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Ukrainian Vodka

Fail

The products selling today already average 4.7★, so Ukrainian Vodka is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£156K/yr196K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
54%top-5 click share · 13 brands · 38 sellers

Flapen Score

Ukrainian Vodka against its category

The dotted line is the Grocery average. Past it, Ukrainian Vodka is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ukrainian Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ukrainian Vodka 196K times last year and spent an estimated £156K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
5.3%
Market size, estimated
£156Ka year
Peak month
December3.8× the quietest month
Top search term
polish vodka49K searches a year

02 · Price

A sale here is worth £14.94.

Listings sell for £14.94 on average, from £7.89 to £45.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £14.94 that is £4K to £7K a year per listing.

Average price
£14.94under the $15 to $100 sweet spot
Price range
£7.89–£45.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #224 within Beer, Wine & Spirits. It carries 514 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#224in Beer, Wine & Spirits
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
514per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Ukrainian Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£31K£47K£62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

38

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

54%

Top 20: 88%

Open market

10%

  • Żubrówka42%
  • Soplica33%
  • ORIGINAL Krupnik8%
  • De Kuyper3%
  • Heering3%
  • Polmos2%
  • Open — no brand owns it (7 brands, 10%)

Demand

Ukrainian Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Ukrainian Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polish vodka49K/yr
  • cherry liqueur41K/yr
  • soplica27K/yr
  • zubrowka vodka13K/yr
  • bison grass vodka13K/yr
  • soplica vodka18K/yr
  • zubrowka bison grass vodka5K/yr
  • vodka polish6K/yr
  • zubrowka6K/yr
  • cherry alcohol5K/yr

Reviews and returns

What reviews say buyers love and hate about Ukrainian Vodka

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%+0.10

Went down really, really well, and didn't last long

Alcohol Flavor14%+2.96

Itsh exshellent vodka

Size-Overall14%−0.06

Too small

A lot smaller than I thought it would be overpriced for the size read carefully before you buy

Value For Money12%−0.01

With prices going up everywhere

At £49.99, at time of review, it is pricey

Taste-Overall7%−0.05

Very artificial taste

Love

Alcohol Flavor32%+2.96

Really nice drink

Great straight-up or with cocktails

My new favourite cream drink

Taste-Overall25%−0.05

Delicious-ness

It tastes lovely

Very tasty

Flavor11%+0.52

Great flavour

refined taste that really stands out

Found it full of flavour and smooth taste

Value For Money11%−0.01

Great value

Well worth buying

Good value

Quality-Overall7%+0.67

Historical excellence

Excellent product

Excellent quality and incredibly smooth

FAQ

Common Ukrainian Vodka questions

Answered from the same tracked data.