Unsalted Butter
prices mostly outside the sweet spot ($1.89–$3.56) — Unsalted Butter doesn't clear our bar today.
Flapen Score
Is Unsalted Butter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Unsalted Butter is a £56K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 35/100.
Unsalted Butter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.9% over the last 90 days and 25.3% of searches end in a purchase.
£56K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 9 products
Top Unsalted Butter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Morrisons Unsalted British Butter 250g
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 2,531
- Age
- 10y ago
Anchor Unsalted Block Butter 200g
- Price
- £1.89
- Rating
- 4.6/5
- Reviews
- 369
- Age
- 3y ago
by Amazon British Unsalted Butter 250g
- Price
- £1.99
- Rating
- 4.6/5
- Reviews
- 902
- Age
- 6y ago
Country Life Unsalted Block Butter 200g
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 669
- Age
- 1y ago
Lurpak Unsalted Butter 200g
- Price
- £2.15
- Rating
- 4.8/5
- Reviews
- 434
- Age
- 3y ago
Trending
90-day click momentumCountry Life Unsalted Block Butter 200g
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 669
- Age
- 1y ago
Kerrygold Unsalted Butter 200g
- Price
- £2.33
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 11mo ago
Lurpak Unsalted Spreadable Blend of Butter and Rapeseed Oil 400g
- Price
- £3.56
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 3y ago
by Amazon British Unsalted Butter 250g
- Price
- £1.99
- Rating
- 4.6/5
- Reviews
- 902
- Age
- 6y ago
Yeo Valley Organic Unsalted Butter 200g
- Price
- £2.30
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 3y ago
Newest
by launch dateKerrygold Unsalted Butter 200g
- Price
- £2.33
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 11mo ago
Country Life Unsalted Block Butter 200g
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 669
- Age
- 1y ago
Yeo Valley Organic Unsalted Butter 200g
- Price
- £2.30
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 3y ago
Anchor Unsalted Block Butter 200g
- Price
- £1.89
- Rating
- 4.6/5
- Reviews
- 369
- Age
- 3y ago
Lurpak Unsalted Butter 200g
- Price
- £2.15
- Rating
- 4.8/5
- Reviews
- 434
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
23
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
6%
- Morrisons34%
- Silk Road16%
- by Amazon15%
- Country Life14%
- Lurpak10%
- Kerrygold6%
- Open — no brand owns it (2 brands, 6%)
Unsalted Butter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Dec · busiest ÷ quietest = 2.0×
What reviews say buyers love and hate about Unsalted Butter
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Lurpak butter is quite nice”
“competitive price good for baking”
“Really good quality butter”
“Great for baking”
“Buttery”
What buyers complain about
75% of reviews“no better”
“no much taste to it especially as organic products”
Common Unsalted Butter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
