Twiglets
FailThe top 5 products take 85% of clicks, so Twiglets is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £232K/yr276K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 85%top-5 click share · 8 brands · 43 sellers
Flapen Score
Twiglets against its category
The dotted line is the Grocery average. Past it, Twiglets is stronger. Inside it, weaker.
Market
The Twiglets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Twiglets 276K times last year and spent an estimated £232K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.
- Searches, last 12 months
- 276K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £232Ka year
- Peak month
- December8.7× the quietest month
- Top search term
- savoury snacks88K searches a year
02 · Price
A sale here is worth £7.28.
Listings sell for £7.28 on average, from £1.17 to £18.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £7.28 that is £7K to £9K a year per listing.
- Average price
- £7.28under the $15 to $100 sweet spot
- Price range
- £1.17–£18.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #45 within Snack Foods. It carries 323 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 14.2%
- Average rank
- #45in Snack Foods
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 323per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Twiglets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 10y ago

JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

Crawfords Savouries Cheese Baked Snacks 250g
- Price
- £1.17
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 3y ago

Ollys Pretzel Thins New Variety Pack 35g (Pack of 10) x2 Salted x2 Sesame Seed x2 Sour Cream x2 Sweet Chilli x2 Cheesy Low Calorie Snacks Low Fat Source of Fibre No Preservatives
- Price
- £9.69
- Rating
- 4.2/5
- Reviews
- 528
- Age
- 2y ago

Ollys Pretzel Thins Salted 35g (Pack of 10) Handy Snack Pouches Healthy Plant-Based Vegan Snacks for Dipping Low Calorie Snacks Low Fat Source of Fibre No Preservatives
- Price
- £9.78
- Rating
- 4.3/5
- Reviews
- 653
- Age
- 5y ago
Trending
90-day click momentum
JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

Crawfords Savouries Cheese Baked Snacks 250g
- Price
- £1.17
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 3y ago

Ollys Pretzel Thins Oh So Cheesy 35g (Pack of 10) Handy Snack Pouches Healthy Plant-Based Vegan Snacks for Dipping Low Calorie Snacks Low Fat Source of Fibre No Preservatives
- Price
- £10.30
- Rating
- 4.3/5
- Reviews
- 653
- Age
- 5y ago

Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 612
- Age
- 2y ago

JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 10y ago
Newest
by launch date
Huligan Pretzels Pieces Multipack Crisps 65g x Pack of 8 - Baked Pretzel Thins Savoury Snacks Bulk Healthy Vegetarian Snack Box Honey Mustard Sriracha Sauce Cheese Jalepenos Crisps Multipack
- Price
- £9.61
- Rating
- 4.1/5
- Reviews
- 79
- Age
- 1y ago

JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

Mr Filberts - Gourmet Selection Box
- Price
- £18.13
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 1y ago

Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 612
- Age
- 2y ago

Ollys Pretzel Thins New Variety Pack 35g (Pack of 10) x2 Salted x2 Sesame Seed x2 Sour Cream x2 Sweet Chilli x2 Cheesy Low Calorie Snacks Low Fat Source of Fibre No Preservatives
- Price
- £9.69
- Rating
- 4.2/5
- Reviews
- 528
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
43
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
4%
- JACOB'S63%
- Olly's Olives16%
- Crawford's10%
- RITZ2%
- Mr Filbert's2%
- Multiple2%
- Open — no brand owns it (2 brands, 4%)
Demand
Twiglets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Dec · busiest ÷ quietest = 8.7×
Search terms
Top Twiglets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- savoury snacks88K/yr
- twiglets83K/yr
- ollys pretzels16K/yr
- savory snacks12K/yr
- cheese savouries12K/yr
- twiglets multipack6K/yr
- salty snacks8K/yr
- savory snack7K/yr
- pretzel thins6K/yr
- snacking6K/yr
Reviews and returns
What reviews say buyers love and hate about Twiglets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste terrible
Burned taste
Not to tastey
bit expensive
Not worth the money
fairly expensive and the packs are small
they are high in carbs
Nutritional values advertised dont match packaging
Not gluten free
A bit salty
A bit to salty for me
more of a salt taste
Flavourless and bland
Almost all flavours were significantly higher in fat than advertised
Love
Amazing Cheesy taste
Vert tasty snacks
Taste great
The crackers themselves are good
Very good quality pretzels
Decent quality
Worth the money
Good price
Excellent value
Very crispy
Crunchy biscuits. small.
the crunch It makes them so addictive
Good flavours
Nice flavoured little snacks to take to work
My favourite snack,very moreish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Twiglets questions
Answered from the same tracked data.









