ube powder
Worth a lookShows low returns (0.0%), but a small market ($27K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great243avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.36avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad£5.95–£16.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£27K£27K/yr · 46K searches
According to Flapen's Amazon United Kingdom niche tracking, ube powder is a £27K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ube powder market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £23K–£28K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #333
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 8.6%
- Avg brand age
- 45 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
27
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
17%
- Detox Organica24%
- BOROVELA18%
- NutraZen17%
- Ancient Extracts11%
- Rinalya7%
- WaNaHong6%
- Open — no brand owns it (6 brands, 17%)
Demand
Weekly Amazon search volume, last 11 weeks — +38.1% search growth over the last 90 days.Top ube powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Detox Organica Ube Powder 100g 100% Natural Purple Sweet Potato Powder
Detox Organica£7.684.6★37 rev
Purple Sweet Potato Powder Natural Purple Food Colouring Mix into Dessert Baking Smoothies 100% Natural Ingredient 100g
BOROVELA£8.414.4★1,128 rev
NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free
NutraZen£9.723.8★48 rev
Ritual-Grade Ube Powder | Non-Clump Ube Extract for Drinks and Baking
Ancient Extracts£16.194.5★19 rev
RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand
Rinalya£14.524.1★120 rev
Newest
by launch dateNutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free
NutraZen£9.7248 rev
Mary Rose Ube Powder 50g Purple Matcha Natural Purple Food Colouring Sweet Potato Powder for Lattes Baking & Desserts
Mary Rose£8.9626 rev
RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand
Rinalya£14.52120 rev
Ritual-Grade Ube Powder | Non-Clump Ube Extract for Drinks and Baking
Ancient Extracts£16.1919 rev
Detox Organica Ube Powder 100g 100% Natural Purple Sweet Potato Powder
Detox Organica£7.6837 rev
Trending
90-day click momentumNutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free
NutraZen£9.723.8★
RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand
Rinalya£14.524.1★
Detox Organica Ube Powder 100g 100% Natural Purple Sweet Potato Powder
Detox Organica£7.684.6★
Powdered Purple Yam - UBE 115g
Fil Choice£7.774.2★
Ritual-Grade Ube Powder | Non-Clump Ube Extract for Drinks and Baking
Ancient Extracts£16.194.5★
What buyers say about ube powder
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty smooth”
“Perfect colour”
“I think that the quality of this ube powder is good”
“Amazing flavour”
“the fine powder dissolved into the mix pretty easily”
“is great for health and for baking, if that's what you're into”
“subtle sweetness that isn't overwhelming”
“worth it and a 100g bag will make 20 lattes so even though it is around £18, it is still worth the money when it would cost around £6 each latte in a shop”
“Overall, it is a lovely little pantry addition if you enjoy colourful, comforting drinks and more creative recipes”
“I find it easy to use”
What buyers complain about
“not taste”
“The flavor was definitely changed”
“Too small”
“Bit pricey”
“Pale grey coloured and gritty and absolutely disgusting”
“Not like other brands”
“its pretty much tasteless aside from an extremely mild smell of vanilla that you can smell”
“if its just a colorant then its a bit expensive for what it is”
“So NOT gluten free as categorised by UK law”
“Muddy”
Common questions
- Is ube powder profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 12 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +38.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ube powder niche?
- 12 brands and 27 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in ube powder?
- Top complaints mined from reviews: Taste-Overall, Flavor, Size-Overall. The return rate is 0.0%.
- What does it cost to enter the ube powder niche?
- Listings span £5.95–£16.19; the average listing price is £9.36 (sweet spot $15–$100). The average incumbent carries 243 reviews — the moat a new listing must climb.