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Ube

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $64K a year here, so Ube is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£64K/yr81K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
61%top-5 click share · 15 brands · 68 sellers

Flapen Score

Ube against its category

The dotted line is the Grocery average. Past it, Ube is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ube 81K times last year and spent an estimated £64K. The top 5 brands take 68% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
5.9%
Market size, estimated
£64Ka year
Top search term
ube47K searches a year

02 · Price

A sale here is worth £13.54.

Listings sell for £13.54 on average, from £2.50 to £65.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.54 that is £1K to £3K a year per listing.

Average price
£13.54under the $15 to $100 sweet spot
Price range
£2.50–£65.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #678 within Baking Supplies. It carries 289 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
2.6%
Average rank
#678in Baking Supplies
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
289per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

15 rising

Sellers

68

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

26%

  • McCormick27%
  • Detox Organica13%
  • Buenas12%
  • NutraZen10%
  • BOROVELA7%
  • Ancient Extracts6%

Search terms

Top Ube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ube47K/yr
  • ube extract15K/yr
  • ube flavouring6K/yr
  • ube jam3K/yr
  • ube halaya jam3K/yr
  • ube halaya3K/yr
  • purple yam4K/yr

Reviews and returns

What reviews say buyers love and hate about Ube

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%−0.13

Unusual taste

Tasted weird

Not much taste

Flavor11%−0.07

the flavours don't work particularly well with the savoury matcha umami

The flavor was definitely changed

Completely flavourless

Size-Overall7%−0.17

Too small

It is a very small bottle

Tiny compared to pictures

Value For Money4%+0.19

I think that £8.99 is a bit expensive for only 100g

quite expensive for what it is

Bit pricey

Sweetness3%−0.01

not a very sweet taste

Tooo sweet and extremely sweet

Love

Taste-Overall25%−0.13

Tasty smooth

Excellent taste

This is a unique taste

Flavor12%−0.07

I like the subtle flavour

It has a sweet vanilla flavour

Amazing flavour

Quality-Overall11%+2.22

I think that the quality of this ube powder is good

Overall, its a solid product,

Quality product

Color10%+0.43

Perfect colour

you will see such a gorgeous shade

The colour is also lovely

Sweetness6%−0.01

subtle sweetness that isn't overwhelming

they have a range of natural sweetness

Definitely very sweet

FAQ

Common Ube questions

Answered from the same tracked data.