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Unscented Laundry Detergent

Fail

The top 5 brands take 100% of clicks, so Unscented Laundry Detergent is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£136K/yr159K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
84%top-5 click share · 2 brands · 73 sellers

Flapen Score

Unscented Laundry Detergent against its category

The dotted line is the Grocery average. Past it, Unscented Laundry Detergent is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unscented Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Unscented Laundry Detergent 159K times last year and spent an estimated £136K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
11.2%
Market size, estimated
£136Ka year
Top search term
ecover zero42K searches a year

02 · Price

A sale here is worth £7.63.

Listings sell for £7.63 on average, from £2.16 to £20.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £7.63 that is £15K to £19K a year per listing.

Average price
£7.63under the $15 to $100 sweet spot
Price range
£2.16–£20.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Laundry. It carries 694 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#143in Laundry
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
694per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Unscented Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£20K£41K£61K£81K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Ecover81%
  • Surcare19%

Demand

Unscented Laundry Detergent search demand

Weekly searches over the year. Pick a range.

4K3KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Unscented Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ecover zero42K/yr
  • surcare19K/yr
  • ecover zero laundry liquid24K/yr
  • surcare laundry liquid14K/yr
  • unscented laundry detergent13K/yr
  • surcare sensitive non bio laundry liquid6K/yr
  • fragrance free laundry detergent11K/yr
  • hypoallergenic laundry detergent10K/yr
  • surecare sensitive laundry liquid4K/yr
  • ecover laundry liquid zero5K/yr

Reviews and returns

What reviews say buyers love and hate about Unscented Laundry Detergent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell15%+0.22

Bad smell

Have very mild smell

Doesnt smell nice

Ease Of Cleaning9%−0.10

Cleaning isnt great

Doesn't clean the clothes at all

It does not clean properly

Allergies9%−0.05

Caused irritation

Caused severe allergies

Will produce an allergic reaction

Washability3%

not my washing machine

no measurements provided for washes

Doesn't wash clothes

Residue2%−0.03

often theres still food residue

there's a lot of residue on my glasses after running a cycle

Leaves crockery and dishwasher with white residue

Love

Smell15%+0.22

Lovely smell

Pleasant subtle fragrance

Lovely subtle scent

Quality-Overall9%

Good quality and environmentally friendly

No complaints at all

Excellent product

Eco Friendliness7%+0.42

Environmentally friendly

environmentally friendly

eco-friendly

Ease Of Cleaning7%−0.10

It cleans excellent

Cleans well

cleans really well

Washability6%

decent wash

Washed well

Effective washes

Return

0.1% Return rate 7% Fixable by listing

Smell22%▄▄▅█▂▇

Bad smell

Have very mild smell

Doesnt smell nice

Leak-Proof21%▇▇▆▇▂█
Value For Money9%▁▄▂▇█▇

Yes it is pricey

Literally vakue for money

Waste of money

Advertised Vs Actual Product6%▁▁▆▅█▂
Ingredients-Overall4%▄▁█▁▄▁

FAQ

Common Unscented Laundry Detergent questions

Answered from the same tracked data.