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Valentines Sweets

Fail

Demand is soft, at -84.2% this quarter, so Valentines Sweets is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£138K/yr253K searches / yr
90-day growth
-84.2%search demand this quarter
Competition
38%top-5 click share · 13 brands · 117 sellers

Flapen Score

Valentines Sweets against its category

The dotted line is the Grocery average. Past it, Valentines Sweets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valentines Sweets 253K times last year and spent an estimated £138K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-84.2%
Conversion, latest week
10.6%
Market size, estimated
£138Ka year
Peak month
February22.0× the quietest month
Top search term
rowntrees28K searches a year

02 · Price

A sale here is worth £5.16.

Listings sell for £5.16 on average, from £0.88 to £18.29. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £5.16 that is £1K to £3K a year per listing.

Average price
£5.16under the $15 to $100 sweet spot
Price range
£0.88–£18.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #44 within Confectionery. It carries 646 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#44in Confectionery
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
646per listing
Listings tracked
47

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Valentines Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

117

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

38%

Top 20: 75%

Open market

8%

  • Rowntree's51%
  • HARIBO23%
  • Rowntrees7%
  • Swizzels7%
  • Sweet Treat Gifting Co.2%
  • SLJ PARTY BAGS AND POCKET MONEY TOYS2%
  • Open — no brand owns it (7 brands, 8%)

Demand

Valentines Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 22.0×

Search terms

Top Valentines Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rowntrees28K/yr
  • heart sweets49K/yr
  • rowntrees sweets11K/yr
  • haribo hearts23K/yr
  • rowntree4K/yr
  • haribo heart throbs8K/yr
  • love sweets6K/yr
  • heart shaped sweets6K/yr
  • haribo love hearts4K/yr
  • valentines sweets64K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+2.47

Chemical after taste

Awful taste

It tastes like plastic

Sweetness15%−0.09

quite hard sweets

Not nice sweets

are very sugary

Advertised Vs Actual Product12%−0.11

Not as advertised

not as described

Nothing like the picture

Flavor7%+0.38

The flavours were not nice

it's more chocolate flavoured than luxury chocolate imho

Not 'Chocolate Flavoured'

Value For Money6%+0.41

Little bit expensive

Not much for £9.99

too pricey

Love

Taste-Overall29%+2.47

a fantastic fruity taste

Great Taste

They make a nice snack for me

Sweetness22%−0.09

The sweets themselves taste fantastic

Great Tasting Sweets

Lovely sweets

Flavor8%+0.38

Good sqauashie flavour

Lots of flavour

The two best flavors in one bag

Value For Money7%+0.41

Great value

Good value for money

Good value

Quality-Overall5%+0.26

the inside has fruit liquid quality is good good value for money

Good quality

Great products

FAQ

Common Valentines Sweets questions

Answered from the same tracked data.