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Turkish Delight

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -18.5% this quarter, so Turkish Delight is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£477K/yr639K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
44%top-5 click share · 15 brands · 31 sellers

Flapen Score

Turkish Delight against its category

The dotted line is the Grocery average. Past it, Turkish Delight is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turkish Delight market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turkish Delight 639K times last year and spent an estimated £477K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 639K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £477K a year.

Searches, last 12 months
639K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
8.6%
Market size, estimated
£477Ka year
Peak month
December7.6× the quietest month
Top search term
turkish delight519K searches a year

02 · Price

A sale here is worth £8.73.

Listings sell for £8.73 on average, from £1.39 to £18.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £8.73 that is £9K to £11K a year per listing.

Average price
£8.73under the $15 to $100 sweet spot
Price range
£1.39–£18.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #126 within Chocolate Candy. It carries 1,738 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
7.5%
Average rank
#126in Chocolate Candy
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,738per listing
Listings tracked
26

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Turkish Delight products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£72K£95K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

31

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 94%

Open market

18%

  • Çerez Pazarı38%
  • Fry's18%
  • Windmill Gifts12%
  • Persis5%
  • SweetiePost5%
  • Chateau de Mediterranean4%

Demand

Turkish Delight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Turkish Delight search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • turkish delight519K/yr
  • turkish delight gift box92K/yr
  • turkish delights16K/yr
  • turkish sweets7K/yr
  • vegan turkish delight4K/yr

Reviews and returns

What reviews say buyers love and hate about Turkish Delight

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Taste-Overall”
15%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“not as nice tasting”
A buyer, on “Taste-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Turkish Delight questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data