Is tvp profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 23 tracked products. 90-day search growth is +4.5%. Flapen's verdict: Skip it (47/100).

How competitive is the tvp niche?

9 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in tvp?

Top complaints mined from reviews: Value For Money, Dilute/Watery, Nutritional Content. The return rate is 0.1%.

What does it cost to enter the tvp niche?

Listings span £2.60–£27.35; the average listing price is £11.56 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.

tvp

Skip it

A small market ($49K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great154.65

avg incumbent reviews — the moat a new listing must climb

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Price range

Good£2.60–£27.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.56

avg listing price — sweet spot $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad£49K

£49K/yr · 42K searches

According to Flapen's Amazon United Kingdom niche tracking, tvp is a £49K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

tvp market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £35K–£46K; units × avg price
Conversion rate: 10.1%
Avg BSR: #36
Page quality: 0%
Prime: 48%
Sponsored: 70%
Out of stock: 6.4%
Avg brand age: 55 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

Wholefood Earth38%
SUMA18%
MANOR SPRINGS16%
Buy Whole Foods Online15%
Taste Sensation7%
COLOURFULTREES2%
Open — no brand owns it (3 brands, 4%)

Demand

Weekly Amazon search volume, last 12 weeks — +4.5% search growth over the last 90 days.

Open Trend

Top tvp search terms

tvp21K/yr +8.3%6.2% conv.
tvp mince9K/yr +9.0%9.7% conv.
textured vegetable protein7K/yr +5.6%5.4% conv.
tvp textured vegetable protein4K/yr -21.6%5.3% conv.

All search terms

Top tvp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Suma Bagged Down | TVP Flavoured Coloured Mince | 1 x 1kg

SUMA£9.894.4★60 rev

Wholefood Earth TVP Dark Textured SOYA Protein Mince 500 g | GMO Free | High Fibre | High Protein

Wholefood Earth£8.594.6★506 rev

Wholefood Earth TVP Natural Chunks Soya Protien 1 kg | GMO Free | Sorce of Fibre | High Protein

Wholefood Earth£11.404.5★741 rev

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Manor Springs

MANOR SPRINGS£10.024.2★20 rev

Organic Textured Vegetable Protein - Plain Mince (TVP) 500g (BWFO)

Buy Whole Foods Online£5.074.4★7 rev

Newest

by launch date

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Hatton Hill

Hatton Hill£10.014 rev

1y ago

Saras SOYA Chunks 250g (Pack of 3) | High Protein Meat Alternative | Plant-Based Protein | Quick & Easy to Cook

Saras Flavours of Asia£7.0816 rev

1y ago

SOYA Mince Premium Quality by Masala Cottage 25g-1900g (25)

Masala Cottage£2.6040 rev

2y ago

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Colourful Trees

COLOURFULTREES£9.191 rev

2y ago

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Manor Springs

MANOR SPRINGS£10.0220 rev

3y ago

What buyers say about tvp

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent product”

Taste-Overall16%

“Delicious in veg curry”

Value For Money13%

“Good value”

Ease Of Use10%

“so easy to use”

Cooking Instructions6%

“great cooking results”

Texture/Consistency-Overall6%

“Works well, and has great texture”

Flavor5%

“Delicious in veg curry”

Thickness3%

“Great veggie mince”

Advertised Vs Actual Product3%

“It does what it says on the bag it came in”

Vegan/Organic3%

“gave it vegan friends”

What buyers complain about

Value For Money19%

“Costly”

Dilute/Watery13%

“But I'm bored of my choice and the taste and looking to dilute and reduce the crap that I'm putting in”

Nutritional Content13%

“Contains gluten despite none mentioned on the listing”

Texture/Consistency-Overall13%

“The consistency is not the best either”

Advertised Vs Actual Product13%

“Item is falsely advertised”

Chunk/Clump/Collection4%

“they end up as just chunks of soft nothingness”

Taste-Overall4%

“I cant get them to be tasty”

Size-Overall3%

“This bag is really big”

Top return reasons

Advertised Vs Actual Product100%

Common questions

Is tvp profitable to sell on Amazon United Kingdom?: The niche generates £49K/yr across 23 tracked products. 90-day search growth is +4.5%. Flapen's verdict: Skip it (47/100).
How competitive is the tvp niche?: 9 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in tvp?: Top complaints mined from reviews: Value For Money, Dilute/Watery, Nutritional Content. The return rate is 0.1%.
What does it cost to enter the tvp niche?: Listings span £2.60–£27.35; the average listing price is £11.56 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.

tvp