Vanilla Drops
FailThe top 5 brands take 100% of clicks, so Vanilla Drops is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £107K/yr256K searches / yr
- 90-day growth
- +44.3%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 29 sellers
Flapen Score
Vanilla Drops against its category
The dotted line is the Grocery average. Past it, Vanilla Drops is stronger. Inside it, weaker.
Market
The Vanilla Drops market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vanilla Drops 256K times last year and spent an estimated £107K. All 3 brands take every click. Demand peaks in May–Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 256K
- Growth, 90 days vs prior 90
- +44.3%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £107Ka year
- Peak month
- July2.9× the quietest month
- Top search term
- my protein flavour drops73K searches a year
02 · Price
A sale here is worth £5.99.
Listings sell for £5.99 on average, from £4.51 to £6.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.99 that is £6K to £7K a year per listing.
- Average price
- £5.99under the $15 to $100 sweet spot
- Price range
- £4.51–£6.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #44 within Baking Supplies. It carries 596 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 5.0%
- Average rank
- #44in Baking Supplies
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 596per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Vanilla Drops products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Myprotein FlavDrops Liquid Sweetener | Natural Flavour Enhancer for Protein Oats Coffee & More | Sugar-Free & Easy to Mix | Vanilla 50 ml
- Price
- £6.39
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 12y ago

Myprotein FlavDrops Liquid Sweetener | Natural Flavour Enhancer for Protein Oats Coffee & More | Sugar-Free & Easy to Mix | Toffee 50 ml
- Price
- £5.93
- Rating
- 4.5/5
- Reviews
- 1,417
- Age
- 12y ago

Myprotein FlavDrops Liquid Sweetener | Natural Flavour Enhancer for Protein Oats Coffee & More | Sugar-Free & Easy to Mix | White Chocolate 50 ml
- Price
- £5.82
- Rating
- 4.7/5
- Reviews
- 799
- Age
- 11y ago

Myprotein FlavDrops Liquid Sweetener | Natural Flavour Enhancer for Protein Oats Coffee & More | Sugar-Free & Easy to Mix | Butter Biscuit 50 Millilitre
- Price
- £5.87
- Rating
- 4.7/5
- Reviews
- 312
- Age
- 6y ago

Bulk LiquiFlav Flavour Drops 50ml
- Price
- £4.56
- Rating
- 4.3/5
- Reviews
- 293
- Age
- 6y ago
Trending
estimated 90-day click momentum
Myprotein FlavDrops Liquid Sweetener | Natural Flavour Enhancer for Protein Oats Coffee & More | Sugar-Free & Easy to Mix | Toffee 50 ml
- Price
- £5.93
- Rating
- 4.5/5
- Reviews
- 1,417
- Age
- 12y ago

Myprotein FlavDrops Liquid Sweetener | Natural Flavour Enhancer for Protein Oats Coffee & More | Sugar-Free & Easy to Mix | Vanilla 50 ml
- Price
- £6.39
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 12y ago

Myprotein FlavDrops Liquid Sweetener | Natural Flavour Enhancer for Protein Oats Coffee & More | Sugar-Free & Easy to Mix | Banana 50 ml
- Price
- £6.88
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 3y ago

Modern Nature Salted Caramel Flavour Drops | Sugar Free Sweetener 50ml
- Price
- £6.97
- Rating
- 4.1/5
- Reviews
- 241
- Age
- 5y ago

Myprotein FlavDrops Liquid Sweetener | Natural Flavour Enhancer for Protein Oats Coffee & More | Sugar-Free & Easy to Mix | White Chocolate 50 ml
- Price
- £5.82
- Rating
- 4.7/5
- Reviews
- 799
- Age
- 11y ago
Newest
by launch date
Myprotein FlavDrops Liquid Sweetener | Natural Flavour Enhancer for Protein Oats Coffee & More | Sugar-Free & Easy to Mix | Banana 50 ml
- Price
- £6.88
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 3y ago

Modern Nature Vanilla Flavour Drops Sugar Free 0 Cal Stevia Sweetener 50ml
- Price
- £6.96
- Rating
- 4.1/5
- Reviews
- 1,566
- Age
- 4y ago

Modern Nature Salted Caramel Flavour Drops | Sugar Free Sweetener 50ml
- Price
- £6.97
- Rating
- 4.1/5
- Reviews
- 241
- Age
- 5y ago

Myprotein FlavDrops Liquid Sweetener | Natural Flavour Enhancer for Protein Oats Coffee & More | Sugar-Free & Easy to Mix | Butter Biscuit 50 Millilitre
- Price
- £5.87
- Rating
- 4.7/5
- Reviews
- 312
- Age
- 6y ago

Bulk LiquiFlav Flavour Drops 50ml
- Price
- £4.56
- Rating
- 4.3/5
- Reviews
- 293
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
29
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Myprotein86%
- BULK POWDERS8%
- Modern Nature7%
Demand
Vanilla Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 2.9×
Search terms
Top Vanilla Drops search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- my protein flavour drops73K/yr
- flavour drops72K/yr
- myprotein flavdrops16K/yr
- protein drops11K/yr
- my protein drops9K/yr
- flavdrops13K/yr
- flavor drops9K/yr
- myprotein flavour drops7K/yr
- sugar free flavour drops5K/yr
- protein drops flavours sugar free3K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Drops
We read the reviews and the return reasons for every product selling here.
“tastes too artificial now”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Drops questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









