Unscented Laundry Detergent
brand-locked demand (top 5 brands take 100% of clicks) — Unscented Laundry Detergent doesn't clear our bar today.
Flapen Score
Is Unscented Laundry Detergent profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Unscented Laundry Detergent is a £136K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Unscented Laundry Detergent: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.4% over the last 90 days and 11.2% of searches end in a purchase.
£136K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 10 products
Top Unscented Laundry Detergent products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ecover Zero Non-Bio Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 40 Washes 1 x 1.43L
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 1,269
- Age
- 2y ago
Ecover Zero Non-Bio Laundry Detergent Refill For Sensitive Skin Baby Laundry Washing Liquid 142 Washes 5L
- Price
- £20.33
- Rating
- 4.7/5
- Reviews
- 1,599
- Age
- 6y ago
Surcare - Sensitive Non Bio Washing Powder
- Price
- £14.26
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 7y ago
Ecover Zero Wool & Silky Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 22 Washes 1 x 1L
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 2,760
- Age
- 7y ago
Ecover Zero Non-Bio Laundry Detergent for Sensitive Skin Baby Laundry Washing Liquid 2x Pack of 40 Washes 2 x 1.43L
- Price
- £12.29
- Rating
- 4.7/5
- Reviews
- 465
- Age
- 2y ago
Trending
90-day click momentum
Ecover Zero Non-Bio Laundry Detergent Powder For Sensitive Skin Laundry Washing Detergent for Baby Laundry 1 x 19 Washes 1 x 0.95kg
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 5mo ago
Ecover Zero Fabric Softener for Sensitive Skin Baby Fabric Conditioner Dermatologically Tested 57 Washes 1x 1.43L
- Price
- £4.78
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 6mo ago
Surcare Sensitive Fabric Conditioner 1l
- Price
- £2.16
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago
Surcare Sensitive Washing Up Liquid 450 ml
- Price
- £2.36
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 9y ago
Surcare - Sensitive Non Bio Washing Powder
- Price
- £14.26
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 7y ago
Newest
by launch dateEcover Zero Non-Bio Laundry Detergent Powder For Sensitive Skin Laundry Washing Detergent for Baby Laundry 1 x 19 Washes 1 x 0.95kg
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 5mo ago
Ecover Zero Fabric Softener for Sensitive Skin Baby Fabric Conditioner Dermatologically Tested 57 Washes 1x 1.43L
- Price
- £4.78
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 6mo ago
Ecover Zero Dishwasher Tablets Dishwasher Salt & Rinse Aid Cleaning Biodegradable Formula Zero Fragrance Pack of 1 24 Tablets
- Price
- £5.39
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 1y ago
Surcare Sensitive Fabric Conditioner 1l
- Price
- £2.16
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago
Ecover Zero Non-Bio Laundry Detergent for Sensitive Skin Baby Laundry Washing Liquid 2x Pack of 40 Washes 2 x 1.43L
- Price
- £12.29
- Rating
- 4.7/5
- Reviews
- 465
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 flat
Sellers
73
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Ecover81%
- Surcare19%
Unscented Laundry Detergent demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Unscented Laundry Detergent search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ecover zero42K/yr
- surcare19K/yr
- ecover zero laundry liquid24K/yr
- surcare laundry liquid14K/yr
- unscented laundry detergent13K/yr
- surcare sensitive non bio laundry liquid6K/yr
- fragrance free laundry detergent11K/yr
- hypoallergenic laundry detergent10K/yr
- surecare sensitive laundry liquid4K/yr
- ecover laundry liquid zero5K/yr
What reviews say buyers love and hate about Unscented Laundry Detergent
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Lovely smell”
“Good quality and environmentally friendly”
“Environmentally friendly”
“It cleans excellent”
“decent wash”
What buyers complain about
45% of reviews“Bad smell”
“Cleaning isnt great”
“Caused irritation”
“not my washing machine”
“often theres still food residue”
Unscented Laundry Detergent return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Unscented Laundry Detergent questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
