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Unrefined Sea Salt

Fail

Shoppers spend an estimated $57K a year here, so Unrefined Sea Salt is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£57K/yr40K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
69%top-5 click share · 11 brands · 27 sellers

Flapen Score

Unrefined Sea Salt against its category

The dotted line is the Grocery average. Past it, Unrefined Sea Salt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unrefined Sea Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Unrefined Sea Salt 40K times last year and spent an estimated £57K. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
13.8%
Market size, estimated
£57Ka year
Peak month
August1.4× the quietest month
Top search term
redmond real salt13K searches a year

02 · Price

A sale here is worth £10.35.

Listings sell for £10.35 on average, from £1.46 to £27.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.35 that is £3K to £5K a year per listing.

Average price
£10.35under the $15 to $100 sweet spot
Price range
£1.46–£27.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #39 within Breakfast Cereal. It carries 4,652 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#39in Breakfast Cereal
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,652per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Unrefined Sea Salt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

27

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

10%

  • REDMOND34%
  • Redmond32%
  • Blackthorn8%
  • Celtic Salt7%
  • Seba Garden5%
  • Redmond RealSalt4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Unrefined Sea Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Unrefined Sea Salt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • redmond real salt13K/yr
  • organic salt6K/yr
  • redmond4K/yr
  • unrefined sea salt4K/yr
  • blackthorn salt4K/yr
  • real salt4K/yr
  • redmans real salt2K/yr
  • redmond salt2K/yr
  • redmond real salt uk604/yr
  • blackthorn scottish sea salt112/yr

Reviews and returns

What reviews say buyers love and hate about Unrefined Sea Salt

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Salt Content”
29%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very Salty”
A buyer, on “Salt Content”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Unrefined Sea Salt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data