unsalted butter
Skip itPrices mostly outside the sweet spot ($1.89–$3.56) — this niche doesn't clear our bar today.
Conversion
Incredible25.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good631.78avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 91K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Avg price
Bad£2.41avg listing price — sweet spot $15–$100
Price range
Bad£1.89–£3.56cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, unsalted butter is a £56K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
unsalted butter market data
- Units sold / yr
- 30K–40K
- avg 4,000–5,000/product
- Revenue / yr
- £72K–£96K
- units × avg price
- Conversion rate
- 25.3%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
23
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
6%
- Morrisons34%
- Silk Road16%
- by Amazon15%
- Country Life14%
- Lurpak10%
- Kerrygold6%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.0×
Top unsalted butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Unsalted British Butter 250g
Morrisons£2.124.6★2,531 rev
Anchor Unsalted Block Butter 200g
Silk Road£1.894.6★369 rev
by Amazon British Unsalted Butter 250g
by Amazon£1.994.6★902 rev
Country Life Unsalted Block Butter 200g
Country Life£2.164.7★669 rev
Lurpak Unsalted Butter 200g
Lurpak£2.154.8★434 rev
Newest
by launch date
Kerrygold Unsalted Butter 200g
Kerrygold£2.3335 rev
Country Life Unsalted Block Butter 200g
Country Life£2.16669 rev
Yeo Valley Organic Unsalted Butter 200g
Yeo Valley£2.30202 rev
Anchor Unsalted Block Butter 200g
Silk Road£1.89369 rev
Lurpak Unsalted Butter 200g
Lurpak£2.15434 rev
Trending
90-day click momentumCountry Life Unsalted Block Butter 200g
Country Life£2.164.7★
Kerrygold Unsalted Butter 200g
Kerrygold£2.334.7★
Lurpak Unsalted Spreadable Blend of Butter and Rapeseed Oil 400g
Lurpak£3.564.6★
by Amazon British Unsalted Butter 250g
by Amazon£1.994.6★
Yeo Valley Organic Unsalted Butter 200g
Yeo Valley£2.304.8★
What buyers say about unsalted butter
What buyers praise and complain about, mined from review topics.What buyers love
“Lurpak butter is quite nice”
“competitive price good for baking”
“Really good quality butter”
“Great for baking”
“Buttery”
“no salt”
“Lovely, pure organic butter”
“Worth it for the flavour and consistency”
“works perfectly for baking too”
“The texture is especially good—smooth, soft, and easy to spread even straight from the fridge”
What buyers complain about
“no better”
“no much taste to it especially as organic products”
Common questions
- Is unsalted butter profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (35/100).
- How competitive is the unsalted butter niche?
- 8 brands and 23 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in unsalted butter?
- Top complaints mined from reviews: Quality-Overall, Taste-Overall. The return rate is 0.0%.
- When does demand for unsalted butter peak?
- Demand peaks in Oct–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the unsalted butter niche?
- Listings span £1.89–£3.56; the average listing price is £2.41 (sweet spot $15–$100). The average incumbent carries 632 reviews — the moat a new listing must climb.