Valentines Sweets
FailDemand is soft, at -84.2% this quarter, so Valentines Sweets is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £138K/yr253K searches / yr
- 90-day growth
- -84.2%search demand this quarter
- Competition
- 38%top-5 click share · 13 brands · 117 sellers
Flapen Score
Valentines Sweets against its category
The dotted line is the Grocery average. Past it, Valentines Sweets is stronger. Inside it, weaker.
Market
The Valentines Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Valentines Sweets 253K times last year and spent an estimated £138K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
10.6% of searches ended in a purchase last week.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- -84.2%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £138Ka year
- Peak month
- February22.0× the quietest month
- Top search term
- rowntrees28K searches a year
02 · Price
A sale here is worth £5.16.
Listings sell for £5.16 on average, from £0.88 to £18.29. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £5.16 that is £1K to £3K a year per listing.
- Average price
- £5.16under the $15 to $100 sweet spot
- Price range
- £0.88–£18.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #44 within Confectionery. It carries 646 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 94%
- Out of stock, average day
- 6.3%
- Average rank
- #44in Confectionery
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 646per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Valentines Sweets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HARIBO Heart Throbs x 150 Pieces (480g) Sweets Tub
- Price
- £6.39
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 3y ago

Rowntrees Berry Hearts - Heart-Shaped Fruity Flavoured Sweets Sharing Bag - 115g
- Price
- £1.07
- Rating
- 4.4/5
- Reviews
- 542
- Age
- 3y ago

Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 7mo ago

HARIBO Hearts Heart Throb Sweets bulk bag sweets Red 3 kg (Pack of 1)
- Price
- £18.29
- Rating
- 4.7/5
- Reviews
- 5,368
- Age
- 16y ago

Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
- Price
- £0.92
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 7mo ago
Trending
90-day click momentum
Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
- Price
- £2.37
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Rowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g
- Price
- £1.31
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 10y ago

Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g
- Price
- £1.17
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 9mo ago

Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 7mo ago

Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
- Price
- £0.92
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 7mo ago
Newest
by launch date
Jelly Love Heart Sweets Mix Pink and Red Sweets Pick n Mix | Wedding Birthday Fathers Day Theme & Party Candy | Events Gift Treats 500g Anniversaries Gifts Love Candy Sweeties
- Price
- £8.73
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 6mo ago

Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
- Price
- £2.37
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 7mo ago

Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
- Price
- £0.92
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 7mo ago

Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g
- Price
- £1.17
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
13 flat
Sellers
117
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
38%
Top 20: 75%
Open market
8%
- Rowntree's51%
- HARIBO23%
- Rowntrees7%
- Swizzels7%
- Sweet Treat Gifting Co.2%
- SLJ PARTY BAGS AND POCKET MONEY TOYS2%
- Open — no brand owns it (7 brands, 8%)
Demand
Valentines Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 22.0×
Search terms
Top Valentines Sweets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rowntrees28K/yr
- heart sweets49K/yr
- rowntrees sweets11K/yr
- haribo hearts23K/yr
- rowntree4K/yr
- haribo heart throbs8K/yr
- love sweets6K/yr
- heart shaped sweets6K/yr
- haribo love hearts4K/yr
- valentines sweets64K/yr
Reviews and returns
What reviews say buyers love and hate about Valentines Sweets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Chemical after taste
Awful taste
It tastes like plastic
quite hard sweets
Not nice sweets
are very sugary
Not as advertised
not as described
Nothing like the picture
The flavours were not nice
it's more chocolate flavoured than luxury chocolate imho
Not 'Chocolate Flavoured'
Little bit expensive
Not much for £9.99
too pricey
Love
a fantastic fruity taste
Great Taste
They make a nice snack for me
The sweets themselves taste fantastic
Great Tasting Sweets
Lovely sweets
Good sqauashie flavour
Lots of flavour
The two best flavors in one bag
Great value
Good value for money
Good value
the inside has fruit liquid quality is good good value for money
Good quality
Great products
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Valentines Sweets questions
Answered from the same tracked data.









