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Turkish Delight

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -18.5% this quarter, so Turkish Delight is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£477K/yr639K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
44%top-5 click share · 15 brands · 31 sellers

Flapen Score

Turkish Delight against its category

The dotted line is the Grocery average. Past it, Turkish Delight is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turkish Delight market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turkish Delight 639K times last year and spent an estimated £477K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 639K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £477K a year.

Searches, last 12 months
639K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
8.6%
Market size, estimated
£477Ka year
Peak month
December7.6× the quietest month
Top search term
turkish delight519K searches a year

02 · Price

A sale here is worth £8.73.

Listings sell for £8.73 on average, from £1.39 to £18.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £8.73 that is £9K to £11K a year per listing.

Average price
£8.73under the $15 to $100 sweet spot
Price range
£1.39–£18.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #126 within Chocolate Candy. It carries 1,738 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
7.5%
Average rank
#126in Chocolate Candy
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,738per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Turkish Delight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£72K£95K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

31

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

44%

Top 20: 94%

Open market

18%

  • Çerez Pazarı38%
  • Fry's18%
  • Windmill Gifts12%
  • Persis5%
  • SweetiePost5%
  • Chateau de Mediterranean4%

Demand

Turkish Delight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Turkish Delight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turkish delight519K/yr
  • turkish delight gift box92K/yr
  • turkish delights16K/yr
  • turkish sweets7K/yr
  • vegan turkish delight4K/yr

Reviews and returns

What reviews say buyers love and hate about Turkish Delight

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%+2.34

not as nice tasting

not tasted personally

cheap tasting

Value For Money6%+0.65

Not worth the money

Bit expensive

Slightly over priced

Quality-Overall6%−0.08

Poor quality chocolate IMHO

Cheap quality

Poor quality

Flavor6%−0.02

I'm also not a bug fan of the rose flavour

Flavours not exactly as described

They are like a mix of flavours - not unpleasant

Size-Overall6%

This was a bigger bar than I was expecting

Small

The bars are smaller than they used to be in the past

Love

Taste-Overall45%+2.34

Absolutely delicious

This chocolate is absolutely delicious

This tastes absolutely incredible

Gifting Purpose12%+1.31

Ideal gift

Great present

Great Gift idea

Quality-Overall10%−0.08

Beautiful quality

The overall product is great, really nice presentation tin and the texture and flavour is good

Good quality product with a Delicious taste

Value For Money9%+0.65

Good price

worth the money

Good value for money

Flavor8%−0.02

The flavour selection is also nicely balanced

Nice flavour

Great new flavours highly recommend

FAQ

Common Turkish Delight questions

Answered from the same tracked data.