Vanilla Bean Paste
FailThe top 5 products take 68% of clicks, so Vanilla Bean Paste is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £162K/yr155K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 55 sellers
Flapen Score
Vanilla Bean Paste against its category
The dotted line is the Grocery average. Past it, Vanilla Bean Paste is stronger. Inside it, weaker.
Market
The Vanilla Bean Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vanilla Bean Paste 155K times last year and spent an estimated £162K. The top 5 brands take 84% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
8.4% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £162Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- vanilla bean paste110K searches a year
02 · Price
A sale here is worth £12.52.
Listings sell for £12.52 on average, from £4.21 to £28.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £12.52 that is £6K to £9K a year per listing.
- Average price
- £12.52under the $15 to $100 sweet spot
- Price range
- £4.21–£28.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #685 within Baking Supplies. It carries 865 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 87%
- Out of stock, average day
- 3.9%
- Average rank
- #685in Baking Supplies
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 865per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Vanilla Bean Paste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kiddu - Vanilla Bean Paste 60g
- Price
- £7.98
- Rating
- 4.5/5
- Reviews
- 267
- Age
- 3y ago

Native Vanilla - Vanilla Bean Paste 150g - For Chefs and Home Cooking Baking and Dessert Making
- Price
- £16.09
- Rating
- 4.6/5
- Reviews
- 4,700
- Age
- 5y ago

Taylor & Colledge Organic Vanilla Bean Paste 65g
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 1,233
- Age
- 14y ago

Vanilla Mart - Madagascan Vanilla Paste 110g - Extract Based Vanilla Paste - Premium Madagascan Vanilla - Made from 100% Grade A Vanilla Beans - Madagascan Vanilla Bean Paste
- Price
- £11.72
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 7y ago

Dr. Oetker Madagascan Vanilla Bean Paste Pod & Essence Substitute Used as flavouring Suitable for Vegan Baking in Buttercream Icing Frosting Cake mixes Multicoloured 600 g Pack of 6x100g
- Price
- £19.24
- Rating
- 4.8/5
- Reviews
- 126
- Age
- 8y ago
Trending
90-day click momentum
Nielsen Massey Madagascar Bourbon Pure Vanilla Bean Paste 118ml
- Price
- £23.80
- Rating
- 4.8/5
- Reviews
- 2,978
- Age
- 14y ago

NOMU Vanilla Paste - Made with the finest quality hand harvested vanilla beans 50ml Real Vanilla Seeds For Baking Cooking and Desserts
- Price
- £9.72
- Rating
- 4.5/5
- Reviews
- 552
- Age
- 9mo ago

Classic Madagascan Vanilla Paste Double Strength with Seeds (50g) | Natural Kosher Halal Certified Vegan Alcohol-Free | Premium Baking Ingredient with Extra Seeds in Gel Form | Vanillabazaar
- Price
- £6.97
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 4mo ago

Zazou Emporium - Madagascar Vanilla Paste with Seeds 310g - Pure Natural No Additives - Perfect for Baking Ice Cream & Desserts - Squeeze Bottle
- Price
- £20.52
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2y ago

Native Vanilla - Vanilla Bean Paste 150g - For Chefs and Home Cooking Baking and Dessert Making
- Price
- £16.09
- Rating
- 4.6/5
- Reviews
- 4,700
- Age
- 5y ago
Newest
by launch date
Classic Madagascan Vanilla Paste Double Strength with Seeds (50g) | Natural Kosher Halal Certified Vegan Alcohol-Free | Premium Baking Ingredient with Extra Seeds in Gel Form | Vanillabazaar
- Price
- £6.97
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 4mo ago

NOMU Vanilla Paste - Made with the finest quality hand harvested vanilla beans 50ml Real Vanilla Seeds For Baking Cooking and Desserts
- Price
- £9.72
- Rating
- 4.5/5
- Reviews
- 552
- Age
- 9mo ago

Classic Madagascan Vanilla Paste Double Strength with Seeds (100g) | Natural Kosher Halal Certified Vegan Alcohol-Free | Premium Baking Ingredient with Extra Seeds in Gel Form | Vanillabazaar
- Price
- £12.55
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago

Zazou Emporium - Madagascar Vanilla Paste with Seeds 310g - Pure Natural No Additives - Perfect for Baking Ice Cream & Desserts - Squeeze Bottle
- Price
- £20.52
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2y ago

Kiddu - Vanilla Bean Paste 60g
- Price
- £7.98
- Rating
- 4.5/5
- Reviews
- 267
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
55
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
7%
- Kiddu25%
- Taylor & Colledge22%
- Native Vanilla18%
- Vanilla Mart10%
- Vanillabazaar10%
- Dr. Oetker10%
- Open — no brand owns it (4 brands, 7%)
Demand
Vanilla Bean Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Vanilla Bean Paste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vanilla bean paste110K/yr
- vanilla paste34K/yr
- vanilla paste for baking6K/yr
- vanilla bean paste for baking5K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Bean Paste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Flavour poor
No vanilla flavour at all
Vanilla extract in liquid form just doesn't give the flavour this paste does
Not the most pleasant
didnt taste like it either
then it tastes like alcohol
Tube looks a bit cheap
You cant return the item due to inadequate quality
Even though the quality is not good
It does not give any taste or smell at all
It also didnt smell at all of vanilla
V. It has no taste no smell at all
It is quite expensive
Its pricier than supermarket options
Total waste of money - dont buy
Love
Great taste
Great taste, natural as it gets
It tastes amazing
Very strong flavour
Good vanilla flavour
Great flavour
Good price
Great value
Great value for money
The visible seeds are the first indicator of quality
Good quality vanilla easy close pack
Excellent product
a strong vanilla scent accompanied by good flavour
The smell is really nice and vanilla-y
Smells amazing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Bean Paste questions
Answered from the same tracked data.









