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Turron

Fail

Prices span $5.53–$9.30, mostly outside the sweet spot, so Turron is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£11K/yr26K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
56%top-5 click share · 5 brands · 7 sellers

Flapen Score

Turron against its category

The dotted line is the Grocery average. Past it, Turron is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turron 26K times last year and spent an estimated £11K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
5.9%
Market size, estimated
£11Ka year
Top search term
turron18K searches a year

02 · Price

A sale here is worth £7.08.

Listings sell for £7.08 on average, from £5.53 to £9.30. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £7.08 that is £708 to £2K a year per listing.

Average price
£7.08under the $15 to $100 sweet spot
Price range
£5.53–£9.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£708–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #48 within Confectionery. It carries 236 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#48in Confectionery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
236per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Turron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£444£887£1K£2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

7

Top-5 brand share

92%

Top 20: 92%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • El Artesano41%
  • THE BLACK HOOF21%
  • El Almendro15%
  • Alises12%
  • --8%
  • PICO3%

Demand

Turron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Turron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turron18K/yr
  • spanish turron5K/yr
  • turron spanish nougat4K/yr

Reviews and returns

What reviews say buyers love and hate about Turron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled20%−0.12

Rotten nuts

It was foul

Oily/Greasy20%−0.12

It wasnt to my liking it seemed very greasy

The pack was oily

Moist/Dry20%−0.12

Dry and powdery, covered with a sticky mess

Value For Money20%−0.12

Too expensive

like it had been stored somewhere hot awful it certainly wasnt value for money

Thickness10%−0.06

Too thin

Love

Taste-Overall54%+3.79

This is absolutely delicious - full of nuts, crunchy and very tasty

Very tastyTurron

Absolutely Delicious

Crispiness18%+0.53

Just as we expect of Turron: crispy, almondy and not too sweet

Very tasty and crunchy

Nice hard crunchy nutty nougat

Quality-Overall14%+0.06

Good quality

Good quality & tasty product

Decent

Soft Feel5%

Love this smooth one hard to find

Value For Money4%−0.12

and good price

Reasonably priced

FAQ

Common Turron questions

Answered from the same tracked data.