How competitive is the Twiglets niche on Amazon United Kingdom?

8 brands and 43 sellers compete in Twiglets on Amazon United Kingdom. The top 5 Twiglets products take 85% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Twiglets?

Twiglets buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Nutritional Content, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Twiglets niche?

Twiglets sells for £7.28 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.17–£18.13. The average incumbent carries 323 reviews — the moat a new listing must climb.

Twiglets

a concentrated shelf (top 5 take 85% of clicks) — Twiglets doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Twiglets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Twiglets is a £232K/yr Amazon United Kingdom market (276K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 44/100.

Twiglets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.3% over the last 90 days and 11.6% of searches end in a purchase.

£232K

revenue / yr

Units sold / yr40K

Search volume / yr-15.3%276K

Conversion rate11.6%

Avg price£7.28

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers8 · 43

Top-5 product click share85%

Open market6%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Top Twiglets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)

Price: £1.61
Rating: 4.6/5
Reviews: 537
Age: 10y ago

JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g

Price: £1.58
Rating: 4.6/5
Reviews: 126
Age: 1y ago

Crawfords Savouries Cheese Baked Snacks 250g

Price: £1.17
Rating: 4.4/5
Reviews: 91
Age: 3y ago

Ollys Pretzel Thins New Variety Pack 35g (Pack of 10) x2 Salted x2 Sesame Seed x2 Sour Cream x2 Sweet Chilli x2 Cheesy Low Calorie Snacks Low Fat Source of Fibre No Preservatives

Price: £9.69
Rating: 4.2/5
Reviews: 528
Age: 2y ago

Ollys Pretzel Thins Salted 35g (Pack of 10) Handy Snack Pouches Healthy Plant-Based Vegan Snacks for Dipping Low Calorie Snacks Low Fat Source of Fibre No Preservatives

Price: £9.78
Rating: 4.3/5
Reviews: 653
Age: 5y ago

Newest

by launch date

Huligan Pretzels Pieces Multipack Crisps 65g x Pack of 8 - Baked Pretzel Thins Savoury Snacks Bulk Healthy Vegetarian Snack Box Honey Mustard Sriracha Sauce Cheese Jalepenos Crisps Multipack

Price: £9.61
Rating: 4.1/5
Reviews: 79
Age: 1y ago

JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g

Price: £1.58
Rating: 4.6/5
Reviews: 126
Age: 1y ago

Mr Filberts - Gourmet Selection Box

Price: £18.13
Rating: 4.4/5
Reviews: 132
Age: 1y ago

Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)

Price: £1.21
Rating: 4.5/5
Reviews: 612
Age: 2y ago

Ollys Pretzel Thins New Variety Pack 35g (Pack of 10) x2 Salted x2 Sesame Seed x2 Sour Cream x2 Sweet Chilli x2 Cheesy Low Calorie Snacks Low Fat Source of Fibre No Preservatives

Price: £9.69
Rating: 4.2/5
Reviews: 528
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

JACOB'S63%
Olly's Olives16%
Crawford's10%
RITZ2%
Mr Filbert's2%
Multiple2%
Open — no brand owns it (2 brands, 4%)

Twiglets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume276KCVR11.6%Products12Brands8Top 5 Brands94%OOS Rate14.2%Rating4.4★Reviews323Avg BSR#45

Peak months: Apr, May, Dec · busiest ÷ quietest = 8.7×

Top Twiglets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

savoury snacks88K/yr -4.9%1.1% conv.
twiglets83K/yr -25.4%17.1% conv.
ollys pretzels16K/yr -27.8%8.4% conv.
savory snacks12K/yr -36.4%1.4% conv.
cheese savouries12K/yr -18.1%9.2% conv.
twiglets multipack6K/yr +117.8%21.7% conv.
salty snacks8K/yr -0.6%0.9% conv.
savory snack7K/yr +127.5%1.0% conv.
pretzel thins6K/yr -7.1%3.4% conv.
snacking6K/yr -33.8%0.2% conv.

What reviews say buyers love and hate about Twiglets

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall40%

“Amazing Cheesy taste”

Quality-Overall11%

“The crackers themselves are good”

Value For Money11%

“Worth the money”

Crispiness8%

“Very crispy”

Flavor8%

“Good flavours”

What buyers complain about

71% of reviews

Taste-Overall26%

“Taste terrible”

Value For Money10%

“bit expensive”

Nutritional Content8%

“they are high in carbs”

Salt Content7%

“A bit salty”

Flavor3%

“Flavourless and bland”

Common Twiglets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Twiglets 44/100 on Amazon United Kingdom — Skip it. The niche generates £232K/yr across 12 tracked products. Search demand moved -15.3% over the last 90 days.