Tvp
FailShoppers spend an estimated $49K a year here, so Tvp is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £49K/yr42K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 62%top-5 click share · 9 brands · 14 sellers
Flapen Score
Tvp against its category
The dotted line is the Grocery average. Past it, Tvp is stronger. Inside it, weaker.
Market
The Tvp market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tvp 42K times last year and spent an estimated £49K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £49Ka year
- Top search term
- tvp21K searches a year
02 · Price
A sale here is worth £11.56.
Listings sell for £11.56 on average, from £2.60 to £27.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.56 that is £1K to £3K a year per listing.
- Average price
- £11.56under the $15 to $100 sweet spot
- Price range
- £2.60–£27.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #36 within Fresh & Chilled. It carries 155 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 48%
- Out of stock, average day
- 6.4%
- Average rank
- #36in Fresh & Chilled
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 155per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Tvp products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Suma Bagged Down | TVP Flavoured Coloured Mince | 1 x 1kg
- Price
- £9.89
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 10y ago

Wholefood Earth TVP Dark Textured SOYA Protein Mince 500 g | GMO Free | High Fibre | High Protein
- Price
- £8.59
- Rating
- 4.6/5
- Reviews
- 506
- Age
- 5y ago

Wholefood Earth TVP Natural Chunks Soya Protien 1 kg | GMO Free | Sorce of Fibre | High Protein
- Price
- £11.40
- Rating
- 4.5/5
- Reviews
- 741
- Age
- 5y ago

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Manor Springs
- Price
- £10.02
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3y ago

Organic Textured Vegetable Protein - Plain Mince (TVP) 500g (BWFO)
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 12y ago
Trending
estimated 90-day click momentum
Organic Textured Vegetable Protein - Plain Mince (TVP) 500g (BWFO)
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 12y ago

Textured Vegetable Protein - Savoury Mince (TVP) 500g (BWFO)
- Price
- £3.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9y ago

Textured Vegetable Protein - Plain Chunks (TVP) 1kg (BWFO)
- Price
- £7.60
- Rating
- 3.2/5
- Reviews
- 3
- Age
- 12y ago

Plain SOYA Mince 1kg (BWFO)
- Price
- £6.41
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 6y ago

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Colourful Trees
- Price
- £9.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch date
Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Hatton Hill
- Price
- £10.01
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 1y ago

Saras SOYA Chunks 250g (Pack of 3) | High Protein Meat Alternative | Plant-Based Protein | Quick & Easy to Cook
- Price
- £7.08
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago

SOYA Mince Premium Quality by Masala Cottage 25g-1900g (25)
- Price
- £2.60
- Rating
- 3.8/5
- Reviews
- 40
- Age
- 2y ago

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Colourful Trees
- Price
- £9.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Manor Springs
- Price
- £10.02
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
14
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 98%
Open market
4%
- Wholefood Earth38%
- SUMA18%
- MANOR SPRINGS16%
- Buy Whole Foods Online15%
- Taste Sensation7%
- COLOURFULTREES2%
- Open — no brand owns it (3 brands, 4%)
Demand
Tvp search demand
Weekly searches over the year. Pick a range.
Search terms
Top Tvp search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tvp21K/yr
- tvp mince9K/yr
- textured vegetable protein7K/yr
- tvp textured vegetable protein4K/yr
Reviews and returns
What reviews say buyers love and hate about Tvp
We read the reviews and the return reasons for every product selling here.
“Costly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tvp questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









