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Vanilla Ice Cream

Maybe

Returns run at only 0.0% of orders. But prices span $1.25–$5.11, mostly outside the sweet spot, so Vanilla Ice Cream is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£39K/yr84K searches / yr
90-day growth
+45.1%search demand this quarter
Competition
55%top-5 click share · 11 brands · 38 sellers

Flapen Score

Vanilla Ice Cream against its category

The dotted line is the Grocery average. Past it, Vanilla Ice Cream is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Ice Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Ice Cream 84K times last year and spent an estimated £39K. The top 5 brands take 90% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+45.1%
Conversion, latest week
16.5%
Market size, estimated
£39Ka year
Peak month
July1.6× the quietest month
Top search term
vanilla ice cream59K searches a year

02 · Price

A sale here is worth £2.81.

Listings sell for £2.81 on average, from £1.25 to £5.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £2.81 that is £2K to £3K a year per listing.

Average price
£2.81under the $15 to $100 sweet spot
Price range
£1.25–£5.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #12 within Frozen. It carries 302 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#12in Frozen
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
302per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Vanilla Ice Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

38

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

7%

  • Carte d'Or30%
  • Morrisons20%
  • Wall's20%
  • Carte D'or11%
  • Häagen-Dazs9%
  • Kelly's of Cornwall3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Vanilla Ice Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Vanilla Ice Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanilla ice cream59K/yr
  • ice cream vanilla11K/yr
  • carte dor8K/yr
  • carte7K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Ice Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.03

Very small

It's tiny box

Small ice cream

Flavor12%−0.03

Not very nice no flavour to it

Flavour thinz

Flavour is weak compared to other products that are half the price

Taste-Overall12%+2.75

a weird aftertaste

This tastes watered down

Tasteless

Salt Content10%−0.08

salty

The pistachio sauce, was like salted caramel, so much so I had to go back and look at the box description and check ingredients

Sweetness10%−0.04

Too artificial and sweet

Too sweet for me

not overly sweet

Love

Taste-Overall47%+2.75

lovely chocolate taste

Always enjoy the taste of this ice cream

Love the taste

Quality-Overall9%+0.60

Quality ice cream

Perfect quality

Outstanding product

Flavor9%−0.03

Very creamy full of flavour very nice

Nice flavor

Lovely vanilla flavour

Size-Overall6%−0.03

Size just great

Great size book easy

About large enough to satisfy a small child

Soft Feel5%

This ice cream is amazing its such a velvety, creamy chocolate

Creamy strawberry

It is a smooth balance

FAQ

Common Vanilla Ice Cream questions

Answered from the same tracked data.