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Union Jack Napkins

Maybe

Search demand grew +288.1% this quarter. But prices span $0.80–$11.34, mostly outside the sweet spot, so Union Jack Napkins is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£3K/yr4K searches / yr
90-day growth
+288.1%search demand this quarter
Competition
65%top-5 click share · 14 brands · 36 sellers

Flapen Score

Union Jack Napkins against its category

The dotted line is the Grocery average. Past it, Union Jack Napkins is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Napkins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Napkins 4K times last year and spent an estimated £3K. The top 5 brands take 70% of clicks. Demand peaks in Apr–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +288.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+288.1%
Conversion, latest week
13.9%
Market size, estimated
£3Ka year
Peak month
May55.8× the quietest month
Top search term
union jack napkins4K searches a year

02 · Price

A sale here is worth £4.67.

Listings sell for £4.67 on average, from £0.80 to £11.34. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £4.67 that is £0 to £467 a year per listing.

Average price
£4.67under the $15 to $100 sweet spot
Price range
£0.80–£11.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£467
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #687 within Papers, Wraps & Bags. It carries 369 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#687in Papers, Wraps & Bags
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
369per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Union Jack Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£278£556£835£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

36

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

24%

  • SHATCHI34%
  • Baker Ross10%
  • COSORO9%
  • amscan9%
  • Juvale8%
  • YAAVAAW7%

Demand

Union Jack Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 55.8×

Reviews and returns

What reviews say buyers love and hate about Union Jack Napkins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.29

expensive

Expensive

bit pricey for what they were

Size-Overall33%−0.15

Cups are small

Love

Quality-Overall50%+2.33

Decent quality at a good price

Good, qualitu

Excellent quality can use them again

Value For Money14%−0.29

Good value

Advertised Vs Actual Product14%+1.28

Exactly what I wanted

Ease Of Use14%+1.28

Easy to use

Return

0.2% Return rate 0% Fixable by listing

Strength100%▁▁▁▁█▁

FAQ

Common Union Jack Napkins questions

Answered from the same tracked data.