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Twinings Cold Infuse

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $13K a year here, so Twinings Cold Infuse is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£13K/yr33K searches / yr
90-day growth
+55.2%search demand this quarter
Competition
33%top-5 click share · 11 brands · 95 sellers

Flapen Score

Twinings Cold Infuse against its category

The dotted line is the Grocery average. Past it, Twinings Cold Infuse is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twinings Cold Infuse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Twinings Cold Infuse 33K times last year and spent an estimated £13K. The top 5 brands take 92% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+55.2%
Conversion, latest week
6.2%
Market size, estimated
£13Ka year
Peak month
August2.6× the quietest month
Top search term
twinings cold infuse11K searches a year

02 · Price

A sale here is worth £6.50.

Listings sell for £6.50 on average, from £1.08 to £26.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £6.50 that is £0 to £650 a year per listing.

Average price
£6.50under the $15 to $100 sweet spot
Price range
£1.08–£26.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£650
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #80 within Tea. It carries 515 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
90%
Out of stock, average day
8.2%
Average rank
#80in Tea
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
515per listing
Listings tracked
42

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
50 months

Products

Top Twinings Cold Infuse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£400£799£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

95

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

33%

Top 20: 78%

Open market

6%

  • Twinings34%
  • TEEKANNE22%
  • Lipton17%
  • Ahmad Tea15%
  • Castello since 19074%
  • Tetley2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Twinings Cold Infuse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Twinings Cold Infuse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twinings cold infuse11K/yr
  • cold tea4K/yr
  • cold infusion tea bags5K/yr
  • cold infuse tea bags3K/yr
  • cold tea infusions4K/yr
  • twinings cold infuse tea bags3K/yr
  • tetley cold infusions1K/yr
  • cold infuse2K/yr
  • twinning cold infusion112/yr

Reviews and returns

What reviews say buyers love and hate about Twinings Cold Infuse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.19

Artificial taste

Did not like the taste

Unpleasant taste

Value For Money11%−0.05

waste of money

very expensive

Not Worth It

Flavor9%+1.07

Flavour a tad weak

I did not enjoy it because of its sickly flavour

No flavour

Sweetness6%−0.02

Too sweet

not a sweet flavour

without sugar

Size-Overall3%

I was a little shocked at how tiny the bottle was

It is a bit too big

Very small bottle

Love

Taste-Overall37%−0.19

Amazing Taste

The taste is smooth

Very lovely tea

Flavor18%+1.07

Refreshing flavour

Nicely balanced flavours

Gorgeous flavor

Freshness7%+1.20

It is refreshing

Totally refreshing a joy

Extremely refreshing

Value For Money6%−0.05

Excellent value for money

value for money

Excellent price

Quality-Overall5%+0.75

Very effective tea and quality

Excellent quality bags

Excellent product

FAQ

Common Twinings Cold Infuse questions

Answered from the same tracked data.