turkish delight
Worth a lookShows low returns (0.0%), but soft demand (-18.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good£477K£477K/yr · 639K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,738.15avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.73avg listing price — sweet spot $15–$100
Price range
Bad£1.39–£18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, turkish delight is a £477K/yr Amazon United Kingdom market (639K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
turkish delight market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- £524K–£698K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 77%
- Out of stock
- 7.5%
- Avg brand age
- 51 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
31
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
44%
Top 20: 94%
Open market
18%
- Çerez Pazarı38%
- Fry's18%
- Windmill Gifts12%
- Persis5%
- SweetiePost5%
- Chateau de Mediterranean4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
Top turkish delight search terms
- turkish delight519K/yr
- turkish delight gift box92K/yr
- turkish delights16K/yr
- turkish sweets7K/yr
- vegan turkish delight4K/yr
Top turkish delight products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frys Turkish Delight Classic Rose-Flavoured Chocolate Treats with Soft Jelly Centre Perfect Snack or Dessert 3 x 51 g (Pack of 1)
Fry's£1.434.8★1,234 rev
Cerez Pazari Turkish Delight with Strawberry Peach Melon Tangerine Blackberry Flavours 230g Gourmet Small Size Snacks Gift Box No Nuts Sweet Traditional Vegan Soft Candy Dessert
Çerez Pazarı£5.854.4★10,611 rev
Frys Turkish Delight Gift Box - x5 Frys Turkish Delights 51g Bars Bundled With Frys Mini Turkish Delight Bars 105g - Turkish Delight Chocolate Gift - Letterbox Gift Friendly
Windmill Gifts£8.394.7★439 rev
Cerez Pazari Turkish Delight Candy Gift Basket 725g Gourmet Lokum Dessert Corporate Christmas Thanksgiving Halloween Food Gifts in Elegant Tin Box with 6 Unique Flavors -No Nuts
Çerez Pazarı£13.914.5★2,997 rev
Birthday Chocolate Gifts Turkish Delight Gift Box Bundle With x5 Frys Turkish Delight Chocolate 51g Bars and Frys Turkish Delights Mini Bars 105g in Happy Birthday Chocolate Hamper
Windmill Gifts£8.464.7★134 rev
Newest
by launch date
by Amazon Turkish Delight Milk Chocolate Bar 150g
by Amazon£1.88217 rev
Eastanbul Turkish Delight 600g Turkish Delights Candy 4 Flavors Pomegranate Orange Tart Cherry Lemon International Candy Lokum Plain Gluten Free Vegan Gift
Eastanbul£8.29193 rev
Walnut Tree Turkish Delight Selection 350g Authentic Sweets from Istanbul Handpacked in the UK Traditional Lokum Gift Box Premium Dessert Treat Luxury Present for All Occasions 350g
Walnut Tree£9.9039 rev
Cerez Pazari Turkish Delight Candy Gift Basket 320g Luxury Lokum Dessert Gourmet Christmas Holiday Corporate Food Gifts in Elegant Tin Box With 5 Unique Flavors No Nuts
Çerez Pazarı£10.93647 rev
Birthday Chocolate Gifts Turkish Delight Gift Box Bundle With x5 Frys Turkish Delight Chocolate 51g Bars and Frys Turkish Delights Mini Bars 105g in Happy Birthday Chocolate Hamper
Windmill Gifts£8.46134 rev
Trending
90-day click momentum
Truede Rose & Lemon Flavour Turkish Delight (300g) - Hand-Made Dusted Rose and Lemon Turkish Delight
Truede You'll Be Delighted£5.544.5★
Eastanbul Turkish Delight 600g Turkish Delights Candy 4 Flavors Pomegranate Orange Tart Cherry Lemon International Candy Lokum Plain Gluten Free Vegan Gift
Eastanbul£8.294.3★
by Amazon Turkish Delight Milk Chocolate Bar 150g
by Amazon£1.884.5★
Yaqeen Turkish Delight Mix Box 5 different flavours Deluxe Sweets Oriental Gift Box Vanilla Mint Blackberry Pomegranate Cherry Coconut Gourmet Soft Candy Vegetarian Halal Gluten Free 450g
Yaqeen£13.083.6★
Frys Turkish Delight Classic Rose-Flavoured Chocolate Treats with Soft Jelly Centre Perfect Snack or Dessert 3 x 51 g (Pack of 1)
Fry's£1.434.8★
What buyers say about turkish delight
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Ideal gift”
“Beautiful quality”
“Good price”
“The flavour selection is also nicely balanced”
“Sweet and delightful”
“Taste good and fresh”
“good size”
“Lovely texture”
“as advertised”
What buyers complain about
“not as nice tasting”
“Not worth the money”
“Poor quality chocolate IMHO”
“I'm also not a bug fan of the rose flavour”
“This was a bigger bar than I was expecting”
“not soft enough for us”
“Very misleading description”
“Thou on opening I didn't love the individually wrapped sweets”
“They won't last long”
“Texture is a bit hard to chew”
Common questions
- Is turkish delight profitable to sell on Amazon United Kingdom?
- The niche generates £477K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the turkish delight niche?
- 15 brands and 31 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in turkish delight?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for turkish delight peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the turkish delight niche?
- Listings span £1.39–£18.99; the average listing price is £8.73 (sweet spot $15–$100). The average incumbent carries 1,738 reviews — the moat a new listing must climb.