Vanilla Ice Cream
MaybeReturns run at only 0.0% of orders. But prices span $1.25–$5.11, mostly outside the sweet spot, so Vanilla Ice Cream is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £39K/yr84K searches / yr
- 90-day growth
- +45.1%search demand this quarter
- Competition
- 55%top-5 click share · 11 brands · 38 sellers
Flapen Score
Vanilla Ice Cream against its category
The dotted line is the Grocery average. Past it, Vanilla Ice Cream is stronger. Inside it, weaker.
Market
The Vanilla Ice Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vanilla Ice Cream 84K times last year and spent an estimated £39K. The top 5 brands take 90% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
16.5% of searches ended in a purchase last week.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- +45.1%
- Conversion, latest week
- 16.5%
- Market size, estimated
- £39Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- vanilla ice cream59K searches a year
02 · Price
A sale here is worth £2.81.
Listings sell for £2.81 on average, from £1.25 to £5.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £2.81 that is £2K to £3K a year per listing.
- Average price
- £2.81under the $15 to $100 sweet spot
- Price range
- £1.25–£5.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #12 within Frozen. It carries 302 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #12in Frozen
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 302per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Vanilla Ice Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heartbrand Walls Soft Scoop Vanilla Ice Cream Dessert 1.8 L
- Price
- £2.53
- Rating
- 4.7/5
- Reviews
- 1,213
- Age
- 10y ago

Carte Dor Madagascan Vanilla 900ml
- Price
- £2.32
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 9y ago

Carte Dor Madagascan Vanilla Ice Cream Dessert 900 ml
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 244
- Age
- 4y ago

Morrisons Savers Vanilla Ice Cream 2l
- Price
- £1.45
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3mo ago

Morrisons The Best Vanilla Ice Cream 480ml
- Price
- £3.21
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 1y ago
Trending
90-day click momentum
Carte Dor Sundae Chocolate Ice Cream Tub 750ml
- Price
- £3.34
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago

Morrisons Savers Vanilla Ice Cream 2l
- Price
- £1.45
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3mo ago

Carte Dor Sundae Strawberry Ice Cream Tub 750ml
- Price
- £3.47
- Rating
- 3.1/5
- Reviews
- 4
- Age
- 6mo ago

Kellys Vanilla Bean with Cornish Clotted Cream 425ml
- Price
- £2.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Cornetto MAX Pistachio Ice Cream Cones 4x 90 ml
- Price
- £3.10
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 6mo ago
Newest
by launch date
Morrisons Savers Vanilla Ice Cream 2l
- Price
- £1.45
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3mo ago

Carte Dor Sundae Chocolate Ice Cream Tub 750ml
- Price
- £3.34
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago

Carte Dor Sundae Strawberry Ice Cream Tub 750ml
- Price
- £3.47
- Rating
- 3.1/5
- Reviews
- 4
- Age
- 6mo ago

Cornetto MAX Pistachio Ice Cream Cones 4x 90 ml
- Price
- £3.10
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 6mo ago

Kellys Vanilla Bean with Cornish Clotted Cream 425ml
- Price
- £2.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
38
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
7%
- Carte d'Or30%
- Morrisons20%
- Wall's20%
- Carte D'or11%
- Häagen-Dazs9%
- Kelly's of Cornwall3%
- Open — no brand owns it (5 brands, 7%)
Demand
Vanilla Ice Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Vanilla Ice Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vanilla ice cream59K/yr
- ice cream vanilla11K/yr
- carte dor8K/yr
- carte7K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Ice Cream
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
It's tiny box
Small ice cream
Not very nice no flavour to it
Flavour thinz
Flavour is weak compared to other products that are half the price
a weird aftertaste
This tastes watered down
Tasteless
salty
The pistachio sauce, was like salted caramel, so much so I had to go back and look at the box description and check ingredients
Too artificial and sweet
Too sweet for me
not overly sweet
Love
lovely chocolate taste
Always enjoy the taste of this ice cream
Love the taste
Quality ice cream
Perfect quality
Outstanding product
Very creamy full of flavour very nice
Nice flavor
Lovely vanilla flavour
Size just great
Great size book easy
About large enough to satisfy a small child
This ice cream is amazing its such a velvety, creamy chocolate
Creamy strawberry
It is a smooth balance
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Ice Cream questions
Answered from the same tracked data.









