Skip to content

Vanilla Coffee

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 99% of clicks, so Vanilla Coffee is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£1.5M/yr1.5M searches / yr
90-day growth
-11.2%search demand this quarter
Competition
45%top-5 click share · 6 brands · 190 sellers

Flapen Score

Vanilla Coffee against its category

The dotted line is the Grocery average. Past it, Vanilla Coffee is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Coffee 1.5M times last year and spent an estimated £1.5M. The top 5 brands take 99% of clicks. Demand peaks in Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
13.5%
Market size, estimated
£1.5Ma year
Peak month
June2.8× the quietest month
Top search term
coffee sachets462K searches a year

02 · Price

A sale here is worth £7.74.

Listings sell for £7.74 on average, from £1.26 to £20.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £7.74 that is £46K to £62K a year per listing.

Average price
£7.74under the $15 to $100 sweet spot
Price range
£1.26–£20.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
£46K–£62K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Coffee. It carries 894 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#111in Coffee
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
894per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Vanilla Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£91K£137K£183K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

190

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

0%

  • NESCAFÉ88%
  • Kenco8%
  • by Amazon2%
  • JDE1%
  • Espresso Yourself1%
  • Shop4Choice1%

Demand

Vanilla Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.8×

Search terms

Top Vanilla Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee sachets462K/yr
  • cappuccino sachets149K/yr
  • nescafe sachets128K/yr
  • latte sachets108K/yr
  • nescafe cappuccino sachet127K/yr
  • latte106K/yr
  • cappuccino74K/yr
  • nescafe latte sachets59K/yr
  • coffee sachets individually wrapped49K/yr
  • instant coffee sachets42K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.02

Not that tasty

Burnt taste

Absolutely horrible taste

Value For Money9%+2.66

I think its expensive

Price keeps going up

Costly

Sweetness9%−0.03

Really disappointed as I can't have sugar

Not as described had sugar in

Far too sweet

Flavor5%+0.10

Disappointing flavour

No chocolate flavour at all

No coffee flavour at all

Quality-Overall5%−0.03

Quality Control is Poor

Has its nescafe i expect the quality will be up to their normal decent standard

Not good enough

Love

Value For Money29%+2.66

Excellent value

Great deal

Good value for money

Taste-Overall27%−0.02

Absolutely delicious

Tasty coffee

Delicious coffee

Quality-Overall9%−0.03

Brilliant quality

Coffee is good quality

Excellent product Excellent seller would recommend

Caffeine Content7%+0.37

the caffeine content is not too strong

enough caffeine in for me

Really pleasant taste for decaf coffee

Flavor6%+0.10

Strong flavour

Great flavor

Good strong vanilla flavour

FAQ

Common Vanilla Coffee questions

Answered from the same tracked data.