unscented laundry detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Review moat
Good693.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay£136K£136K/yr · 159K searches
Price range
Okay£2.16–£20.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, unscented laundry detergent is a £136K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
unscented laundry detergent market data
- Units sold / yr
- 20K–25K
- avg 2,000–2,500/product
- Revenue / yr
- £153K–£191K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
73
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Ecover81%
- Surcare19%
Demand
Weekly Amazon search volume, last 25 weeks — -7.4% search growth over the last 90 days.Top unscented laundry detergent search terms
- ecover zero42K/yr
- surcare19K/yr
- ecover zero laundry liquid24K/yr
- surcare laundry liquid14K/yr
- unscented laundry detergent13K/yr
- surcare sensitive non bio laundry liquid6K/yr
- fragrance free laundry detergent11K/yr
- hypoallergenic laundry detergent10K/yr
- surecare sensitive laundry liquid4K/yr
- ecover laundry liquid zero5K/yr
Top unscented laundry detergent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ecover Zero Non-Bio Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 40 Washes 1 x 1.43L
Ecover£5.504.7★1,269 rev
Ecover Zero Non-Bio Laundry Detergent Refill For Sensitive Skin Baby Laundry Washing Liquid 142 Washes 5L
Ecover£20.334.7★1,599 rev
Surcare - Sensitive Non Bio Washing Powder
Surcare£14.264.4★175 rev
Ecover Zero Wool & Silky Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 22 Washes 1 x 1L
Ecover£3.674.6★2,760 rev
Ecover Zero Non-Bio Laundry Detergent for Sensitive Skin Baby Laundry Washing Liquid 2x Pack of 40 Washes 2 x 1.43L
Ecover£12.294.7★465 rev
Newest
by launch date
Ecover Zero Non-Bio Laundry Detergent Powder For Sensitive Skin Laundry Washing Detergent for Baby Laundry 1 x 19 Washes 1 x 0.95kg
Ecover£5.5152 rev
Ecover Zero Fabric Softener for Sensitive Skin Baby Fabric Conditioner Dermatologically Tested 57 Washes 1x 1.43L
Ecover£4.7863 rev
Ecover Zero Dishwasher Tablets Dishwasher Salt & Rinse Aid Cleaning Biodegradable Formula Zero Fragrance Pack of 1 24 Tablets
Ecover£5.39366 rev
Surcare Sensitive Fabric Conditioner 1l
Surcare£2.1620 rev
Ecover Zero Non-Bio Laundry Detergent for Sensitive Skin Baby Laundry Washing Liquid 2x Pack of 40 Washes 2 x 1.43L
Ecover£12.29465 rev
Trending
90-day click momentumEcover Zero Non-Bio Laundry Detergent Powder For Sensitive Skin Laundry Washing Detergent for Baby Laundry 1 x 19 Washes 1 x 0.95kg
Ecover£5.514.6★
Ecover Zero Fabric Softener for Sensitive Skin Baby Fabric Conditioner Dermatologically Tested 57 Washes 1x 1.43L
Ecover£4.784.8★
Surcare Sensitive Fabric Conditioner 1l
Surcare£2.164.8★
Surcare Sensitive Washing Up Liquid 450 ml
Surcare£2.364.5★
Surcare - Sensitive Non Bio Washing Powder
Surcare£14.264.4★
What buyers say about unscented laundry detergent
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely smell”
“Good quality and environmentally friendly”
“Environmentally friendly”
“It cleans excellent”
“decent wash”
“cleans the best so far”
“Good value for money”
“Great for allergies”
“Gentle on the skin”
“Great for sensitive skin”
What buyers complain about
“Bad smell”
“Cleaning isnt great”
“Caused irritation”
“not my washing machine”
“often theres still food residue”
“Yes it is pricey”
“because of my very sensitive skin”
“Not eco-friendly or non-tocic as contains synthetic fragrances whose ingredients are undisclosed”
“Discolours whites”
“Dried out”
Top return reasons
Common questions
- Is unscented laundry detergent profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the unscented laundry detergent niche?
- 2 brands and 73 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in unscented laundry detergent?
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Allergies. The return rate is 0.1%.
- What does it cost to enter the unscented laundry detergent niche?
- Listings span £2.16–£20.33; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.