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Twizzlers Strawberry Twists

Fail

The top 5 brands take 100% of clicks, so Twizzlers Strawberry Twists is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£72K/yr96K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
95%top-5 click share · 5 brands · 32 sellers

Flapen Score

Twizzlers Strawberry Twists against its category

The dotted line is the Grocery average. Past it, Twizzlers Strawberry Twists is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twizzlers Strawberry Twists market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Twizzlers Strawberry Twists 96K times last year and spent an estimated £72K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
5.8%
Market size, estimated
£72Ka year
Peak month
December2.1× the quietest month
Top search term
twizzlers93K searches a year

02 · Price

A sale here is worth £13.10.

Listings sell for £13.10 on average, from £5.82 to £20.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £13.10 that is £3K to £7K a year per listing.

Average price
£13.10under the $15 to $100 sweet spot
Price range
£5.82–£20.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 236 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
57%
Out of stock, average day
4.5%
Average rank
#0in Confectionery
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
236per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Twizzlers Strawberry Twists products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

32

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

95%

Top 20: 100%

Open market

0%

  • Twizzlers39%
  • Hershey's31%
  • The American Store22%
  • Red Vine7%
  • AHG Investment2%
  • Open — no brand owns it (0%)

Demand

Twizzlers Strawberry Twists search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Twizzlers Strawberry Twists

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Taste-Overall”
52%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“not how they should taste”
A buyer, on “Taste-Overall”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Twizzlers Strawberry Twists questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data