Unbleached Toilet Paper

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months

46K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

8.2%

Market size, estimated

£70Ka year

Top search term

unbleached toilet paper25K searches a year

Listings sell for £18.42 on average, from £4.65 to £33.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.42 that is £2K to £5K a year per listing.

Average price

£18.42inside the $15 to $100 sweet spot

Price range

£4.65–£33.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #95 within Kitchen Roll, Toilet Roll & Tissues. It carries 3,011 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

42%

Out of stock, average day

5.6%

Average rank

#95in Kitchen Roll, Toilet Roll & Tissues

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,011per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months