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Union Jack Napkins

Maybe

Search demand grew +288.1% this quarter. But prices span $0.80–$11.34, mostly outside the sweet spot, so Union Jack Napkins is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£3K/yr4K searches / yr
90-day growth
+288.1%search demand this quarter
Competition
65%top-5 click share · 14 brands · 36 sellers

Flapen Score

Union Jack Napkins against its category

The dotted line is the Grocery average. Past it, Union Jack Napkins is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Napkins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Napkins 4K times last year and spent an estimated £3K. The top 5 brands take 70% of clicks. Demand peaks in Apr–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +288.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+288.1%
Conversion, latest week
13.9%
Market size, estimated
£3Ka year
Peak month
May55.8× the quietest month
Top search term
union jack napkins4K searches a year

02 · Price

A sale here is worth £4.67.

Listings sell for £4.67 on average, from £0.80 to £11.34. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £4.67 that is £0 to £467 a year per listing.

Average price
£4.67under the $15 to $100 sweet spot
Price range
£0.80–£11.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£467
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #687 within Papers, Wraps & Bags. It carries 369 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#687in Papers, Wraps & Bags
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
369per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Union Jack Napkins products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£278£556£835£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

36

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

24%

  • SHATCHI34%
  • Baker Ross10%
  • COSORO9%
  • amscan9%
  • Juvale8%
  • YAAVAAW7%

Demand

Union Jack Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 55.8×

Reviews and returns

What reviews say buyers love and hate about Union Jack Napkins

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Value For Money”
0.2%of orders come back
“expensive”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Union Jack Napkins questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data