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Tvp

Fail

Shoppers spend only $49K a year here, so Tvp is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£49K/yr42K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
62%top-5 click share · 9 brands · 14 sellers

Flapen Score

Tvp against its category

The dotted line is the Grocery average. Past it, Tvp is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tvp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tvp 42K times last year and spent an estimated £49K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
10.1%
Market size, estimated
£49Ka year
Top search term
tvp21K searches a year

02 · Price

A sale here is worth £11.56.

Listings sell for £11.56 on average, from £2.60 to £27.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.56 that is £1K to £3K a year per listing.

Average price
£11.56under the $15 to $100 sweet spot
Price range
£2.60–£27.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #36 within Fresh & Chilled. It carries 155 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
48%
Out of stock, average day
6.4%
Average rank
#36in Fresh & Chilled
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
155per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Tvp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

14

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

4%

  • Wholefood Earth38%
  • SUMA18%
  • MANOR SPRINGS16%
  • Buy Whole Foods Online15%
  • Taste Sensation7%
  • COLOURFULTREES2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Tvp search demand

Weekly searches over the year. Pick a range.

1K800May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Tvp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tvp21K/yr
  • tvp mince9K/yr
  • textured vegetable protein7K/yr
  • tvp textured vegetable protein4K/yr

Reviews and returns

What reviews say buyers love and hate about Tvp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.09

Costly

It's suddenly doubled in price

price increase seems wild

Dilute/Watery13%+0.28

But I'm bored of my choice and the taste and looking to dilute and reduce the crap that I'm putting in

Nutritional Content13%−0.09

Contains gluten despite none mentioned on the listing

the label clearly states it may contain gluten

Texture/Consistency-Overall13%−0.07

The consistency is not the best either

Advertised Vs Actual Product13%−0.09

Item is falsely advertised

Love

Quality-Overall19%+1.49

Excellent product

Good quality

The item itself is great

Taste-Overall16%+1.10

Delicious in veg curry

Great taste

It really soaks up the taste of any sauce used

Value For Money13%−0.09

Good value

fair price

good value for money

Ease Of Use10%+0.91

so easy to use

handy to keep in the cupboard

easy to work with

Cooking Instructions6%+0.18

great cooking results

Easy to cook

you dont need much to make these recipes

Return

0.1% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%

Item is falsely advertised

FAQ

Common Tvp questions

Answered from the same tracked data.