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twizzlers strawberry twists

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 19Conversion 65Competition 4Returns 100Price range 39Avg price 59Brand share 0Review moat 88Quality gap 73

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great235.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.10

avg listing price — sweet spot $15–$100

Price range

Okay£5.82–£20.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Market size

Bad£72K

£72K/yr · 96K searches

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, twizzlers strawberry twists is a £72K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

twizzlers strawberry twists market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
£52K–£66K
units × avg price
Conversion rate
5.8%
Avg BSR
#0
Page quality
0%
Prime
57%
Sponsored
14%
Out of stock
4.5%
Avg brand age
56 months
Avg seller age
166 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Twizzlers39%
  • Hershey's31%
  • The American Store22%
  • Red Vine7%
  • AHG Investment2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.
5K4KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top twizzlers strawberry twists products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£7K20%£14K30%£22K40%£29K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about twizzlers strawberry twists

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall40%

“These taste amazing USA candy”

Value For Money20%

“Value for money”

Gifting Purpose10%

“Fantastic product for a birthday treat”

Size-Overall10%

“Good price and size”

Sweetness5%

“Sweet”

Thickness5%

“The thickness and length is good”

What buyers complain about

Taste-Overall52%

“not how they should taste”

Value For Money9%

“I'm going to eat them though because it cost too much to throw away”

Quality-Overall6%

“poor quality”

Artificial Sweeteners6%

“the sweets themselves were absolutely vile”

Sweetness6%

“Too yummy”

Size-Overall6%

“did not appreciate how big the tub is - was demolished by family in just over a week”

Smell3%

“I had the spread out the box the smell doesn't fade much”

Flavor2%

“No kind of flavour and really waxy, almost greasy”

Oily/Greasy2%

“almost greasy”

Common questions

Is twizzlers strawberry twists profitable to sell on Amazon United Kingdom?
The niche generates £72K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (39/100).
How competitive is the twizzlers strawberry twists niche?
5 brands and 32 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in twizzlers strawberry twists?
Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
When does demand for twizzlers strawberry twists peak?
Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the twizzlers strawberry twists niche?
Listings span £5.82–£20.80; the average listing price is £13.10 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.