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Turmeric Powder

Fail

Prices span $1.19–$11.90, mostly outside the sweet spot, so Turmeric Powder is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£131K/yr139K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
59%top-5 click share · 17 brands · 31 sellers

Flapen Score

Turmeric Powder against its category

The dotted line is the Grocery average. Past it, Turmeric Powder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turmeric Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turmeric Powder 139K times last year and spent an estimated £131K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

16.3% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
16.3%
Market size, estimated
£131Ka year
Peak month
February1.8× the quietest month
Top search term
turmeric powder113K searches a year

02 · Price

A sale here is worth £5.80.

Listings sell for £5.80 on average, from £1.19 to £11.90. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.80 that is £6K to £7K a year per listing.

Average price
£5.80under the $15 to $100 sweet spot
Price range
£1.19–£11.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #16 within Herbs, Spices & Seasonings. It carries 1,509 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#16in Herbs, Spices & Seasonings
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,509per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Turmeric Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

31

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

24%

  • Old India34%
  • Rajah18%
  • Botanic Basket8%
  • Ecoveda6%
  • Superfood World5%
  • Morrisons5%

Demand

Turmeric Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Turmeric Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turmeric powder113K/yr
  • tumeric powder9K/yr
  • haldi4K/yr
  • ground turmeric5K/yr
  • turmeric spice2K/yr
  • ground turmeric powder3K/yr
  • tumeric power3K/yr

Reviews and returns

What reviews say buyers love and hate about Turmeric Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.04

Very small

The tablets are small

Smaller than expected like

Advertised Vs Actual Product7%

I was fooled by the description

Misleading or deceptive description I think - a tablet has only 58mg of Curcumin

Not what they seem to be

Ingredients-Overall5%−0.05

Description/images state nothing about any gluten containing ingredients

when tested there was nowhere near the correct ingredients

Insufficient Curcumin/Tumeric

Quality-Overall5%+1.32

Not as good as the real thing

Not good quality

Absolute rubbish

Taste-Overall5%

Difficult to explain how this bag tastes

No taste

Tastes different to what I was buying in the supermarket

Love

Quality-Overall22%+1.32

Overall, a simple, high-quality supplement that Im very pleased with and would happily buy again

Amazing quality

No complaints

Value For Money19%+0.99

GREAT PRICE

Amazing value

Happy with price

Ease Of Chewing/Swallowing8%

The capsules are easy to take

Easy to Swallow

Yes feeling a bit better been on them 2 months easy to swallow very small tab good

Joint Pain8%+1.11

Has really helped massively to relieve knee pain

Helps joint pain

Work really well good for joints

Advertised Vs Actual Product5%

As advertised

does the job - perfectly

As Described

Return

0.0% Return rate 50% Fixable by listing

Size-Overall50%▁▁▁█▁▁

Very small

The tablets are small

Smaller than expected like

Dosage50%▁▁▁▁█▁

taking double the dose I've not had any benefit whatsoever

your body will not absorb the amount you think it is in the daily dose

High dosage may not suit every person

FAQ

Common Turmeric Powder questions

Answered from the same tracked data.