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Tvp

Fail

Shoppers spend an estimated $49K a year here, so Tvp is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£49K/yr42K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
62%top-5 click share · 9 brands · 14 sellers

Flapen Score

Tvp against its category

The dotted line is the Grocery average. Past it, Tvp is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tvp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tvp 42K times last year and spent an estimated £49K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
10.1%
Market size, estimated
£49Ka year
Top search term
tvp21K searches a year

02 · Price

A sale here is worth £11.56.

Listings sell for £11.56 on average, from £2.60 to £27.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.56 that is £1K to £3K a year per listing.

Average price
£11.56under the $15 to $100 sweet spot
Price range
£2.60–£27.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #36 within Fresh & Chilled. It carries 155 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
48%
Out of stock, average day
6.4%
Average rank
#36in Fresh & Chilled
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
155per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Tvp products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

14

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 98%

Open market

4%

  • Wholefood Earth38%
  • SUMA18%
  • MANOR SPRINGS16%
  • Buy Whole Foods Online15%
  • Taste Sensation7%
  • COLOURFULTREES2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Tvp search demand

Weekly searches over the year. Pick a range.

1K800May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Tvp search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tvp21K/yr
  • tvp mince9K/yr
  • textured vegetable protein7K/yr
  • tvp textured vegetable protein4K/yr

Reviews and returns

What reviews say buyers love and hate about Tvp

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Value For Money”
0.1%of orders come back
“Costly”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tvp questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data