Twiglets
FailThe top 5 products take 85% of clicks, so Twiglets is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £232K/yr276K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 85%top-5 click share · 8 brands · 43 sellers
Flapen Score
Twiglets against its category
The dotted line is the Grocery average. Past it, Twiglets is stronger. Inside it, weaker.
Market
The Twiglets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Twiglets 276K times last year and spent an estimated £232K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.
- Searches, last 12 months
- 276K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £232Ka year
- Peak month
- December8.7× the quietest month
- Top search term
- savoury snacks88K searches a year
02 · Price
A sale here is worth £7.28.
Listings sell for £7.28 on average, from £1.17 to £18.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £7.28 that is £7K to £9K a year per listing.
- Average price
- £7.28under the $15 to $100 sweet spot
- Price range
- £1.17–£18.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #45 within Snack Foods. It carries 323 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 14.2%
- Average rank
- #45in Snack Foods
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 323per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Twiglets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 10y ago

JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

Crawfords Savouries Cheese Baked Snacks 250g
- Price
- £1.17
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 3y ago

Ollys Pretzel Thins New Variety Pack 35g (Pack of 10) x2 Salted x2 Sesame Seed x2 Sour Cream x2 Sweet Chilli x2 Cheesy Low Calorie Snacks Low Fat Source of Fibre No Preservatives
- Price
- £9.69
- Rating
- 4.2/5
- Reviews
- 528
- Age
- 2y ago

Ollys Pretzel Thins Salted 35g (Pack of 10) Handy Snack Pouches Healthy Plant-Based Vegan Snacks for Dipping Low Calorie Snacks Low Fat Source of Fibre No Preservatives
- Price
- £9.78
- Rating
- 4.3/5
- Reviews
- 653
- Age
- 5y ago
Trending
estimated 90-day click momentum
JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

Crawfords Savouries Cheese Baked Snacks 250g
- Price
- £1.17
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 3y ago

Ollys Pretzel Thins Oh So Cheesy 35g (Pack of 10) Handy Snack Pouches Healthy Plant-Based Vegan Snacks for Dipping Low Calorie Snacks Low Fat Source of Fibre No Preservatives
- Price
- £10.30
- Rating
- 4.3/5
- Reviews
- 653
- Age
- 5y ago

Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 612
- Age
- 2y ago

JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 10y ago
Newest
by launch date
Huligan Pretzels Pieces Multipack Crisps 65g x Pack of 8 - Baked Pretzel Thins Savoury Snacks Bulk Healthy Vegetarian Snack Box Honey Mustard Sriracha Sauce Cheese Jalepenos Crisps Multipack
- Price
- £9.61
- Rating
- 4.1/5
- Reviews
- 79
- Age
- 1y ago

JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

Mr Filberts - Gourmet Selection Box
- Price
- £18.13
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 1y ago

Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 612
- Age
- 2y ago

Ollys Pretzel Thins New Variety Pack 35g (Pack of 10) x2 Salted x2 Sesame Seed x2 Sour Cream x2 Sweet Chilli x2 Cheesy Low Calorie Snacks Low Fat Source of Fibre No Preservatives
- Price
- £9.69
- Rating
- 4.2/5
- Reviews
- 528
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
43
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
4%
- JACOB'S63%
- Olly's Olives16%
- Crawford's10%
- RITZ2%
- Mr Filbert's2%
- Multiple2%
- Open — no brand owns it (2 brands, 4%)
Demand
Twiglets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Dec · busiest ÷ quietest = 8.7×
Search terms
Top Twiglets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- savoury snacks88K/yr
- twiglets83K/yr
- ollys pretzels16K/yr
- savory snacks12K/yr
- cheese savouries12K/yr
- twiglets multipack6K/yr
- salty snacks8K/yr
- savory snack7K/yr
- pretzel thins6K/yr
- snacking6K/yr
Reviews and returns
What reviews say buyers love and hate about Twiglets
We read the reviews and the return reasons for every product selling here.
“Taste terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Twiglets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









