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Upholstery Cleaner Solution

Fail

Prices span $1.90–$15.14, mostly outside the sweet spot, so Upholstery Cleaner Solution is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£147K/yr129K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
47%top-5 click share · 12 brands · 182 sellers

Flapen Score

Upholstery Cleaner Solution against its category

The dotted line is the Grocery average. Past it, Upholstery Cleaner Solution is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Upholstery Cleaner Solution market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Upholstery Cleaner Solution 129K times last year and spent an estimated £147K. The top 5 brands take 90% of clicks. Demand peaks in Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
13.4%
Market size, estimated
£147Ka year
Peak month
July1.7× the quietest month
Top search term
1001 carpet cleaner33K searches a year

02 · Price

A sale here is worth £8.49.

Listings sell for £8.49 on average, from £1.90 to £15.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.49 that is £2K to £4K a year per listing.

Average price
£8.49under the $15 to $100 sweet spot
Price range
£1.90–£15.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #28 within Household Cleaners. It carries 4,267 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
82%
Out of stock, average day
10.5%
Average rank
#28in Household Cleaners
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,267per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Upholstery Cleaner Solution products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

182

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

8%

  • 100145%
  • Vax24%
  • Dirtbusters17%
  • Pro-Kleen2%
  • Dr. Beckmann2%
  • Rug Doctor2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Upholstery Cleaner Solution search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Search terms

Top Upholstery Cleaner Solution search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1001 carpet cleaner33K/yr
  • upholstery cleaner solution23K/yr
  • spot cleaner solution18K/yr
  • sofa cleaner solution12K/yr
  • 10019K/yr
  • 1001 carpet shampoo9K/yr
  • spot wash solution5K/yr
  • upholstery cleaning solution6K/yr
  • upholstery shampoo5K/yr
  • sofa shampoo3K/yr

Reviews and returns

What reviews say buyers love and hate about Upholstery Cleaner Solution

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%−0.10

smells very artificial

Doesn't smell good at all

Not a very strong smell

Stain Resistance12%−0.06

It got the stain

But as stain removal it is not great

Made the stain worse

Value For Money8%+0.90

Not worth it

Ridiculously expensive per litre

Waste of money

Functionality-Overall7%−0.07

Doesn't work

Still ineffective so I went back

failed to perform where i needed it most

Leak-Proof5%

bottle also came leaking

One of the cans had leaked

This item was leaking

Love

Smell29%−0.10

Smells fresh

Long lasting fragrance

Great fragrance

Ease Of Cleaning24%+2.51

Cleans really well

Cleans well

Good cleaning

Value For Money12%+0.90

Fair price

Excellent value for money

Good value for money

Quality-Overall11%+0.43

Good effective product

good quality, nice big container

Brilliant quality

Advertised Vs Actual Product7%+0.18

Just as advertised

As described

Just what I needed

Return

0.2% Return rate 9% Fixable by listing

Leak-Proof35%▆██▇▆█

bottle also came leaking

One of the cans had leaked

This item was leaking

Compatibility-Overall11%▆█▄█▄▂
Functionality-Overall10%█▅▅▄▇█

Doesn't work

Still ineffective so I went back

failed to perform where i needed it most

Smell6%▄▂▄▄▁█

smells very artificial

Doesn't smell good at all

Not a very strong smell

Ease Of Use6%▃▄▅▄█▆

not really impressed with this product not easy to pour from bottle to shampoo tank that had to buy a funnel to prevent mess

Was no use at all

needs a bit of effort

FAQ

Common Upholstery Cleaner Solution questions

Answered from the same tracked data.