Ube
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $64K a year here, so Ube is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £64K/yr81K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 68 sellers
Flapen Score
Ube against its category
The dotted line is the Grocery average. Past it, Ube is stronger. Inside it, weaker.
Market
The Ube market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ube 81K times last year and spent an estimated £64K. The top 5 brands take 68% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £64Ka year
- Top search term
- ube47K searches a year
02 · Price
A sale here is worth £13.54.
Listings sell for £13.54 on average, from £2.50 to £65.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.54 that is £1K to £3K a year per listing.
- Average price
- £13.54under the $15 to $100 sweet spot
- Price range
- £2.50–£65.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #678 within Baking Supplies. It carries 289 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 88%
- Out of stock, average day
- 2.6%
- Average rank
- #678in Baking Supplies
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 289per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Ube products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
McCormick Ube Flavour 20ml
- Price
- £6.46
- Rating
- 4.4/5
- Reviews
- 1,386
- Age
- 11y ago

Detox Organica Ube Powder 100g 100% Natural Purple Sweet Potato Powder
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 9mo ago

Buenas Ube Sweet Purple Yam Spread 340g
- Price
- £5.86
- Rating
- 4.3/5
- Reviews
- 157
- Age
- 10y ago

NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free
- Price
- £9.72
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 3mo ago

Extracts from McCormick 2 Count
- Price
- £11.72
- Rating
- 4.3/5
- Reviews
- 1,817
- Age
- 13y ago
Trending
estimated 90-day click momentum
Buenas Purple Yam Spread Ube 340g (Pack of 2) | Authentic Filipino Purple Yam Jam | Sweet & Creamy Ube Spread for Bread Desserts & Baking | Boxed Treatz
- Price
- £8.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free
- Price
- £9.72
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 3mo ago

Simply Ube & Vanilla Syrup 1L Vanilla Coffee Syrup for Iced Matcha Lattes Cocktails Frappes & Smoothies Vegan & Halal For Hot & Cold Drinks
- Price
- £10.34
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago

MYSOMY Filipino Ube Apron Filipino Ube Lover Gifts Philippines Food Apron Relax I Got U-Bae Filipino Ube Cake Aprons (I love UBE ap2)
- Price
- £9.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand
- Price
- £14.52
- Rating
- 4.1/5
- Reviews
- 120
- Age
- 6mo ago
Newest
by launch date
Buenas Purple Yam Spread Ube 340g (Pack of 2) | Authentic Filipino Purple Yam Jam | Sweet & Creamy Ube Spread for Bread Desserts & Baking | Boxed Treatz
- Price
- £8.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Simply Ube & Vanilla Syrup 1L Vanilla Coffee Syrup for Iced Matcha Lattes Cocktails Frappes & Smoothies Vegan & Halal For Hot & Cold Drinks
- Price
- £10.34
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago

NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free
- Price
- £9.72
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 3mo ago

Fonte Speciality Ube Purple Yam Concentrate Elixir 750ml Vegan Gluten Free
- Price
- £25.37
- Rating
- 3.1/5
- Reviews
- 4
- Age
- 5mo ago

RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand
- Price
- £14.52
- Rating
- 4.1/5
- Reviews
- 120
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
68
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
26%
- McCormick27%
- Detox Organica13%
- Buenas12%
- NutraZen10%
- BOROVELA7%
- Ancient Extracts6%
Search terms
Top Ube search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ube47K/yr
- ube extract15K/yr
- ube flavouring6K/yr
- ube jam3K/yr
- ube halaya jam3K/yr
- ube halaya3K/yr
- purple yam4K/yr
Reviews and returns
What reviews say buyers love and hate about Ube
We read the reviews and the return reasons for every product selling here.
“Unusual taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ube questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









