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Valentines Cake Decorations

Fail

Shoppers spend only $0 a year here, so Valentines Cake Decorations is a Fail.

Flapen Score
27
27 / 100
Ranks 2,948 of 2,976 Grocery niches · −19 vs the category median of 46
Market size
£0/yr43K searches / yr
90-day growth
-96.7%search demand this quarter
Competition
87%top-5 click share · 7 brands · 11 sellers

Flapen Score

Valentines Cake Decorations against its category

The dotted line is the Grocery average. Past it, Valentines Cake Decorations is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Cake Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Valentines Cake Decorations 43K times last year and spent an estimated £0. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb. Flapen scores it 27 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -96.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-96.7%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
February91.3× the quietest month
Top search term
heart cake decorations7K searches a year

02 · Price

A sale here is worth £4.70.

Listings sell for £4.70 on average, from £2.15 to £6.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £4.70 that is £0 to £470 a year per listing.

Average price
£4.70under the $15 to $100 sweet spot
Price range
£2.15–£6.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£470
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #2,135 within Baking Supplies. It carries 199 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#2,135in Baking Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
199per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Valentines Cake Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

11

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

7%

  • FunCakes26%
  • Honeyberry22%
  • Culpitt15%
  • Lozadia15%
  • Teselife10%
  • Bliceon7%
  • Open — no brand owns it (1 brand, 7%)

Demand

Valentines Cake Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 91.3×

Search terms

Top Valentines Cake Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart cake decorations7K/yr
  • valentines cake decorations12K/yr
  • valentine cake decorations4K/yr
  • valentines cupcake toppers8K/yr
  • valentines baking6K/yr
  • valentines cake toppers6K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Cake Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%+1.00

Small

Value For Money17%−0.18

A bit pricey

Hard Feel17%−0.07

hard

a little hard

Love

Quality-Overall25%+1.64

Good quality

Great product, good quality, received in good time, really well packaged,looks great on the cakes would recommend

Baking13%−0.34

Lovely addition on any bake

Adds the cutest touch to my baked goods

Thickness8%+0.46

big bag and pretty thin hearts - perfect

Size-Overall8%+1.00

a good size

Good size

Taste-Overall8%+0.46

Looked good and tasted nice

FAQ

Common Valentines Cake Decorations questions

Answered from the same tracked data.