Unscented Laundry Detergent
FailThe top 5 brands take 100% of clicks, so Unscented Laundry Detergent is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £136K/yr159K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 84%top-5 click share · 2 brands · 73 sellers
Flapen Score
Unscented Laundry Detergent against its category
The dotted line is the Grocery average. Past it, Unscented Laundry Detergent is stronger. Inside it, weaker.
Market
The Unscented Laundry Detergent market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Unscented Laundry Detergent 159K times last year and spent an estimated £136K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
11.2% of searches ended in a purchase last week.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £136Ka year
- Top search term
- ecover zero42K searches a year
02 · Price
A sale here is worth £7.63.
Listings sell for £7.63 on average, from £2.16 to £20.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £7.63 that is £15K to £19K a year per listing.
- Average price
- £7.63under the $15 to $100 sweet spot
- Price range
- £2.16–£20.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Laundry. It carries 694 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Laundry
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 694per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Unscented Laundry Detergent products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ecover Zero Non-Bio Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 40 Washes 1 x 1.43L
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 1,269
- Age
- 2y ago

Ecover Zero Non-Bio Laundry Detergent Refill For Sensitive Skin Baby Laundry Washing Liquid 142 Washes 5L
- Price
- £20.33
- Rating
- 4.7/5
- Reviews
- 1,599
- Age
- 6y ago

Surcare - Sensitive Non Bio Washing Powder
- Price
- £14.26
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 7y ago

Ecover Zero Wool & Silky Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 22 Washes 1 x 1L
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 2,760
- Age
- 7y ago

Ecover Zero Non-Bio Laundry Detergent for Sensitive Skin Baby Laundry Washing Liquid 2x Pack of 40 Washes 2 x 1.43L
- Price
- £12.29
- Rating
- 4.7/5
- Reviews
- 465
- Age
- 2y ago
Trending
90-day click momentum
Ecover Zero Non-Bio Laundry Detergent Powder For Sensitive Skin Laundry Washing Detergent for Baby Laundry 1 x 19 Washes 1 x 0.95kg
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 5mo ago

Ecover Zero Fabric Softener for Sensitive Skin Baby Fabric Conditioner Dermatologically Tested 57 Washes 1x 1.43L
- Price
- £4.78
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 6mo ago

Surcare Sensitive Fabric Conditioner 1l
- Price
- £2.16
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago

Surcare Sensitive Washing Up Liquid 450 ml
- Price
- £2.36
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 9y ago

Surcare - Sensitive Non Bio Washing Powder
- Price
- £14.26
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 7y ago
Newest
by launch date
Ecover Zero Non-Bio Laundry Detergent Powder For Sensitive Skin Laundry Washing Detergent for Baby Laundry 1 x 19 Washes 1 x 0.95kg
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 5mo ago

Ecover Zero Fabric Softener for Sensitive Skin Baby Fabric Conditioner Dermatologically Tested 57 Washes 1x 1.43L
- Price
- £4.78
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 6mo ago

Ecover Zero Dishwasher Tablets Dishwasher Salt & Rinse Aid Cleaning Biodegradable Formula Zero Fragrance Pack of 1 24 Tablets
- Price
- £5.39
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 1y ago

Surcare Sensitive Fabric Conditioner 1l
- Price
- £2.16
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago

Ecover Zero Non-Bio Laundry Detergent for Sensitive Skin Baby Laundry Washing Liquid 2x Pack of 40 Washes 2 x 1.43L
- Price
- £12.29
- Rating
- 4.7/5
- Reviews
- 465
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
73
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Ecover81%
- Surcare19%
Demand
Unscented Laundry Detergent search demand
Weekly searches over the year. Pick a range.
Search terms
Top Unscented Laundry Detergent search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ecover zero42K/yr
- surcare19K/yr
- ecover zero laundry liquid24K/yr
- surcare laundry liquid14K/yr
- unscented laundry detergent13K/yr
- surcare sensitive non bio laundry liquid6K/yr
- fragrance free laundry detergent11K/yr
- hypoallergenic laundry detergent10K/yr
- surecare sensitive laundry liquid4K/yr
- ecover laundry liquid zero5K/yr
Reviews and returns
What reviews say buyers love and hate about Unscented Laundry Detergent
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
Have very mild smell
Doesnt smell nice
Cleaning isnt great
Doesn't clean the clothes at all
It does not clean properly
Caused irritation
Caused severe allergies
Will produce an allergic reaction
not my washing machine
no measurements provided for washes
Doesn't wash clothes
often theres still food residue
there's a lot of residue on my glasses after running a cycle
Leaves crockery and dishwasher with white residue
Love
Lovely smell
Pleasant subtle fragrance
Lovely subtle scent
Good quality and environmentally friendly
No complaints at all
Excellent product
Environmentally friendly
environmentally friendly
eco-friendly
It cleans excellent
Cleans well
cleans really well
decent wash
Washed well
Effective washes
Return
0.1% Return rate 7% Fixable by listing
Bad smell
Have very mild smell
Doesnt smell nice
Yes it is pricey
Literally vakue for money
Waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unscented Laundry Detergent questions
Answered from the same tracked data.









