How competitive is the Ube niche on Amazon United Kingdom?

15 brands and 68 sellers compete in Ube on Amazon United Kingdom. The top 5 Ube products take 61% of clicks and its top 5 brands hold 68% of demand.

What does it cost to enter the Ube niche?

Ube sells for £13.54 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.50–£65.67. The average incumbent carries 289 reviews — the moat a new listing must climb.

Ube

Ube shows low returns (0.0%), but a small market ($64K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Ube profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ube is a £64K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 54/100.

Ube: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.4% over the last 90 days and 5.9% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr5K

Search volume / yr-2.4%81K

Conversion rate5.9%

Avg price£13.54

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers15 · 68

Top-5 product click share61%

Open market32%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 17 products

Top Ube products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

McCormick Ube Flavour 20ml

Price: £6.46
Rating: 4.4/5
Reviews: 1,386
Age: 11y ago

Detox Organica Ube Powder 100g 100% Natural Purple Sweet Potato Powder

Price: £7.68
Rating: 4.6/5
Reviews: 37
Age: 9mo ago

Buenas Ube Sweet Purple Yam Spread 340g

Price: £5.86
Rating: 4.3/5
Reviews: 157
Age: 10y ago

NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free

Price: £9.72
Rating: 3.8/5
Reviews: 48
Age: 3mo ago

Extracts from McCormick 2 Count

Price: £11.72
Rating: 4.3/5
Reviews: 1,817
Age: 13y ago

Newest

by launch date

Buenas Purple Yam Spread Ube 340g (Pack of 2) | Authentic Filipino Purple Yam Jam | Sweet & Creamy Ube Spread for Bread Desserts & Baking | Boxed Treatz

Price: £8.46
Rating: 0.0/5
Reviews: 0
Age: 1mo ago

Simply Ube & Vanilla Syrup 1L Vanilla Coffee Syrup for Iced Matcha Lattes Cocktails Frappes & Smoothies Vegan & Halal For Hot & Cold Drinks

Price: £10.34
Rating: 4.4/5
Reviews: 22
Age: 2mo ago

NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free

Price: £9.72
Rating: 3.8/5
Reviews: 48
Age: 3mo ago

Fonte Speciality Ube Purple Yam Concentrate Elixir 750ml Vegan Gluten Free

Price: £25.37
Rating: 3.1/5
Reviews: 4
Age: 5mo ago

RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand

Price: £14.52
Rating: 4.1/5
Reviews: 120
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

15 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

26%

McCormick27%
Detox Organica13%
Buenas12%
NutraZen10%
BOROVELA7%
Ancient Extracts6%

Top Ube search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ube47K/yr -0.2%4.1% conv.
ube extract15K/yr -16.1%8.2% conv.
ube flavouring6K/yr -3.8%5.2% conv.
ube jam3K/yr +29.1%8.8% conv.
ube halaya jam3K/yr +29.6%5.8% conv.
ube halaya3K/yr -12.6%6.0% conv.
purple yam4K/yr -7.9%0.9% conv.

What reviews say buyers love and hate about Ube

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Taste-Overall25%

“Tasty smooth”

Flavor12%

“I like the subtle flavour”

Quality-Overall11%

“I think that the quality of this ube powder is good”

Color10%

“Perfect colour”

Sweetness6%

“subtle sweetness that isn't overwhelming”

What buyers complain about

64% of reviews

Taste-Overall28%

“Unusual taste”

Flavor11%

“the flavours don't work particularly well with the savoury matcha umami”

Size-Overall7%

“Too small”

Value For Money4%

“I think that £8.99 is a bit expensive for only 100g”

Sweetness3%

“not a very sweet taste”

Common Ube questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ube 54/100 on Amazon United Kingdom — Worth a look. The niche generates £64K/yr across 17 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved -2.4% over the last 90 days.

Ube buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.