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Ube Powder

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $27K a year here, so Ube Powder is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£27K/yr46K searches / yr
90-day growth
+38.1%search demand this quarter
Competition
77%top-5 click share · 12 brands · 27 sellers

Flapen Score

Ube Powder against its category

The dotted line is the Grocery average. Past it, Ube Powder is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ube Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ube Powder 46K times last year and spent an estimated £27K. The top 5 brands take 77% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+38.1%
Conversion, latest week
6.4%
Market size, estimated
£27Ka year
Top search term
ube powder42K searches a year

02 · Price

A sale here is worth £9.36.

Listings sell for £9.36 on average, from £5.95 to £16.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £9.36 that is £936 to £2K a year per listing.

Average price
£9.36under the $15 to $100 sweet spot
Price range
£5.95–£16.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£936–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #333 within Baking Supplies. It carries 243 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#333in Baking Supplies
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
243per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ube Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

27

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

17%

  • Detox Organica24%
  • BOROVELA18%
  • NutraZen17%
  • Ancient Extracts11%
  • Rinalya7%
  • WaNaHong6%
  • Open — no brand owns it (6 brands, 17%)

Demand

Ube Powder search demand

Weekly searches over the year. Pick a range.

2K2KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Ube Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.19

not taste

This does NOT taste anything like Ube

Very subtle taste

Flavor10%−0.10

The flavor was definitely changed

Completely flavourless

Has little to no ube flavour

Size-Overall8%−0.13

Too small

It is a very small bottle

Tiny compared to pictures

Value For Money6%

Bit pricey

Not alot for the price

Not good value for money

Color4%

Pale grey coloured and gritty and absolutely disgusting

This was not a pleasant taste or a nice colour

It's pale and gritty

Love

Taste-Overall18%−0.19

Tasty smooth

worth noting that the taste is a little unusual

Great taste

Color12%

Perfect colour

Nice natural vibrant colour

The colour is also lovely

Quality-Overall12%+1.48

I think that the quality of this ube powder is good

Overall, its a solid product,

Quality product

Flavor9%−0.10

Amazing flavour

I like the subtle flavour

It has a sweet vanilla flavour

Solubility4%

the fine powder dissolved into the mix pretty easily

It mixes nicely

it dissolves easily into the ingredients that I use

FAQ

Common Ube Powder questions

Answered from the same tracked data.