Vanilla Extract
FailDemand is soft, at -16.7% this quarter, so Vanilla Extract is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £541K/yr566K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 90 sellers
Flapen Score
Vanilla Extract against its category
The dotted line is the Grocery average. Past it, Vanilla Extract is stronger. Inside it, weaker.
Market
The Vanilla Extract market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vanilla Extract 566K times last year and spent an estimated £541K. The top 5 brands take 87% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 566K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £541K a year.
- Searches, last 12 months
- 566K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £541Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- vanilla extract292K searches a year
02 · Price
A sale here is worth £7.82.
Listings sell for £7.82 on average, from £1.23 to £29.65. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £7.82 that is £16K to £20K a year per listing.
- Average price
- £7.82under the $15 to $100 sweet spot
- Price range
- £1.23–£29.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £16K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #150 within Baking Supplies. It carries 1,037 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 94%
- Out of stock, average day
- 4.0%
- Average rank
- #150in Baking Supplies
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,037per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Vanilla Extract products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Taylor & Colledge Vanilla Bean Extract 100ml (Pack of 2)
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 7y ago

Dr. Oetker Madagascan Vanilla Extract 35ml
- Price
- £1.59
- Rating
- 4.6/5
- Reviews
- 788
- Age
- 10y ago

Preema Vanilla Essence 500ml
- Price
- £6.10
- Rating
- 4.3/5
- Reviews
- 3,676
- Age
- 13y ago

Native Vanilla - Pure Vanilla Extract 118ml (4 oz) - Made from Premium Vanilla Bean Pods for Chefs and Home Cooking Baking and Dessert Making
- Price
- £12.58
- Rating
- 4.4/5
- Reviews
- 3,686
- Age
- 5y ago

Nielsen-Massey Madagascar Bourbon Vanilla Extract | 118ml
- Price
- £9.74
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 9mo ago
Trending
90-day click momentum
Nielsen-Massey Madagascar Bourbon Vanilla Extract | 118ml
- Price
- £9.74
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 9mo ago

Dr. Oetker Madagascan Vanilla Extract 35ml
- Price
- £1.59
- Rating
- 4.6/5
- Reviews
- 788
- Age
- 10y ago

Native Vanilla - Pure Vanilla Extract 118ml (4 oz) - Made from Premium Vanilla Bean Pods for Chefs and Home Cooking Baking and Dessert Making
- Price
- £12.58
- Rating
- 4.4/5
- Reviews
- 3,686
- Age
- 5y ago

Dr. Oetker Large Madagascan Vanilla Extract 95ml
- Price
- £4.43
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 11mo ago

Taylor & Colledge Vanilla Bean Extract 100ml (Pack of 2)
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 7y ago
Newest
by launch date
Nielsen-Massey Madagascar Bourbon Vanilla Extract | 118ml
- Price
- £9.74
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 9mo ago

Dr. Oetker Large Madagascan Vanilla Extract 95ml
- Price
- £4.43
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 11mo ago

Original Vanilla Extract 473ml with Measuring Spoon Bundle
- Price
- £29.65
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 1y ago

Morrisons Vanilla Essence 38Ml
- Price
- £1.23
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago

Ndali Vanilla Extract - Intense - Pure Vanilla Extract 100ml From Premium Vanilla Pods - Bourbon Style Vanilla Bean Extract for Home Cooking Cakes Essence Desserts Pudding & Baking
- Price
- £5.98
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
90
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
8%
- Taylor & Colledge34%
- Dr. Oetker23%
- Preema14%
- Native Vanilla9%
- Nielsen-Massey7%
- KRISP5%
- Open — no brand owns it (4 brands, 8%)
Demand
Vanilla Extract search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Vanilla Extract search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vanilla extract292K/yr
- vanilla142K/yr
- vanilla essence43K/yr
- pure vanilla extract13K/yr
- vanilla extract pure7K/yr
- vanilla essence baking11K/yr
- vanill11K/yr
- organic vanilla extract9K/yr
- vanilla extract baking12K/yr
- vanilla bean extract4K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Extract
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
then it tastes like alcohol
Awful taste
It tastes like really strong alcohol
Expensive
A bit expensive
Waste of money
thin watery by comparison to my usual brand
also watered down a bit
Watery
Awful just caramel flavoured water
Flavour poor
No vanilla flavour at all
It does not give any taste or smell at all
smells like vanilla
Can't smell the essence
Love
natural vanilla taste
Great taste, natural as it gets
Excellent taste
Good vanilla flavour
authentic vanilla taste
Great flavour
the quality is clear
Excellent product
Good quality vanilla easy close pack
Good value
Great value
Good value for money
Perfect for baking
Great for cake baking
Great baking ability
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Extract questions
Answered from the same tracked data.









