How competitive is the Tvp niche on Amazon United Kingdom?

9 brands and 14 sellers compete in Tvp on Amazon United Kingdom. The top 5 Tvp products take 62% of clicks and its top 5 brands hold 94% of demand.

What does it cost to enter the Tvp niche?

Tvp sells for £11.56 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.60–£27.35. The average incumbent carries 155 reviews — the moat a new listing must climb.

Tvp

a small market ($49K/yr) — Tvp doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Tvp profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tvp is a £49K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 47/100.

Tvp: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.5% over the last 90 days and 10.1% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr4K

Search volume / yr+4.5%42K

Conversion rate10.1%

Avg price£11.56

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers9 · 14

Top-5 product click share62%

Open market6%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top Tvp products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Suma Bagged Down | TVP Flavoured Coloured Mince | 1 x 1kg

Price: £9.89
Rating: 4.4/5
Reviews: 60
Age: 10y ago

Wholefood Earth TVP Dark Textured SOYA Protein Mince 500 g | GMO Free | High Fibre | High Protein

Price: £8.59
Rating: 4.6/5
Reviews: 506
Age: 5y ago

Wholefood Earth TVP Natural Chunks Soya Protien 1 kg | GMO Free | Sorce of Fibre | High Protein

Price: £11.40
Rating: 4.5/5
Reviews: 741
Age: 5y ago

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Manor Springs

Price: £10.02
Rating: 4.2/5
Reviews: 20
Age: 3y ago

Organic Textured Vegetable Protein - Plain Mince (TVP) 500g (BWFO)

Price: £5.07
Rating: 4.4/5
Reviews: 7
Age: 12y ago

Newest

by launch date

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Hatton Hill

Price: £10.01
Rating: 4.2/5
Reviews: 4
Age: 1y ago

Saras SOYA Chunks 250g (Pack of 3) | High Protein Meat Alternative | Plant-Based Protein | Quick & Easy to Cook

Price: £7.08
Rating: 4.3/5
Reviews: 16
Age: 1y ago

SOYA Mince Premium Quality by Masala Cottage 25g-1900g (25)

Price: £2.60
Rating: 3.8/5
Reviews: 40
Age: 2y ago

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Colourful Trees

Price: £9.19
Rating: 5.0/5
Reviews: 1
Age: 2y ago

Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Manor Springs

Price: £10.02
Rating: 4.2/5
Reviews: 20
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

Wholefood Earth38%
SUMA18%
MANOR SPRINGS16%
Buy Whole Foods Online15%
Taste Sensation7%
COLOURFULTREES2%
Open — no brand owns it (3 brands, 4%)

Tvp demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR10.1%Products23Brands9Top 5 Brands94%OOS Rate6.4%Rating4.5★Reviews155Avg BSR#36

Top Tvp search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tvp21K/yr +8.3%6.2% conv.
tvp mince9K/yr +9.0%9.7% conv.
textured vegetable protein7K/yr +5.6%5.4% conv.
tvp textured vegetable protein4K/yr -21.6%5.3% conv.

What reviews say buyers love and hate about Tvp

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Quality-Overall19%

“Excellent product”

Taste-Overall16%

“Delicious in veg curry”

Value For Money13%

“Good value”

Ease Of Use10%

“so easy to use”

Cooking Instructions6%

“great cooking results”

What buyers complain about

80% of reviews

Value For Money19%

“Costly”

Dilute/Watery13%

“But I'm bored of my choice and the taste and looking to dilute and reduce the crap that I'm putting in”

Nutritional Content13%

“Contains gluten despite none mentioned on the listing”

Texture/Consistency-Overall13%

“The consistency is not the best either”

Advertised Vs Actual Product13%

“Item is falsely advertised”

Tvp return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

100%

Common Tvp questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tvp 47/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 23 tracked products. Search demand moved +4.5% over the last 90 days.

Tvp buyers on Amazon United Kingdom complain most about Value For Money, Dilute/Watery, Nutritional Content, the themes mined from the niche's reviews. Its return rate is 0.1%.