How competitive is the Turmeric Powder niche on Amazon United Kingdom?

17 brands and 31 sellers compete in Turmeric Powder on Amazon United Kingdom. The top 5 Turmeric Powder products take 59% of clicks and its top 5 brands hold 71% of demand.

What do buyers complain about in Turmeric Powder?

Turmeric Powder buyers on Amazon United Kingdom complain most about Size-Overall, Advertised Vs Actual Product, Ingredients-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Turmeric Powder niche?

Turmeric Powder sells for £5.80 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.19–£11.90. The average incumbent carries 1,509 reviews — the moat a new listing must climb.

Turmeric Powder

prices mostly outside the sweet spot ($1.19–$11.90) — Turmeric Powder doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Turmeric Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Turmeric Powder is a £131K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.

Turmeric Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.7% over the last 90 days and 16.3% of searches end in a purchase.

£131K

revenue / yr

Units sold / yr25K

Search volume / yr-27.7%139K

Conversion rate16.3%

Avg price£5.80

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers17 · 31

Top-5 product click share59%

Open market29%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Top Turmeric Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rajah Spices Haldi Ground Turmeric | Holud | Haldi | Haldar | Haladi | (1kg)

Price: £5.13
Rating: 4.7/5
Reviews: 1,795
Age: 13y ago

Old India Turmeric Powder (Haldi) 250 g

Price: £3.23
Rating: 4.6/5
Reviews: 2,518
Age: 5y ago

Old India Turmeric Powder (Haldi) 1 Kg

Price: £6.09
Rating: 4.6/5
Reviews: 2,518
Age: 12y ago

Botanic Basket Turmeric Powder 250 g 5% Curcumin Natural Haldi Powder

Price: £4.08
Rating: 4.4/5
Reviews: 160
Age: 2y ago

Ecoveda Organic Turmeric Powder 100 g Pure Natural Haldi for Cooking

Price: £4.45
Rating: 4.5/5
Reviews: 25
Age: 8mo ago

Newest

by launch date

Ecoveda Organic Turmeric Powder 100 g Pure Natural Haldi for Cooking

Price: £4.45
Rating: 4.5/5
Reviews: 25
Age: 8mo ago

Mothers SpiceX Turmeric Powder | 100% Pure & Natural | High Curcumin for Golden Color & Rich Aroma | Available in 50g 100g 200g 425g (50g)

Price: £4.77
Rating: 4.6/5
Reviews: 61
Age: 1y ago

Spices2Go Premium Turmeric Powder - 100% Pure Turmeric Ground Curcumin Holud | Haldi | Haldar | Haladi Long Shelf Life GMO-Free Made In Britain Haldi Tumeric (100G)

Price: £4.19
Rating: 4.6/5
Reviews: 324
Age: 1y ago

Eastanbul Turmeric Powder 170g Ground Turmeric Powder AKA Curcuma En Polvo Indian Turmeric Ground & Pure Top-Notch Culinary Tumeric Powder Vegan Non-GMO Turmeric Spice Powder Ground Tumeric

Price: £4.97
Rating: 4.3/5
Reviews: 107
Age: 2y ago

Botanic Basket Turmeric Powder 250 g 5% Curcumin Natural Haldi Powder

Price: £4.08
Rating: 4.4/5
Reviews: 160
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

24%

Old India34%
Rajah18%
Botanic Basket8%
Ecoveda6%
Superfood World5%
Morrisons5%

Turmeric Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume139KCVR16.3%Products22Brands17Top 5 Brands71%OOS Rate10.3%Rating4.6★Reviews1,509Avg BSR#16

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Top Turmeric Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

turmeric powder113K/yr -21.6%13.9% conv.
tumeric powder9K/yr -50.1%15.2% conv.
haldi4K/yr -6.2%8.0% conv.
ground turmeric5K/yr -30.2%14.3% conv.
turmeric spice2K/yr -13.7%11.3% conv.
ground turmeric powder3K/yr -7.2%10.6% conv.
tumeric power3K/yr -97.8%3.8% conv.

What reviews say buyers love and hate about Turmeric Powder

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Quality-Overall22%

“Overall, a simple, high-quality supplement that Im very pleased with and would happily buy again”

Value For Money19%

“GREAT PRICE”

Ease Of Chewing/Swallowing8%

“The capsules are easy to take”

Joint Pain8%

“Has really helped massively to relieve knee pain”

Advertised Vs Actual Product5%

“As advertised”

What buyers complain about

54% of reviews

Size-Overall14%

“Very small”

Advertised Vs Actual Product7%

“I was fooled by the description”

Ingredients-Overall5%

“Description/images state nothing about any gluten containing ingredients”

Quality-Overall5%

“Not as good as the real thing”

Taste-Overall5%

“Difficult to explain how this bag tastes”

Turmeric Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

50%

2Dosage

50%

Common Turmeric Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Turmeric Powder 44/100 on Amazon United Kingdom — Skip it. The niche generates £131K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -27.7% over the last 90 days.