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Vanilla Drops

Fail

The top 5 brands take 100% of clicks, so Vanilla Drops is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£107K/yr256K searches / yr
90-day growth
+44.3%search demand this quarter
Competition
87%top-5 click share · 3 brands · 29 sellers

Flapen Score

Vanilla Drops against its category

The dotted line is the Grocery average. Past it, Vanilla Drops is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Drops 256K times last year and spent an estimated £107K. All 3 brands take every click. Demand peaks in May–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
+44.3%
Conversion, latest week
7.0%
Market size, estimated
£107Ka year
Peak month
July2.9× the quietest month
Top search term
my protein flavour drops73K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £4.51 to £6.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.99 that is £6K to £7K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£4.51–£6.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #44 within Baking Supplies. It carries 596 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
5.0%
Average rank
#44in Baking Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
596per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Vanilla Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Myprotein86%
  • BULK POWDERS8%
  • Modern Nature7%

Demand

Vanilla Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.9×

Search terms

Top Vanilla Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my protein flavour drops73K/yr
  • flavour drops72K/yr
  • myprotein flavdrops16K/yr
  • protein drops11K/yr
  • my protein drops9K/yr
  • flavdrops13K/yr
  • flavor drops9K/yr
  • myprotein flavour drops7K/yr
  • sugar free flavour drops5K/yr
  • protein drops flavours sugar free3K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Drops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%+3.12

tastes too artificial now

A bit saccharine tasting

Awful taste

Flavor13%+1.19

No flavour

Not as nice as bulk caramel

Flavour drops

Artificial Sweeteners9%−0.04

can still taste the artificial sweetener taste which I'm not that keen on

tastes too artificial now

Theyre the worst sweetner Ive used

Sweetness8%−0.07

Theyre the worst sweetner Ive used

all it does is make the coffee taste artificially sweet

Can barely taste any sweetness

Size-Overall8%−0.10

bottle is bigger I think

New bottle not fit for purpose

to small

Love

Taste-Overall33%+3.12

it tastes lovely

Amazing taste

it just tastes sweet and nice

Flavor21%+1.19

True raspberry flavour

Great flavour

natural vanilla flavour

Quality-Overall8%−0.14

Great product

Good product

Really good product

Sweetness7%−0.07

Its very sweet

Great little sweetener

Super sweet vanilla so satisfies the sweet craving

Value For Money5%+0.12

Worth the money

Excellent value

Good value

FAQ

Common Vanilla Drops questions

Answered from the same tracked data.