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Vanilla Coke

Fail

The top 5 brands take 100% of clicks, so Vanilla Coke is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£62K/yr126K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
81%top-5 click share · 3 brands · 50 sellers

Flapen Score

Vanilla Coke against its category

The dotted line is the Grocery average. Past it, Vanilla Coke is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Coke market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Coke 126K times last year and spent an estimated £62K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
4.5%
Market size, estimated
£62Ka year
Peak month
December1.8× the quietest month
Top search term
vanilla coke76K searches a year

02 · Price

A sale here is worth £10.85.

Listings sell for £10.85 on average, from £2.80 to £20.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.85 that is £3K to £5K a year per listing.

Average price
£10.85under the $15 to $100 sweet spot
Price range
£2.80–£20.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #55 within Fizzy Drinks. It carries 455 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
60%
Out of stock, average day
2.9%
Average rank
#55in Fizzy Drinks
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
455per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Coca-Cola93%
  • Coca-Cola Zero4%
  • Pepsi3%

Demand

Vanilla Coke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Vanilla Coke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanilla coke76K/yr
  • coke vanilla15K/yr
  • vanilla coke zero16K/yr
  • coca cola vanilla10K/yr
  • coke zero vanilla9K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Coke

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.11

really weird aftertaste

the taste isn't for me

every time I order this Coke from Amazon it tastes like chemicals when I buy it from a shop it never has this taste

Flavor10%+0.21

has a bit of an artificial flavour

One of the worst flavours released tastes like nothing

it just falls a little short in the flavour department compared to the competition

Sweetness10%+0.07

i agree with reviews it is slightly less sugary

It just tastes of pure sugar, making it far too sweet and one-dimensional

Sweeteners are disgusting

Advertised Vs Actual Product9%−0.01

not what was as shown

The picture on this listing is old

Artificial Sweeteners6%−0.10

Too sweet and artificial tasting

Sweeteners are disgusting

A sugary, artificial letdown

Love

Taste-Overall36%−0.11

Great taste

Amazing taste for

Mmmmmmm, lovely refreshing taste

Value For Money21%+3.21

Good price

Good value for money

Great value for money

Flavor14%+0.21

Nice flavour

The coke itself is super nice and smooth,

Great taste of the original Vanilla coke

Sweetness6%+0.07

I love this sugar free treat

The fact that it's sugar free is great

Very very sweet

Quality-Overall5%

Very good quality

decent enough

Usually great product

FAQ

Common Vanilla Coke questions

Answered from the same tracked data.