Skip to content

Udon Noodles

Udon Noodles shows low returns (0.0%), but soft demand (-20.2% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 19Growth 15Conversion 91Competition 56Returns 100Price range 39Avg price 23Brand share 73Review moat 87Quality gap 50
This niche Category average

Is Udon Noodles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Udon Noodles is a £77K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 52/100.

Udon Noodles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.2% over the last 90 days and 11.1% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr20K
Search volume / yr-20.2%83K
Conversion rate11.1%
Avg price£8.32

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers16 · 50
Top-5 product click share51%
Open market39%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement54%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews267

Top Udon Noodles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

50

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

30%

  • Sun Hee16%
  • Seven Moons14%
  • Amoy11%
  • Morrisons11%
  • Yutaka10%
  • Samlip9%

Udon Noodles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR11.1%Products28Brands16Top 5 Brands61%OOS Rate4.6%Rating4.5★Reviews267Avg BSR#47
2K2KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.7×

Top Udon Noodles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • udon noodles48K/yr
  • udon28K/yr
  • thick noodles3K/yr
  • udon noodles multipack3K/yr

What reviews say buyers love and hate about Udon Noodles

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Taste-Overall26%

So yummy

Quality-Overall15%

quality is consistent

Cooking Instructions14%

Im happy with my purchase they cook very well

Value For Money8%

Value for money

Texture/Consistency-Overall6%

the udon has delightful natural chewy texture

What buyers complain about

76% of reviews
Taste-Overall20%

making it neither pleasing to look at or to eat

Quality-Overall15%

Not good quality

Durability10%

Went mouldy in 3 months

Advertised Vs Actual Product10%

False advertisement

Texture/Consistency-Overall5%

The taste and texture werent that great

Common Udon Noodles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Udon Noodles 52/100 on Amazon United Kingdom — Worth a look. The niche generates £77K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -20.2% over the last 90 days.
Search demand for Udon Noodles on Amazon United Kingdom peaks in Jan–Nov, where the busiest month runs 1.7× the quietest.