ube
Worth a lookShows low returns (0.0%), but a small market ($64K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great289.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£2.50–£65.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.54avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 81K searches
According to Flapen's Amazon United Kingdom niche tracking, ube is a £64K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ube market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £54K–£68K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #678
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 76%
- Out of stock
- 2.6%
- Avg brand age
- 40 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
68
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
26%
- McCormick27%
- Detox Organica13%
- Buenas12%
- NutraZen10%
- BOROVELA7%
- Ancient Extracts6%
Top ube search terms
- ube47K/yr
- ube extract15K/yr
- ube flavouring6K/yr
- ube jam3K/yr
- ube halaya jam3K/yr
- ube halaya3K/yr
- purple yam4K/yr
Top ube products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
McCormick Ube Flavour 20ml
McCormick£6.464.4★1,386 rev
Detox Organica Ube Powder 100g 100% Natural Purple Sweet Potato Powder
Detox Organica£7.684.6★37 rev
Buenas Ube Sweet Purple Yam Spread 340g
Buenas£5.864.3★157 rev
NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free
NutraZen£9.723.8★48 rev
Extracts from McCormick 2 Count
McCormick£11.724.3★1,817 rev
Newest
by launch date
Buenas Purple Yam Spread Ube 340g (Pack of 2) | Authentic Filipino Purple Yam Jam | Sweet & Creamy Ube Spread for Bread Desserts & Baking | Boxed Treatz
Boxed Treatz£8.460 rev
Simply Ube & Vanilla Syrup 1L Vanilla Coffee Syrup for Iced Matcha Lattes Cocktails Frappes & Smoothies Vegan & Halal For Hot & Cold Drinks
Simply£10.3422 rev
NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free
NutraZen£9.7248 rev
Fonte Speciality Ube Purple Yam Concentrate Elixir 750ml Vegan Gluten Free
Fonte£25.374 rev
RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand
Rinalya£14.52120 rev
Trending
90-day click momentumBuenas Purple Yam Spread Ube 340g (Pack of 2) | Authentic Filipino Purple Yam Jam | Sweet & Creamy Ube Spread for Bread Desserts & Baking | Boxed Treatz
Boxed Treatz£8.460.0★
NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free
NutraZen£9.723.8★
Simply Ube & Vanilla Syrup 1L Vanilla Coffee Syrup for Iced Matcha Lattes Cocktails Frappes & Smoothies Vegan & Halal For Hot & Cold Drinks
Simply£10.344.4★
MYSOMY Filipino Ube Apron Filipino Ube Lover Gifts Philippines Food Apron Relax I Got U-Bae Filipino Ube Cake Aprons (I love UBE ap2)
MYSOMY£9.470.0★
RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand
Rinalya£14.524.1★
What buyers say about ube
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty smooth”
“I like the subtle flavour”
“I think that the quality of this ube powder is good”
“Perfect colour”
“subtle sweetness that isn't overwhelming”
“the fine powder dissolved into the mix pretty easily”
“For just above 10£ it's a good value for money as it will last”
“is great for health and for baking, if that's what you're into”
“Vegan and gluten free -”
“The powder blends smoothly into lattes, smoothies, and cake batters, and the bright purple colour makes anything look instantly more fun”
What buyers complain about
“Unusual taste”
“the flavours don't work particularly well with the savoury matcha umami”
“Too small”
“I think that £8.99 is a bit expensive for only 100g”
“not a very sweet taste”
“For coffee drinks it turns a bit of an odd brown colour because of the blackness of coffee”
“its pretty much tasteless aside from an extremely mild smell of vanilla that you can smell”
“if its just a colorant then its a bit expensive for what it is”
“nothing to do with the quality of the product”
“So NOT gluten free as categorised by UK law”
Common questions
- Is ube profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 17 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the ube niche?
- 15 brands and 68 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in ube?
- Top complaints mined from reviews: Taste-Overall, Flavor, Size-Overall. The return rate is 0.0%.
- What does it cost to enter the ube niche?
- Listings span £2.50–£65.67; the average listing price is £13.54 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.