Skip to content

Valentines Sweets

Fail

Demand is soft, at -84.2% this quarter, so Valentines Sweets is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£138K/yr253K searches / yr
90-day growth
-84.2%search demand this quarter
Competition
38%top-5 click share · 13 brands · 117 sellers

Flapen Score

Valentines Sweets against its category

The dotted line is the Grocery average. Past it, Valentines Sweets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valentines Sweets 253K times last year and spent an estimated £138K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-84.2%
Conversion, latest week
10.6%
Market size, estimated
£138Ka year
Peak month
February22.0× the quietest month
Top search term
rowntrees28K searches a year

02 · Price

A sale here is worth £5.16.

Listings sell for £5.16 on average, from £0.88 to £18.29. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £5.16 that is £1K to £3K a year per listing.

Average price
£5.16under the $15 to $100 sweet spot
Price range
£0.88–£18.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #44 within Confectionery. It carries 646 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#44in Confectionery
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
646per listing
Listings tracked
47

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Valentines Sweets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

117

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 75%

Open market

8%

  • Rowntree's51%
  • HARIBO23%
  • Rowntrees7%
  • Swizzels7%
  • Sweet Treat Gifting Co.2%
  • SLJ PARTY BAGS AND POCKET MONEY TOYS2%
  • Open — no brand owns it (7 brands, 8%)

Demand

Valentines Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 22.0×

Search terms

Top Valentines Sweets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rowntrees28K/yr
  • heart sweets49K/yr
  • rowntrees sweets11K/yr
  • haribo hearts23K/yr
  • rowntree4K/yr
  • haribo heart throbs8K/yr
  • love sweets6K/yr
  • heart shaped sweets6K/yr
  • haribo love hearts4K/yr
  • valentines sweets64K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Sweets

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Chemical after taste”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Valentines Sweets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data