Tvp
FailShoppers spend only $49K a year here, so Tvp is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £49K/yr42K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 62%top-5 click share · 9 brands · 14 sellers
Flapen Score
Tvp against its category
The dotted line is the Grocery average. Past it, Tvp is stronger. Inside it, weaker.
Market
The Tvp market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tvp 42K times last year and spent an estimated £49K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £49Ka year
- Top search term
- tvp21K searches a year
02 · Price
A sale here is worth £11.56.
Listings sell for £11.56 on average, from £2.60 to £27.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.56 that is £1K to £3K a year per listing.
- Average price
- £11.56under the $15 to $100 sweet spot
- Price range
- £2.60–£27.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #36 within Fresh & Chilled. It carries 155 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 48%
- Out of stock, average day
- 6.4%
- Average rank
- #36in Fresh & Chilled
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 155per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Tvp products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Suma Bagged Down | TVP Flavoured Coloured Mince | 1 x 1kg
- Price
- £9.89
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 10y ago

Wholefood Earth TVP Dark Textured SOYA Protein Mince 500 g | GMO Free | High Fibre | High Protein
- Price
- £8.59
- Rating
- 4.6/5
- Reviews
- 506
- Age
- 5y ago

Wholefood Earth TVP Natural Chunks Soya Protien 1 kg | GMO Free | Sorce of Fibre | High Protein
- Price
- £11.40
- Rating
- 4.5/5
- Reviews
- 741
- Age
- 5y ago

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Manor Springs
- Price
- £10.02
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3y ago

Organic Textured Vegetable Protein - Plain Mince (TVP) 500g (BWFO)
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 12y ago
Trending
90-day click momentum
Organic Textured Vegetable Protein - Plain Mince (TVP) 500g (BWFO)
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 12y ago

Textured Vegetable Protein - Savoury Mince (TVP) 500g (BWFO)
- Price
- £3.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9y ago

Textured Vegetable Protein - Plain Chunks (TVP) 1kg (BWFO)
- Price
- £7.60
- Rating
- 3.2/5
- Reviews
- 3
- Age
- 12y ago

Plain SOYA Mince 1kg (BWFO)
- Price
- £6.41
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 6y ago

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Colourful Trees
- Price
- £9.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch date
Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Hatton Hill
- Price
- £10.01
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 1y ago

Saras SOYA Chunks 250g (Pack of 3) | High Protein Meat Alternative | Plant-Based Protein | Quick & Easy to Cook
- Price
- £7.08
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago

SOYA Mince Premium Quality by Masala Cottage 25g-1900g (25)
- Price
- £2.60
- Rating
- 3.8/5
- Reviews
- 40
- Age
- 2y ago

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Colourful Trees
- Price
- £9.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Manor Springs
- Price
- £10.02
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
14
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
4%
- Wholefood Earth38%
- SUMA18%
- MANOR SPRINGS16%
- Buy Whole Foods Online15%
- Taste Sensation7%
- COLOURFULTREES2%
- Open — no brand owns it (3 brands, 4%)
Demand
Tvp search demand
Weekly searches over the year. Pick a range.
Search terms
Top Tvp search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tvp21K/yr
- tvp mince9K/yr
- textured vegetable protein7K/yr
- tvp textured vegetable protein4K/yr
Reviews and returns
What reviews say buyers love and hate about Tvp
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Costly
It's suddenly doubled in price
price increase seems wild
But I'm bored of my choice and the taste and looking to dilute and reduce the crap that I'm putting in
Contains gluten despite none mentioned on the listing
the label clearly states it may contain gluten
The consistency is not the best either
Item is falsely advertised
Love
Excellent product
Good quality
The item itself is great
Delicious in veg curry
Great taste
It really soaks up the taste of any sauce used
Good value
fair price
good value for money
so easy to use
handy to keep in the cupboard
easy to work with
great cooking results
Easy to cook
you dont need much to make these recipes
Return
0.1% Return rate 100% Fixable by listing
Item is falsely advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tvp questions
Answered from the same tracked data.









