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Turron

Fail

Prices span $5.53–$9.30, mostly outside the sweet spot, so Turron is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£11K/yr26K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
56%top-5 click share · 5 brands · 7 sellers

Flapen Score

Turron against its category

The dotted line is the Grocery average. Past it, Turron is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turron 26K times last year and spent an estimated £11K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
5.9%
Market size, estimated
£11Ka year
Top search term
turron18K searches a year

02 · Price

A sale here is worth £7.08.

Listings sell for £7.08 on average, from £5.53 to £9.30. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £7.08 that is £708 to £2K a year per listing.

Average price
£7.08under the $15 to $100 sweet spot
Price range
£5.53–£9.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£708–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #48 within Confectionery. It carries 236 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#48in Confectionery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
236per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Turron products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£444£887£1K£2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

7

Est. top-5 brand share

92%

Top 20: 92%

Est. top-5 click share

56%

Top 20: 100%

Open market

0%

  • El Artesano41%
  • THE BLACK HOOF21%
  • El Almendro15%
  • Alises12%
  • --8%
  • PICO3%

Demand

Turron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Turron search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • turron18K/yr
  • spanish turron5K/yr
  • turron spanish nougat4K/yr

Reviews and returns

What reviews say buyers love and hate about Turron

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Stale/Rotten/Spoiled”
0.1%of orders come back
“Rotten nuts”
A buyer, on “Stale/Rotten/Spoiled”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Turron questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data