unicorn cake toppers
Skip itPrices mostly outside the sweet spot ($2.25–$11.69) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great445avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.78avg listing price — sweet spot $15–$100
Market size
Bad£76K£76K/yr · 174K searches
Price range
Bad£2.25–£11.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, unicorn cake toppers is a £76K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
unicorn cake toppers market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £62K–£78K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #814
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 11.0%
- Avg brand age
- 28 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
41
Top-5 brand share
52%
Top 20: 94%
Top-5 click share
41%
Top 20: 84%
Open market
41%
- HJHL17%
- OSDUE11%
- BACH AND BOOZY8%
- Generic8%
- AODIGEGE8%
- YICRESITY7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top unicorn cake toppers search terms
- unicorn cake topper103K/yr
- unicorn cake decorations42K/yr
- unicorn cake toppers14K/yr
- unicorn cake toppers for girls8K/yr
- unicorn cake6K/yr
Top unicorn cake toppers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HJHL Unicorn Cake Topper Set 6 Pieces Gold Party Supplies for Birthday Baby Shower Wedding Yellow
HJHL£4.934.4★362 rev
OSDUE 21PCS Unicorn Cake Toppers Rainbow Party Decorations Kit Cloud Rainbow Balloon Happy Birthday Banner Cake Decors for Kids Boy Girl Birthday Shower Party Supplies
OSDUE£5.934.6★2,896 rev
53PCS Unicorn Cake Topper Unicorn Rainbow Pink Arch Cake Decorations Artificial Dried Flower Cake Insert Decoration Colorful Ball Cake Topper for Boys Girls Kids Birthday Party Supplies
Generic£10.574.2★75 rev
AODIGEGE 21PCS Unicorn Cake Toppers Unicorn Cake Topper Decorations Rainbow Smiling Angel Cake Toppers for Girls Kids Boy Birthday Party
AODIGEGE£7.714.6★1,419 rev
HJHL Unicorn Cake Topper Set 6 Pieces Gold Party Supplies for Birthday Baby Shower Wedding Yellow (Pink)
HJHL£5.024.4★362 rev
Newest
by launch date
Unicorn Cake Decorations Nine-Piece Set with Rainbow Toppers and Butterflies Ideal for Birthday Cakes and Princess Parties
BOFYTR£9.311 rev
Unicorn Cake Topper 36 Pcs Unicorn Cake Decoration Rainbow Cake Topper Unicorn Birthday Decorations Cake Decoration for Girls Boys Kids Birthday Party Baby Shower Supplies
Embhlitfe£8.691 rev
Rainbow Glitter Unicorn Cake Topper With Horn Ears Cute Unicorn Cake Decorations For Girls Boys Reusable Unicorn Cake Toppers For Birthday Party Baby Shower Theme Cake Decor Supplies
Wvbzf£9.261 rev
Unicorn Cake Toppers Set 25PCS Rainbow Cake Decoration Unicorn Party Supplies Cake Topper Colorful Balls Reusable Cake Decorations for Birthday Baby Shower Christmas Party
SKIPTHYBER£8.273 rev
Unicorn Cake Topper 33 Pcs Unicorn Cake Decoration Rainbow Cake Topper Unicorn Birthday Decorations Cake Decoration for Girls Boys Kids Birthday Party Baby Shower Supplies
Embhlitfe£9.353 rev
Trending
90-day click momentumUnicorn Cake Decorations Nine-Piece Set with Rainbow Toppers and Butterflies Ideal for Birthday Cakes and Princess Parties
BOFYTR£9.315.0★
Unicorn Cake Topper 36 Pcs Unicorn Cake Decoration Rainbow Cake Topper Unicorn Birthday Decorations Cake Decoration for Girls Boys Kids Birthday Party Baby Shower Supplies
Embhlitfe£8.695.0★
Unicorn Cake Toppers Set 25PCS Rainbow Cake Decoration Unicorn Party Supplies Cake Topper Colorful Balls Reusable Cake Decorations for Birthday Baby Shower Christmas Party
SKIPTHYBER£8.274.2★
Rainbow Glitter Unicorn Cake Topper With Horn Ears Cute Unicorn Cake Decorations For Girls Boys Reusable Unicorn Cake Toppers For Birthday Party Baby Shower Theme Cake Decor Supplies
Wvbzf£9.265.0★
Unicorn Cake Topper 33 Pcs Unicorn Cake Decoration Rainbow Cake Topper Unicorn Birthday Decorations Cake Decoration for Girls Boys Kids Birthday Party Baby Shower Supplies
Embhlitfe£9.354.2★
What buyers say about unicorn cake toppers
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Easy to use”
“Value for money”
“Well done design”
“As advertised”
“The colours are bright”
“Fabulous set of items that made a great decoration for the granddaughters birthday spoilt only by the unicorn arriving with 2 broken legs - fixable”
“It added just the right amount of sparkle”
“can be reused”
“sturdy, and the little picks go into the cake easily”
What buyers complain about
“Couldn't fit everything on”
“Very expensive the small amount of product received”
“Cheap crap”
“Thankfully I opened them the day before decorating the cake as they absolutely stink like a resin smell”
“They'e very hard”
“Not completely as depicted”
“so no way of attaching it to the cake at all”
“quite fiddly to put it all together”
“I doubt their durability at the moment as the box arrived slightly warped”
“The colours on the unicorns are a bit smudged”
Top return reasons
Common questions
- Is unicorn cake toppers profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 38 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the unicorn cake toppers niche?
- 29 brands and 41 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in unicorn cake toppers?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.4%.
- When does demand for unicorn cake toppers peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the unicorn cake toppers niche?
- Listings span £2.25–£11.69; the average listing price is £7.78 (sweet spot $15–$100). The average incumbent carries 445 reviews — the moat a new listing must climb.