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Udon Noodles

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -20.2% this quarter, so Udon Noodles is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£77K/yr83K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
51%top-5 click share · 16 brands · 50 sellers

Flapen Score

Udon Noodles against its category

The dotted line is the Grocery average. Past it, Udon Noodles is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Udon Noodles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Udon Noodles 83K times last year and spent an estimated £77K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
11.1%
Market size, estimated
£77Ka year
Peak month
January1.7× the quietest month
Top search term
udon noodles48K searches a year

02 · Price

A sale here is worth £8.32.

Listings sell for £8.32 on average, from £0.70 to £24.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.32 that is £2K to £4K a year per listing.

Average price
£8.32under the $15 to $100 sweet spot
Price range
£0.70–£24.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #47 within Instant Meals & Sides. It carries 267 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
93%
Out of stock, average day
4.6%
Average rank
#47in Instant Meals & Sides
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Udon Noodles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

50

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

30%

  • Sun Hee16%
  • Seven Moons14%
  • Amoy11%
  • Morrisons11%
  • Yutaka10%
  • Samlip9%

Demand

Udon Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Udon Noodles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • udon noodles48K/yr
  • udon28K/yr
  • thick noodles3K/yr
  • udon noodles multipack3K/yr

Reviews and returns

What reviews say buyers love and hate about Udon Noodles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+0.75

making it neither pleasing to look at or to eat

Tasty fakeaway

they the taste like noodles

Quality-Overall15%−0.04

Not good quality

a bit average

Durability10%−0.12

Went mouldy in 3 months

Advertised Vs Actual Product10%−0.10

False advertisement

quantity description was false advertisement

Texture/Consistency-Overall5%

The taste and texture werent that great

the texture isn't quite as chewy

Love

Taste-Overall26%+0.75

So yummy

Very authentic taste

Yummy for any dish

Quality-Overall15%−0.04

quality is consistent

Good quality

takeaway quality noodles

Cooking Instructions14%+1.75

Im happy with my purchase they cook very well

Easy to cook

Preparation is straightforward

Value For Money8%+0.29

Value for money

Good price

Worth the money

Texture/Consistency-Overall6%

the udon has delightful natural chewy texture

Very lovely consistency

had a beautiful texture

FAQ

Common Udon Noodles questions

Answered from the same tracked data.