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Vanilla Coffee

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 99% of clicks, so Vanilla Coffee is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£1.5M/yr1.5M searches / yr
90-day growth
-11.2%search demand this quarter
Competition
45%top-5 click share · 6 brands · 190 sellers

Flapen Score

Vanilla Coffee against its category

The dotted line is the Grocery average. Past it, Vanilla Coffee is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Coffee 1.5M times last year and spent an estimated £1.5M. The top 5 brands take 99% of clicks. Demand peaks in Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
13.5%
Market size, estimated
£1.5Ma year
Peak month
June2.8× the quietest month
Top search term
coffee sachets462K searches a year

02 · Price

A sale here is worth £7.74.

Listings sell for £7.74 on average, from £1.26 to £20.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £7.74 that is £46K to £62K a year per listing.

Average price
£7.74under the $15 to $100 sweet spot
Price range
£1.26–£20.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
£46K–£62K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Coffee. It carries 894 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#111in Coffee
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
894per listing
Listings tracked
35

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Vanilla Coffee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£91K£137K£183K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

190

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 88%

Open market

0%

  • NESCAFÉ88%
  • Kenco8%
  • by Amazon2%
  • JDE1%
  • Espresso Yourself1%
  • Shop4Choice1%

Demand

Vanilla Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.8×

Search terms

Top Vanilla Coffee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coffee sachets462K/yr
  • cappuccino sachets149K/yr
  • nescafe sachets128K/yr
  • latte sachets108K/yr
  • nescafe cappuccino sachet127K/yr
  • latte106K/yr
  • cappuccino74K/yr
  • nescafe latte sachets59K/yr
  • coffee sachets individually wrapped49K/yr
  • instant coffee sachets42K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Coffee

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not that tasty”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Vanilla Coffee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data