Skip to content

Turron

prices mostly outside the sweet spot ($5.53–$9.30) — Turron doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 3Growth 16Conversion 66Competition 49Returns 100Price range 0Avg price 20Brand share 21Review moat 88Quality gap 68
This niche Category average

Is Turron profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Turron is a £11K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.

Turron: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.5% over the last 90 days and 5.9% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr3K
Search volume / yr-18.5%26K
Conversion rate5.9%
Avg price£7.08

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers5 · 7
Top-5 product click share56%
Open market8%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement64%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews236

Top Turron products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£444£887£1K£2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

7

Top-5 brand share

92%

Top 20: 92%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • El Artesano41%
  • THE BLACK HOOF21%
  • El Almendro15%
  • Alises12%
  • --8%
  • PICO3%

Turron demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR5.9%Products14Brands5Top 5 Brands92%OOS Rate17.9%Rating4.3★Reviews236Avg BSR#48
600400Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Turron search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • turron18K/yr
  • spanish turron5K/yr
  • turron spanish nougat4K/yr

What reviews say buyers love and hate about Turron

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Taste-Overall54%

This is absolutely delicious - full of nuts, crunchy and very tasty

Crispiness18%

Just as we expect of Turron: crispy, almondy and not too sweet

Quality-Overall14%

Good quality

Soft Feel5%

Love this smooth one hard to find

Value For Money4%

and good price

What buyers complain about

100% of reviews
Stale/Rotten/Spoiled20%

Rotten nuts

Oily/Greasy20%

It wasnt to my liking it seemed very greasy

Moist/Dry20%

Dry and powdery, covered with a sticky mess

Value For Money20%

Too expensive

Thickness10%

Too thin

Common Turron questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Turron 41/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 14 tracked products. Search demand moved -18.5% over the last 90 days.
Turron buyers on Amazon United Kingdom complain most about Stale/Rotten/Spoiled, Oily/Greasy, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.1%.