Vanilla Coffee
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 99% of clicks, so Vanilla Coffee is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £1.5M/yr1.5M searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 45%top-5 click share · 6 brands · 190 sellers
Flapen Score
Vanilla Coffee against its category
The dotted line is the Grocery average. Past it, Vanilla Coffee is stronger. Inside it, weaker.
Market
The Vanilla Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vanilla Coffee 1.5M times last year and spent an estimated £1.5M. The top 5 brands take 99% of clicks. Demand peaks in Jun. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
13.5% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £1.5Ma year
- Peak month
- June2.8× the quietest month
- Top search term
- coffee sachets462K searches a year
02 · Price
A sale here is worth £7.74.
Listings sell for £7.74 on average, from £1.26 to £20.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £7.74 that is £46K to £62K a year per listing.
- Average price
- £7.74under the $15 to $100 sweet spot
- Price range
- £1.26–£20.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £46K–£62K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Coffee. It carries 894 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #111in Coffee
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 894per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Vanilla Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NESCAFÉ Cappuccino Instant Gold Coffee 12 x 15.5g Sachets 100% Responsibly Sourced Coffee (Pack of 1)
- Price
- £2.19
- Rating
- 4.8/5
- Reviews
- 2,382
- Age
- 5y ago

NESCAFÉ Cappuccino Instant Coffee Sachets - 72 x 15.5g
- Price
- £14.27
- Rating
- 4.8/5
- Reviews
- 1,529
- Age
- 1y ago

Nescafé Latte Instant Coffee Sachets - 40 X 18G
- Price
- £9.51
- Rating
- 4.7/5
- Reviews
- 3,339
- Age
- 2y ago

NESCAFÉ Latte Caramel Instant Gold Coffee 12 x 17g Sachets 100 percent Responsibly Sourced Coffee (Pack of 1)
- Price
- £2.40
- Rating
- 4.8/5
- Reviews
- 436
- Age
- 1y ago

Nescafé Original Instant Coffee Sachets 100 x 1.2g Single Sticks
- Price
- £9.84
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 1y ago
Trending
90-day click momentum
Douwe Egberts Pure Gold Instant Coffee Sticks - 50 x 1.5g Sachets
- Price
- £8.34
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 2y ago

by Amazon Cappuccino Sachet Medium Roast 10 * 14g 10 Pack- Rainforest Alliance Certified
- Price
- £1.26
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 9mo ago

Nescafe Original Individual One Cup Instant Coffee Sachets x 50 1.2g Sticks
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1y ago

NESCAFÉ Latte Caramel Instant Gold Coffee 12 x 17g Sachets 100 percent Responsibly Sourced Coffee (Pack of 1)
- Price
- £2.40
- Rating
- 4.8/5
- Reviews
- 436
- Age
- 1y ago

NESCAFÉ Cappuccino Instant Coffee 7 x 15.5g Sachets
- Price
- £1.73
- Rating
- 4.8/5
- Reviews
- 190
- Age
- 5y ago
Newest
by launch date
by Amazon Cappuccino Sachet Medium Roast 10 * 14g 10 Pack- Rainforest Alliance Certified
- Price
- £1.26
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 9mo ago

Nescafé Original Instant Coffee Sachets 100 x 1.2g Single Sticks
- Price
- £9.84
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 1y ago

Nescafe Original Individual One Cup Instant Coffee Sachets x 50 1.2g Sticks
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1y ago

NESCAFÉ Cappuccino Instant Coffee Sachets - 72 x 15.5g
- Price
- £14.27
- Rating
- 4.8/5
- Reviews
- 1,529
- Age
- 1y ago

NESCAFÉ Latte Instant Coffee Sachets - 72 x 18g
- Price
- £14.58
- Rating
- 4.8/5
- Reviews
- 1,010
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
190
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
0%
- NESCAFÉ88%
- Kenco8%
- by Amazon2%
- JDE1%
- Espresso Yourself1%
- Shop4Choice1%
Demand
Vanilla Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.8×
Search terms
Top Vanilla Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coffee sachets462K/yr
- cappuccino sachets149K/yr
- nescafe sachets128K/yr
- latte sachets108K/yr
- nescafe cappuccino sachet127K/yr
- latte106K/yr
- cappuccino74K/yr
- nescafe latte sachets59K/yr
- coffee sachets individually wrapped49K/yr
- instant coffee sachets42K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not that tasty
Burnt taste
Absolutely horrible taste
I think its expensive
Price keeps going up
Costly
Really disappointed as I can't have sugar
Not as described had sugar in
Far too sweet
Disappointing flavour
No chocolate flavour at all
No coffee flavour at all
Quality Control is Poor
Has its nescafe i expect the quality will be up to their normal decent standard
Not good enough
Love
Excellent value
Great deal
Good value for money
Absolutely delicious
Tasty coffee
Delicious coffee
Brilliant quality
Coffee is good quality
Excellent product Excellent seller would recommend
the caffeine content is not too strong
enough caffeine in for me
Really pleasant taste for decaf coffee
Strong flavour
Great flavor
Good strong vanilla flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Coffee questions
Answered from the same tracked data.









