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Unicorn Gin

Fail

The top 5 products take 100% of clicks, so Unicorn Gin is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£24K/yr27K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
100%top-5 click share · 2 brands · 10 sellers

Flapen Score

Unicorn Gin against its category

The dotted line is the Grocery average. Past it, Unicorn Gin is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unicorn Gin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Unicorn Gin 27K times last year and spent an estimated £24K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
5.5%
Market size, estimated
£24Ka year
Peak month
December6.0× the quietest month
Top search term
unicorn gin19K searches a year

02 · Price

A sale here is worth £16.51.

Listings sell for £16.51 on average, from £13.97 to £21.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £16.51 that is £4K to £8K a year per listing.

Average price
£16.51inside the $15 to $100 sweet spot
Price range
£13.97–£21.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 47.7% of listings are out of stock. The average listing ranks #424 within Beer, Wine & Spirits. It carries 1,767 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
47.7%
Average rank
#424in Beer, Wine & Spirits
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,767per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Zymurgorium96%
  • Manchester Drinks Co4%
  • Open — no brand owns it (0%)

Demand

Unicorn Gin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Unicorn Gin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unicorn gin19K/yr
  • zymurgorium gin6K/yr
  • zymurgorium1K/yr
  • unicorn gin zymurgorium969/yr

Reviews and returns

What reviews say buyers love and hate about Unicorn Gin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%0.00

Drank far too quickly and required more, tastes better with Lemonade

Flavor50%

Drank far too quickly and required more, tastes better with Lemonade

Love

Taste-Overall100%0.00

Fun and delicious

Overall its just really tasty

Delicious and beautiful in drinks

FAQ

Common Unicorn Gin questions

Answered from the same tracked data.