twiglets
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great323.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£232K£232K/yr · 276K searches
Avg price
Bad£7.28avg listing price — sweet spot $15–$100
Price range
Bad£1.17–£18.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, twiglets is a £232K/yr Amazon United Kingdom market (276K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
twiglets market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £218K–£291K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 14.2%
- Avg brand age
- 51 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
43
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
4%
- JACOB'S63%
- Olly's Olives16%
- Crawford's10%
- RITZ2%
- Mr Filbert's2%
- Multiple2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.Peak months: Apr, May, Dec · busiest ÷ quietest = 8.7×
Top twiglets search terms
- savoury snacks88K/yr
- twiglets83K/yr
- ollys pretzels16K/yr
- savory snacks12K/yr
- cheese savouries12K/yr
- twiglets multipack6K/yr
- salty snacks8K/yr
- savory snack7K/yr
- pretzel thins6K/yr
- snacking6K/yr
Top twiglets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)
JACOB'S£1.614.6★537 rev
JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g
JACOB'S£1.584.6★126 rev
Crawfords Savouries Cheese Baked Snacks 250g
Crawford's£1.174.4★91 rev
Ollys Pretzel Thins New Variety Pack 35g (Pack of 10) x2 Salted x2 Sesame Seed x2 Sour Cream x2 Sweet Chilli x2 Cheesy Low Calorie Snacks Low Fat Source of Fibre No Preservatives
Olly's Olives£9.694.2★528 rev
Ollys Pretzel Thins Salted 35g (Pack of 10) Handy Snack Pouches Healthy Plant-Based Vegan Snacks for Dipping Low Calorie Snacks Low Fat Source of Fibre No Preservatives
Olly's Olives£9.784.3★653 rev
Newest
by launch date
Huligan Pretzels Pieces Multipack Crisps 65g x Pack of 8 - Baked Pretzel Thins Savoury Snacks Bulk Healthy Vegetarian Snack Box Honey Mustard Sriracha Sauce Cheese Jalepenos Crisps Multipack
Huligan£9.6179 rev
JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g
JACOB'S£1.58126 rev
Mr Filberts - Gourmet Selection Box
Mr Filbert's£18.13132 rev
Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)
RITZ£1.21612 rev
Ollys Pretzel Thins New Variety Pack 35g (Pack of 10) x2 Salted x2 Sesame Seed x2 Sour Cream x2 Sweet Chilli x2 Cheesy Low Calorie Snacks Low Fat Source of Fibre No Preservatives
Olly's Olives£9.69528 rev
Trending
90-day click momentumJACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g
JACOB'S£1.584.6★
Crawfords Savouries Cheese Baked Snacks 250g
Crawford's£1.174.4★
Ollys Pretzel Thins Oh So Cheesy 35g (Pack of 10) Handy Snack Pouches Healthy Plant-Based Vegan Snacks for Dipping Low Calorie Snacks Low Fat Source of Fibre No Preservatives
Olly's Olives£10.304.3★
Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)
RITZ£1.214.5★
JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)
JACOB'S£1.614.6★
What buyers say about twiglets
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Cheesy taste”
“The crackers themselves are good”
“Worth the money”
“Very crispy”
“Good flavours”
“As described”
“This was an excellent choice for a gift”
“Fresh products”
“Always a good snack”
“Crunchy salty very cheesy”
What buyers complain about
“Taste terrible”
“bit expensive”
“they are high in carbs”
“A bit salty”
“Flavourless and bland”
“Tasted bitter and burnt would not recommend”
“Couldnt ate more than a bite”
“These were stale”
“They are the slightly thinner”
“Stale and soft”
Common questions
- Is twiglets profitable to sell on Amazon United Kingdom?
- The niche generates £232K/yr across 12 tracked products. 90-day search growth is -15.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the twiglets niche?
- 8 brands and 43 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in twiglets?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
- When does demand for twiglets peak?
- Demand peaks in Apr–May–Dec; the busiest month runs 8.7× the quietest.
- What does it cost to enter the twiglets niche?
- Listings span £1.17–£18.13; the average listing price is £7.28 (sweet spot $15–$100). The average incumbent carries 323 reviews — the moat a new listing must climb.