turmeric powder
Skip itPrices mostly outside the sweet spot ($1.19–$11.90) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,508.59avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£131K£131K/yr · 139K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.80avg listing price — sweet spot $15–$100
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Price range
Bad£1.19–£11.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, turmeric powder is a £131K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
turmeric powder market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £116K–£145K
- units × avg price
- Conversion rate
- 16.3%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 10.3%
- Avg brand age
- 59 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
31
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
24%
- Old India34%
- Rajah18%
- Botanic Basket8%
- Ecoveda6%
- Superfood World5%
- Morrisons5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top turmeric powder search terms
- turmeric powder113K/yr
- tumeric powder9K/yr
- haldi4K/yr
- ground turmeric5K/yr
- turmeric spice2K/yr
- ground turmeric powder3K/yr
- tumeric power3K/yr
Top turmeric powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rajah Spices Haldi Ground Turmeric | Holud | Haldi | Haldar | Haladi | (1kg)
Rajah£5.134.7★1,795 rev
Old India Turmeric Powder (Haldi) 250 g
Old India£3.234.6★2,518 rev
Old India Turmeric Powder (Haldi) 1 Kg
Old India£6.094.6★2,518 rev
Botanic Basket Turmeric Powder 250 g 5% Curcumin Natural Haldi Powder
Botanic Basket£4.084.4★160 rev
Ecoveda Organic Turmeric Powder 100 g Pure Natural Haldi for Cooking
Ecoveda£4.454.5★25 rev
Newest
by launch dateEcoveda Organic Turmeric Powder 100 g Pure Natural Haldi for Cooking
Ecoveda£4.4525 rev
Mothers SpiceX Turmeric Powder | 100% Pure & Natural | High Curcumin for Golden Color & Rich Aroma | Available in 50g 100g 200g 425g (50g)
Mother's SpiceX£4.7761 rev
Spices2Go Premium Turmeric Powder - 100% Pure Turmeric Ground Curcumin Holud | Haldi | Haldar | Haladi Long Shelf Life GMO-Free Made In Britain Haldi Tumeric (100G)
SPICES2GO.CO.UK£4.19324 rev
Eastanbul Turmeric Powder 170g Ground Turmeric Powder AKA Curcuma En Polvo Indian Turmeric Ground & Pure Top-Notch Culinary Tumeric Powder Vegan Non-GMO Turmeric Spice Powder Ground Tumeric
Eastanbul£4.97107 rev
Botanic Basket Turmeric Powder 250 g 5% Curcumin Natural Haldi Powder
Botanic Basket£4.08160 rev
Trending
90-day click momentumEastanbul Turmeric Powder 170g Ground Turmeric Powder AKA Curcuma En Polvo Indian Turmeric Ground & Pure Top-Notch Culinary Tumeric Powder Vegan Non-GMO Turmeric Spice Powder Ground Tumeric
Eastanbul£4.974.3★
MySuperfoods Organic Turmeric Powder with Black Pepper (500g) - High Absorption Natural Source of Curcumin
MySuperfoods£10.034.7★
Ecoveda Organic Turmeric Powder 100 g Pure Natural Haldi for Cooking
Ecoveda£4.454.5★
Old India Turmeric Powder (Haldi) 500 g
Old India£4.624.6★
Turmeric Tablets 2000mg with Black Pepper & Ginger - 120 High Strength Curcumin Supplements - Easy Swallow Tablets (Not Turmeric Capsules or Powder) - Vegan - UK Made
Nutrition Geeks£5.624.6★
What buyers say about turmeric powder
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, a simple, high-quality supplement that Im very pleased with and would happily buy again”
“GREAT PRICE”
“The capsules are easy to take”
“Has really helped massively to relieve knee pain”
“As advertised”
“Good taste”
“Easy to use”
“Good flavour & level of spice”
“smells fresh”
“Its really good organic turmeric”
What buyers complain about
“Very small”
“I was fooled by the description”
“Description/images state nothing about any gluten containing ingredients”
“Not as good as the real thing”
“Difficult to explain how this bag tastes”
“the pain was quite intense”
“taking double the dose I've not had any benefit whatsoever”
“pains in my joints have nearly all go”
“Be careful, these tablets have me such bad stomach acid for about 3 hours, I never get stomach acid and took them as per the instructions”
“Didn't work for me”
Top return reasons
Common questions
- Is turmeric powder profitable to sell on Amazon United Kingdom?
- The niche generates £131K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the turmeric powder niche?
- 17 brands and 31 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in turmeric powder?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Ingredients-Overall. The return rate is 0.0%.
- When does demand for turmeric powder peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the turmeric powder niche?
- Listings span £1.19–£11.90; the average listing price is £5.80 (sweet spot $15–$100). The average incumbent carries 1,509 reviews — the moat a new listing must climb.