Ube
MaybeReturns run at only 0.0% of orders. But shoppers spend only $64K a year here, so Ube is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £64K/yr81K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 68 sellers
Flapen Score
Ube against its category
The dotted line is the Grocery average. Past it, Ube is stronger. Inside it, weaker.
Market
The Ube market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ube 81K times last year and spent an estimated £64K. The top 5 brands take 68% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £64Ka year
- Top search term
- ube47K searches a year
02 · Price
A sale here is worth £13.54.
Listings sell for £13.54 on average, from £2.50 to £65.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.54 that is £1K to £3K a year per listing.
- Average price
- £13.54under the $15 to $100 sweet spot
- Price range
- £2.50–£65.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #678 within Baking Supplies. It carries 289 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 88%
- Out of stock, average day
- 2.6%
- Average rank
- #678in Baking Supplies
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 289per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Ube products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
McCormick Ube Flavour 20ml
- Price
- £6.46
- Rating
- 4.4/5
- Reviews
- 1,386
- Age
- 11y ago

Detox Organica Ube Powder 100g 100% Natural Purple Sweet Potato Powder
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 9mo ago

Buenas Ube Sweet Purple Yam Spread 340g
- Price
- £5.86
- Rating
- 4.3/5
- Reviews
- 157
- Age
- 10y ago

NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free
- Price
- £9.72
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 3mo ago

Extracts from McCormick 2 Count
- Price
- £11.72
- Rating
- 4.3/5
- Reviews
- 1,817
- Age
- 13y ago
Trending
90-day click momentum
Buenas Purple Yam Spread Ube 340g (Pack of 2) | Authentic Filipino Purple Yam Jam | Sweet & Creamy Ube Spread for Bread Desserts & Baking | Boxed Treatz
- Price
- £8.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free
- Price
- £9.72
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 3mo ago

Simply Ube & Vanilla Syrup 1L Vanilla Coffee Syrup for Iced Matcha Lattes Cocktails Frappes & Smoothies Vegan & Halal For Hot & Cold Drinks
- Price
- £10.34
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago

MYSOMY Filipino Ube Apron Filipino Ube Lover Gifts Philippines Food Apron Relax I Got U-Bae Filipino Ube Cake Aprons (I love UBE ap2)
- Price
- £9.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand
- Price
- £14.52
- Rating
- 4.1/5
- Reviews
- 120
- Age
- 6mo ago
Newest
by launch date
Buenas Purple Yam Spread Ube 340g (Pack of 2) | Authentic Filipino Purple Yam Jam | Sweet & Creamy Ube Spread for Bread Desserts & Baking | Boxed Treatz
- Price
- £8.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Simply Ube & Vanilla Syrup 1L Vanilla Coffee Syrup for Iced Matcha Lattes Cocktails Frappes & Smoothies Vegan & Halal For Hot & Cold Drinks
- Price
- £10.34
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago

NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free
- Price
- £9.72
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 3mo ago

Fonte Speciality Ube Purple Yam Concentrate Elixir 750ml Vegan Gluten Free
- Price
- £25.37
- Rating
- 3.1/5
- Reviews
- 4
- Age
- 5mo ago

RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand
- Price
- £14.52
- Rating
- 4.1/5
- Reviews
- 120
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
68
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
26%
- McCormick27%
- Detox Organica13%
- Buenas12%
- NutraZen10%
- BOROVELA7%
- Ancient Extracts6%
Search terms
Top Ube search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ube47K/yr
- ube extract15K/yr
- ube flavouring6K/yr
- ube jam3K/yr
- ube halaya jam3K/yr
- ube halaya3K/yr
- purple yam4K/yr
Reviews and returns
What reviews say buyers love and hate about Ube
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unusual taste
Tasted weird
Not much taste
the flavours don't work particularly well with the savoury matcha umami
The flavor was definitely changed
Completely flavourless
Too small
It is a very small bottle
Tiny compared to pictures
I think that £8.99 is a bit expensive for only 100g
quite expensive for what it is
Bit pricey
not a very sweet taste
Tooo sweet and extremely sweet
Love
Tasty smooth
Excellent taste
This is a unique taste
I like the subtle flavour
It has a sweet vanilla flavour
Amazing flavour
I think that the quality of this ube powder is good
Overall, its a solid product,
Quality product
Perfect colour
you will see such a gorgeous shade
The colour is also lovely
subtle sweetness that isn't overwhelming
they have a range of natural sweetness
Definitely very sweet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ube questions
Answered from the same tracked data.









