udon noodles
Worth a lookShows low returns (0.0%), but soft demand (-20.2% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Great267.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£0.70–£24.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.32avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 83K searches
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, udon noodles is a £77K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
udon noodles market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £125K–£166K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 54%
- Out of stock
- 4.6%
- Avg brand age
- 57 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
50
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
30%
- Sun Hee16%
- Seven Moons14%
- Amoy11%
- Morrisons11%
- Yutaka10%
- Samlip9%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -20.2% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
Top udon noodles search terms
- udon noodles48K/yr
- udon28K/yr
- thick noodles3K/yr
- udon noodles multipack3K/yr
Top udon noodles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tiger Tiger Udon Noodles 400g
Seven Moons£1.434.4★257 rev
Amoy Straight To Wok Udon Thick Noodles 2 x 150 g
Amoy£1.524.4★500 rev
MORRISONS STRAIGHT TO WOK UDON NOODLES 2 X 150G
Morrisons£1.094.4★278 rev
Samlip Udon Noodle 200g (Pack of 30)
Samlip£19.514.6★170 rev
Hime Joshu Udon Noodles 800 g
Hime£5.814.7★3,376 rev
Newest
by launch date
Yutaka Udon Noodles 250g (Pack of 10) | Japanese Style Wheat Udon Noodles 250g x10 | Thick Chewy Texture for Soup Stir-Fry & Cold Salads | Vegan
Yutaka£9.5464 rev
Nashi Shirataki Konjac Udon Noodles 190g (Pack of 8) | Odour-Free Low Calorie Konjac Noodles | Vegan Keto & Gluten Free Udon | High Fibre Low Carb Noodle | Ready to Eat Shirataki Konjac Pasta
KETO SKINNY£11.7438 rev
Emma Basic - Udon Noodles 250g | source of protein | quick cooking time | Vegan
Emma Basic£1.4521 rev
Sun Hee Udon 30 x 200g
Sun Hee£18.2830 rev
Sun Hee Sesame Teriyaki Udon Bowl 6X240g
Sun Hee£12.3841 rev
Trending
90-day click momentum
itsu Udon Noodles 250g | Restaurant Quality | Vegan | Ideal for Soups & Stir-Fries | Pack of 10
Itsu£11.843.6★
Sun Hee Udon Noodles 200g
Sun Hee£0.703.8★
Yutaka Udon Noodles 250g (Pack of 10) | Japanese Style Wheat Udon Noodles 250g x10 | Thick Chewy Texture for Soup Stir-Fry & Cold Salads | Vegan
Yutaka£9.544.4★
Yutaka Udon Noodles 250g (Pack of 5) | Authentic Japanese Wheat Noodles | Thick Chewy & Versatile | Ideal for Soups Stir-Fries & Hot Pots | Suitable for Vegans & Vegetarians
Yutaka£6.415.0★
Emma Basic - Udon Noodles 250g | source of protein | quick cooking time | Vegan
Emma Basic£1.454.6★
What buyers say about udon noodles
What buyers praise and complain about, mined from review topics.What buyers love
“So yummy”
“quality is consistent”
“Im happy with my purchase they cook very well”
“Value for money”
“the udon has delightful natural chewy texture”
“great size”
“Quick and easy”
“It does the job”
“have the authentic chinese take away flavour”
“quite hot spicey good snack, easy to prepare, good value”
What buyers complain about
“making it neither pleasing to look at or to eat”
“Not good quality”
“Went mouldy in 3 months”
“False advertisement”
“The taste and texture werent that great”
“Easy to broken”
“Personally I dont think the hype is worth the price”
“Noodles were damp when I found them”
“a slightly sour taste Im not a huge fan of”
“the texture isn't quite as chewy”
Common questions
- Is udon noodles profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the udon noodles niche?
- 16 brands and 50 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in udon noodles?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Durability. The return rate is 0.0%.
- When does demand for udon noodles peak?
- Demand peaks in Jan–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the udon noodles niche?
- Listings span £0.70–£24.32; the average listing price is £8.32 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.