Valentines Sweets
FailDemand is soft, at -84.2% this quarter, so Valentines Sweets is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £138K/yr253K searches / yr
- 90-day growth
- -84.2%search demand this quarter
- Competition
- 38%top-5 click share · 13 brands · 117 sellers
Flapen Score
Valentines Sweets against its category
The dotted line is the Grocery average. Past it, Valentines Sweets is stronger. Inside it, weaker.
Market
The Valentines Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Valentines Sweets 253K times last year and spent an estimated £138K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- -84.2%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £138Ka year
- Peak month
- February22.0× the quietest month
- Top search term
- rowntrees28K searches a year
02 · Price
A sale here is worth £5.16.
Listings sell for £5.16 on average, from £0.88 to £18.29. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £5.16 that is £1K to £3K a year per listing.
- Average price
- £5.16under the $15 to $100 sweet spot
- Price range
- £0.88–£18.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #44 within Confectionery. It carries 646 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 94%
- Out of stock, average day
- 6.3%
- Average rank
- #44in Confectionery
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 646per listing
- Listings tracked
- 47
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Valentines Sweets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HARIBO Heart Throbs x 150 Pieces (480g) Sweets Tub
- Price
- £6.39
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 3y ago

Rowntrees Berry Hearts - Heart-Shaped Fruity Flavoured Sweets Sharing Bag - 115g
- Price
- £1.07
- Rating
- 4.4/5
- Reviews
- 542
- Age
- 3y ago

Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 7mo ago

HARIBO Hearts Heart Throb Sweets bulk bag sweets Red 3 kg (Pack of 1)
- Price
- £18.29
- Rating
- 4.7/5
- Reviews
- 5,368
- Age
- 16y ago

Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
- Price
- £0.92
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
- Price
- £2.37
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Rowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g
- Price
- £1.31
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 10y ago

Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g
- Price
- £1.17
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 9mo ago

Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 7mo ago

Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
- Price
- £0.92
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 7mo ago
Newest
by launch date
Jelly Love Heart Sweets Mix Pink and Red Sweets Pick n Mix | Wedding Birthday Fathers Day Theme & Party Candy | Events Gift Treats 500g Anniversaries Gifts Love Candy Sweeties
- Price
- £8.73
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 6mo ago

Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
- Price
- £2.37
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 7mo ago

Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
- Price
- £0.92
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 7mo ago

Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g
- Price
- £1.17
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
13 flat
Sellers
117
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 75%
Open market
8%
- Rowntree's51%
- HARIBO23%
- Rowntrees7%
- Swizzels7%
- Sweet Treat Gifting Co.2%
- SLJ PARTY BAGS AND POCKET MONEY TOYS2%
- Open — no brand owns it (7 brands, 8%)
Demand
Valentines Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 22.0×
Search terms
Top Valentines Sweets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rowntrees28K/yr
- heart sweets49K/yr
- rowntrees sweets11K/yr
- haribo hearts23K/yr
- rowntree4K/yr
- haribo heart throbs8K/yr
- love sweets6K/yr
- heart shaped sweets6K/yr
- haribo love hearts4K/yr
- valentines sweets64K/yr
Reviews and returns
What reviews say buyers love and hate about Valentines Sweets
We read the reviews and the return reasons for every product selling here.
“Chemical after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Valentines Sweets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









