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Unsalted Butter

Fail

Prices span $1.89–$3.56, mostly outside the sweet spot, so Unsalted Butter is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£56K/yr91K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
86%top-5 click share · 8 brands · 23 sellers

Flapen Score

Unsalted Butter against its category

The dotted line is the Grocery average. Past it, Unsalted Butter is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unsalted Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Unsalted Butter 91K times last year and spent an estimated £56K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

25.3% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
25.3%
Market size, estimated
£56Ka year
Peak month
October2.0× the quietest month
Top search term
unsalted butter78K searches a year

02 · Price

A sale here is worth £2.41.

Listings sell for £2.41 on average, from £1.89 to £3.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At £2.41 that is £10K to £12K a year per listing.

Average price
£2.41under the $15 to $100 sweet spot
Price range
£1.89–£3.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Fresh & Chilled. It carries 632 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Fresh & Chilled
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
632per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

23

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

6%

  • Morrisons34%
  • Silk Road16%
  • by Amazon15%
  • Country Life14%
  • Lurpak10%
  • Kerrygold6%
  • Open — no brand owns it (2 brands, 6%)

Demand

Unsalted Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Unsalted Butter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.07

no better

Taste-Overall25%−0.18

no much taste to it especially as organic products

Love

Taste-Overall22%−0.18

Lurpak butter is quite nice

It tastes the best

Very tasty and recommended

Value For Money18%+0.12

competitive price good for baking

Great deal on discount

Excellent price

Quality-Overall18%−0.07

Really good quality butter

Good quality

A great product

Baking17%+2.25

Great for baking

Good for toast and baking

competitive price good for baking

Oily/Greasy5%+0.62

Buttery

FAQ

Common Unsalted Butter questions

Answered from the same tracked data.