75g (30 Servings) | Ceremonial Grade Matcha | Vanilla Matcha Latte Powder | Perfect for Lattes Smoothies & Baking | with L-Theanine | Natural Flavours | Vegan
- Price
- £8.72
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 2y ago

VAHDAM Vanilla Matcha 100g (100Servings) | Premium Uji Matcha with Madagascar Vanilla | Directly sourced from Japan | Perfect for Lattes Smoothies & Baking
- Price
- £7.36
- Rating
- 3.9/5
- Reviews
- 6,048
- Age
- 7y ago

PerfectTed Vanilla Bean Matcha Powder Ceremonial Grade Matcha Bulk Pack Perfect for Sweet Lattes & Smoothies | Premium Matcha Fuel | Vegan | Gluten-Free (250g Vanilla)
- Price
- £18.94
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 8mo ago

Green Origins Smooth Vanilla Matcha Green Tea Drink Powder 75g 30 Servings Enjoy Hot or Iced Natural Clean Green Caffeine
- Price
- £6.56
- Rating
- 3.5/5
- Reviews
- 48
- Age
- 6mo ago

VAHDAM Vanilla Matcha Green Tea Powder - 25g | Pure Madagascar Vanilla + Premium Authentic Japanese Matcha | Hot or Iced - Vegan & Gluten-Free Packaging may vary
- Price
- £4.00
- Rating
- 3.9/5
- Reviews
- 1,031
- Age
- 4y ago
Trending
estimated 90-day click momentum
Green Origins Smooth Vanilla Matcha Green Tea Drink Powder 75g 30 Servings Enjoy Hot or Iced Natural Clean Green Caffeine
- Price
- £6.56
- Rating
- 3.5/5
- Reviews
- 48
- Age
- 6mo ago

Matcha Fuel SuperLatte (Vanilla) - Mushroom & Adaptogenic Latte Powder - Lions Mane Reishi Cordyceps & KSM-66 Ashwagandha - Superfood for Energy Focus & Immunity - Vegan - 15 Servings - 300g
- Price
- £24.66
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 10mo ago

PerfectTed Vanilla Bean Matcha Powder Ceremonial Grade Matcha Bulk Pack Perfect for Sweet Lattes & Smoothies | Premium Matcha Fuel | Vegan | Gluten-Free (250g Vanilla)
- Price
- £18.94
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 8mo ago

PerfectTed Vanilla Matcha Powder 75g (30 Servings) | Ceremonial Grade Matcha | Vanilla Matcha Latte Powder | Perfect for Lattes Smoothies & Baking | with L-Theanine | Natural Flavours | Vegan
- Price
- £8.72
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 2y ago

VAHDAM Vanilla Matcha Green Tea Powder - 25g | Pure Madagascar Vanilla + Premium Authentic Japanese Matcha | Hot or Iced - Vegan & Gluten-Free Packaging may vary
- Price
- £4.00
- Rating
- 3.9/5
- Reviews
- 1,031
- Age
- 4y ago
Newest
by launch date
Green Origins Smooth Vanilla Matcha Green Tea Drink Powder 75g 30 Servings Enjoy Hot or Iced Natural Clean Green Caffeine
- Price
- £6.56
- Rating
- 3.5/5
- Reviews
- 48
- Age
- 6mo ago

PerfectTed Vanilla Bean Matcha Powder Ceremonial Grade Matcha Bulk Pack Perfect for Sweet Lattes & Smoothies | Premium Matcha Fuel | Vegan | Gluten-Free (250g Vanilla)
- Price
- £18.94
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 8mo ago

Matcha Fuel SuperLatte (Vanilla) - Mushroom & Adaptogenic Latte Powder - Lions Mane Reishi Cordyceps & KSM-66 Ashwagandha - Superfood for Energy Focus & Immunity - Vegan - 15 Servings - 300g
- Price
- £24.66
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 10mo ago

PerfectTed Vanilla Matcha Powder 75g (30 Servings) | Ceremonial Grade Matcha | Vanilla Matcha Latte Powder | Perfect for Lattes Smoothies & Baking | with L-Theanine | Natural Flavours | Vegan
- Price
- £8.72
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 2y ago

PerfectTed Strawberry Matcha Powder | Ceremonial Grade | 75g
- Price
- £8.62
- Rating
- 4.3/5
- Reviews
- 428
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
17
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Perfect Ted61%
- VAHDAM20%
- Green Origins13%
- Matcha Fuel3%
- TET3%
Demand
Vanilla Matcha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.7×
Search terms
Top Vanilla Matcha search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vanilla matcha25K/yr
- vanilla matcha powder20K/yr
- matcha vanilla10K/yr
- flavoured matcha8K/yr
- matcha powder vanilla6K/yr
- flavoured matcha powder5K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Matcha
We read the reviews and the return reasons for every product selling here.
“Tastes Bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Matcha questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









