How competitive is the Valentines Sweets niche on Amazon United Kingdom?

13 brands and 117 sellers compete in Valentines Sweets on Amazon United Kingdom. The top 5 Valentines Sweets products take 38% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Valentines Sweets?

Valentines Sweets buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Valentines Sweets niche?

Valentines Sweets sells for £5.16 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.88–£18.29. The average incumbent carries 646 reviews — the moat a new listing must climb.

Valentines Sweets

soft demand (-84.2% this quarter) — Valentines Sweets doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Valentines Sweets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Valentines Sweets is a £138K/yr Amazon United Kingdom market (253K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.

Valentines Sweets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -84.2% over the last 90 days and 10.6% of searches end in a purchase.

£138K

revenue / yr

Units sold / yr25K

Search volume / yr-84.2%253K

Conversion rate10.6%

Avg price£5.16

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers13 · 117

Top-5 product click share38%

Open market10%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 47 products

Top Valentines Sweets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

HARIBO Heart Throbs x 150 Pieces (480g) Sweets Tub

Price: £6.39
Rating: 4.6/5
Reviews: 201
Age: 3y ago

Rowntrees Berry Hearts - Heart-Shaped Fruity Flavoured Sweets Sharing Bag - 115g

Price: £1.07
Rating: 4.4/5
Reviews: 542
Age: 3y ago

Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g

Price: £1.11
Rating: 4.6/5
Reviews: 15
Age: 7mo ago

HARIBO Hearts Heart Throb Sweets bulk bag sweets Red 3 kg (Pack of 1)

Price: £18.29
Rating: 4.7/5
Reviews: 5,368
Age: 16y ago

Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g

Price: £0.92
Rating: 4.5/5
Reviews: 33
Age: 7mo ago

Newest

by launch date

Jelly Love Heart Sweets Mix Pink and Red Sweets Pick n Mix | Wedding Birthday Fathers Day Theme & Party Candy | Events Gift Treats 500g Anniversaries Gifts Love Candy Sweeties

Price: £8.73
Rating: 3.6/5
Reviews: 6
Age: 6mo ago

Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)

Price: £2.37
Rating: 5.0/5
Reviews: 5
Age: 7mo ago

Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g

Price: £1.11
Rating: 4.6/5
Reviews: 15
Age: 7mo ago

Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g

Price: £0.92
Rating: 4.5/5
Reviews: 33
Age: 7mo ago

Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g

Price: £1.17
Rating: 3.9/5
Reviews: 7
Age: 9mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

117

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

38%

Top 20: 75%

Open market

Rowntree's51%
HARIBO23%
Rowntrees7%
Swizzels7%
Sweet Treat Gifting Co.2%
SLJ PARTY BAGS AND POCKET MONEY TOYS2%
Open — no brand owns it (7 brands, 8%)

Valentines Sweets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume253KCVR10.6%Products47Brands13Top 5 Brands90%OOS Rate6.3%Rating4.5★Reviews646Avg BSR#44

Peak months: Jan, Feb · busiest ÷ quietest = 22.0×

Top Valentines Sweets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rowntrees28K/yr -3.3%11.5% conv.
heart sweets49K/yr -81.0%6.8% conv.
rowntrees sweets11K/yr +8.0%7.2% conv.
haribo hearts23K/yr -68.1%8.3% conv.
rowntree4K/yr +37.0%15.8% conv.
haribo heart throbs8K/yr -69.1%8.0% conv.
love sweets6K/yr -65.4%8.5% conv.
heart shaped sweets6K/yr -69.1%3.5% conv.
haribo love hearts4K/yr -44.5%3.5% conv.
valentines sweets64K/yr -99.8%0.8% conv.

What reviews say buyers love and hate about Valentines Sweets

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall29%

“a fantastic fruity taste”

Sweetness22%

“The sweets themselves taste fantastic”

Flavor8%

“Good sqauashie flavour”

Value For Money7%

“Great value”

Quality-Overall5%

“the inside has fruit liquid quality is good good value for money”

What buyers complain about

75% of reviews

Taste-Overall16%

“Chemical after taste”

Sweetness15%

“quite hard sweets”

Advertised Vs Actual Product12%

“Not as advertised”

Flavor7%

“The flavours were not nice”

Value For Money6%

“Little bit expensive”

Common Valentines Sweets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Valentines Sweets 47/100 on Amazon United Kingdom — Skip it. The niche generates £138K/yr across 47 tracked products. 3 of 8 products launched in the last 360 days are still selling. Search demand moved -84.2% over the last 90 days.