valentines sweets
Skip itSoft demand (-84.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good645.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£138K£138K/yr · 253K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Price range
Bad£0.88–£18.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.16avg listing price — sweet spot $15–$100
Growth
Bad-84.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, valentines sweets is a £138K/yr Amazon United Kingdom market (253K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
valentines sweets market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £103K–£129K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 15%
- Out of stock
- 6.3%
- Avg brand age
- 42 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
13 flat
Sellers
117
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
38%
Top 20: 75%
Open market
8%
- Rowntree's51%
- HARIBO23%
- Rowntrees7%
- Swizzels7%
- Sweet Treat Gifting Co.2%
- SLJ PARTY BAGS AND POCKET MONEY TOYS2%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -84.2% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 22.0×
Top valentines sweets search terms
- rowntrees28K/yr
- heart sweets49K/yr
- rowntrees sweets11K/yr
- haribo hearts23K/yr
- rowntree4K/yr
- haribo heart throbs8K/yr
- love sweets6K/yr
- heart shaped sweets6K/yr
- haribo love hearts4K/yr
- valentines sweets64K/yr
Top valentines sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HARIBO Heart Throbs x 150 Pieces (480g) Sweets Tub
HARIBO£6.394.6★201 rev
Rowntrees Berry Hearts - Heart-Shaped Fruity Flavoured Sweets Sharing Bag - 115g
Rowntree's£1.074.4★542 rev
Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
Rowntree's£1.114.6★15 rev
HARIBO Hearts Heart Throb Sweets bulk bag sweets Red 3 kg (Pack of 1)
HARIBO£18.294.7★5,368 rev
Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
Rowntree's£0.924.5★33 rev
Newest
by launch date
Jelly Love Heart Sweets Mix Pink and Red Sweets Pick n Mix | Wedding Birthday Fathers Day Theme & Party Candy | Events Gift Treats 500g Anniversaries Gifts Love Candy Sweeties
ZANGOC£8.736 rev
Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
Rowntree's£2.375 rev
Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
Rowntree's£1.1115 rev
Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
Rowntree's£0.9233 rev
Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g
Rowntree's£1.177 rev
Trending
90-day click momentumRowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
Rowntree's£2.375.0★
Rowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g
Rowntrees£1.314.6★
Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g
Rowntree's£1.173.9★
Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
Rowntree's£1.114.6★
Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
Rowntree's£0.924.5★
What buyers say about valentines sweets
What buyers praise and complain about, mined from review topics.What buyers love
“a fantastic fruity taste”
“The sweets themselves taste fantastic”
“Good sqauashie flavour”
“Great value”
“the inside has fruit liquid quality is good good value for money”
“They arrived frozen and in excellent condition”
“Perfect size for what I need”
“Arrived as advertised”
“No mess so easy to make a gift”
“Lovely chewy sweets”
What buyers complain about
“Chemical after taste”
“quite hard sweets”
“Not as advertised”
“The flavours were not nice”
“Little bit expensive”
“Bit hard”
“some were stuck together so been meltedb6 heat at some point”
“A little bit small”
“Bit sour”
“got very chewy”
Common questions
- Is valentines sweets profitable to sell on Amazon United Kingdom?
- The niche generates £138K/yr across 47 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -84.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the valentines sweets niche?
- 13 brands and 117 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in valentines sweets?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for valentines sweets peak?
- Demand peaks in Jan–Feb; the busiest month runs 22.0× the quietest.
- What does it cost to enter the valentines sweets niche?
- Listings span £0.88–£18.29; the average listing price is £5.16 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.