Unsalted Butter
FailPrices span $1.89–$3.56, mostly outside the sweet spot, so Unsalted Butter is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £56K/yr91K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 86%top-5 click share · 8 brands · 23 sellers
Flapen Score
Unsalted Butter against its category
The dotted line is the Grocery average. Past it, Unsalted Butter is stronger. Inside it, weaker.
Market
The Unsalted Butter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Unsalted Butter 91K times last year and spent an estimated £56K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
25.3% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 25.3%
- Market size, estimated
- £56Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- unsalted butter78K searches a year
02 · Price
A sale here is worth £2.41.
Listings sell for £2.41 on average, from £1.89 to £3.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At £2.41 that is £10K to £12K a year per listing.
- Average price
- £2.41under the $15 to $100 sweet spot
- Price range
- £1.89–£3.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Fresh & Chilled. It carries 632 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #63in Fresh & Chilled
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 632per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Unsalted Butter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Unsalted British Butter 250g
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 2,531
- Age
- 10y ago

Anchor Unsalted Block Butter 200g
- Price
- £1.89
- Rating
- 4.6/5
- Reviews
- 369
- Age
- 3y ago

by Amazon British Unsalted Butter 250g
- Price
- £1.99
- Rating
- 4.6/5
- Reviews
- 902
- Age
- 6y ago

Country Life Unsalted Block Butter 200g
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 669
- Age
- 1y ago

Lurpak Unsalted Butter 200g
- Price
- £2.15
- Rating
- 4.8/5
- Reviews
- 434
- Age
- 3y ago
Trending
90-day click momentum
Country Life Unsalted Block Butter 200g
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 669
- Age
- 1y ago

Kerrygold Unsalted Butter 200g
- Price
- £2.33
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 11mo ago

Lurpak Unsalted Spreadable Blend of Butter and Rapeseed Oil 400g
- Price
- £3.56
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 3y ago

by Amazon British Unsalted Butter 250g
- Price
- £1.99
- Rating
- 4.6/5
- Reviews
- 902
- Age
- 6y ago

Yeo Valley Organic Unsalted Butter 200g
- Price
- £2.30
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 3y ago
Newest
by launch date
Kerrygold Unsalted Butter 200g
- Price
- £2.33
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 11mo ago

Country Life Unsalted Block Butter 200g
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 669
- Age
- 1y ago

Yeo Valley Organic Unsalted Butter 200g
- Price
- £2.30
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 3y ago

Anchor Unsalted Block Butter 200g
- Price
- £1.89
- Rating
- 4.6/5
- Reviews
- 369
- Age
- 3y ago

Lurpak Unsalted Butter 200g
- Price
- £2.15
- Rating
- 4.8/5
- Reviews
- 434
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
23
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
6%
- Morrisons34%
- Silk Road16%
- by Amazon15%
- Country Life14%
- Lurpak10%
- Kerrygold6%
- Open — no brand owns it (2 brands, 6%)
Demand
Unsalted Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.0×
Reviews and returns
What reviews say buyers love and hate about Unsalted Butter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
no better
no much taste to it especially as organic products
Love
Lurpak butter is quite nice
It tastes the best
Very tasty and recommended
competitive price good for baking
Great deal on discount
Excellent price
Really good quality butter
Good quality
A great product
Great for baking
Good for toast and baking
competitive price good for baking
Buttery
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unsalted Butter questions
Answered from the same tracked data.









