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Vanilla Bean Paste

Fail

The top 5 products take 68% of clicks, so Vanilla Bean Paste is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£162K/yr155K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
68%top-5 click share · 10 brands · 55 sellers

Flapen Score

Vanilla Bean Paste against its category

The dotted line is the Grocery average. Past it, Vanilla Bean Paste is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Bean Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Bean Paste 155K times last year and spent an estimated £162K. The top 5 brands take 84% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
8.4%
Market size, estimated
£162Ka year
Peak month
May1.5× the quietest month
Top search term
vanilla bean paste110K searches a year

02 · Price

A sale here is worth £12.52.

Listings sell for £12.52 on average, from £4.21 to £28.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £12.52 that is £6K to £9K a year per listing.

Average price
£12.52under the $15 to $100 sweet spot
Price range
£4.21–£28.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #685 within Baking Supplies. It carries 865 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
3.9%
Average rank
#685in Baking Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
865per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Vanilla Bean Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£49K£65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

55

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Kiddu25%
  • Taylor & Colledge22%
  • Native Vanilla18%
  • Vanilla Mart10%
  • Vanillabazaar10%
  • Dr. Oetker10%
  • Open — no brand owns it (4 brands, 7%)

Demand

Vanilla Bean Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Vanilla Bean Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanilla bean paste110K/yr
  • vanilla paste34K/yr
  • vanilla paste for baking6K/yr
  • vanilla bean paste for baking5K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Bean Paste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor9%+1.00

Flavour poor

No vanilla flavour at all

Vanilla extract in liquid form just doesn't give the flavour this paste does

Taste-Overall9%+0.60

Not the most pleasant

didnt taste like it either

then it tastes like alcohol

Quality-Overall7%

Tube looks a bit cheap

You cant return the item due to inadequate quality

Even though the quality is not good

Smell7%−0.04

It does not give any taste or smell at all

It also didnt smell at all of vanilla

V. It has no taste no smell at all

Value For Money5%+1.50

It is quite expensive

Its pricier than supermarket options

Total waste of money - dont buy

Love

Taste-Overall18%+0.60

Great taste

Great taste, natural as it gets

It tastes amazing

Flavor17%+1.00

Very strong flavour

Good vanilla flavour

Great flavour

Value For Money14%+1.50

Good price

Great value

Great value for money

Quality-Overall12%

The visible seeds are the first indicator of quality

Good quality vanilla easy close pack

Excellent product

Smell6%−0.04

a strong vanilla scent accompanied by good flavour

The smell is really nice and vanilla-y

Smells amazing

FAQ

Common Vanilla Bean Paste questions

Answered from the same tracked data.