union jack napkins
Worth a lookShows demand growing +288.1% this quarter, but prices mostly outside the sweet spot ($0.80–$11.34) keeps it on the watch list.
Growth
Incredible+288.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Review moat
Great369.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£4.67avg listing price — sweet spot $15–$100
Market size
Bad£3K£3K/yr · 4K searches
Price range
Bad£0.80–£11.34cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, union jack napkins is a £3K/yr Amazon United Kingdom market (4K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
union jack napkins market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £5K–£6K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #687
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 13.4%
- Avg brand age
- 47 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
36
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
24%
- SHATCHI34%
- Baker Ross10%
- COSORO9%
- amscan9%
- Juvale8%
- YAAVAAW7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +288.1% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 55.8×
Top union jack napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
60pcs Union Jack Party Napkins Serviettes - VE Day 80th Anniversary Decorations - UK Flag Disposables -Tableware Party Supplies - Great Britain Street Events 33x33cm
SHATCHI£4.774.7★634 rev
Baker Ross PJ143 Union Jack Paper Napkins for VJ Day 80th Anniversary Pack of 40 British Flag Themed Tableware 33cm x 33cm
Baker Ross£3.714.4★109 rev
20Pcs Union Jack Napkins Serviettes VJ Day 80th Anniversary Decorations Napkins British Tissue United Kingdom Napkin Great Britain UK Flag Paper Napkin for Union Jack Royal Party Supplies
COSORO£3.974.4★202 rev
Amscan 9913037 Union Jack Paper Napkins Pack of 16 Great Britain Tableware Red White and Blue Royal Family Coronation Olympics National Theme 33cm x 33cm
amscan£0.804.4★2,272 rev
100 Pack Union Jack Party Napkins Serviettes Red White and Blue Napkins for Royal Theme Tableware Party Supplies British GB UK Sporting Event 33cm x 33cm
Juvale£8.044.6★569 rev
Newest
by launch date
Chtaoxin 20 Pcs Union Jack Napkins Party Disposable Napkin National Day Style Red White and Blue Picnic Decorations Celebration Supplies for British Street Party Barbecue Celebrations.
Chtaoxin£2.732 rev
Pack of 50 Union Jack Flag Paper Napkins British Disposable Cocktail Napkins for UK Royal-Themed Celebration British Sports Events Kings Coronation Decoration Afternoon Tea Party Supplies
Jremreo£5.8615 rev
69Pcs Union Jack Party Tableware Set 2026 World Cup Table Decorations UK Flag Paper Plates Napkins Cups and Table Cloth Great Britain Dinnerware for Union Jack Royal Party
ZSYIULIA£9.587 rev
20Pcs Union Jack Napkins Serviettes 2-Ply 33x33cm British Paper Napkins UK Flag Napkin for Union Jack Royal Theme Party Table Decoration Supplies
yayafunfun£3.8941 rev
20Pcs Union Jack Napkins Serviettes VJ Day 80th Anniversary Decorations Napkins British Tissue United Kingdom Napkin Great Britain UK Flag Paper Napkin for Union Jack Royal Party Supplies
COSORO£3.97202 rev
Trending
90-day click momentum69Pcs Union Jack Party Tableware Set 2026 World Cup Table Decorations UK Flag Paper Plates Napkins Cups and Table Cloth Great Britain Dinnerware for Union Jack Royal Party
ZSYIULIA£9.584.8★
ZOPPER 12 x Union Jack Paper 2ply Napkins UK Flag Tableware Party Supplies for Celebrate The King Charles Coronation Decorations
ZOPPER£2.494.6★
Chtaoxin 20 Pcs Union Jack Napkins Party Disposable Napkin National Day Style Red White and Blue Picnic Decorations Celebration Supplies for British Street Party Barbecue Celebrations.
Chtaoxin£2.734.4★
Eurowrap Union Jack Party Tableware Set 25 Piece British Flag Plates Cups Napkins & Tablecover for VE Day Royal Celebrations Olympics Eurovision & Patriotic Events
Eurowrap£6.954.5★
CEILIWEN British Union Jack Paper Party Set for 30 Guests
CEILIWEN£11.344.8★
What buyers say about union jack napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality at a good price”
“Good value”
“Exactly what I wanted”
“Easy to use”
What buyers complain about
“expensive”
“Cups are small”
Top return reasons
Common questions
- Is union jack napkins profitable to sell on Amazon United Kingdom?
- The niche generates £3K/yr across 17 tracked products. 90-day search growth is +288.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the union jack napkins niche?
- 14 brands and 36 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in union jack napkins?
- Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 0.2%.
- When does demand for union jack napkins peak?
- Demand peaks in Apr–May; the busiest month runs 55.8× the quietest.
- What does it cost to enter the union jack napkins niche?
- Listings span £0.80–£11.34; the average listing price is £4.67 (sweet spot $15–$100). The average incumbent carries 369 reviews — the moat a new listing must climb.