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Union Jack Napkins

Union Jack Napkins shows demand growing +288.1% this quarter, but prices mostly outside the sweet spot ($0.80–$11.34) keeps it on the watch list.

Signals Trending

Flapen Score

54
Worth a look
Market size 1Growth 100Conversion 96Competition 34Returns 99Price range 0Avg price 13Brand share 59Review moat 82Quality gap 38
This niche Category average

Is Union Jack Napkins profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Union Jack Napkins is a £3K/yr Amazon United Kingdom market (4K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 54/100.

Union Jack Napkins: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +288.1% over the last 90 days and 13.9% of searches end in a purchase.

£3K

revenue / yr

Units sold / yr1K
Search volume / yr+288.1%4K
Conversion rate13.9%
Avg price£4.67

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers14 · 36
Top-5 product click share65%
Open market30%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement71%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews369

Top Union Jack Napkins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£278£556£835£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

36

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

24%

  • SHATCHI34%
  • Baker Ross10%
  • COSORO9%
  • amscan9%
  • Juvale8%
  • YAAVAAW7%

Union Jack Napkins demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4KCVR13.9%Products17Brands14Top 5 Brands70%OOS Rate13.4%Rating4.5★Reviews369Avg BSR#687
5K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 55.8×

What reviews say buyers love and hate about Union Jack Napkins

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall50%

Decent quality at a good price

Value For Money14%

Good value

Advertised Vs Actual Product14%

Exactly what I wanted

Ease Of Use14%

Easy to use

What buyers complain about

83% of reviews
Value For Money50%

expensive

Size-Overall33%

Cups are small

Union Jack Napkins return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Strength
100%

Common Union Jack Napkins questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Union Jack Napkins 54/100 on Amazon United Kingdom — Worth a look. The niche generates £3K/yr across 17 tracked products. Search demand moved +288.1% over the last 90 days.
Search demand for Union Jack Napkins on Amazon United Kingdom peaks in Apr–May, where the busiest month runs 55.8× the quietest.