Unicorn Cake Toppers
prices mostly outside the sweet spot ($2.25–$11.69) — Unicorn Cake Toppers doesn't clear our bar today.
Flapen Score
Is Unicorn Cake Toppers profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Unicorn Cake Toppers is a £76K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 48/100.
Unicorn Cake Toppers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.7% over the last 90 days and 5.6% of searches end in a purchase.
£76K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 38 products
Top Unicorn Cake Toppers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HJHL Unicorn Cake Topper Set 6 Pieces Gold Party Supplies for Birthday Baby Shower Wedding Yellow
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 362
- Age
- 5y ago

OSDUE 21PCS Unicorn Cake Toppers Rainbow Party Decorations Kit Cloud Rainbow Balloon Happy Birthday Banner Cake Decors for Kids Boy Girl Birthday Shower Party Supplies
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 2,896
- Age
- 3y ago

53PCS Unicorn Cake Topper Unicorn Rainbow Pink Arch Cake Decorations Artificial Dried Flower Cake Insert Decoration Colorful Ball Cake Topper for Boys Girls Kids Birthday Party Supplies
- Price
- £10.57
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 2y ago

AODIGEGE 21PCS Unicorn Cake Toppers Unicorn Cake Topper Decorations Rainbow Smiling Angel Cake Toppers for Girls Kids Boy Birthday Party
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 1,419
- Age
- 2y ago

HJHL Unicorn Cake Topper Set 6 Pieces Gold Party Supplies for Birthday Baby Shower Wedding Yellow (Pink)
- Price
- £5.02
- Rating
- 4.4/5
- Reviews
- 362
- Age
- 5y ago
Trending
90-day click momentum
Unicorn Cake Decorations Nine-Piece Set with Rainbow Toppers and Butterflies Ideal for Birthday Cakes and Princess Parties
- Price
- £9.31
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Unicorn Cake Topper 36 Pcs Unicorn Cake Decoration Rainbow Cake Topper Unicorn Birthday Decorations Cake Decoration for Girls Boys Kids Birthday Party Baby Shower Supplies
- Price
- £8.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Unicorn Cake Toppers Set 25PCS Rainbow Cake Decoration Unicorn Party Supplies Cake Topper Colorful Balls Reusable Cake Decorations for Birthday Baby Shower Christmas Party
- Price
- £8.27
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago

Rainbow Glitter Unicorn Cake Topper With Horn Ears Cute Unicorn Cake Decorations For Girls Boys Reusable Unicorn Cake Toppers For Birthday Party Baby Shower Theme Cake Decor Supplies
- Price
- £9.26
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Unicorn Cake Topper 33 Pcs Unicorn Cake Decoration Rainbow Cake Topper Unicorn Birthday Decorations Cake Decoration for Girls Boys Kids Birthday Party Baby Shower Supplies
- Price
- £9.35
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago
Newest
by launch date
Unicorn Cake Decorations Nine-Piece Set with Rainbow Toppers and Butterflies Ideal for Birthday Cakes and Princess Parties
- Price
- £9.31
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Unicorn Cake Topper 36 Pcs Unicorn Cake Decoration Rainbow Cake Topper Unicorn Birthday Decorations Cake Decoration for Girls Boys Kids Birthday Party Baby Shower Supplies
- Price
- £8.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Rainbow Glitter Unicorn Cake Topper With Horn Ears Cute Unicorn Cake Decorations For Girls Boys Reusable Unicorn Cake Toppers For Birthday Party Baby Shower Theme Cake Decor Supplies
- Price
- £9.26
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Unicorn Cake Toppers Set 25PCS Rainbow Cake Decoration Unicorn Party Supplies Cake Topper Colorful Balls Reusable Cake Decorations for Birthday Baby Shower Christmas Party
- Price
- £8.27
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago

Unicorn Cake Topper 33 Pcs Unicorn Cake Decoration Rainbow Cake Topper Unicorn Birthday Decorations Cake Decoration for Girls Boys Kids Birthday Party Baby Shower Supplies
- Price
- £9.35
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
29 falling
Sellers
41
Top-5 brand share
52%
Top 20: 94%
Top-5 click share
41%
Top 20: 84%
Open market
41%
- HJHL17%
- OSDUE11%
- BACH AND BOOZY8%
- Generic8%
- AODIGEGE8%
- YICRESITY7%
Unicorn Cake Toppers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.8×
Top Unicorn Cake Toppers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- unicorn cake topper103K/yr
- unicorn cake decorations42K/yr
- unicorn cake toppers14K/yr
- unicorn cake toppers for girls8K/yr
- unicorn cake6K/yr
What reviews say buyers love and hate about Unicorn Cake Toppers
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Good quality”
“Easy to use”
“Value for money”
“Well done design”
“As advertised”
What buyers complain about
74% of reviews“Couldn't fit everything on”
“Very expensive the small amount of product received”
“Cheap crap”
“Thankfully I opened them the day before decorating the cake as they absolutely stink like a resin smell”
“They'e very hard”
Unicorn Cake Toppers return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Unicorn Cake Toppers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









