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turron

Skip it

Prices mostly outside the sweet spot ($5.53–$9.30) — this niche doesn't clear our bar today.

Market size 3Growth 16Conversion 66Competition 49Returns 100Price range 0Avg price 20Brand share 21Review moat 88Quality gap 68

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great236.36

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Avg price

Bad£7.08

avg listing price — sweet spot $15–$100

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Market size

Bad£11K

£11K/yr · 26K searches

Price range

Bad£5.53–£9.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, turron is a £11K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

turron market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
£18K–£21K
units × avg price
Conversion rate
5.9%
Avg BSR
#48
Page quality
0%
Prime
100%
Sponsored
64%
Out of stock
17.9%
Avg brand age
63 months
Avg seller age
218 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

7

Top-5 brand share

92%

Top 20: 92%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • El Artesano41%
  • THE BLACK HOOF21%
  • El Almendro15%
  • Alises12%
  • --8%
  • PICO3%

Demand

Weekly Amazon search volume, last 29 weeks — -18.5% search growth over the last 90 days.
600400Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top turron search terms

  • turron18K/yr
  • spanish turron5K/yr
  • turron spanish nougat4K/yr
All search terms

Top turron products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£4448%£88712%£1K16%£2K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about turron

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall54%

“This is absolutely delicious - full of nuts, crunchy and very tasty”

Crispiness18%

“Just as we expect of Turron: crispy, almondy and not too sweet”

Quality-Overall14%

“Good quality”

Soft Feel5%

“Love this smooth one hard to find”

Value For Money4%

“and good price”

Flavor2%

“Tasty snack”

Gifting Purpose1%

“This was brought has a present for my brother in law”

Texture/Consistency-Overall1%

“and he did enjoy this one nice smooth texture”

What buyers complain about

Stale/Rotten/Spoiled20%

“Rotten nuts”

Oily/Greasy20%

“It wasnt to my liking it seemed very greasy”

Moist/Dry20%

“Dry and powdery, covered with a sticky mess”

Value For Money20%

“Too expensive”

Thickness10%

“Too thin”

Taste-Overall10%

“The taste was bland”

Common questions

Is turron profitable to sell on Amazon United Kingdom?
The niche generates £11K/yr across 14 tracked products. 90-day search growth is -18.5%. Flapen's verdict: Skip it (41/100).
How competitive is the turron niche?
5 brands and 7 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in turron?
Top complaints mined from reviews: Stale/Rotten/Spoiled, Oily/Greasy, Moist/Dry. The return rate is 0.1%.
What does it cost to enter the turron niche?
Listings span £5.53–£9.30; the average listing price is £7.08 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.