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Unrefined Sea Salt

Fail

Shoppers spend only $57K a year here, so Unrefined Sea Salt is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£57K/yr40K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
69%top-5 click share · 11 brands · 27 sellers

Flapen Score

Unrefined Sea Salt against its category

The dotted line is the Grocery average. Past it, Unrefined Sea Salt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unrefined Sea Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Unrefined Sea Salt 40K times last year and spent an estimated £57K. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
13.8%
Market size, estimated
£57Ka year
Peak month
August1.4× the quietest month
Top search term
redmond real salt13K searches a year

02 · Price

A sale here is worth £10.35.

Listings sell for £10.35 on average, from £1.46 to £27.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.35 that is £3K to £5K a year per listing.

Average price
£10.35under the $15 to $100 sweet spot
Price range
£1.46–£27.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #39 within Breakfast Cereal. It carries 4,652 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#39in Breakfast Cereal
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,652per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Unrefined Sea Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

27

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

  • REDMOND34%
  • Redmond32%
  • Blackthorn8%
  • Celtic Salt7%
  • Seba Garden5%
  • Redmond RealSalt4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Unrefined Sea Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Unrefined Sea Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redmond real salt13K/yr
  • organic salt6K/yr
  • redmond4K/yr
  • unrefined sea salt4K/yr
  • blackthorn salt4K/yr
  • real salt4K/yr
  • redmans real salt2K/yr
  • redmond salt2K/yr
  • redmond real salt uk604/yr
  • blackthorn scottish sea salt112/yr

Reviews and returns

What reviews say buyers love and hate about Unrefined Sea Salt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content29%+0.78

Very Salty

Not like normal table salt

Its salty. obviously.

Value For Money11%−0.01

It's not cheap

It is a bit pricey

Yes it's a little bit more expensive

Moist/Dry11%−0.07

not dry

Slightly moist

A bit wet

Quality-Overall5%+1.66

Not a very good quality

Right type and good quality only that one packet was torn and salt spilled

very poor product

Size-Overall2%−0.01

Crystals are quite big

I instantly noticed how small it was compared to my last purchase

the size of the granules are medium to small

Love

Salt Content35%+0.78

Quality salt

The nicest tasting salt

Amazing salt

Quality-Overall24%+1.66

Amazing quality

Quality great, texture how you would expect it to feel

No complaints, as expected

Taste-Overall13%+1.07

the taste is very clean

Good tasting with water

Fantastic taste

Value For Money5%−0.01

Good Value

Great deal

Good value for money

Advertised Vs Actual Product3%

As advertised

As described

Exactly what I wanted

Return

0.0% Return rate 50% Fixable by listing

Defective Material/Parts50%▁▁▁█▁▁
Size-Overall50%▁█▁▁▁▁

Crystals are quite big

I instantly noticed how small it was compared to my last purchase

the size of the granules are medium to small

FAQ

Common Unrefined Sea Salt questions

Answered from the same tracked data.