How competitive is the Ube Powder niche on Amazon United Kingdom?

12 brands and 27 sellers compete in Ube Powder on Amazon United Kingdom. The top 5 Ube Powder products take 77% of clicks and its top 5 brands hold 77% of demand.

What does it cost to enter the Ube Powder niche?

Ube Powder sells for £9.36 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.95–£16.19. The average incumbent carries 243 reviews — the moat a new listing must climb.

Ube Powder

Ube Powder shows low returns (0.0%), but a small market ($27K/yr) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Ube Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ube Powder is a £27K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 50/100.

Ube Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +38.1% over the last 90 days and 6.4% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr3K

Search volume / yr+38.1%46K

Conversion rate6.4%

Avg price£9.36

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers12 · 27

Top-5 product click share77%

Open market23%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 12 products

Top Ube Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Detox Organica Ube Powder 100g 100% Natural Purple Sweet Potato Powder

Price: £7.68
Rating: 4.6/5
Reviews: 37
Age: 9mo ago

Purple Sweet Potato Powder Natural Purple Food Colouring Mix into Dessert Baking Smoothies 100% Natural Ingredient 100g

Price: £8.41
Rating: 4.4/5
Reviews: 1,128
Age: 5y ago

NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free

Price: £9.72
Rating: 3.8/5
Reviews: 48
Age: 3mo ago

Ritual-Grade Ube Powder | Non-Clump Ube Extract for Drinks and Baking

Price: £16.19
Rating: 4.5/5
Reviews: 19
Age: 7mo ago

RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand

Price: £14.52
Rating: 4.1/5
Reviews: 120
Age: 6mo ago

Newest

by launch date

NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free

Price: £9.72
Rating: 3.8/5
Reviews: 48
Age: 3mo ago

Mary Rose Ube Powder 50g Purple Matcha Natural Purple Food Colouring Sweet Potato Powder for Lattes Baking & Desserts

Price: £8.96
Rating: 3.6/5
Reviews: 26
Age: 5mo ago

RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand

Price: £14.52
Rating: 4.1/5
Reviews: 120
Age: 6mo ago

Ritual-Grade Ube Powder | Non-Clump Ube Extract for Drinks and Baking

Price: £16.19
Rating: 4.5/5
Reviews: 19
Age: 7mo ago

Detox Organica Ube Powder 100g 100% Natural Purple Sweet Potato Powder

Price: £7.68
Rating: 4.6/5
Reviews: 37
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

17%

Detox Organica24%
BOROVELA18%
NutraZen17%
Ancient Extracts11%
Rinalya7%
WaNaHong6%
Open — no brand owns it (6 brands, 17%)

Ube Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR6.4%Products12Brands12Top 5 Brands77%OOS Rate8.6%Rating4.1★Reviews243Avg BSR#333

What reviews say buyers love and hate about Ube Powder

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews

Taste-Overall18%

“Tasty smooth”

Color12%

“Perfect colour”

Quality-Overall12%

“I think that the quality of this ube powder is good”

Flavor9%

“Amazing flavour”

Solubility4%

“the fine powder dissolved into the mix pretty easily”

What buyers complain about

70% of reviews

Taste-Overall29%

“not taste”

Flavor10%

“The flavor was definitely changed”

Size-Overall8%

“Too small”

Value For Money6%

“Bit pricey”

Color4%

“Pale grey coloured and gritty and absolutely disgusting”

Common Ube Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ube Powder 50/100 on Amazon United Kingdom — Worth a look. The niche generates £27K/yr across 12 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +38.1% over the last 90 days.

Ube Powder buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.